Analytical Study: Online Commerce Project and Business Management

This report provides a comprehensive analysis of managing a successful business project focused on the importance of utilizing online commerce, specifically within the context of selling books. The report begins with an introduction outlining the project's objectives, which include analyzing the impact of digital technology on small businesses, emphasizing the benefits of online commerce, and raising awareness of the shift to online platforms. The project management plan encompasses cost analysis, scope definition, time management, quality assurance, communication strategies, risk assessment, and resource allocation. A work breakdown structure (WBS) and a Gantt chart are prepared to provide timeframes and stages for task completion. The research methodology incorporates both quantitative and qualitative methods to meet the project's aims and objectives. The report then analyzes the research data using appropriate tools and techniques, culminating in recommendations based on the research findings. Finally, the report reflects on the research process and the attainment of the stated objectives, offering insights into the learning and performance achieved throughout the project.

Managing a Successful
Business Project / Analytical
Study of the Importance of
Using On-Line Commerce

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Project Management Plan.......................................................................................................3
P2 Factors incorporating in project management plan................................................................3
P3: Preparation of work breakdown structure and a Gantt chart so as to provide time frames
and stages for completion of tasks...............................................................................................7
PART 2..........................................................................................................................................10
P4 Research by applying quantitative and qualitative methods for meeting aims and objectives
of the project..............................................................................................................................10
PART 3..........................................................................................................................................12
P5: Analyse your research and data using appropriate tools and techniques............................12
P6: Communicate appropriate recommendations based on the result of research.....................14
P7 Reflection of undertaking research in meeting stated objectives.........................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Project management is effective tool which help to manage project successfully so that it
may be accomplished within time and cost consideration. Present report deals with analysis of
importance of using online commerce in selling books market. Moreover, project management
plan has been formulated with aspects such as cost, scope, time, quality, communication, risk
and resources. Moreover, WBS and Gantt chart is prepared. Qualitative and quantitative data
research methods have been applied. Analysis of research findings are made with respect to
collected data and interpretation is made from the questionnaires circulated in effective way.
Reflection is provided on the undertaking of research and stated objectives and learning and
performance.
PART 1
P1 Project Management Plan
Aim: To analyse importance of using Online commerce in selling books market
Objectives:
 To clearly emphasise on the impact of digital technology on small business
 To make analysis of importance of utilising Online commerce in the market
 To analyse various elements of digitisation in injecting profits of the organisation
 To raise awareness of owner of books store for shifting the business to Online commerce
 To garner benefits by selling books through online market and gaining increased profits
P2 Factors incorporating in project management plan
1. Project cost-
The project cost is required so that online selling business may be able to produce enough
of the profits by taking business in digitised world. In relation to this, budget is prepared which is
the estimation of expenses that will be required in achieving objectives in the best possible
manner (Steyn and et.al, 2016). The is essentially required so that planned results may be
matched with actual one and total spending can be determined. Various expenses related to
spending on acquire software license and other equipments in relation to hardware and
networking cost are ascertained that will be needed in attaining benefits of small-scale business

by selling books through Online commerce in effective way. It also includes database license,
server cost and salary to human resources.
Particulars Amount
Acquire software license 2000
License for data base 2500
Purchase of hardware 200
Cost of equipments 2000
Server cost 800
Cost of Networking (LAN,
WAN)
1000
Salary to human resources 1500
Total budget cost 10000
2. Project scope-
The project scope is essential part of planning of project and as such, various activities
that will be included in the project to effectively accomplish stated goals and objectives in the
best possible manner. The scope of project in the present study that to provide successful
transformation of traditional business to online selling through digital technology and attain
benefits thereof. Result of online sales research will be conducted in order to impart benefits to
business to effectually accomplish desired objectives and deliverables can be provided in
effective way (Papke-Shields and Boyer-Wright, 2017). The project criteria covers gathering
reports for the purpose of management to assess easy access to the selling book market and
helping small-scale business to flourish in the best possible way. Online market will be judged
effectively and deliverables will be provided aiming to extend benefits to business through
online selling.
3. Time-

