Online Business English: New Trends

The report discusses the evolution of Online Business English, highlighting how the internet has influenced language use and introduced new trends. It examines the incorporation of various English dialects and the simplification of language for global communication, emphasizing the significant...Read More

Running Head: ONLINE BUSINESS ENGLISH- NEW TRENDS
Online Business English- New Trends
Name of student:
Name of University:
Author’s note.

1ONLINE BUSINESS ENGLISH- NEW TRENDS Discussion
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Advent of Online Business English.......................................................................................2
Incorporation of Other Languages- The New Trend..............................................................2
References:.................................................................................................................................4

2ONLINE BUSINESS ENGLISH- NEW TRENDS Discussion
Introduction
Business English Communication is a derivative of English language which is used
for particular purposes, notably in the fields of business and academics. It is studied by non-
native speakers of English aspiring to trade work or do business in English-speaking nations,
or in other regions with English as the common lingua franca. The rigid grammatical and
syntactical rules are often ignored; as the primary aim of the negotiator is to reach a
commercial agreement with a buyer or seller. The report deals with the myriad alterations and
modifications that are constantly being made to the English language that the advent of
Online Business English has introduced upon the actual English language.
Discussion
Advent of Online Business English
In 1814, Webster’s Dictionary by Noah Webster, was published, and this simplified
the British language to its simplified Americanised form that is in popular use today. This
process of simplification of English and addition of regional elements has been facilitated due
to the extensive use and popularity of the internet in terms of both business and entertainment
(Anderson and Corbett 2017). There are more than 4.5 billion web pages on the internet and
due to the increasing demand for information and data, the usage of online English has
created notable changes to the actual language as it once existed (Gimenez 2014).
Incorporation of Other Languages- The New Trend
With the meteoric rise of e-commerce and social networking, online users socialise
and communicate in a number of variations of English, respective to their countries of origin-
Spanish English or ‘Spanglish’, ‘Hinglish’ (Indian English), ‘Konglish’ (Korean English) etc.
These have long been in use within the native regions; but they are now appearing online and
propagating like wildfire. Linguists observe that 10 years from hence, English will be

3ONLINE BUSINESS ENGLISH- NEW TRENDS Discussion
virtually the sole medium of online communication, but in a very different form and syntax
than what we know as ‘proper English’ today (O’Brien 2017). For instance, new expressions
like ‘pre-pone’ (as an antonym for ‘postpone’), ‘eve-teasing’ (used for sexual-harassment), or
‘blur’ (to mean ‘slow’ or ‘perplexed’), are all modern derivatives of ‘Hinglish’ and
‘Spanglish’. Operating Systems like Windows and Android are also incorporating such
variations within their applications to facilitate global communication. Companies and
institutes have also introduced various courses for aspirants- like CNN’s ‘English Language
Service’(Sweney 2017), and Cambridge’s ‘English for Business Communication’ series. In
this way, the variations are seeping deep into the English canon, evolving at a progressive
rate. The result, i.e., a complete overhaul of the language seems one of the imminent and
unavoidable outcomes.

4ONLINE BUSINESS ENGLISH- NEW TRENDS Discussion
References:
Anderson, W. and Corbett, J., 2017. Exploring English with online corpora. Springer.
Gimenez, J., 2014. Multi-communication and the business English class: Research meets
pedagogy. English for Specific Purposes, 35, pp.1-16.
O' Brien, J. 2017. Learn English online: How the internet is changing language. BBC News
Magazine. [online] Available at: http://www.bbc.com/news/magazine-20332763 [Accessed
19 Aug. 2017].
Sweney, M. 2017. CNN to enter learning market with online English language service. The
Guardian. [online] Available at: https://www.theguardian.com/media/2015/dec/02/cnn-
learning-market-online-english-language [Accessed 19 Aug. 2017].