Consumer Behavior: Impact of Online/Digital Consumption in Retail
VerifiedAdded on 2022/10/04
|13
|3642
|367
Report
AI Summary
This report investigates the influence of online and digital consumption trends on consumer behavior within the retail industry. It explores how individual consumers, communities, and businesses choose, purchase, and utilize products and services to satisfy their needs and wants. The report examines the importance of consumer behavior in understanding diverse consumer needs and how digital strategies, such as content marketing, social media, and search engine marketing, are employed by companies in Australia to attract customers. It analyzes the increasing consumption of digital trends, highlighting the impact on consumer buying behavior and brand image, with examples from major retailers like Woolworths and Coles. The application of digital trends in the retail industry is discussed, including strategies like mobile apps, online offerings, and in-store digital experiences. The report also provides recommendations for companies to adapt to the evolving landscape and concludes that the adoption of digital/online trends positively impacts consumer behavior and company sales, offering valuable insights into the changing dynamics of the retail sector and how businesses can thrive in a competitive environment.

RUNNING HEAD: CONSUMER BEHAVIOR 0
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

CONSUMER BEHAVIOR 1
Table of Contents
Introduction......................................................................................................................................2
Importance of Consumer behavior..................................................................................................2
Scope of “Online/Digital consumption trend”.................................................................................2
Analysis regarding the consumption of online and digital trend.....................................................3
Application of trend in retail industry.............................................................................................4
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................8
Appendix........................................................................................................................................10
Table of Contents
Introduction......................................................................................................................................2
Importance of Consumer behavior..................................................................................................2
Scope of “Online/Digital consumption trend”.................................................................................2
Analysis regarding the consumption of online and digital trend.....................................................3
Application of trend in retail industry.............................................................................................4
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................8
Appendix........................................................................................................................................10

CONSUMER BEHAVIOR 2
Introduction
Consumer behavior is considered the investigation about how individual consumers, communities and
business choose, purchase, and utilize the ideas, product as well as services for satisfying their needs and
wants. It refers to the attitudes of the purchase in the market and basic motives of those attitudes, the
actions of the consumers are different because of differentiation in lifestyle, habits etc. In this report, the
impact of “online/ digital consumption trends” on the buying behavior of the consumer in the retail
industry is selected, retail sector is considered the sector and activity which is made up of businesses
which sells the products through internet, stores etc to the target consumers. Therefore it is the process in
which retailers offer their product according to the needs and requirements of the consumer, the sellers
offer finished good to the direct customers (Pantano et al. 2017). The scope of the “Online and Digital
consumption trends” lies in promoting, developing and researching about product. In this, the online and
consumption trends are analyzed as well as its application in retail industry is discussed to find the
influence of trend in buying behavior of the consumer through various examples.
Importance of Consumer behavior
Consumer behavior helps in understanding the diverse nature of the consumer, so that organization
identifies the individual needs and requirements (East et al. 2016). The attitudes of the buyer also affects
from their peer groups, society, culture, ethics and family. The studying of consumer behavior concerned
with recognizing the buying behavior of the customer which starts from the activities of pre-purchase to
the consumption of post purchase (Stephens 2016). The investigating also involves the entire individual
which is concerned with the buying decisions of the consumer as well as consumption activities of the
customer which includes opinion of the leaders. Therefore in the organization databases of managing the
customer relationship becomes a significant asset for investigating the behavior of the customer, loyalty
towards the particular product etc (Utami 2016). Database also involves the behavior as well as market
segmentation.
Scope of “Online/Digital consumption trend”
The companies take the initiative and consume online as well as digital trends to attract large number of
customer. Therefore the scope of digital utilization is increasing in present time. For promoting the
product the companies in Australia use the digital marketing strategy because they believe that it is the
most inexpensive approach to communicate as well as reach to the target market and customer (Gainsbury
et al. 2015). The Australian companies use various digital strategies to aware the customer about the
Introduction
Consumer behavior is considered the investigation about how individual consumers, communities and
business choose, purchase, and utilize the ideas, product as well as services for satisfying their needs and
wants. It refers to the attitudes of the purchase in the market and basic motives of those attitudes, the
actions of the consumers are different because of differentiation in lifestyle, habits etc. In this report, the
impact of “online/ digital consumption trends” on the buying behavior of the consumer in the retail
industry is selected, retail sector is considered the sector and activity which is made up of businesses
which sells the products through internet, stores etc to the target consumers. Therefore it is the process in
which retailers offer their product according to the needs and requirements of the consumer, the sellers
offer finished good to the direct customers (Pantano et al. 2017). The scope of the “Online and Digital
consumption trends” lies in promoting, developing and researching about product. In this, the online and
consumption trends are analyzed as well as its application in retail industry is discussed to find the
influence of trend in buying behavior of the consumer through various examples.
