Case Study: Online Advertisers' Value Proposition and Problem Solving

This case study examines the challenges faced by Online Advertisers, a company struggling with its value proposition and market analysis capabilities. The analysis identifies the problem of lacking robust metrics and analytics, which hinders the company's ability to understand its market and customer needs. The assignment proposes solutions such as building community relationships and integrating social media to improve customer engagement and brand image. The recommended solution focuses on developing analytics and metrics to measure the value proposition effectively, alongside integrating social media to maintain a strong online presence and gauge customer feedback. The case study highlights the importance of strategic planning and adaptability in the competitive business environment, providing insights into how companies can address challenges and enhance their market position.

Running head: CASE ANALYSIS
CASE ANALYSIS
Name of the student
Name of the university
Author note

1CASE ANALYSIS
Problem Statement
The company, Online Advertisers was established with the vision of its founders that
they would be able to progress intellectually in the web field. Matthew, the co- founder of the
company Online Advertisers have taken steps in order to maintain the brand name of the
company since its inception. After some three weeks, Dresden, a strategist of the firm and
Matthew devised a value proposition for the development of the firm in the market. While
devising the value proposition, they faced a series of difficulties, which has helped in the proper
identification of the different factors of the change in the market. The value proposition that
was created by the company has helped in making the company more attractive to the clients.
However, there are issues faced by the company relating to the formulation of the value
proposition due to incapability of the company in the metrics and the analytics of the
organization. The problem is based on the fact that the company has no tried and tested means
of determining the analytics and the metrics of the organization. It has affected the value
proposition of the organization in the market.
Purpose/Objective
Short-term goal: The short-term goal of the organization is based on the possible steps that the
organization can take in order to attract the attention of the customers. It will be helping the
organization in making significant improvements in the market.
Long-term goal: The organization has taken steps for bringing in improvements in the analytics
and the metrics for retaining the customer through the services that are offered. It will be helping
the organization in sustaining in the markets
Alternative Solutions

2CASE ANALYSIS
Solution #1: The Company must take steps to build community relationships in order to address
the needs of the company to make it notable.
Pros: The step will be helping the company in creating a good customer relationship in the
market.
Cons: The involvement of the Ambassadors will be requiring huge investments that are
required to be undertaken by the organization for maintaining their social presence.
Solution #2: Social media integration which will be helping the company as a listening tool in
order to determine the requirements of the clients.
Pros: The social media integration will be helping the organization in maintaining their
online presence in the markets.
Cons: Negative publicity of the company through the word of mouth might affect the goodwill
of the organization in the market.
Recommended Solution
Solution #1 is the recommended solution as per the requirements of the case as it will be
helping the organization in maintaining the positive image of the organization in the market. On
the other hand, it will also helps the organization in maintaining the value proposition for the
services and the products offered by the same.
Action Steps

3CASE ANALYSIS
1. The company must take steps to develop the analytics and the metrics in order to measure
the value proposition.
2. The social media integration is an important step that is required to be undertaken by the
organization for maintaining the stability of the actions and thereby make the community
aware.