Online Campaign Project: Salford Business School Website Analysis

This project analyzes the online campaign for the Salford Business School website, examining its current performance and suggesting improvements. It begins with an introduction to online campaigns and their importance in modern marketing, followed by a market research section that includes website analysis, keyword evaluation, and Google Analytics usage. The analysis covers the website's content, design, and search engine ranking, as well as its performance in social media. The project employs the AIDA model to evaluate the website's effectiveness in attracting and engaging users. Finally, the project outlines a comprehensive online campaign plan, including target audience identification, SMART goals, key performance indicators (KPIs), content strategy, and online advertisement campaign recommendations. The campaign plan focuses on improving SEO, user experience, and overall marketing effectiveness to enhance the website's visibility and attract prospective students.