CIS5100 Assignment 2: Online Mail Business Report Case Study 2018

This report analyzes the online mail business of Dr. Ricky Wagner, focusing on enhancing its online presence. It evaluates hardware, software (including Amazon EC2, Magento, and Microsoft Dynamics), networking infrastructure, and cloud services needed for expansion. The report also explores the benefits of business intelligence (BI) for analyzing customer trends and improving decision-making, the advantages of implementing a Customer Relationship Management (CRM) system, and strategies for effective social media engagement. Key areas covered include data mining techniques, competitive analysis using big data, and recommendations for optimizing business operations and increasing ROI. The analysis incorporates elements of online retail, e-commerce strategies, and technology adoption within a business context. The document is a case study report for CIS5100 assignment 2.

Online Mail Business Report
Online Mail Business Report
Student Name
University Name
Unit Code
Unit Name
Student ID
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Online Mail Business Report
Executive Summary
Dr. Ricky Wagner was using Microsoft Excel from our computing firm - MandelSahon
Technologies - using the Microsoft Access and Decision Support System (DSS) with the help of
Database Management System (DBMS) of Sheba Wearing Emporium. Dr. Wagner understands
that there is a lot of things to learn in the business and business has to invest the capital in the
current online corporate world, from the recent computer e-mail order system. Dr. Wagner has
contracted his business advice on how to increase the online presence of cutting-edge business to
their mail order business. The business has queried us to make a report to give information
regarding the following matters as an important factor in their business growth. This report
highlights the types of hardware and software with a mix of Networking Infrastructure and Cloud
Services, businesses need to purchase their expansions / purchases to encounter their new e-
business event. Benefits of Business Utilizing Business Intelligence; Advantages of Customer
Relationship Management System Implementation; It should also be aware of business while
attending social media and also discussed in this report.
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Online Mail Business Report
Contents
Introduction......................................................................................................................................4
Task 2: Case Study Report..............................................................................................................4
Report Section 1–Hardware, Software &Networking Infrastructure / Cloud Services...............4
A computer hardware proposal................................................................................................4
A computer software proposal.................................................................................................7
Report Section 2–Business Intelligence....................................................................................10
Part 1......................................................................................................................................10
Part 2......................................................................................................................................11
Part 3......................................................................................................................................12
Report Section 3 – Customer Relationship Management..........................................................13
Part 1......................................................................................................................................13
Part 2......................................................................................................................................15
Part 3......................................................................................................................................15
Part 4......................................................................................................................................16
Report Section 4 –Social Media....................................................................................................18
Part 1......................................................................................................................................18
Part 2......................................................................................................................................19
Part 3......................................................................................................................................20
Report: Conclusions and Recommendations to the Business........................................................23
References......................................................................................................................................24
Appendices....................................................................................................................................28
Task 1: Personal Research Journal............................................................................................28
Letter of Transmittal..................................................................................................................31
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Online Mail Business Report
Introduction
It does not make sense that the Internet has made it very easy to start a business. The need for all
businesses is an idea, and everything else can be ended. Often, businesses do not even need
business loans to get started. People are building a business in their bedroom, and a lot of money
is making in it. The door opened for young entrepreneurs to take advantage of and take
advantage of modern technology. There are plenty of businesses online using Internet, which
should be the most popular online retail business (Blokdijk, 2012). It's easy to sell things on the
internet. It's not too expensive to set up, and money can be smart, the internet has made it even
easier to start traditional businesses too. People can apply for a business loan online and they can
read the money they can read and get knowledge of how to do things, so that they can be easier
to get started. The number of companies due to internet marketing is good. It also offers a more
cost-effective way to promote the business. Social media usage is free, and it is very effective.
The best thing about Internet marketing is the business that is reaching out, instead of
encouraging target markets locally, businesses can promote the world.
Case Study Report: Task 2
Report Section: Hardware, Software and Networking Infrastructure and Cloud
Services
A computer hardware proposal
Cloud-centric printers and computer models: The professional manager of Dr. Wagner's
business wants an online business like any other online business and the online company wants.
While online or e-commerce is essentially intended to give vendors the same barriers to start-up
companies as Dr. Wagner's business, it usually requires cloud-based supercomputer systems to
have the proper connections to create online stores, but some types of computers still it continues
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Online Mail Business Report
to be an important company expense and requires major ideas. Dr. Wagner must answer a few
questions before paying the price for the PC hardware system. Therefore, before choosing a
cloud-based supercomputer or printer, Dr. Wagner must understand the storage capacity of these
types of computers and then simply determine how much data Dr. Wagner can save in her
supercomputer system hard drive (Esbel and Christian, 2016).