Importance of Consumer behavior
Consumer behavior helps in understanding the diverse nature of the consumer, so that organization
identifies the individual needs and requirements (East et al. 2016). The attitudes of the buyer also affects
from their peer groups, society, culture, ethics and family. The studying of consumer behavior concerned
with recognizing the buying behavior of the customer which starts from the activities of pre-purchase to
the consumption of post purchase (Stephens 2016). The investigating also involves the entire individual
which is concerned with the buying decisions of the consumer as well as consumption activities of the
customer which includes opinion of the leaders. Therefore in the organization databases of managing the
customer relationship becomes a significant asset for investigating the behavior of the customer, loyalty
towards the particular product etc (Utami 2016). Database also involves the behavior as well as market
segmentation.
Scope of “Online/Digital consumption trend”
The companies take the initiative and consume online as well as digital trends to attract large number of
customer. Therefore the scope of digital utilization is increasing in present time. For promoting the
product the companies in Australia use the digital marketing strategy because they believe that it is the
most inexpensive approach to communicate as well as reach to the target market and customer (Gainsbury
et al. 2015). The Australian companies use various digital strategies to aware the customer about the
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

CONSUMER BEHAVIOR 3
product and services and to encourage them to purchase the product. The companies also sell products
according to the needs and requirements of the consumers. It also helps in development of product by
generating information about the new features of the product which results in increasing the brand image
among the target customer (Taiminen & Karjaluoto 2015). Therefore sometimes it also helps in providing
information about the strategies used by the competitors to increase the sales, that is it also support in
researching to gain the competitive advantage (Rice et al. 2016).
Analysis regarding the consumption of online and digital trend
The consumption of digital trend while marketing the product as well as services is increasing, the
Australian companies does marketing via online by using the broad varieties of marketing tools which
helps in promoting and communicating the product to the target customers. The tools which is used by
companies for marketing the product includes content marketing by writing regular blogs about the
product and sharing it in the websites of social media. The companies in the retail sector collect the
product and sell them through the retail stores. It demonstrate that nowadays retail sector facing
difficulties in sustaining in the competitive environment it is due to the initiatives taken by the companies
to attract large number of customer such as innovation consumption, digital as well as online
consumption. Therefore various countries have high competition in the retail industry because of
developing online consumption to sustain in the competitive environment (Arunraj, Ahrens & Fernandes
2016). For this many of the Australian companies develop the strategy to promote the product through
social media by using Facebook, YouTube, Instagram (Mikko, Smedlund & Mitronen 2018). Therefore,
some of the companies also used the search engine marketing as well as email marketing also becomes
the strategy for communicating the product by writing the message about the product to the target
consumers. However, Australian companies also has the agencies of digital marketing which provides
several services to the organization and provide the innovative ideas about marketing the product digitally
and also support in the development of business.
In Australia it also estimated that by adopting the online practices departmental stores grows higher as
compared to other areas, that is in July 2018 the growth rate of departmental stores were 44% (The state
of Australia's Ecommerce 2019). Therefore digital usage in marketing the product leads fluctuations in
the behavior of the consumer because of companies encouraging the consumers towards buying the
product by communicating the message about product in effective manner. It also helps in developing the
image and status of the brand and results in increasing the sales of the organization. Many of the stores in
Australia adopt the strategy of digital trend such as Woolworths, Costco which support in growing their
business as well as also developing their products (Donnelly et al. 2015). The companies also offer the
product and services and to encourage them to purchase the product. The companies also sell products
according to the needs and requirements of the consumers. It also helps in development of product by
generating information about the new features of the product which results in increasing the brand image
among the target customer (Taiminen & Karjaluoto 2015). Therefore sometimes it also helps in providing
information about the strategies used by the competitors to increase the sales, that is it also support in
researching to gain the competitive advantage (Rice et al. 2016).
