Brilliant Mind Classes: A Detailed Business Plan for Online Education

This business plan outlines the establishment of Brilliant Mind Classes, an online coaching service targeting students from primary to PhD levels. The plan details the business overview, including the core service of providing high-quality online education with supplementary notes. It outlines the management structure, including roles and responsibilities for key team members such as CEO, IT expertise, operational manager, sales executive, and customer service executive. The plan also addresses the target market, primarily students in London, and identifies the unique selling proposition (USP) of providing eminent lecturers at affordable prices. Furthermore, it includes market research using primary and secondary methods, competitor analysis (SWOT), and a marketing strategy. The plan also addresses the financial aspects, including the seed capital required to launch the business. The marketing strategy encompasses a social media campaign and a 4/7 Ps marketing mix to reach the target audience effectively. The plan also addresses the need for a sales executive and provides a job specification for the role.

Business plan
Table of Contents:
Table of Contents

Section One........................................................................................................................................................3
Section Two........................................................................................................................................................4
Section Three......................................................................................................................................................6
Section Four.......................................................................................................................................................7
Section Five......................................................................................................................................................10
Section Six........................................................................................................................................................12
Section Seven...................................................................................................................................................13
Conclusion: ......................................................................................................................................................16
References/Bibliography..................................................................................................................................17

Section One
Scenario: A: B: C:
Business Overview
1.1Business summary: Please write business outline. (who, what, where, When
and how)
The business plan is a frame work in which the plans and the layouts about the activities and
operations which need to carry out in the business. The plans also consists of resources which might
be needing by the business in carrying out the actual activities or operational work. My business plan
is to provide the online coaching classes to the students. The classes would be provided from the
primaries level to PhD level. The name of the business is decided as “Brilliant Mind classes”. The
business would be based on a motive to provide the online education to the students who cannot go
to different place for attending their lectures. Through these online classes the students would get
very effective lectures which would add up the extra learning to their knowledge along with the extra
notes about the topics or chapter.
1.2 Describe your core product or service:
The core services which my business plan would be providing will be the online education services
where my motive is to provide the best quality educational services to the students which have
enrolled with me. My mission is to minimize the distance between the students and the education
through the spreading it to the people who cannot go out for attending their lectures or studies
(Brinckmann, J., and et al, 2019).
1.3 Your immediate and future business aims:
My immediate business aim is to successfully implement and establish the business plans in the state
of London. My current target would be the students who are living in London. After the successful
implementation of the business I would like to slowly expand it and has planned to introduced it to
other nearby countries also, like Spain, germany, Sweden and etc.
1.4 Please state the amount of seed capital required: (Up to a maximum of
£40,000)
Capital is required to start any business. Without it the idea can be converted into reality. Through
the amount the capital would get purchased. For running this particular idea and converted it into
reality, an estimate amount of 33,ooo £ (Burns and Dewhurst, 2016).

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
For starting up any business plan a proper team of people if required. In that team the members need
to have various skills and knowledge for the successful implementation of the same. An organisation
requires a proper structure with the help of which the employees and their roles and responsibilities
can be specifically stated. For this particular business plan the following professional team skills
would be needing:
CEO: This would be the person which will take all the final decision about the operational and
management activities. This person can be consider as a part of top level management.
IT expertise: This person is responsible for handling the IT related issues and problems. He would be
the man who will be forming the main serves and website where the students can have access to the
lectures.
Operational manager: He is the person who will have the job role for managing all the operations
which are taking place in between the work.
Sales executive: This person would help the company in bringing an increase in their sales through
the help of necessary digital and promotional activities (Erstad, Mann and Weber, 2016).
Customer service executive: The customer service executive is a person which is engaged in handling
all the queries which came from customers. They help in making the experience of customer
satisfactory by properly addressing their query and problems.
2.2 Each team member’s roles and responsibilities:
Stating the roles and responsibilities of the employees in an organisation is very much
necessary. This bring the clarity in the roles which an individual is expected to perform, it minimises
the conflicts and confusion and also states the boundaries within which an employee is required to
conduct its activities. The roles and responsibilities for the employees involved are as follows:
CEO:
 he is responsible to take the major decision about the company. It includes both the
operational and managerial activities.
 His role is to set the mission and vision for the business.
 He is also responsible for setting and implementing the appropriate strategies for the
organisation.
IT expertise:
 He has the role to handle all the operations related to IT.
 He is the person who responsibility is to clear all the cache which the business is facing at
their websites.
 He is also responsible for setting up the proper strong network and security base in their
networks so that their data could not get leaked.
Operational manager
 His task is to manages all the activities related to the operations of business.
 He also responsible for managing the time table for the activities which needs to be
undertaken.
 Their role is also to help the CEO in executing the strategies.
Sales executive
 His role is to bring the increase in sales for the business (Cacafranca, 2020).
 He is also responsible for conceiving the customers to get enrolled for the online classes by
educating them with benefits they would be getting by enrolling.
Customer service executives
 The role of a customer service executive is to handle the issues and feedbacks which the
business has received from the customers.
 The responsibility of this person is to address the queries and problems which the customers

