Analysis of Consumer Behavior for Online Bookstore Development

This report provides a comprehensive analysis of the evolving landscape of online bookstores, focusing on consumer behavior and marketing strategies. It delves into the shifts in consumer book-buying preferences, highlighting the importance of adapting sales methods to meet the demands of the digital age. The report examines various factors influencing consumer decisions, including cultural and social influences, pricing strategies, and psychological motivations. It also explores the decision-making process, from store discovery to purchase prompt, and outlines key considerations for developing a successful online bookstore, such as functionality, customer experience, payment processing, and product catalog management. The report emphasizes the need for online bookstores to cater to diverse customer groups and adapt to the changing dynamics of the market to remain competitive and profitable.

CONVINIENT BOOKS

Table of Contents
CONVINIENT BOOKS..................................................................................................................1
INTRODUCTION...........................................................................................................................3
CHANGES IN CONSUMER BOOK BUYING PREFERENCE...................................................3
FACTORS INFLUENCING CONSUMER’S BOOK BUYING DECISIONS..............................4
Cultural factors..........................................................................................................................4
Social factors..............................................................................................................................4
Pricing.........................................................................................................................................4
Social status................................................................................................................................5
Psychological motivation...........................................................................................................5
Customer group.........................................................................................................................5
DECISION MAKING PROCESS...................................................................................................6
Store discovery...........................................................................................................................6
Motives for buying.....................................................................................................................7
Purchase prompt........................................................................................................................7
FATORS THAT ARE TO BE CONSIDERED WHILE DEVELOPING BOOKSTORE ONLINE
.........................................................................................................................................................7
Functionality..............................................................................................................................7
Customer experience.................................................................................................................8
Payment processing...................................................................................................................8
Products and Catalogue............................................................................................................8
Enhancement of store................................................................................................................9
Accomplish.................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is the major concern of the people in this era. Whatever be the firm or an organisation
marketing is said to occupy the major sector of this decade and that of the earlier. The bookstores
are now an revolution which consists pf phenomenal categories some of which are being liked by
all kinds of age groups. Based on this the online book marketing is the one that will draw the eye
of the use to an extremely different perception (Yucesoy and et.al, 2018). The entire report deals
with conventional books about the need to modify the mode and means of the sale in order to
gain more of the required customers. Every point is discussed in detail with the measures that are
listed to become one of the most fabulous sources of book store.
CHANGES IN CONSUMER BOOK BUYING PREFERENCE
The buying preferences that are associated with the customers must be such that there will be a
benefit of the pricing strategy. The marketing world is such that there is no lease for an
organisation to withstand the pressures. In order to least survive in the competitive marketing
world, the products are to be of greater quality and that which will not be a back drop. Rendering
a service that is more conventional is on the one hand whereas the aspects of this to survive will
purely depend on the pricing strategy and the quality. The conventional bookstore also follows a
manner to their customers to buy books in an offline manner and that must be the reason for the
drawback of the customers to not visit the store on a regular basis. Considering the recent times
of the pandemic, there is no scope for people to manually visit places to purchase (Watson,
2019). Those streams that are aiming at providing things online will thus benefit from the online
purchases. Things are not in the hands of mankind, when situation fail to serve the best of the
ability then the purchasing online will enhance the trade in the way they have to. If the
conventional store develops a pattern of serving its customers with their desired category of
books online, then there will be profits emerging with no halt since people strive and will have to
find the ways to get things online. When it is to serve online, then the category of books that
exist in the store will have to be properly displayed based on the category. Adding menu online
with streams that are required for the customers will make things possible. Online purchasing
will have both boons and banes. The benefit of having online purchases is that people can carry
out the purchase even in odd times without much effecting the customer need. The offline
method is not preferable in times of things that are odd (Bergström and Höglund, 2020). The
online method will not allow the reader to analyse the book. Therefore, people will have to go on

a return count if at all the book is misplaced or the pages are missed. On improving the online
purchasing will indirectly benefit the store from creating growing in the development part.
FACTORS INFLUENCING CONSUMER’S BOOK BUYING DECISIONS
The work that is regularly being done will have certainties that will influence the user about
doing the work. The book buying decisions of the consumers are altered by few factors. Some of
them are as follows:
Cultural factors
Culture is the key of the human existence. culture affects almost every branch of the people. The
human nature is such that when there is an obstruction in the kind of culture they are existing,
then probably there will not be an interest upon doing things. Reading is mostly not in all kinds
of regions and culture. Reading is something that is adopted and followed by people from only a
particular zone (Waldfogel, 2017). When things are not according to the occupancy of the
mankind, then people will not develop that point of attachment in doing the regular works.
Culture will affect the store in all the possible ways. The store is of the conventional type and
few modernised ones will not get affected by the way the store is operating. This in turn will
result in the loss of people that are visiting the store. Cultural factors will possibly create the
barrier in trade. Overcoming the barriers will help to withstand the atrocities.
Social factors
Social factors refer to the obstructions related with the deals that are offered by the family and
the status that is imposed by the people. sometimes there many others that try to construct a kind
of distance between those that are reading and the culture they are in. this is not just a matter of
fact to be reconstructed again. A person who once lost the grip of doing something will
particularly not go into it again. The purchasing is though considered to be a way of not having
to be experience according to their times.
Pricing
There are many stores available online that will bring about the importance of selling the books.
In a world where there is a lot of competition in that of maintaining a store online the major
factor of consideration is the price. Few people will not consider the store to be reliable if the
price is beyond their expectations. The catalogue that they contain will have to maintain the
standards as well as maintain a good pricing strategy which will in turn raise the amount of users.