Analysis regarding the consumption of online and digital trend
The consumption of digital trend while marketing the product as well as services is increasing, the
Australian companies does marketing via online by using the broad varieties of marketing tools which
helps in promoting and communicating the product to the target customers. The tools which is used by
companies for marketing the product includes content marketing by writing regular blogs about the
product and sharing it in the websites of social media. The companies in the retail sector collect the
product and sell them through the retail stores. It demonstrate that nowadays retail sector facing
difficulties in sustaining in the competitive environment it is due to the initiatives taken by the companies
to attract large number of customer such as innovation consumption, digital as well as online
consumption. Therefore various countries have high competition in the retail industry because of
developing online consumption to sustain in the competitive environment (Arunraj, Ahrens & Fernandes
2016). For this many of the Australian companies develop the strategy to promote the product through
social media by using Facebook, YouTube, Instagram (Mikko, Smedlund & Mitronen 2018). Therefore,
some of the companies also used the search engine marketing as well as email marketing also becomes
the strategy for communicating the product by writing the message about the product to the target
consumers. However, Australian companies also has the agencies of digital marketing which provides
several services to the organization and provide the innovative ideas about marketing the product digitally
and also support in the development of business.
In Australia it also estimated that by adopting the online practices departmental stores grows higher as
compared to other areas, that is in July 2018 the growth rate of departmental stores were 44% (The state
of Australia's Ecommerce 2019). Therefore digital usage in marketing the product leads fluctuations in
the behavior of the consumer because of companies encouraging the consumers towards buying the
product by communicating the message about product in effective manner. It also helps in developing the
image and status of the brand and results in increasing the sales of the organization. Many of the stores in
Australia adopt the strategy of digital trend such as Woolworths, Costco which support in growing their
business as well as also developing their products (Donnelly et al. 2015). The companies also offer the
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

CONSUMER BEHAVIOR 4
product digitally to the consumers, therefore Australian companies takes various initiatives to offer the
product by providing various choices to the consumers. Therefore, it is considered quite convenient for
the consumer to purchase the goods and services through online (Keller & Fay 2016). It is considered one
of the strategies for the Australian companies to expand the business in the competitive environment; it is
effective because in the year 2018 the active user on internet as well as social media increases that is
Australian consumer spend up to 15 hours on the internet (Sum et al. 2015).
In Australia there is high competition because of well-established companies such as Woolworth’s
supermarkets, Costco, Amazon, Coles supermarkets etc consume digital initiatives to aware and attract
large number of customers. However, it is estimated that in the year 2019, Australian consumers spend up
to $28.6 billion from shopping online and it may be increased by $35.2 in the year 2021 (The state of
Australia's Ecommerce 2019). Therefore it is analyzed that consumption of the online and digital trends
increases over the year by marketing to offering the product according to the needs and desire of the
buyers. This strategy impacted the behavior of the consumer in positive manner because it leads in
increasing the sales of the companies that is in the year 2018, the sales of Amazon were $141.92 billion
(Ren et al. 2018). It demonstrates that this trend helps the organization in promoting, developing and
researching about the product.
Application of trend in retail industry
The application of digital trend is increasing in retail industry because of adopting high competition.
Therefore, in Australia, many companies adopt the strategy of digital marketing to encourage the
customer for buying the products and various companies in retail industry offer products through online,
so that they provides varieties of goods and services to the consumers. For example Woolworths is the
well-known supermarket in Australia which has 995 number of location as well as 1,15,000 employees
working in the stores (Bailey et al. 2015). The company adopts innovative strategies to provide
consumers wide varieties of choices according to their requirements. The company uses its own mobile
app and Facebook page to communicate the messages about the new features of the products. The
company also promotes the product through YouTube; it offers product through online which various
special offers with the several choices in the product. The strategy of the company is to keep the
consumer first by offering product online with lower prices. Therefore this strategy influence the
consumer in positive manner because through this the customers gets more attracted towards company
products and increase sales of the company that is in the year 2018, the online sales of Woolworths
increases and company earns the revenue up to 5,672.6 crores AUD (Louise 2018).
product digitally to the consumers, therefore Australian companies takes various initiatives to offer the
product by providing various choices to the consumers. Therefore, it is considered quite convenient for
the consumer to purchase the goods and services through online (Keller & Fay 2016). It is considered one
of the strategies for the Australian companies to expand the business in the competitive environment; it is
effective because in the year 2018 the active user on internet as well as social media increases that is
Australian consumer spend up to 15 hours on the internet (Sum et al. 2015).