It is required to attain project within stipulated time so that benefits may be
accomplished. The planned activities should be executed as per the time schedule. Moreover, it
is required that cost of the project may not exceed with planned budget and as such, timely
accomplishment of project can be attained. Furthermore, in order to achieve project on time, it is
needed that competent and talented personnels should be hired so that aim of the project can be
attained in effective manner. Personnels should be from various fields such as technical experts,
coordinators and configuration and members of team so that they may be able to carry out
project in effective way.
4. Quality-
The quality is important so that online selling of books may be streamlined in a better
way. It is the duty of Quality manager to assure meeting quality standards in the best possible
manner. Moreover, it is the responsibility of manager to alert members of team so that they may
be able to provide quality selling on the online market places (Advantages and disadvantages of
online retailing. 2018). Moreover, another duty to ensure that everything is operated in logical
way and if necessary improvements are required, then corrective action should be taken with
much ease. On the other hand, books are provided by wholesaler to the retail business, it is the
duty of manager to check over its quality. Moreover, website should be maintained in effective
way so that when large customers' make purchases may not be faced any difficulties. In simpler
words, it is required that website should not crash when more of the customers' visit the website.
Thus, need to ensure site is able to handle the internet traffic with much ease. Hence, online
selling can be achieved and increased profits can be garnered as well.
5. Communication-
The communication plan is required so that strategies, information can be conveyed in a
better way. The plan is listed below-
Communication
method (Way)
Stated targets Channel Required time Relevant
stakeholders
Deliverables
Through Kick-off
meetings
In this, project plan will
be transferred, scope
and target strategies
related to project.
Once in a week Project Manager Agenda to be
delivered

Organise team
meetings
Thoroughly scrutinising
project work in process
and effectively to
implement corrective
action for improvements
Conference
hall meeting
Once per week Team members
involved in the
project
Project schedule
and minutes of
meeting agenda
Technical
meetings
Scrutinising and
inspecting the technical
errors if any and
implementing corrective
action for improvement
purpose. Discussing
such problems and
issues and identify
correct way out.
Channel of
communicati
on is face to
face
Once in two
weeks
IT Manager,
software
developer and
designing of
software
Minutes of meeting
agenda
Status of project
report
It is required to
communicate ongoing
performance to Project
manager.
E-mail
through
intranet as a
communicati
on channel
Once in a
month
Involvement of
all the team
members in the
project
Work report and
project schedules
as a deliverables
6. Risk-
The project should be evaluated in a better way so that no risks may evolve around. It is
essentially required and project monitoring plays an important role. The current study is to
analyse importance of using Online commerce in selling books market and as such, to eradicate
traditional business and to sell books through online mechanism (Sinha, Priya and Khowas,
2017). The risk associated with online selling is maximising impact of cyber attack which is
required to be eradicated as hackers can hack website and steal confidential information. In order
to control this risk, firewall security should be provided for. Furthermore, communication barrier
is again possible threat which can be removed by formulating well-structured communication
policies in effective way.

7. Resources-
The resources are required in order to attain sales through online selling market in the
best possible manner. There will be various resources required such as computer system is
needed to check on customer likings about the new books. Software to be purchased, various
hardware to be required such as advanced application etc. Moreover, networking like LAN,
WAN and related networks. Human resources will be required which would be expert in their
respective fields. These will be technical experts, software developer and designer which are
skilful enough and carry out their duties in effective way.
P3: Preparation of work breakdown structure and a Gantt chart so as to provide time frames and
stages for completion of tasks
Task
Mode Task Name Duration Start Finish Predecessors WBS
Auto
Schedule
d
Initiation phase 32 days Mon
05/28/18
Tue
07/10/18 1
Auto
Schedule
d
Assessing goals and
objectives 12 days Mon
05/28/18
Tue
06/12/18 1.1
Auto
Schedule
d
Ascertaining involved
possible risks 5 days Wed
06/13/18
Tue
06/19/18 2 1.2
Auto
Schedule
d
Addressing stakeholders
expectations 4 days Wed
06/20/18
Mon
06/25/18 3 1.3
Auto
Schedule
d
Initiating proper
documentation 6 days Tue
06/26/18
Tue
07/03/18 4 1.4
Auto
Schedule
d
Communication of plan
to the team 5 days Wed
07/04/18
Tue
07/10/18 3,5 1.5
Auto
Schedule
d
Planning phase 8 days Wed
07/04/18
Fri
07/13/18 2
Auto
Schedule
d
Setting up operational
goals 2 days Wed
07/04/18
Thu
07/05/18 5 2.1