have with their operations.
 They also have the responsibility to satisfy the customers.
2.3. Identify your company’s skill gaps, then chose one role and create an
advert with the skills required and their roles and responsibilities.
The company is facing the issue with regard to sales executive as the person must posses the influencing
skills, negotiation power, presentation and communication skills and much more. For getting an employee
with that skills following advert can be presented:
Job Specification
Requirement of a sales executive
Job profile- sales executive
Qualification-
Masters degree in business management with the major in marketing with an aggregate of at least
70%
Experience – 3-4 years of experience in the field of sales
Age- Between 24- 35
Role and responsibilities for the job
To set the goals for the company with respect to their sales
To increase the sales for the business
Achieve the target set for the sales
Interested candidates may give an email to HR
[e-mail]

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed
customers based:
Currently my target audience would be the students of London. My business would be providing the online
lecture classes for the students between primaries and PhD level. The major target for the business will be
the students who are looking for the effective lectures and the notes about their studies within an affordable
prices and cannot go out for taking the lectures classes. The teachers who would be providing the lectures to
the students will have good background in terms of qualifications.
3.2 Describe your perceived competitive advantage/USP:
USP stands for unique selling proposition. Every business needs to have some kind of unique feature of
speciality which stands them different from the other competitive organisation. The Brilliant Minds online
institute has the USP that it provides the lectures form eminent people within the affordable prices to the
students. The knowledge which they will get from these lectures will be very useful and easy for them to
understand. These features makes my business different from the available competition in the market
(Guryčová, 2017).

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Market research is a process in which an investigator analyse the market. In that he analyse and
examines the current and future trends which are prevailing among the customers. Through the help
of these analyses the organisation would be able to know about the direction in which they need to
conduct their operations and the strategies they need to form. The research is to two types i.e.
primary research and secondary research. In primary research the researcher would be conducting his
own research for gathering and collecting the data. He would collect the data through questionnaires,
surveys, observations and much more. The data gathered through primary data is error and
manipulation free. Although this kind of research is very time consuming and a costly process.
Secondary data are the data which get collected through the other established sources. These
sources may includes newspapers, books and journals, articles, blogs and much more. It is less time
consuming process and also cost less for the researcher.
According to Löber, (2017), the market research gets conducted upon the students and their attitude and
perspective towards the online classes. Through the research the organisation would be able to find the
needs and demands which the students have with respect to these online platform lectures. Through
gathering the perspectives of these students, my organisation would be able come at a particular conclusion
and decision about the kind of product and services these students are looking for. We can conducted the
research in the form of questionnaire in which we have asked few questions to the students and conclude the
results from their answers (Hasmidyani, Fatimah and Firmansyah, 2017).
The questions which were asked by the researcher were:
Q-1 What app you used for online studies?
Trello
wunderlust
Hold
Or any other
Q-2 are all kinds of topics are available at the app?
Yes
No
Seldom
Q-3 Do you prefer the personalised classes?
Yes
No
Q-4 Does your prefer online app provides the necessary notes also?
Yes
No
Q-5 What feature you most prefer in the online apps?
Reachability
User friendly
Appearances
All of above