In Australia there is high competition because of well-established companies such as Woolworth’s
supermarkets, Costco, Amazon, Coles supermarkets etc consume digital initiatives to aware and attract
large number of customers. However, it is estimated that in the year 2019, Australian consumers spend up
to $28.6 billion from shopping online and it may be increased by $35.2 in the year 2021 (The state of
Australia's Ecommerce 2019). Therefore it is analyzed that consumption of the online and digital trends
increases over the year by marketing to offering the product according to the needs and desire of the
buyers. This strategy impacted the behavior of the consumer in positive manner because it leads in
increasing the sales of the companies that is in the year 2018, the sales of Amazon were $141.92 billion
(Ren et al. 2018). It demonstrates that this trend helps the organization in promoting, developing and
researching about the product.
Application of trend in retail industry
The application of digital trend is increasing in retail industry because of adopting high competition.
Therefore, in Australia, many companies adopt the strategy of digital marketing to encourage the
customer for buying the products and various companies in retail industry offer products through online,
so that they provides varieties of goods and services to the consumers. For example Woolworths is the
well-known supermarket in Australia which has 995 number of location as well as 1,15,000 employees
working in the stores (Bailey et al. 2015). The company adopts innovative strategies to provide
consumers wide varieties of choices according to their requirements. The company uses its own mobile
app and Facebook page to communicate the messages about the new features of the products. The
company also promotes the product through YouTube; it offers product through online which various
special offers with the several choices in the product. The strategy of the company is to keep the
consumer first by offering product online with lower prices. Therefore this strategy influence the
consumer in positive manner because through this the customers gets more attracted towards company
products and increase sales of the company that is in the year 2018, the online sales of Woolworths
increases and company earns the revenue up to 5,672.6 crores AUD (Louise 2018).

CONSUMER BEHAVIOR 5
In the year 2016, the company also introduced the mobile app for the consumers which functions on
Android and iOS with innovative functionality as well as new benefits of security. This strategy is
adopted because of increasing demand of Woolies among the Australian consumers. The company also
provides digital experience in the stores by offering the free Wi-Fi in all the stores. Therefore the
company develops its own WooliesX division; this division uses its data which enhance the digital and
online offering that is Woolworth’s mobile app as well as “scan and go shopping”.
The other example is Coles supermarkets, it is also the retail company in Australia which has 802 number
of locations. Therefore the retail industry faced from high level of competition because of altering
behavior of the consumer. The supermarkets provide various varieties of product digitally to meet the
requirements and to increase the value among the customers. The company adopts social media strategy
and make use of Instagram, Facebook,Twitter to communicate the message to the target consumer (Pulker
et al. 2019). Therefore Coles also used the strategy of email as well as search engine marketing, to
persuade large number of customer for buying the product.
The company also operate Coles Online which is the online site operated by Coles which provides all the
offerings to the purchaser with various discounts in the fresh groceries items and company place order at
the conveyance location according to the suitability of customers. This results in influencing the attitude
of the consumer in positive manner because the company online digital business develop by 20% in the
year 2018, therefore the majority of the order are online that is 75% of the order are from the home
delivery and rest 25% consumer purchase from the stores (Grimmer 2018). This is because consumer gets
various choices from the number of items according to their requirements. However, through
development of the online business company also expanded their liquor business by offering every brand
and services to their target customers, this leads in increasing the sales and profits of the company that is
in the year 2018 company earned the profit up to 3,928.8 crores AUD and increased the number of
location by 807 because of optimistic behavior of purchaser regarding the services and product offered by
the company (Mortimer & Grimmer 2018). Therefore it result that various companies consumed as well
as adopted the digital/ online trend to attract and persuade customers as well as to gain competitive
advantage which has relationship with the buying decision of the consumers and impacted in positive
terms.
Recommendations
From the above analysis it demonstrates that retail industry followed the trends to expand their business.
