Analyzing Online Advertising's Effect on Samsung UK's Profitability

This research proposal outlines a study analyzing the impact of online advertising on the profitability of Samsung within the UK's electronics sector. The introduction highlights the significance of the electronic sector, the role of online advertising, and the importance of understanding its influence on business performance, particularly for a major player like Samsung. The research aims to assess the effect of online advertising on Samsung's profitability levels, specifically within the UK market. The methodology section details the research approach, including the use of the research onion, positivism, and a deductive approach employing a survey strategy with a questionnaire. The proposal outlines the research questions focusing on the concept of online advertising, its impact on Samsung's profitability, and the identification of new online advertising forms. The study will employ both primary and secondary research methods, including questionnaires and literature reviews, with a sample size of 30 respondents. The timescale and resources required for the research are also detailed, emphasizing the importance of financial, technological, and human resources for the successful completion of the study. The report also lists the references used for the research.

Research Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
Research Title:............................................................................................................................1
Background to research topic......................................................................................................1
Background to research organisation..........................................................................................2
Research questions:.....................................................................................................................3
Research aim and objectives:......................................................................................................3
Research Methodology................................................................................................................3
Timescale....................................................................................................................................5
Resources....................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Electronic sector is usually produces electronic equipments to its consumer by which
manufacturing of electrical components get varied as per the variation of products. It basically
consist industries as networking, telecommunication, industrial and electronic components and
customer electronics as well. It play vital role as to satisfy the need effectively that accelerate the
technological pace by developing and improvising economic performance (Ahmed, and et. al.,
2019). It has huge impact over online advertising by which profitable ability is getting enhanced
in continuous basis. The research below is dependent on online advertising as in terms of
profitability of Samsung that is a South Korean multinational conglomerate with having
headquartered in Samsung Town, Seoul. The company has comprised with various businesses
and most of them is united under the brand of Samsung as it was founded by Lee Byung Chulin
1938 as in relation to trading business.
Research Title:
Analyse the impact of online advertising on profitability levels in the electronics sector in
the UK. A case study of Samsung
Background to research topic
As the internet user must get enhance as with the parallel increase of internet marketing
as in support of this various marketing channel by which selling and buying of internet related
services is processed as with support of buying behaviour. An internet marketing become more
popular as it actually directs the future and growth of business in productive manner. It is used to
produce suitable estimation of various products that is varied as per introduction to e-commerce.
In support of online distribution channel ability of business is increases as in relation to
enhancement of sales and profit. It also promote the working as higher level of consideration is
expanded that induces higher benefits successfully (Hussain, and et. Al., 2018). It has higher
level of impact on online display of advertising that is basically associated with value and
performance of business. It also induces positive impact over productiveness by which
capabilities to take effectual decision is increases. In relation to electronic sector various
products and services is processed and it is as larger scale radio, television broadcasting
equipments, computers, office equipments and telecommunication and cell phones, video games,
personal computers and many others applications as well.
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The electronic sector usually consider wider range of products and services and consist of
a portfolio that includes transistor set, television, telephones, cellular telecom , radars, telephone
exchange and many other equipments as well. It determine steadfastly by which traditional and
modern change is induced as by accelerating the pace of technological upgrading, improvement
and development of economic performance and productivity. In relation to online advertising
different techniques are considerate that is as pop-ups, pop-under, banners and other internet
users as well. In relation to traditional media intrusiveness is getting lead by which less intrusive
is addressed (Souiden, Chaouali and Baccouche, 2019). It is directly based on goal orientation
technique are directly get judged by customers in which both positive and negative change is
implemented in better mode. It is an effective tools that is quite more effective and used to create
higher brand awareness by which positive values and higher attributes is induced with perfection.
On the basis of changing time period sustained level of advancement is induced under which
ability of business to get connect with more customers is enhanced along with this market reach
also get developed in constrained mode. In this higher level of concern is developed to alternate
the services as by maintaining clear and direct focus on customer's attraction and attention.
Background to research organisation
Samsung is a South Korean company that is comprised with various affiliated business as
many of them are united under the brand Samsung and it is also be the largest South Korean
business as by making conglomerate. The group of this company is getting diversified on the
basis of various areas and it consist of textiles, food processing, retail and securities as well. As
the company is entered within the electronic industry as in the late of 1960's the industries get
constructed its business as by shipbuilding. In this the business get drive its subsequent growth
and development. The company also get separate its business groups as Samsung group,
Shinsegae group, Hansol and CJ group. In this as in 1990 the company get enhanced its
globalised services and activities as with relation to electronic mediums. In this adequate
semiconductors and mobile phones that is essential source of income and with support of this
company gets 8th positions in terms of global brand image and value (Wachter, 2020). The
notable industries get affiliates its services as by including Samsung Electronic and become
world's largest consumer electronics maker, information technology company and chipmaker as
it is measured in respect of 2017. There are other subsidiaries as well that consist of Samsung life
insurance, Samsung Everland, Cheil Worldwide in terms of this company get 15th largest agency
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in prospect of advertising. The company get higher power by which they are able to influence
economic development, media, politics and culture as it is a major force to drive higher success
in relation to exporting.