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain
how your business will compete with them) (You may consider a SWOT here)
Analysing the market and the competitors is very important for any organisation as it
can frame its operations and strategies with regard to the strengths and opportunities
they have when compared with the both internal and external environment. The
SWOT analyses for Brilliant Minds company can be as follows:
Strengths:
 The quality of lectures which are provided by the Brilliant Minds is very excellent
as compared with the other competitive organisations.
 The services provided by the business are affordable prices which can be
brought by any average person.
 The scope of lectures which are provided by the organisation is very large as
wide range of topics and lectures get covered by us.
Weaknesses:
 The business presence into the UK market is very small as compared with the
market share of other companies.
 There are various apps which are already present into the market place.
Opportunities
 The business has the opportunity to expand itself in the new markets and
regions
 The increase in the growth of online lectures and classes can be the huge
opportunity growth for the business.
Threats
 The level of competition available in the market works as a threat for the
company as they need to maintain their innovativeness and quality if they want
to survive in the market place.

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps
etc. )
For educating the targeted market about the business and the services and products they have to
offer the company has to undertake the marketing campaigns and marketing activities to perform the
same. As in the case with Brilliant Minds, the marketing activities need to get planned and
implemented through the use of marketing mix model. This model helps an organisation in forming
the strategies with respect to marketing plans:
Product: It is the item or service which the company has put into the market for sales. As in the case
with Brilliant Minds online classes the organisation has to offer the high quality of online lectures and
courses to the students.
Price: It refers to the cost which the company has set for their product or services. As in the case with
Brilliant Minds company the prices which are set for the online courses are very affordable and
reasonable which can be easily purchase by an average person (Lubawa, 2020).
Promotions: The promotional activities are performed at both the offline and online platforms.
Place: The students can avail the services by reaching to the official site of the company where they
can take the demo classes and also can purchase the courses.
4.3b. How and where will you launch your product or service.
I have planned to organise an event where my organisation would be inviting the students and teach
them the importance of education and how this site can help in minimising the gap between the
education and students. There the promotions would also be performed meanwhile where how my
online classes website can benefit the students in getting the fine quality knowledge.

Section Five
Operations and logistics
5.1 Premises:
For operating the business from one place I have planned to buy a place where all the operations of the
organisation can be conducted.
5.2 Equipment & Set up Costs:
Product Amount Cost.
Building up of website £6000 £6000
Purchasing of IT
systems
£400 £1000
Establishment of major
server
£3000 £3000
Setting up of networks £1500 £6000
Purchase of place £2500 £2500
5.3 Transport needs:
There would be no need for transport in conducting the operational activity of the business.
5.4 Legal requirements:
There are various legal requirements which the company has to fulfil. Some of the requirements may
includes:
 registering the business under the company Act of UK government.
 Fulfilling all the obligatory books and maintenance of records. The registration of patent is also necessary so that no other organisation can copy the brand
name and logo
Partnership Agreement etc.
there is no partership deed involved in the business.
5.5 Insurance requirements:
The insurance has been performed of the employees as the company provides the medical expenses to them.
5.6 Other required Certifications:
NO
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Wages of the employees £1400
Cost for purchasing of place £2500
Marketing and promotional
activities
£1550

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) Brilliant Minds
Cost to your business per unit £800
Price you charge per unit £2000
Profit margin (£) £400
Profit margin (%)
(Profit / Price x 100 = Profit margin)
40.00%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 45.85%
6.b Your Pricing Strategy:

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
January Februa
ry
April May June Augu
st
Sept Nov Dec Tota
l
Sales
1:
£200 £400 £100 £250 £250 £700 £650 £1300 £1600
Loan £3000 £1000 £300
0
£1000 £5000 £6000 £6000 £2000 £2000 £200
00
Invest
ment.
£3000 £1000 0 0 0 £5000 £3000 £1000 £1000
Total
Sales:
£200 £600 £100 £100 £450 £500 £650 £1500 £1600
SET UP
COSTS
TOTAL
£1600 £650 £600 £700 £600 £100 £300 £200 £500
Direct
Costs:
£1400 £1600 £160
0
£1600 £1200 £1100 £1200 £1300 £1300
TOTAL
Direct
Costs:
£4000 £3250 £300
0
£3100 £3000 £1800 £1300 £1200 £1300

Fixed
Costs:
Salaries
1
£1300 £1500 £100
0
£1300 £1200 £1400 £1600 £1200 £1100
Rent. £1200 £1500 £120
0
£1100 £1200 £1100 £1100 £1100 £1200
Staff
Wages.
£100 £300 £500 £300 £2500 £300 £300 £600 £600
Utilities
/Gas/
Elec
£300 £300 £500 £300 £300 £100 £100 £500 £300
Phones. £15 £15 £15 £15 £15 £15 £15 £15 £15
Promoti
on &
Ad.
£650 £650 £650 £650 £650 £650 £650 £650 £650
Website
.
£200 £200 £200 £200 £200 £200 £200 £200 £200
Legal £100 £100 £100 £100 £100 £100 £100 £100 £100
Mainten
ance
£50 £50 £50 £50 £50 £50 £50 £50 £50
Loan
repaym
ent.
£2000 £2000 £200
0
£2000 £2000 £2000 £2000 £2000 £2000
Interest
on loan.
£100 £100 £100 £100 £100 £100 £100 £100 £100
TOTAL:
Sub
Total:
Fix +
Direct
Costs.
Net
Profit:
Sales –
Sub total

January Februa
ry
April May June Augu
st
Sept Nov Dec Tota
l
Sales
1:
£300 £500 £200 £150 £350 £600 £750 £1200 £1500
Loan £1000 £1000 £100
0
£1000 £1000 £6000 £4000 £2000 £2000 £300
00
Invest
ment.
£1000 £1000 0 0 0 £1000 £1000 £1000 £1000
Total
Sales:
£200 £400 £300 £450 £450 £500 £650 £1300 £1400
SET UP
COSTS
TOTAL
£1400 £650 £400 £300 £600 £200 £300 £200 £300
Direct
Costs:
£1400 £1400 £140
0
£1400 £1400 £1400 £1400 £1400 £1400
TOTAL
Direct
Costs:
£4000 £2350 £300
0
£2200 £4000 £2900 £2900 £2800 £2700
7.1: Three-year projections, annual proposed sales and Net profit only
2021 2022 2023
Annual projected sales £45000 £60000 £80000
Net profit £120000 £23000 £37000

Conclusion:
It can be conclude that the business plan which I have planned to implement is not an easy task to perform. If every things goes
as per the plan than only the business would attain the success. This plan has provided all the necessary requirements which needs to
undertake for formation of a business plan and its related activities and operations.

References/Bibliography
Brinckmann, J., and et al, 2019. Of those who plan: A meta-analysis of the relationship between human capital and
business planning. Long Range Planning. 52(2). pp.173-188.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan International Higher Education.
Cacafranca, J., 2020. Business Plan: Woodentop Health Café.
Erstad, B. L., Mann, H. J. and Weber, R. J., 2016. Developing a business plan for critical care pharmacy
services. Hospital pharmacy. 51(10). pp.856-862.
Guryčová, J., 2017. Design Café: A Business Plan.
Hasmidyani, D., Fatimah, S. and Firmansyah, F., 2017. Developing entrepreneurial spirit of young generation through
business plan training. MITRA: Jurnal Pemberdayaan Masyarakat-old. 1(1).
Lubawa, G. G., 2020. Business Plan and Industrial Development: The Case of Family-Owned Food Processing SMEs in
Tanzania. In Handbook of Research on Institution Development for Sustainable and Inclusive Economic Growth
in Africa (pp. 231-253). IGI Global.
McKay, T., Rodríguez, K. and Coll i LLauradó, M., 2018. Eco Salud: a non-profit ultrasound clinic in Guatemala: business
plan.
Plan, M., BizConnect Business Plan Template.
Santamaria, C., 2020. Rice Business Plan Competition. Final Report (No. DE-EE0007148). Rice Univ., Houston, TX
(United States).
Swamidass, P., 2016. Engineering Entrepreneurship from Idea to Business Plan: A Guide for Innovative Engineers and
Scientists. Cambridge University Press.