Therefore different strategies adopted by different companies so that they can increase their sales and
change the intensions of consumers on the behalf of their products and services. However, still various
In the year 2016, the company also introduced the mobile app for the consumers which functions on
Android and iOS with innovative functionality as well as new benefits of security. This strategy is
adopted because of increasing demand of Woolies among the Australian consumers. The company also
provides digital experience in the stores by offering the free Wi-Fi in all the stores. Therefore the
company develops its own WooliesX division; this division uses its data which enhance the digital and
online offering that is Woolworth’s mobile app as well as “scan and go shopping”.
The other example is Coles supermarkets, it is also the retail company in Australia which has 802 number
of locations. Therefore the retail industry faced from high level of competition because of altering
behavior of the consumer. The supermarkets provide various varieties of product digitally to meet the
requirements and to increase the value among the customers. The company adopts social media strategy
and make use of Instagram, Facebook,Twitter to communicate the message to the target consumer (Pulker
et al. 2019). Therefore Coles also used the strategy of email as well as search engine marketing, to
persuade large number of customer for buying the product.
The company also operate Coles Online which is the online site operated by Coles which provides all the
offerings to the purchaser with various discounts in the fresh groceries items and company place order at
the conveyance location according to the suitability of customers. This results in influencing the attitude
of the consumer in positive manner because the company online digital business develop by 20% in the
year 2018, therefore the majority of the order are online that is 75% of the order are from the home
delivery and rest 25% consumer purchase from the stores (Grimmer 2018). This is because consumer gets
various choices from the number of items according to their requirements. However, through
development of the online business company also expanded their liquor business by offering every brand
and services to their target customers, this leads in increasing the sales and profits of the company that is
in the year 2018 company earned the profit up to 3,928.8 crores AUD and increased the number of
location by 807 because of optimistic behavior of purchaser regarding the services and product offered by
the company (Mortimer & Grimmer 2018). Therefore it result that various companies consumed as well
as adopted the digital/ online trend to attract and persuade customers as well as to gain competitive
advantage which has relationship with the buying decision of the consumers and impacted in positive
terms.
Recommendations
From the above analysis it demonstrates that retail industry followed the trends to expand their business.
Therefore different strategies adopted by different companies so that they can increase their sales and
change the intensions of consumers on the behalf of their products and services. However, still various
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

CONSUMER BEHAVIOR 6
issues faced by the companies because of high competition and due to offering similar type of products
with similar discounts. It is also demonstrated that Coles online strategy persuade buyer to purchase the
product but still the revenue of the company is lower as compared to Woolworth’s supermarkets and the
growth of departmental stores in Australia declines in comparison to the previous years.
To overcome this issues company can adopt the strategy of investing in web design because it is the tactic
of marketing and increase the value of time and money spend by the organization for grabbing the
attention of the consumer. Therefore, it is important to understand that consumer will only attracted when
there is something interesting which relates with the products as well as needs of the buyers. If the page
of the company is not clear, ease able as well as non-interesting the time and money spend by the
company is worthless which result reducing the number of customers (Byrne & Roos 2019). This strategy
helps in gaining the attention of the customers to buy the products and services in the retail industry.
The online stores in the retail industry also get positive results from the customer by adopting the strategy
of Nudge new visitors in these companies provides high discounts to the new visitors by using the
discount code this helps in increasing the number of customer to purchase online in the particular
company. Therefore, while introducing the new product company can use another strategy of Early-Bird
discounts in the online stores. In this company can provide the mail to the target customer by offering
some amount of discounts on the first 30 orders to the purchase (Poort & Borgesius 2019). This helps the
company to offer best quality because through this consumer can try the new product and gets the quality
products based on their needs within reasonable pricing.
Due to high competitive environment it is important for the companies in the retail industry to identify the
demand and needs of the consumer, so that organization can change the methods, procedure of digital
consumption to gain the competitive advantage. Therefore to planning for the demand as well as for
sensing the demand retail industry can use the demand sensing leverages technology learning algorithms
for indentifying the pattern of demand (Björklund & Forslund 2019). This also helps in adjusting the
short-term as well as long-term forecast of the consumer, which is related to the present signals of
demand. Therefore, this forecasting strategy will also work in the seasonal forecasting.