Social status
The class and creed have a direct affect on the buying process of books. The decision making is
major concern in the class as some of them will have their individuality while the others aim at
being organised by others (Sangroya and Nayak, 2017). The social class members are said to
possess same behaviour like that of the others. Its not about income. The main policy is that
people love to share the same neighbourhood that will in turn enrich their decision making.
Educated people will realise the importance of buying the books and the ethics and policies they
develop will enhance their way of living. The store in turn will concentrate upon people of this
kind to make their trade prosperous.
Psychological motivation
Psychology is one of the gracias feature of mankind. People get easily carried away by the
psychological factors. Motivation is required by every individual to move ahead with their
decision-making ability. When people are not able to make up their minds about the things that
are lingering in their minds, then the psychological factors will help them to overcome the
decisions. The accountability factor is the perception with which people will get easily carried
off. One may not be able to surpass the terms of becoming the most out of the lot. Such a
perception will affect the decision-making. Once people overcome their circumstances, then it
will directly alter the times of their nature. This will automatically improve and improvise the
buying decision.
Customer group
Customer group is regarded as a criteria to perform further actions. Based on the age preferences
are made and denoted. The buying decisions will vary with age. Therefore, the sellers will have
to develop the best perception of people that will withheld all the age groups (Amron, 2018). The
group of one particular age will make decision according to their interest whereas some people
will not show any interest in buying. Based on their perception the seller will make prompt
actions to keep up their sales to the level of reach.

DECISION MAKING PROCESS
Its not about the availability of the stores, it depends upon how the book stores survive in the
market. One may surely approach a facility of getting the desired book store by simple means.
The online purchasing decision is one of the further and most important criteria. The customers
will surely ensure that the categories are properly enhances to avoid confusion. Some of the
factors that are to be adopted by the convention books that will make it the best out of the
various firms are as follows:
Store discovery
What makes a store more conventional is the marketing world is the way they portray the
number of books based on the categories they have. If the store is able to classify books based on
the availability, there develops a kind of interest among the users to utilise the store in a better
manner. Organising a book store is on the one hand task where as how subjected things are
organised is the other criteria that cannot be distinguished if at all the clarity is not maintained.
The various sector of books that are most available are fictional, non-fictional, children and adult
category. In today’s competitive world a single change of sustanance is the overall requirement
of the implementation of the store. The customer buying decisions will rely upon the things that
will attract them some of which include the product, pricing, place of availability which are of
major concern to the customers. If these are fulfilled then there is no back drop in the ongoing
competition. The five stages of customer journey are:
Awareness: awareness of the things include that of the brand which they are willing to purchase
and that which other stores online are not containing.
Engagement phase: this phase is when the priorities are listed and then the means of marketing
are to be applied to make customers realise that the firm is able to provide all sets of products.
Evolution phase: in this phase the customer is already aware of the brand and now in a stage of
evolution comparing it with other availabilities. During this phase, the customer will have to be
guided and then they will proceed with the buying.
Purchase phase: purchase phase is when the required product is found online by the customer
and then the next stage is to buy the product with the required tools that are available to make
payments. The payment modes and methods are to be highlighted.
Post purchase phase: the journey of the customer will not end with one purchase. The post
purchase phase is when the customer will want to get the product on a repetitive basis and for

them the subtle means of arranging the subscription based purchasing will help them stay with
the firm for a long time.
Motives for buying
There is no scope for reading if at all the motives are not described. There are many motives
upon which the people choose products and buy them accordingly. The buying preferences are
said to be most concerned about the motives. One may be very much familiar about the terms
that they are habituated with where as the others will be able to deal with the journal about which
they are encapsulated. Few will be very much towards the interest of the best designed websites.
For them the main motive is to get all the books that the author is publishing. So, based on the
customer interest the products are to be categorised based on the preferences which makes it
easier for the customers to go through the preferences of buying.
Purchase prompt
One of the major concerns of buying is based on the purchase. The purchase is based on the cost
of the books. One cannot render a service at a cost that is more than that of the expected with the
required facility of being the one that is not affected by the actual price. The price is the major
concern and many customers are very much influenced by the price category. The store must be
available to all customers that will have to ensure the usage.
FATORS THAT ARE TO BE CONSIDERED WHILE DEVELOPING
BOOKSTORE ONLINE
Developing store offline is easily where as developing an online store is where the entire entity
lies. Few factors are to be considered in making the things available online. Sellers will have to
adapt to things that are mostly considered as an aspect that will enrich their sales. One cannot
alter the changes once they are being performed and hence before the entire modifications are
performed then the implementation is enhanced. Some of the factors that are to be taken care of
during developing the bookstore online are as follows:
Functionality
Functionality is nothing but the way that is to be developed to carry out the store online.
Functionality is the process of carrying out the trade with the most out of the resources. The
resources that are required for the functionality is that the seller will have to develop. Keeping an
accountancy of the statistics that are available in the sales that which consists of the number of

