A Study of Thomas Cook: Online Booking Systems and Customer Behavior

This project explores the impact of online booking systems on customer buying behavior within the travel and tourism industry, using Thomas Cook as a case study. The research aims to understand the importance of online booking systems, analyze their effects on customer behavior, and recommend strategies for improvement. The methodology includes both primary data collection through surveys of Thomas Cook employees and secondary data from books, journals, and articles. Qualitative data analysis techniques will be employed to interpret the findings and address research questions related to the significance of online booking and its influence on customer purchasing decisions.

Data collection method
For the present research both
primary and secondary method will be
considered by the researcher. In primary
information will be collected from 20
employees of Thomas Cook through survey. On
the other side secondary information will be
gathered through books, journals and articles.
Data analysis
Qualitative technique will be
considered by the researcher for analyzing the
result. In this, various themes will be prepared
on the basis of results and interpretation will
be done.
Research questions
Q1 What is the importance of online
booking system?
Q2. What are the importance of online
booking system?
Q3 How online booking system can
impact customers buying behavior?
Reason for choosing the topic
To conduct the research, I have personal interest in
this area. There are different type of strategies that are applied by the
business so that they will be able to improve the performance level in
effective manner. This way, the research will help me to develop my in
depth understanding. Further, I am willing to develop my carrier in
travel and tourism sector and I will get to know the implication of
technology in improving the quality of business activities.
To explore the impact of online booking system on customers buying behavior in travel and tourism industry- a study of
Thomas Cook.
Aim: To explore the impact of online
booking system on customers buying
behavior in travel and tourism industry-
a study of Thomas Cook.
Objectives
To understand the importance of online booking
system
To identify the importance of online booking system
To analyses the impact of online booking system on
customers buying behavior of Thomas Cook
To recommend strategies for making improvement in
online booking system