Conclusion
From the above it is conclude that consumer behavior is dynamic, it changes according to their
preferences, buying habits etc. Therefore the attitude of the consumer is different because of differences
in the age and perception. From the above it also concludes that retail industry sells the product from the
stores according to the customers demand. However, for succeeding in high competition retail followed
issues faced by the companies because of high competition and due to offering similar type of products
with similar discounts. It is also demonstrated that Coles online strategy persuade buyer to purchase the
product but still the revenue of the company is lower as compared to Woolworth’s supermarkets and the
growth of departmental stores in Australia declines in comparison to the previous years.
To overcome this issues company can adopt the strategy of investing in web design because it is the tactic
of marketing and increase the value of time and money spend by the organization for grabbing the
attention of the consumer. Therefore, it is important to understand that consumer will only attracted when
there is something interesting which relates with the products as well as needs of the buyers. If the page
of the company is not clear, ease able as well as non-interesting the time and money spend by the
company is worthless which result reducing the number of customers (Byrne & Roos 2019). This strategy
helps in gaining the attention of the customers to buy the products and services in the retail industry.
The online stores in the retail industry also get positive results from the customer by adopting the strategy
of Nudge new visitors in these companies provides high discounts to the new visitors by using the
discount code this helps in increasing the number of customer to purchase online in the particular
company. Therefore, while introducing the new product company can use another strategy of Early-Bird
discounts in the online stores. In this company can provide the mail to the target customer by offering
some amount of discounts on the first 30 orders to the purchase (Poort & Borgesius 2019). This helps the
company to offer best quality because through this consumer can try the new product and gets the quality
products based on their needs within reasonable pricing.
Due to high competitive environment it is important for the companies in the retail industry to identify the
demand and needs of the consumer, so that organization can change the methods, procedure of digital
consumption to gain the competitive advantage. Therefore to planning for the demand as well as for
sensing the demand retail industry can use the demand sensing leverages technology learning algorithms
for indentifying the pattern of demand (Björklund & Forslund 2019). This also helps in adjusting the
short-term as well as long-term forecast of the consumer, which is related to the present signals of
demand. Therefore, this forecasting strategy will also work in the seasonal forecasting.
Conclusion
From the above it is conclude that consumer behavior is dynamic, it changes according to their
preferences, buying habits etc. Therefore the attitude of the consumer is different because of differences
in the age and perception. From the above it also concludes that retail industry sells the product from the
stores according to the customers demand. However, for succeeding in high competition retail followed
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

CONSUMER BEHAVIOR 7
the trend of digital utilization, many of the companies used different strategies to encourage the customers
for buying the product. Therefore the consumer shows the optimistic behavior because of various
varieties and convenience, but still profits of is not very high because of more competition. To faced these
difficulties the organization can adopt the strategy of web designing for developing the page through
interesting ideas, it can also used the marketing by providing Early birds and for researching it can adopt
demand sensing technology to forecast the needs of customers.
the trend of digital utilization, many of the companies used different strategies to encourage the customers
for buying the product. Therefore the consumer shows the optimistic behavior because of various
varieties and convenience, but still profits of is not very high because of more competition. To faced these
difficulties the organization can adopt the strategy of web designing for developing the page through
interesting ideas, it can also used the marketing by providing Early birds and for researching it can adopt
demand sensing technology to forecast the needs of customers.

CONSUMER BEHAVIOR 8
References
Arunraj, SN, Ahrens, D & Fernandes, M 2016, 'Application of sarimax model to forecast daily
sales in food retail industry', International Journal of Operations Research and Information
Systems (IJORIS), vol 7, no. 2, pp. 1-21.
Bailey, J, Price, R, Pyman, A & Parker, J 2015, 'Union power in retail: Contrasting cases in
Australia and New Zealand', New Zealand Journal of Employment Relations , vol 40, no. 1, pp.
1-9.
Björklund, M & Forslund, H 2019, 'Challenges Addressed by Swedish Third-Party Logistics
Providers Conducting Sustainable Logistics Business Cases', Sustainability, vol 11, no. 9.
Byrne, DP & Roos, ND 2019, 'Learning to coordinate: A study in retail gasoline', American
Economic Review , vol 109, no. 2, pp. 591-619.
Donnelly, C, Simmons, G, Armstrong, G & Fearne, A 2015, 'Digital loyalty card ‘big data’and
small business marketing: Formal versus informal or complementary', International Small
Business Journal, vol 33, no. 4, pp. 422-442.
