New Product Development: Interpretation of Online Business Impact
VerifiedAdded on 2023/03/22
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Report
AI Summary
This report interprets the impact of online business on new product development, focusing on how online decision-making affects businesses, particularly physical stores. The research employs both primary and secondary data collection methods to address gaps in the literature. Key objectives include identifying the impact of technological innovation on street shops and malls and determining respondents' perceptions of these changes on their business and profitability. Findings indicate mixed customer sentiments, with many favoring traditional methods while acknowledging the increasing prevalence of online booking. Recommendations suggest enhancing customer facilities and strategically utilizing technological advancements. The research concludes that systematic planning and customer-centric approaches are essential for businesses navigating the evolving landscape shaped by online technologies.