Amazon EC2: Amazon EC2 is a cloud-based infrastructure provided by AWS that provides
computing resources and services on demand. The compute instances provided by Amazon EC2
can be scaled by computing power as well as memory, providing flexibility by providing options
to host the application on multiple diverse platforms, and providing security protection due to the
tightly coupled multi-tenant architecture (Raab and Resko, 2016). Amazon EC2 can provide
virtual servers that can integrate a large amount of the computing power and this is accessible in
a subscription or payment based public computing model, moreover, users only charge for
resources they use. Amazon EC2 is an advanced cloud infrastructure service which allows Dr.
Wagner to create strong on-demand virtual servers. Amazon EC2 is smoothly hosted on a
concept of server Virtualization/Consolidation. The overall computing control of the server
hardware can also be separated into several instances and provided to the end-user via the
Internet as a computing instance (Sill, 2016).
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Online Mail Business Report
Billing per second: With billing per second, Dr. Wagner pays only what she uses. It takes
minutes and seconds of unused time within an hour, so she can focus on improving her
application instead of maximizing the use of hours. In particular, Dr. Wagner can benefit from
managing non-scheduled instances (such as development/testing, data processing, analysis, batch
processing, and game applications). The EC2 usage is charged in one second per increments,
with 60 seconds. Likewise, the configuration storage for the EBS volumes will surely be billed in
increments per second, and with a minimum of 60 seconds (Davis, 2017).
Cost: Today Microsoft made some price changes in Microsoft Azure, Australia. From 2015,
local prices for the Microsoft Azure as well as its Australian dollar market will rise by 26% and
will be closely adjusted in price levels in almost all markets.
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Online Mail Business Report
A computer software proposal
Magento: Magento is the appropriate software for Dr. Wagner. Microsoft Dynamics is a cloud-
based software solution. Magento software has been separated from eBay, is the biggest online
business companies. As Dr. Wagner business is online mail business, Magento is the best
solution for Dr. Wagner online business, suits all of Dr. Wagner’s major retail businesses, and
establishes a complete online business website. This software also provides advanced security
for Wagner’s business and can be fully extended and customized.
Microsoft Dynamics: This software is the appropriate cloud-based software solution that can
easily enable each and every cloud-based service for Dr. Wagner’s online mail business solution
software. In the year 2013, Microsoft Dynamics included a number of feature sets that could help
Dr. Wagner deploy and easily manage and customize the online sales. By leveraging this new
online business capabilities, Dr. Wagner can immediately manage and control products,
exchanges and sales order fulfillment for each feature of Dr. Wagner’s online sales network with
the help of Microsoft Dynamics. Along with the runtime components of Microsoft Dynamics,
Dr. Wagner can simply deliver content and all retail services in an efficient or scalable manner.
Just as Dr. Wagner’s online business is a small online mail business, it can accelerate the
development of extremely customized online channels (Artail, 2017). In 2012, Microsoft
Dynamics included a number of feature sets that could help Dr. Wagner to deploy and easily
manage and customize online sales or transaction channels that are fully integrated with
Microsoft Dynamics. By leveraging this innovative suite of online capabilities, Dr. Wagner can
immediately control and manage products, exchanges and sales order accomplishment for each
feature of Dr. Wagner online sales system or network with the assistance of Microsoft Dynamics
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Online Mail Business Report
(Kiran and Simons, 2016). Along with the runtime components of Microsoft Dynamics, Dr.
Wagner can simply deliver good content as well as all retail services in an efficient or scalable
manner.
Fig: Microsoft Dynamics
Image Source: Micro-soft dynamics.com
Cost: Plan: An individual's packaged application that needs access to multiple applications and
provides significant business savings. Cost is AUD$146.50 per month per year.