East, R, Singh, J, Wright, M & Vanhuele, M 2016, Consumer Behaviour: Applications in
Marketing, SAGE, Thousand Oaks.
Gainsbury, SM, King, DL, Hing, N & Delfabbro, P 2015, 'Social media marketing and gambling:
An interview study of gambling operators in Australia', International Gambling Studies, vol 15,
no. 3, pp. 377-393.
Grimmer, L 2018, 'The diminished stakeholder: Examining the relationship between suppliers
and supermarkets in the Australian grocery industry', Journal of Consumer Behaviour , vol 17,
no. 1, pp. 13-20.
Keller, E & Fay, B 2016, 'How to use influencers to drive a word-of-mouth strategy', Warc Best
Practice, vol 5, no. 2, pp. 1-8.
References
Arunraj, SN, Ahrens, D & Fernandes, M 2016, 'Application of sarimax model to forecast daily
sales in food retail industry', International Journal of Operations Research and Information
Systems (IJORIS), vol 7, no. 2, pp. 1-21.
Bailey, J, Price, R, Pyman, A & Parker, J 2015, 'Union power in retail: Contrasting cases in
Australia and New Zealand', New Zealand Journal of Employment Relations , vol 40, no. 1, pp.
1-9.
Björklund, M & Forslund, H 2019, 'Challenges Addressed by Swedish Third-Party Logistics
Providers Conducting Sustainable Logistics Business Cases', Sustainability, vol 11, no. 9.
Byrne, DP & Roos, ND 2019, 'Learning to coordinate: A study in retail gasoline', American
Economic Review , vol 109, no. 2, pp. 591-619.
Donnelly, C, Simmons, G, Armstrong, G & Fearne, A 2015, 'Digital loyalty card ‘big data’and
small business marketing: Formal versus informal or complementary', International Small
Business Journal, vol 33, no. 4, pp. 422-442.
East, R, Singh, J, Wright, M & Vanhuele, M 2016, Consumer Behaviour: Applications in
Marketing, SAGE, Thousand Oaks.
Gainsbury, SM, King, DL, Hing, N & Delfabbro, P 2015, 'Social media marketing and gambling:
An interview study of gambling operators in Australia', International Gambling Studies, vol 15,
no. 3, pp. 377-393.
Grimmer, L 2018, 'The diminished stakeholder: Examining the relationship between suppliers
and supermarkets in the Australian grocery industry', Journal of Consumer Behaviour , vol 17,
no. 1, pp. 13-20.
Keller, E & Fay, B 2016, 'How to use influencers to drive a word-of-mouth strategy', Warc Best
Practice, vol 5, no. 2, pp. 1-8.
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

CONSUMER BEHAVIOR 9
Louise, G 2018, 'The diminished stakeholder: Examining the relationship between suppliers and
supermarkets in the Australian grocery industry', Journal of Consumer Behaviour, vol 17, no. 1,
pp. 13-20.
Mikko, H, Smedlund, A & Mitronen, L 2018, 'Digitalization in retailing: multi-sided platforms
as drivers of industry transformation', Baltic Journal of Management , vol 13, no. 2, pp. 152-168.
Mortimer, G & Grimmer, L 2018, 'Love them or loathe them, private label products are taking
over supermarket shelves', The Conversation, vol 5, no. 19.
Pantano, E, Priporas, C-V, Sorace, S & Iazzolino, G 2017, 'Does innovation-orientation lead to
retail industry growth? Empirical evidence from patent analysis', Journal of Retailing and
Consumer Services, vol 34, pp. 88-94.
Poort, J & Borgesius, FJZ 2019, 'Does everyone have a price? Understanding people’s attitude
towards online and offline price discrimination', Internet Policy Review, vol 8, no. 1, pp. 14-25.
Pulker, CE, Trapp, GS, Scott, JA & Pollard, CM 2019, 'The Nature and Quality of Australian
Supermarkets’ Policies That Can Impact Public Health Nutrition, and Evidence of Their
Practical Application: A Cross-Sectional Study', Nutrients, vol 11, no. 4, pp. 853-875.
