Comprehensive Business Plan: PS COUTURE LTD. Gym & Yoga Online

This document presents a comprehensive business plan for PS COUTURE LTD., an online retailer specializing in gym and yoga activewear. The plan includes an executive summary outlining the business's aims and financial projections, followed by a detailed description of the owner's background and relevant experience. It delves into the products and services offered, defining the target market and exploring customer motivations. Market research findings, including desk research, customer questionnaires, and test trading results, are presented to validate the business idea. The marketing strategy, competitor analysis (including SWOT), and unique selling points are clearly articulated. Operational and logistical considerations, such as production, delivery, payment methods, and supplier selection, are addressed. Finally, the plan includes detailed cost and pricing strategies, along with financial forecasts, sales projections, and personal survival budget. The plan aims to provide a roadmap for launching and growing PS COUTURE LTD. in the competitive activewear market.

Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the
parts of your business to plan how everything will work. It will take a few weeks to write if you’re
going to do it properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you
want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information – what you want
to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is The
Business Plan divided into sections to help you develop your business idea. You can use the information in The
Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the
financial parts of your business. The tables are also available in MS Excel format and the sums in these are
automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own businesses.
If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help
you. We have offices throughout the UK and in each there is a team of Enterprise Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like help to
test and explore. The programme can then help you to see if your business idea will work and whether self
employment is right for you. If through this process you find out it is, the programme can offer mentoring support
and, if you really need it, financial support to start your business. However, if self employment turns out not to be
the right option, the programme can offer support to secure other goals in employment, education, training or
voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are up for a
challenge and want our help to explore your business idea, get in touch and come and meet us.

Getting started
Whose plan is this?
Business and owner details: PS COUTURE LTD. is a company that operates online and sells gym and
yoga active ware.
Business name: PS COUTURE LTD.
Owner(s) name:
Business address and postcode:
Business telephone number:
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):
Home email address (if different from above):

Section one
Executive summary
1.1 Business summary: Name of the business is PS COUTURE LTD. that operates online and sells
gym and yoga active ware. According to researchers, it is very important to be fit as it helps to prevent
a lot of diseases and thus at this time of COVID-19 epidemic it becomes much more crucial to be fit
and hence the business is tend to operate successfully in the market. The company aims to help the
society in this fight and thus making everyone fit. Thus, it is also providing quality products so that it
can carter the needs and requirements of the society as a whole.
1.2 Business aims:
The following are the objectives of the company:
 By the middle of this year, a full model will have been completed to the necessary requirements.
 By the end of the sixth year, we want to be a leading option for individuals all around the country.
 By the end of the second year, you should have sold one billion units.
1.3 Financial summary: A collaboration is the line of organization. Two business entrepreneurs put their
money in and want to operate jointly. PS COUTURE LTD. is estimated to spend around 250,000 dollars
to set running. Shareholder invest £150,000, and a borrowing of £100,000 is received. A production
facility has been established as a result of this expenditure. £95,000 in beginning costs. £155,000 in
startup funds. The total amount of money needed is £250,000. £150,000 in investment. £100,000 in debt

Elevator Pitch
1.4 Your business name: PS COUTURE LTD.
1.5 Strapline: Stay fit and healthy
1.6 Elevator pitch: Fitness is the company's core offering. The intended audience for fitness is centres, and
it is offered to adults. Bodybuilders are the intended audience for gym equipment, while sports in the
metropolis are the intended audience. PS COUTURE LTD products are distinguished from the
competition by their unique colour and durability. Its manufacturing is also environmentally beneficial, as
the facility produces no pollution. The first cost-profit margin will be set at 20%. PS COUTURE LTD
goal's is to market its products at a low cost.

Section two
Owner’s background
2.1 Why do you want to run your own business?
To create job chances for others while also earning revenues through the efficient utilisation of conserved
funds.
2.2 Previous work experience:
I've operated in a fitness production business as a director.
2.3 Qualifications and education:
I have a master's degree in business administration with an advertising concentration.
2.4 Training:
I have a fitness training certificate.
Details of future training courses you want to complete:
I intend to enrol in a supplier development program.
2.5 Hobbies and interests:
I enjoy watching company programs and reading entrepreneurial accomplishments.
2.7 Additional information:

Section three
Products and services
3.1 What are you going to sell?
a product
3.2 Describe the basic product/service you are going to sell:
PS COUTURE LTD. that operates online and sells gym and yoga active ware.
3.3 Describe the different types of product/service you are going to be selling:
The different things that is to be sold is the quality and durable fitness and yoga products which can help
people become fit in their daily lives.
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them:
After the company has stabilised, new goods and variants would be provided.
3.5 Additional information:

Section four
The market
4.1 Are your customers:
individuals
4.2 Describe your typical customer:
The fitness industry is relatively diversified, and everyone, particularly in gyms, requires it. Individuals
and adults that are interested in staying active are the intended audience for fitness products.
4.3 Where are your customers based?
All over the globe
4.4 What prompts your customers to buy your product/service?
The quality and the durability of the product is exceptionally well and thus it will be deciding factor
which will attract a lot of buyers.
4.5 What factors help your customers choose which business to buy from?
Most of the things are based on quality, price, durability and the firm will provide all of them under one
roof.
4.6 Have you sold products/services to customers already?
yes
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
If you answered “yes”, give details:
4.8 Additional information:

Section five
Market research
5.1 Key findings from desk research:
It is found that there are a lot of adults that are willing to be fit by giving a small amount of time from
their daily lives and thus the company will carter the needs and demands of all of them in general.
5.2 Key findings from field research – customer questionnaires:
As per the study's findings, 73 percent of respondents expressed confidence in the project. Sixty-eight
percent of consumers said they wanted to buy exercise goods, and sixty percent said they wanted to buy
yoga items. Respondents ranged in age from 20 to 84 years old. The poll included a wide range of
persons, the most of whom were adults.
5.3 Key findings from field research – test trading:
The survey was conducted globally and the response was very overwhelming via persuasive advertising.
5.4 Additional information:

Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
The promotion of the product will
be done so that it will create a good
image in front of the society and then it
will fetch big returns
As it helps in reaching a large number
of society in a quick time £13,000
TOTAL COST £13,000

Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
UFC A wide selection of items are
available.
According to the product
and mostly it varies
Impact on the world
a strong company impression
Transmission competence
Reliance on merchants
Suspected of committing a
harmful environmental
effect

7.2 SWOT analysis :
Strengths
Personnel with specialised skills
There will be no detrimental effects on the ecosystem.
Understanding of fitness production
Low-cost options
Weaknesses
a limited income
a dearth of more effective delivery methods
Opportunities
Increasing desire as a result of the epidemic
Gym centres are becoming more popular.
Threats
Different training programs
There is currently no industry repute.
Shifting economic conditions
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
Low price and better durability

Section eight
Operations and logistics
8.1 Production:
The production will be done keeping the quality in mind
8.2 Delivery to customers:
It will be done in a precise manner by opening various outlets
8.3 Payment methods and terms:
It will be in card and card
8.4 Suppliers:
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Andrew located in
London
Raw materials of
£100000
Half by cash and half
by credit
Due to the reliability
8.5 Premises:
There will be many outlets all over the globe
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Plastic No New Andrew £60000
8.7 Transport:
By air and by land
8.8 Legal requirements:
Patent and copyright
8.9 Insurance requirements:
Insurance from fire and theft