Security Lock for mails
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Amazon EC2
AWS Region
Microsoft
dynamics 365
Amazon
connect
Microsoft dynamics
integration
Look up account
&write call Note
Lambda function
User

Online Mail Business Report
Report Section 2–Business Intelligence
Part 1
The chief purpose of business intelligence is to support corporate executives; corporate managers
and further operational employees make better business decisions and make more knowledgeable
business decisions. Businesses use to reduce daily costs, recognize novel business opportunities,
and use nonprofit business procedures. The applications, technologies, tools, and methods
utilized to collect, combine, analyze, and impart raw data of the organization to create practical
and actionable corporate information in general. Traditional data-mapping practices allow users
to compile data and write reports and interrelated reports. It can be unbelievably time to
consume, particularly for the small businesses whose employees cannot afford it. A bilateral
program can remove business data and click the button to create a report so that employees can
free up time and resources to become more productive. Better strategic cognizance, faster
reporting, higher / lower overheads as well as better-quality data, in addition, access to operating
costs can have a positive impact on ROI (Moua, 2014). The main benefits of investing in BI for
Rikki Wagner and skilled workers are that they will increase the business ability to analyze
current customer purchasing trends. Once the business customers understand what they are
buying, then business uses this data to advance products which match the present consumption
pattern and as a result the commercial benefits increase.
Reporting on the basis of timely and accurate information can help businesses to perform the
functioning of their procedures. Business Intelligence team ensures that the real-time update
reports are received by the company, the company can competently use the information to handle
the business professionally (Kulkarni, 2012).
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Online Mail Business Report
Part 2
It is common for companies to use large data to beat their competitors. In maximum industries,
prevailing competitors as well as new members will utilize the resulting policy for data analysis
in analytics. Due to big data, the organization helps to create new opportunities for new growth
and to create a whole new category of companies which can combine as well as analyze business
data. These corporations have detailed info on services and products, suppliers and buyers,
customer preferences, which can be attained and evaluated. It comprehends and adapts to
business procedures. Retailers can simply adjust their stock based upon the predictive models
created by web search trends, social media information, and climate forecasts (Nazari-Shirkouhi,
2015).
1. Time Decreases: The High-speed tools for example Hadoop and In-Memory Analysts
are easily recognizable to novel sources of information so that business information is quickly
analyzed and quick conclusions based on learning methods.
2. Novel Product Development: Rikki can learn trends of the solution through the analysis
of the needs of the client and the needs of the clients that Rikki’s can create products.
3. Recognize the conditions of the market: By evaluating large information Dr. Rikki’s can
gain a good understanding of the current market circumstances. For instance, by evaluating the
client's buying transaction, a company can be sold the highest of those products and produce
products. Through this, she can get ahead of his rivals (Menzel, Schönherr and Tai, 2011).
Type of data mining would best suit the current business's analysis needs
CLASSIFICATION ANALYSIS: This study is utilized to retrieve data and important
information related to metadata and related information. It is utilized to classify diverse data in
diverse categories. Classification is identical to clustering, so that the department likewise
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Online Mail Business Report
records in various sections called sections, but unlike clustering, data analysts have the
knowledge of different classes or clusters.
ANOMALY OR OUTLIER DETECTION: This denotes to observation for the data item in
the dataset, which does not tally the expected sample or likely behavior. Incompatibilities are
similarly called novelties, outliers, sounds, exceptions and deviations. Often they provide serious
and actionable information. Inconsistency is an item that distracts in a dataset most of the data
from a normal data or collectively. These types of things are in the form of statistics compared to
rest of data and therefore, it specifies that something from the ordinary has happened and there is
a need to pay extra attention (Sun, 2013).
For analyzing various data in various types of data mining, Rikki Wagner can help. Now Dr. Rikki
Wagner needs to know that useful information and summarizing the information in the
information that can be used to increase revenue, to satisfy customer satisfaction, or to reduce
unwanted costs to solve various business problems.
Part 3
SAP Business Intelligence tool: Business intelligence is an SAP product that is useful and very
useful for Rikki’s customers and organizations to represent the data, which can be useful for
analysis and professional decision making (Ojala, 2016).
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Online Mail Business Report
SAP BI tool features
i. One point of all info is possible by BI. The data from a variety of resources can be
retrieved at one location (e.g., BI).
ii. Data collected from various sources is presented as a report that is useful for analysing
data at the higher level.
iii. SAP BI gives GUI and simple to use great formatting.
iv. A few major functionalities which makes SAP business intelligence best than others are
its capability to analyse the multidimensional data resources both in Web as well as MS Office
environments, supple dashboards, flexible and mobility, scalable BI platforms.
Report Section 3 – Customer Relationship Management
Part 1
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