Ren, J, Yeoh, W, Ee, MS & Popovič, A 2018, 'Online consumer reviews and sales: Examining
the chicken‐egg relationships', Journal of the Association for Information Science and
Technology , vol 69, no. 3, pp. 449-460.
Rice, ES, Haynes, E, Royce, P & Thompson, SC 2016, 'Social media and digital technology use
among Indigenous young people in Australia: a literature review', International journal for
equity in health, vol 15, no. 1, pp. 81-95.
Stephens, DL 2016, Essentials of Consumer Behavior, Taylor & Francis, Milton Park.
Sum, S, Mathews, MR, Pourghasem, M & Hughes, I 2015, 'Internet technology and social
capital: How the Internet affects seniors’ social capital and wellbeing', Journal of Computer-
Mediated Communication, vol 14, no. 1, pp. 202-225.
Louise, G 2018, 'The diminished stakeholder: Examining the relationship between suppliers and
supermarkets in the Australian grocery industry', Journal of Consumer Behaviour, vol 17, no. 1,
pp. 13-20.
Mikko, H, Smedlund, A & Mitronen, L 2018, 'Digitalization in retailing: multi-sided platforms
as drivers of industry transformation', Baltic Journal of Management , vol 13, no. 2, pp. 152-168.
Mortimer, G & Grimmer, L 2018, 'Love them or loathe them, private label products are taking
over supermarket shelves', The Conversation, vol 5, no. 19.
Pantano, E, Priporas, C-V, Sorace, S & Iazzolino, G 2017, 'Does innovation-orientation lead to
retail industry growth? Empirical evidence from patent analysis', Journal of Retailing and
Consumer Services, vol 34, pp. 88-94.
Poort, J & Borgesius, FJZ 2019, 'Does everyone have a price? Understanding people’s attitude
towards online and offline price discrimination', Internet Policy Review, vol 8, no. 1, pp. 14-25.
Pulker, CE, Trapp, GS, Scott, JA & Pollard, CM 2019, 'The Nature and Quality of Australian
Supermarkets’ Policies That Can Impact Public Health Nutrition, and Evidence of Their
Practical Application: A Cross-Sectional Study', Nutrients, vol 11, no. 4, pp. 853-875.
Ren, J, Yeoh, W, Ee, MS & Popovič, A 2018, 'Online consumer reviews and sales: Examining
the chicken‐egg relationships', Journal of the Association for Information Science and
Technology , vol 69, no. 3, pp. 449-460.
Rice, ES, Haynes, E, Royce, P & Thompson, SC 2016, 'Social media and digital technology use
among Indigenous young people in Australia: a literature review', International journal for
equity in health, vol 15, no. 1, pp. 81-95.
Stephens, DL 2016, Essentials of Consumer Behavior, Taylor & Francis, Milton Park.
Sum, S, Mathews, MR, Pourghasem, M & Hughes, I 2015, 'Internet technology and social
capital: How the Internet affects seniors’ social capital and wellbeing', Journal of Computer-
Mediated Communication, vol 14, no. 1, pp. 202-225.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

CONSUMER BEHAVIOR 10
Taiminen, HM & Karjaluoto, H 2015, 'The usage of digital marketing channels in SMEs',
Journal of Small Business and Enterprise Development, vol 22, no. 4, pp. 633-651.
The state of Australia's Ecommerce 2019, viewed 11 October 2019,
<https://www.webalive.com.au/ecommerce-statistics-australia/>.
Utami, HD 2016, Consumer Behavior, Universitas Brawijaya Press, East Java.
Taiminen, HM & Karjaluoto, H 2015, 'The usage of digital marketing channels in SMEs',
Journal of Small Business and Enterprise Development, vol 22, no. 4, pp. 633-651.
The state of Australia's Ecommerce 2019, viewed 11 October 2019,
<https://www.webalive.com.au/ecommerce-statistics-australia/>.
Utami, HD 2016, Consumer Behavior, Universitas Brawijaya Press, East Java.

CONSUMER BEHAVIOR 11
Appendix
Australian consumer expenditure in online shopping
Source: (The state of Australia's Ecommerce 2019)
Appendix
Australian consumer expenditure in online shopping
Source: (The state of Australia's Ecommerce 2019)
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide
1 out of 13
Related Documents

Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
Copyright © 2020–2025 A2Z Services. All Rights Reserved. Developed and managed by ZUCOL.