Appendix
*We choose Farm Drop as our supplier.
*Who:
- Ion dealing with collection from suppliers,delivery to our customers and
establishing new contacts with potential customers.
- Dana & Klaudia dealing with suppliers contracts and prices / admin and
billing
*What:
We choose to do a delivery business of fruits, vegetables, meat, milk, eggs
and other products provided from local farmers.
*Where:
We will be delivering in and on the London surroundinds with a 20 mile radius.
*How:
We will get our food from Farm Drop supplier and sell them accros London .
*Describe your core product or service:
Our service is to provide the products from the local farmers and to deliver it
to peoples doors. Our products will be fresh and healthy for our customers and
will contain everything that a farmer can produce frm his animals and
garden.All our products are from bio farms and picked in the early morning in
order to be delivered in the same working day
*Your immediate and future aims:
Our aims is to offer a healthy food to our customers that can not or choose not
to go out. Especially in COVID-19
*State the amount of seed capital required:(up to maximum £40,000)
£40,000
-To buy a car that will spend less fuel.
-Fuel
-Car maintanence
-Advertisment
-to open company
-office / office start up
-products start up
-2.60 bag of 6 apples = £0.43 per apple
at 40 % = 0.26 per apple

We make your mealtimes exceptional, day in and day out. From bread and
jam, to fish and chips, we source all our products responsibly. We treat
producers, animals, people and the planet with kindness and respect because
it tastes so much better.
Mindblowing flavour
Sourced through a network of over 450 producers, expertly chosen for their
commitment to producing food to the highest standard of quality and taste.
Sustainably produced
Home grown and organic produce wherever possible, from farmers who follow
environmentally and socially responsible farming systems.
Fast & friendly delivery
Next-day delivery, hand-delivered by one of our farmdroppers in a zippy
electric van. Order before midday, and we’ll see you tomorrow.
We source within 150 miles wherever possible because food produced closer
to home tends to be fresher, more seasonal, and less carbon intensive.
Some fresh produce cannot be sourced locally (despite our best efforts), for
example citrus fruits. However, we want you to be able to do an entire grocery
shop at Farmdrop which is why we supplement our local selection with
carefully chosen products from elsewhere.
An expansive but local-first range of produce is a win-win for everyone. You
get to eat great quality produce from local and independent producers, while
they get to sell to a much wider market, which in turn supports a more
sustainable food system.
Put animals first
Products containing meat and eggs will use free range ones, and our fresh
meat and eggs are produced with the highest possible animal welfare
standards, with Pasture for Life certification preferred.
All our beef, lamb, poultry and pork is 100% free range, with all animals
allowed to express their natural instincts in a harmonious environment. The
majority are fed on grass and pasture for their whole life because meat fed a
natural diet is leaner and contains higher levels of good fats and vitamins.
Look after producers
We always pay our producers a fair price. Because we pay farmers properly,
they're not forced to use industrial or intensive methods, and they can go on
making food in a way that's good for the animals, good for the environment,
and good for our health.
Sourcing by Category
Fruit & Veg
Meat
Fish
Bakery
Dairy

