MGMT20143: Business Model Analysis of Oneview Healthcare PLC

This report presents a comprehensive business model canvas analysis of Oneview Healthcare PLC, a software organization delivering patient appointment solutions in the healthcare industry. The analysis covers key building blocks such as buyer segments, key partners, key activities, customer relat...Read More

Executive summary
This report elaborates the business canvas model of a company named Oneview Healthcare
PLC. Company`s performance is towards the target market and customers that comprises
both current and the new customers. Performance of the company can make huge difference
that ultimately affects the product innovation and competitive factors. The main aim of the
organisation is to offer healthcare services to the patients.

Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Business model canvas...............................................................................................................3
Key building blocks...................................................................................................................3
Buyer segment............................................................................................................................3
Key partners...............................................................................................................................3
Key activities..............................................................................................................................3
Customer relationship................................................................................................................4
Channels.....................................................................................................................................4
Cost structure.............................................................................................................................4
Revenue stream..........................................................................................................................5
Key resources.............................................................................................................................5
Value proposition.......................................................................................................................5
Critical success factors...............................................................................................................5
Downside risk.............................................................................................................................5
Critical thinking of strengths and weaknesses...........................................................................6
Communication quality..............................................................................................................6
Recommendation........................................................................................................................6
Appendix-1.................................................................................................................................7
Appenedix-2...............................................................................................................................7

References..................................................................................................................................9
Introduction
Oneview healthcare PLC is a renowned software organisation, which delivers solution for the
patient appointment in the healthcare industry. Oneview is called as “Oneview solution” that
emphasis on designing some new application, which can give patient appointment solutions
for the patients and their family. The enterprise was established by Mark McCloskey, which
has been headquartered in Dublin and Ireland (Oneview healthcare PLC prospectus, 2016).
Firstly, the Oneview solution company conducted its operation in Ireland`s two hospital in
2008 and 2009. The visionary aspect of the Oneview solution is to deliver advance
technology machines to healthcare providers and other clinics in order to improve patient
satisfaction and attain healthcare excellence in economics.
Business model canvas
Business model canvas is globally accepted business standard, which has been used by
several companies of each sector. This model can use canvas to propose, construct, and
describe a business model that effort on executive tools or practices. It considers and
identifies key resources, revenue streams, and cost structure with the help of business canvas model
Oneview healthcare PLC prospectus, 2016).
Key building blocks
Buyer segment
From the overview of Garter Hype Cycle, this healthcare solution have majority of the
teenager market when their interactive patient customers are considered. The organisation
considers the increasing of patient engagement by providing them good experiences of

patient, quality care, new other facilities in order to renew for personnel and other issue
activities. The organisation is trying to give and provide single room for each patient. The
organisation can position itself in order to adopt other patient engagement solutions in few
developed countries (Troutman, 2017).
Key partners
The company has its own implementation team, which provide assistance to deliver some
healthcare facilities to the customers. In order to implement big project, some regional
implementation consists of consultants and managers in order to meet the specific needs in
order to enhance the assistances to each customers. After 2010, the company is a funding
company (Oneview healthcare PLC prospectus, 2016).
It is important to consider that system integrators distribute services and goods that further
consists of hardware support, hardware procurement, and other installation services. To attain
a sustainable development, global sales force identifies customer opportunities. In order to
fulfil the aim of sales strategy, the organisation uses referral from electronic partners,
international panel of advisory, and board of directors (Troutman, 2017).
Key activities
Oneview solution establishes active partnership between patients, and clinical staff. Other
key drivers for growth while providing solutions to patients by recognition waste and its
inefficiencies in the healthcare sector.
Development of new technology can improve some healthcare facilities that emphasis to
provide training to some practitioner that further solutions to some issues in healthcare sector.
Main activities is to serve growing number of patients of major chronic diseases such as
obesity, heart diseases, cancer, diabetes, and arthritis. These diseases need huge cost for

establishing those machines to treat chronic diseases (Oneview healthcare PLC prospectus,
2016).
Customer relationship
The organisation`s operations rely on talent retention of the existing customers and further
attract new customers. There is probability of uncertainty, which the customer do not renew
and terminate contracts especially when previous contracts starts expiring. The organisation
suffers from uncertainty of cancellation of the projects that can be seen and entertained
successfully where the implementation process remains when this same situation happens
with the new clients. This will lead to wrong impression and implementation of business
plans and its strategy.
Channels
The company provides technological system of ordering the meals in regards to patients. The
company takes care of whether the meal adopted by the client is appropriate or not. The main
drive of availing electronic meal capacity is to diminish the waste, encouragement of healthy
meals, and improving the diet. Nurse call avails route services to other non-clinical control.
The main resolution of the nurse call functionality is to reduce the assignments and alarm
regarding tiredness.
Cost structure
Increasing number of patients drives in order to deliver cost effective services. Circumstances
motivate healthcare assistants in order to utilise the patient appointment as an executive tool
in order to achieve the expenses in the sector. For instance- if the aim is to collaborate the
real time technologies so that it can educate and accomplish patients suffering from some
common chronic diseases.