Auto
Schedule
d
Identifying resource
requirements 1 day Fri
07/06/18
Fri
07/06/18 8 2.2
Auto
Schedule
d
Perceived risk involved
in the project 1 day Wed
07/04/18
Wed
07/04/18 5 2.3
Auto
Schedule
d
Deciding new structure of
the new organization after
introduction of new
product
5 days Mon
07/09/18
Fri
07/13/18 9 2.4
Auto
Schedule
d
Execution phase 13 days Mon
07/16/18
Wed
08/01/18 3
Auto
Schedule
d
Collecting adequate funds 4 days Mon
07/16/18
Thu
07/19/18 10,11 3.1
Auto
Schedule
d
Hiring product
development team 6 days Fri
07/20/18
Fri
07/27/18 13 3.2
Auto
Schedule
d
Purchasing raw material 7 days Fri
07/20/18
Mon
07/30/18 13 3.3
Auto
Schedule
d
Evaluating perceived
profits 1 day Mon
07/30/18
Mon
07/30/18 14 3.4
Auto
Schedule
d
Taking corrective actions
as per variation 2 days Tue
07/31/18
Wed
08/01/18 15 3.5
Auto
Schedule
d
Monitoring and
controlling phase 14 days Thu
08/02/18
Tue
08/21/18 4
Auto
Schedule
d
Monitoring and execution
aspect 2 days Thu
08/02/18
Fri
08/03/18 17 4.1
Auto
Schedule
d
Regular reporting of
outcomes 3 days Mon
08/06/18
Wed
08/08/18 19 4.2
Auto
Schedule
d
Conduction of meeting 4 days Thu
08/09/18
Tue
08/14/18 20 4.3
Auto
Schedule
d
Evaluating potential risk 2 days Wed
08/15/18
Thu
08/16/18 20,21 4.4
Auto Comparing the actual 2 days Fri Mon 22 4.5

Schedule
d
performance with target
through pilot testing 08/17/18 08/20/18
Auto
Schedule
d
Alteration in plan 1 day Tue
08/21/18
Tue
08/21/18 23 4.6
Auto
Schedule
d
Closure phase 7 days Wed
08/22/18
Thu
08/30/18 5
Auto
Schedule
d
Project closure 4 days Wed
08/22/18
Mon
08/27/18 24 5.1
Auto
Schedule
d
Completing all
contractual and
documentation
requirements
1 day Tue
08/28/18
Tue
08/28/18 26 5.2
Auto
Schedule
d
Post-project appraisal and
review 1 day Wed
08/29/18
Wed
08/29/18 27 5.3
Auto
Schedule
d
Submitting final report 1 day Thu
08/30/18
Thu
08/30/18 28 5.4

PART 2
P4 Research by applying quantitative and qualitative methods for meeting aims and objectives of
the project
Questionnaire
Name
Age
Demographic information
Q1. Do you prefer purchasing books through online marketplace mechanism?
 Yes

 No
Q2. How often do you purchase books online?
 Frequently
 Once in a week
 Once in a month
 Rarely
Q3. From the options listed below, which you choose to make payment for the transaction?
 Cash on delivery
 Debit card
 Credit card
 Any other option
Q4. How much do you spend on shopping online on per month basis in GBP?
 0 – 30
 30-90
 90-120
 120 and more
Q5. What do you think is the best marketing approach among the following in online
marketplace?
 Magazines
 Search engines
 Newspapers
 Any other
Q6. From the available options, which do you prefer a website should have?
 Trust
 Privacy
 Security
 Any other
Q7. Do you think online shopping is way better than traditional shopping?
 Yes
 No