Eggs
Food Cupboard
Drink
Baby & Kids
Household
Health & Beauty
Pets
Fruit & Veg
We are dedicated to supporting producers whose farming systems and
practises focus on sustainability and quality. Increasingly, science is telling us
that the organic principles developed in the 1900s, pioneered in the 60s, and
now generating an increasingly mainstream following, are principles we need
to support and use as a guide for our sourcing policy. We therefore prioritise
UK grown organic produce. Around 65% of the fresh fruit & veg products in
our shop are certified organic, and around 70% are sourced from the UK. By
comparison, just 23% of fresh fruit and veg sold throughout the UK is grown in
Britain.
There are circumstances where we are satisfied that organic certification may
not be either necessary or possible. We are constantly learning and assessing
this list, but we currently also permit in specific scenarios products that can
be classified as follows: Practising organic and working towards Organic
Certification, LEAF Marque Certified, Sustainably Foraged, or grown in
controlled environments (such as hydroponic) which are pesticide free.
All products sourced from outside of the UK are certified organic, and have
been transported using the most environmentally-friendly means available
and no air-freighting.
We are proud of the fruit & veg we offer, but recognise there is more we can
do to ensure their quality, freshness and environmental impact is industry
leading. As we look ahead, we have a clear plan to improve and support
growers. These include:
Adding more market garden independent farms to our producer family with a
diverse range of seasonal produce.
Creating cooperatives of regional independent growers around the UK whose
combined volume can meet customer demand.
Working collaboratively with growers around the UK to coordinate crop
rotation plans.
Providing full provenance on every item we sell, even if it comes through a
wholesaler.
Meat
All meat (beef, sheep, goats and poultry) producers must meet the following
criteria:
Pasture raised - raised 100% on rotating pasture. From early spring to late
autumn (minimum 120 days) cows will be out grazing traditional pastures.
During the cold and wet winter months some farmers will bring their cows in,
this is normal and is done to protect the land.
Certified organic or farming to organic principles.
We look for producers that go above and beyond when it comes to ecological
sustainability. We aim to support farms that encourage ecological

regeneration, biodiversity, and use renewable energy.
No routine use of antibiotics - they must not be used as a preventative
measure and instead should only be used to treat animals if they do get ill.
No hormones.
Local - all our meat is raised and killed in the UK.
We aim to utilise the whole carcass of the animal. This helps decrease waste,
keeps every aspect of the process within the local economy, and honours the
life of the animal.
All our meat (excluding chickens) is dry aged and matured on the bone.
Specific guidelines for ruminants (cows and sheep):
All beef and lamb (with a couple of exceptions) is Pasture for Life and/or
Organic. If not certified Pasture For Life, we ask them to be within two years
of joining. Pasture for Life standards offer a distinct accreditation process that
ensures livestock are fed only on the vegetation that forms their natural diet,
predominantly grasses, legumes and herbs, and excludes the grains and other
concentrate feeds which increasingly dominate livestock production. These
farms often have a positive carbon footprint because they capture and store
carbon in the soil.
In 2021 we will focus on bringing together the best science and regenerative
practices and applying it to our pastoral beef and sheep farms. We recognise
the crucial role ruminants (under proper management) have in maintaining
and restoring important habitats for wildlife, regenerating soils, storing
carbon and providing nutrient dense food for human consumption.
Fish
Our commitment is to sell fish and shellfish that has been caught with as little
impact to the marine environment and local communities as possible. We only
work with responsible and sustainable fishers who use small day boats, low
impact methods (for example rod, handline, light trawl, static gill, trammel
nets, mid-water trawl, light dredging with a maximum of one dredge each side
of the boat) all with gear that does not impact or plough the seabed. This also
ensures minimum bycatch and discards.
We source a range of farmed fish, including salmon, trout, bass, and bream.
We source from farms with a minimum of RSPCA certification; these focus on
fish welfare and the effect of farms on the environment. We have specific
standards when it comes to how densely stocked the pools are, the fish feed,
antibiotic use, slaughter and parasite treatment.
We favour British caught fish however some of our products will come from
further afield where we see the fishing methods as more sustainable than local
fisheries, for example Wild Alaskan Salmon & Tuna. We always ensure full
transparency back to the fishing method and boat and will ensure
transportation to the UK is compliant with our no air freighting policy.
Bakery
All fresh bread will have been cooked, cooled and sliced within hours of being
delivered to your door. Sourdough loaves contain no more than four
ingredients.
All our pastries and cakes use only free range eggs and contain the minimum
number of ingredients possible.

