Feasibility Analysis: Online E-commerce for International Sales

This report assesses the feasibility of implementing a robust online e-commerce platform to boost international sales and overall business growth. It highlights the advantages of adopting e-commerce, such as reaching new customers, increasing revenue through Shopify integration, and providing secure and convenient online shopping experiences. The report also addresses potential disadvantages, including website crashes and competition. Data collected from employee observations, questionnaires, and focus group discussions indicate a general awareness of e-commerce strategies within the company. The report concludes with recommendations for integrating e-commerce and improving online store graphics and themes to align with the company's goals and products, ultimately enhancing the organization's growth at the international level. Desklib provides access to this and other solved assignments for students.

Dear Mr. William Matter,
Through this letter I present the first draft of my research proposal which is on determination of
the most feasible online ecommerce for the business. As per my opinion, with the rapid
advancement in technology over the last two decades, e-commerce has experienced several
number of nnew as well as advanced technological approach that posses the potential to enhance
the sales as well as the reveniue of organizations. I strongly believe that implementation of well
designed and ready-to-run online store posses the potential to boost international sales of the
company. The online stores will enable the consumers to order, select their payment procedure,
pay as well as track the delivery process o their product all from the online store. Thus as per my
opinion the management of the organization should adopt the new concept of e-commerece. For
this, I belive that the management should provide effective training to the employees as well as
appoint excellent website developers in order to develop an excellent online store.
I will be highly obliged if you grant my request for the proposal and provide me with the
opportunity to conduct research o the above mentioned topic.
Yours Sincerely
XXX

Determine the most feasible Online e-Commerce for the business
Prepared for

Table of Contents
Introduction....................................................................................................................................4
Data Section....................................................................................................................................4
Advantages.....................................................................................................................................5
Disadvantages.................................................................................................................................5
Conclusion......................................................................................................................................6
Bibliography...................................................................................................................................6

Introduction
More than two decades the e-commerce is playing a key role in the sales and marketing
department of the organization and became the integral part of the organization. Continuously
the prevalence of the e commerce is growing with the positive impact on the business. Despite of
this, not all the stores of the organization using the essential feature of it (Manzoor, 2010). The
proper use of e-commerce and use of Shopify can generate a huge amount of the income. For
many people in the world, e-commerce is the most attractive and preferred way for the shopping.
The organizations, who adopted the new features of the e commerce are able to grow through
increasing their sales.
Web site feature and customer psychology are associated with the performance of the
organization. The growth of the e-commerce is at a very fast pace and it is attracting the offline
retailers as well because it gives an opportunity to reach new customers (Maliaka, 2016).
In the proposed report, there is the plan to increase the international sale of the company.
To increase the international sale, there is the requirement of more sophisticated and integrated
online stores which would be different from the current way that is a tab on the company
website. The company needs well designed and ready to run website for the growth of the
international sale and attract the new customers at the international level.
Data Section
The data is collected from the observation, questionnaires and the focus discussion. It has
been found that more than 60 percent of the employees stated that they are aware of ecommerce
strategies. In the year 2018, the company has spent approximately 15,345 dollars for developing

ecommerce sites and for training and recruitment purposes. However according to several
workers, the on job training provided by the management is not enough since the tim duration of
the training given is just 30 minutes per day.
Advantages
The company wants to increase the online sale and increase the customers at the
international level. The online website with new features will be able to attract the customers, the
revenue of the company will increase (Pour & Mehdi, 2013). Integration of the Shopify, which
are able to integrate the more than 100 online gateways for the payment will provide an
expanded way of the transaction. The flexible setups, automatic calculations and simple
checkouts give security and satisfaction to the customers which they deserve. The well designed
and ready to run stores will be helpful for the customers to order, pay and track their delivery
orders from one single online store.
The platform is a multifaceted platform which provides a high level of security, there are
more than fifty languages in the database, the SSL keeps data secure and provides convenience
to the customers (Hoisington, 2014). The reach of the organization will increase at the
international level with the high security. The growth and revenue generation of the organization
will increase.
Disadvantages
There are some disadvantages are also associated with the adoption of the new concept
associated with the e-commerce. The data show that at the international level, no one can buy
anything from anywhere if the website get a crash. Through the new concept, it is rare but cannot

be totally ignored. There are various competitors in the market and the customers can be
impatient if they are not getting a right and timely response (Frias, 2015).
Conclusion
Summary and recommendation
There are few disadvantages, which are associated with the implementation of a new concept of
the e-commerce for an organization. The advantages are more and the implementation of new
concepts will be able to increase the international online market. The cost of the adoption of the
new concept is feasible if we compare it with the associated advantages with it. The e-commerce
will be able generate more revenue for the organization and will be able to associate with the
new customers at the international level.
One important and significant recommendation is that the integration of e-commerce and online
stores in the fiscal year. Most of the online stores are already set, but the graphics and theme of
the online stores are not properly according to the goal and the products of the company. So there
is the need to improve it and make it properly. No doubt that implementing the new concept of
e-commerce for the set up of the store at the international level will be able to enhance the
growth of the organization at the international level.
Bibliography
Frias, J. (2015). The Ugly Truth About Online Shopping. Lulu Press, Inc.
Hoisington, C. (2014). Technology Now: Your Companion to SAM Computer Concepts. Cengage
Learning.

Maliaka, G. (2016). Online Shopping - Everything You Need to Know. Blurb, Incorporated.
Manzoor, A. (2010). E-Commerce: An Introduction. Amir Manzoor.
Pour, K., & Mehdi. (2013). E-Commerce for Organizational Development and Competitive
Advantage. IGI Global.
Response to Ky6-WA6
At first, I would like to state that the report provided on healthcare of the workforce is
highly efficient and bear effective information on the importance of healthcare policies and
procedure for the workforce. The introduction section contains a brief discussion of the
importance of workforce in an organization, followed by the benefits of the wellness program for
employees when it comes to enhancement of the profitability of the organization. Several
information has been provided in this section and s a result it can be said that the introduction
section is appropriately framed and requires no further major improvement. When it comes to the
Data section, the brief information associated with the healthcare of the employees has been
stated. As per my opinion, this section could have been made a little more elaborative by
incorporating crucial data like the total amount of money spent by the company on the healthcare
of the employees. The advantage section is again appropriately framed. In this portion, efficient
discussion about the advantages of the wellness program and how it can lower the cost of the
company has been discussed efficiently. However, when it comes to the disadvantage section, I
think this section can be a little more elaborative. The conclusion section is again perfectly
framed with a brief summary of the discussion portion and provition of effective
recommendations.