Research questions:
 What is the concept of online advertising along with analysis of its significance for a
company.
 What is the impact lead by of online advertising on profitability levels of Samsung within
in UK while operating in the electronics sector.
 What are the new and latest form of online advertising that can be implicated by
Samsung Company to have enhanced level of profitability while operating in electronic
sector of UK.
Research aim and objectives:
Aim: “To analysis about the significance of the concept of online advertising along with
its impact on profitability levels in the electronics sector of UK. A research project on Samsung.
Objectives:
 To review about the concept of online advertising along with analysis of its significance
for a company.
 To investigate about the impact lead by of online advertising on profitability levels of
Samsung within in UK while operating in the electronics sector.
 To determine some new and latest form of online advertising that can be implicated by
Samsung Company to have enhanced level of profitability while operating in electronic
sector of UK.
Research Methodology
It is a useful prospect for the business as consist of suitable process under which adequate
information is collected and gathered so that long term sustainability is attained about specified
topic. In this researcher make better level of assessment, processing, analysis, identification and
selection of information in which ability to attain adequate knowledge is developed with
effectiveness (Geradin and Katsifis, 2019). For this research at Samsung the researcher make
adequate support of research onion and it is define below as:
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Figure 1: Research Onion, 2020.
Research philosophies- It is a process under which various information is selected and
gathered as per suitability of research conduction. It assist to make systematic acknowledgment
that usually encompassed effectual believe and belief so that objective of research is achieved
with perfection. In processing of this research of Samsung researcher uses positivism
philosophies as under this clear and sustained level of information is collected with perfection.
Research approach- It is a method that is used by researcher in order to collect and
gather reliable information by which collection and interpretation of data is induced with
perfection (Abu-Naser, and et. al., 2018). It is basically get collected with support of qualitative,
quantitative and mixed methods and it is dependent on deductive, abductive and inductive
approaches. For support of this research, deductive approach as with the support of numerical
analysis by which standardized goal is achieved with perfection.
Research strategy- It is a strategy that is developed in order to conduct a research as with
this effectual support of execution, monitoring, implementation, planning and controlling is
addressed with higher sufficiency. For this interview is conducted, qualitative interviews and
quantitative survey is processed. In respect of this research survey strategy is used and it is
processed with support of questionnaire.
Choices of method- It is basically used to collect and retain information by which certain
level of authenticity is addressed with perfection. In assist to fulfill the objective of research as
with support of clarity.
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Data collection and analysis- It is a process that is used to collect both primary and
secondary research. In this primary research is processed with support of questionnaire and
secondary research is conducted with support of literature review.
Sample size- In this integrated sample is used as in order to conduct and process a
research as with this sample size of 30 respondents is used with support of random sampling
method.
Analysis of data- It is a process in which information is collected in form of primary as
by conducting pie chart and frequency on the other hand in prospect of secondary research
literature review is conducted.
Timescale
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Resources
It is an essential aspect for business as with this smooth functioning is addressed by
which both short and long term prospect of research is conducted with perfection. In actually
consist of financial resources, technological advancement, physical equipments, human resource
and capitalisation in systematic manner (Sabatino and Sapi, 2019). In this durability, relatedness,
functioning is proposed with better manner so that major objective of research is achieved with
perfection.
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REFERENCES
Books and Journals
Abu-Naser, S.S., and et. al., 2018. The Reality of the Effectiveness of Electronic Marketing in
Technical Colleges in Palestine.
Ahmed, R.R., and et. al., 2019. Effectiveness of online digital media advertising as a strategic
tool for building brand sustainability: evidence from FMCGs and services sectors of
Pakistan. Sustainability, 11(12), p.3436.
Geradin, D. and Katsifis, D., 2019. An EU competition law analysis of online display advertising
in the programmatic age. European Competition Journal, 15(1), pp.55-96.
Hussain, S., and et. Al., 2018. Consumers' online information adoption behavior: Motives and
antecedents of electronic word of mouth communications. Computers in Human
Behavior, 80, pp.22-32.
Sabatino, L. and Sapi, G., 2019. Online privacy and market structure: Theory and evidence (No.
308). DICE Discussion Paper.
Souiden, N., Chaouali, W. and Baccouche, M., 2019. Consumers’ attitude and adoption of
location-based coupons: The case of the retail fast food sector. Journal of Retailing and
Consumer Services, 47, pp.116-132.
Wachter, S., 2020. Affinity profiling and discrimination by association in online behavioural
advertising. Berkeley Technology Law Journal, 35(2).
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