customers visiting the site or that which will tell the alterations. The functions will include that
of the paying and selling. The paying must be taken care of by adding modes of different payable
firms. There are many modes of payment some of which include the online payment and that of
the cash on delivery. These are the basic functionality aspects of the store online.
Customer experience
There must be a subtle means od developing features based on the customer point of view. The
customer interests are to be recorded and must be availed at regular intervals. The store must be
able to detect the interests of the crowd and that detection will have to be able to implemented by
the means (Iyer and et.al, 2020). The different category of the customers will have to be made as
the record and that will help it to carry out the subscriptions-based ordering online. There will be
two types of customers. One who will always choose the same means and the other that will only
choose the service only for one time. Based on the category of people the trade is to be carry
forwarded.
Payment processing
As discussed earlier, the payment is one of the criteria that the customers will worry about and
that is the major concern of the people. There are many modes of carrying out the transactions.
Since the store is going to be initiated online, therefore, it must ensure to maintain the way to
implement the online transaction that will help buyers to avoid negotiations in transactions. Few
people will opt for conventional methods of payment. That include the modes of transactions.
Some will opt for cash on delivery which is considered as the old and a an easy way yet it takes
many software to combine to carry out the transaction. Generating a UPI id that will help to pay
online and by redeeming the codes of which is a flexible method of using an approach. Payment
doesn’t just mean the cash process. The store must generate invoices of the payments and that
which is an essential to the clients. This will in turn make them more accessible to the usage.
Products and Catalogue
An effective online bookstore is the one that consists of products which are of immense basis.
Being an online store or maintaining it is nothing but to be like a digital library containing
different category of books. The customer will be very much interested in treasuring more
number of books that will make sure to provide every feature of books that are a mandate to the
customers (Al-Khasawneh and Obeidallah, 2019). To carry this stage, the store will have to
maintain a catalogue in its portal where people can get access to go through all the variety of

publications that which will be handy to different class of customers. People will only aim at
treasuring certain services which will make them to withstand things in the way they will have
to. So making every feature accessible will improve customer perception and the business will be
more effective.
Enhancement of store
Enhancement of store is nothing but the design that will make the service be so creative. There
are many websites that are developed to be catchy. The first impression of the customer will be
the one that will catch the attention. That can only be achieved with the way the store is being
organised. When every detail is properly organised and everything is catalogued in a way, then it
will attract many people. The procurement of the trade is when there is not a single backdrop that
will affect the store. Developing the online store with all the very small details will help to
withstand the race in a long run and that is what is required by many.
Accomplish
The task of organising and developing with all the modes of transaction arranged properly will
make the task of making the store available online. This is regarded as one of the
accomplishment that will further focus on targeting large groups operating in this field. A target
is an important and a mandate feature of many organisations and firms. That will regulate the
sector in a more convincing manner.
CONCLUSION
The entire report deals with the features that are a requirement to organise a store online and that
is with regards to the convenient store. Marketing provides the major sources of information and
making them available at a much greater pace is what that is required. Many factors will
contribute towards accomplishing the dream of making the store available online. Now a days it
is a mandatory to operate everything on an online basis. That is the major concern every firm is

looking towards making things and projecting services online. The report contains many factors
that are affecting the decision making process. The different client based selective methods are
also listed that will bring forth the majority need of the people. the factors that are a requirement
to withstand the online store trading are mentioned in the report on a larger context.

REFERENCES
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240.
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911.
Iyer and et.al, 2020. Impulse buying: a meta-analytic review. Journal of the Academy of
Marketing Science. 48(3). pp.384-404.
Nasser and Abu-Naser, 2019. Predicting Books’ Overall Rating Using Artificial Neural Network.
Rachmawati and et.al, 2019. Factors influencing customers’ purchase decision of residential
property in Selangor, Malaysia. Management Science Letters. 9(9). pp.1341-1348.
Sangroya and Nayak, 2017. Factors influencing buying behaviour of green energy consumer.
Journal of Cleaner Production. 151. pp.393-405.
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preferences-business-essay.php>
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Factors influencing online bookstore implementation: [ONLINE] Available through:<
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