(Source: Oneview Healthcare PLC, 2017)
Revenue stream
Healthcare has spent huge amount because of ageing population. According to the reports by
OECD countries, the strength of ageing individuals have increased in 1960 from 9% to 2010
nearly 15%. The population is expected to increase by double for the next 40 years and
spread them by 27% in 2050.
Key resources
The organisation has internally generated assets that are intangible in order to gain new
technological knowledge. The organisation incur expenses for the development activities,
they further applies to research the plans and design so that it can improve and finally
capitalise the object feasibly and technically.
Value proposition
The organisation integrates several services that is exception to the electronic serving meals
such as skype, Cisco, and other communication system, which further enables video calling

system for bedside. It enables severe suffering patient that further allows consultation on
video communication. Other service is the emergency button for the situations, which is
served fast. For other non-emergence situations where service request have turned towards
business.
Critical success factors
The listing under ASX plays an significant role in the success factor. The organisation has the
experience of working in diverse organisation culture among the four continents. The
organisation also demands advance technological development in order to treat the patient in
several geographical areas. The organisation helps the healthcare assistants to generate a huge
sum of positive cash flows. The organisation`s implementation executions that is helped by
international panel of Advisory. The IAP (Advisory panel at international level) consists of
10-experienced professional in the field of technology and healthcare (Oneview healthcare,
2018).
Downside risk
Customers use patient engagement systems are served by recent competitors. Patients often
contract with the competitors that further claims oneview solution which is time consuming
and expensive too. Other new competitors engage in global electronic health records (EHR)
system so that it can enter the market. Typically, Oneview permits its software system for the
entire life. However, defects in recent and developed system may further lead to warranty
claims which can have hostile effect on Oneview`s financial enactment (Oneview healthcare,
2018).

Changes in business model
(Source: Oneview Healthcare PLC, 2016)
The organisation can use other more partners as an implemented structured team that enables
to provide the service faster. Organisation weighs diversified workforce that includes
diversified population and gender at the workplace. New business model always value
diversified workforce. The organisation`s model focus on hybrid revenue model that can
collect penalties on regular basis on the part of initial subscription fees and also installation
services for the hardware (Oneview Healthcare PLC, 2017).
Critical thinking of strengths and weaknesses
Customers often do not subscribe full set of functionalities in the starting of the contract. The
company should make some crucial module designs in order to sell supplementary
functionalities to half the subscribed customers in order to win them severe confidence.
It has been reported that company do not help its existing consumers correctly. The system
software serve the new consumers that should be carefully inspected. The market value have
been predicted that the projected value of US$ 5.5 billion in 2014. With the time, by 2019, it
will soon attain US$ 13.7 billion that signifies a growth rate of 20%. The organisation`s sales
force aims to fierce U.S. and Australia (Oneview Healthcare PLC, 2017).

Communication quality
Patient engagement resolutions comprise of a group of IT applications and software
that is considered to request active contribution of patients for their care plan for each client.
These IT submissions enable easy announcement between clinical staff and the patients
(Oneview Healthcare PLC, 2017).
Recommendation
The Oneview organisation can win the customer contracts with the help of strongly
challenging to several appeal for the proposal. There should not be much interruption in
returning to certain proposals and fitting the diverse healthcare facilities, as customers always
prefer fast services. The company can attract more diversifying fund in order to manage the
company`s revenue
(Source: Oneview Healthcare PLC Prospectus, 2016)
Appendix-1
Business canvas model
Name of the company: Oneview Healthcare PLC

Appenedix-2
Organisation`s overview

(Source: Oneview healthcare PLC prospectus, 2016)

References
Oneview healthcare PLC prospectus, (2016). Prospectus. Retrieved from:
https://www.asx.com.au/asxpdf/20160317/pdf/435x6lvyt54dlt.pdf
Oneview Healthcare PLC, (2017). Oneview CY Results Presentation Final. Retrieved from:
https://www.oneviewhealthcare.com/wp-content/uploads/2017/07/2016-Full-Year-
Results-Presentation-1.pdf
Oneview, (2018). Investor relations. Retrieved from:
https://www.oneviewhealthcare.com/investor-relations/#resource-center
Oneview healthcare, (2018). Oneview healthcare one presentation. Retrieved from:
https://www.asx.com.au/asxpdf/20160817/pdf/439cfvtdwh8c74.pdf
Troutman, M. (2017). Enterprise risk management a key success factor under value-based
care: The proliferation of risk-based contracts in today's healthcare environment has
made enterprise risk management (ERM) an imperative for provider organizations
and health plans. Healthcare Financial Management, 71(12), 66-72.
Yeon, Y., Lee, B., Kim, E., Park, B., & You, H. (2015). Establishment and Application of a
Comprehensive Business Model Framework: Focusing on Healthcare Business
Models. Journal of Korean Institute of Industrial Engineers, 41(6), 530-539.