All dairy, vegetable, and meat savoury baked goods will match our dairy,
meat, and vegetable sourcing policies.
Dairy
All cheese, butter and yoghurt are from dairies offering high quality products
with a focus on high animal welfare. We buy from local, free range and organic
dairy herds wherever possible, all fed on pasture the majority of the year
(minimum 120 days), and the use of routine antibiotics is prohibited. Due to
the challenges of rearing dairy goats, in particular high infant mortality rates
and the risks of tuberculosis and worms in free range goats, we work with
some dairies whose goats are reared in large open barns instead of at pasture,
so while they are not free range they have plenty of space and enjoy good
health.
Our milk is unhomogenised and bottled on site.
When we buy imported cheeses with POD status, for example mozzarella and
parmesan, we ensure the same ethics and standards as our locally sourced
range.
Eggs
Our chicken and duck eggs must all meet the following criteria:
Raised on rotating pasture in mobile housing with continuous daytime access
to pasture to forage on.
Certified organic or farming to organic principles.
Local - all our eggs come from within 150 miles of London.
Smaller flocks - we go out of our way to support farms with smaller flocks (as
low as 100 birds on some farms) and those who vertically integrate, meaning
each elements’ externalities support all other elements helping to become less
reliant on external inputs.
We look for producers that go above and beyond when it comes to ecological
sustainability. We aim to support farms that encourage ecological
regeneration, biodiversity, and use renewable energy.
No routine use of antibiotics - they must not be used as a preventative
measure and instead should only be used to treat animals if they do get ill.
No beak trimming.
Must be fully transparent, which includes allowing us to come for farm visits.
Food Cupboard
We source the majority of our Food Cupboard products from smaller,
independent, local producers who are using the most sustainable and
environmentally friendly production methods.
When we choose to include larger brands, we evaluate each product based on
the ingredients used, production methods, packaging and place of origin.
Farmdrop sells a number of Food Cupboard items through trusted wholesalers
who source from smaller co-operatives and independent producers, and give
preference to organic and fairtrade products.
We avoid products with palm oil where possible however where products do
contain palm oil, we ensure that it is fully certified, traceable and GMO-free
and adheres to the Sustainable Agriculture Network (SAN).

Our honey is sourced from producers who prioritise bee welfare and health.
This means colonies can freely access suitable sources of nectar and pollen,
and honey is only taken from the hive when there is enough honey produced
for the bees themselves. The practice of feeding sugar substitutes is only ever
used to prevent starvation in exceptional circumstances (such as during
extended periods of bad weather, where the bees are unable to leave the
hive). Sugar is never fed while collecting honey; this ensures any honey
harvested is produced from nectar.
Drink
All our beers and spirits are from small batch producers, and the majority are
local to London.
Our wines are imported from smaller vineyards, chosen for their sustainable
and low-impact growing methods. All of our wines are either practising or
certified organic, biodynamic, or low intervention and all are sustainably
farmed.
Where possible we will use the most eco-friendly form of packaging.
Baby & Kids
We buy our baby and kids ambient products from independent brands who are
using the most sustainable and environmentally friendly production methods
and must be certified organic as a minimum.
Our fresh baby and kids range will always adhere to Farmdrop’s wider
principles; organic where possible, using free range meat and dairy, and
produced using ingredients of the highest quality.
Household
We aim for most of our household products to be from smaller, independent
brands who are using the most sustainable and environmentally friendly
production methods. Factories based in Asia must have Sedex accreditation at
a minimum. When we choose to include larger brands, we evaluate each
product or brand on the company, product, packaging, and origin.
Wherever possible larder items are bought directly from the producers, and
we source as much as possible from within the UK.
We will only sell eco-friendly cleaning products; this means they have a
minimum impact on the environment and must not contain harsh chemicals.
Farmdrop sells a number of household items through trusted wholesalers
because they work with smaller co-operatives and independent suppliers, and
give preference to organic and fairtrade products.
Any beeswax found in candles or wax wraps must be a by-product of honey
production. The bees must be kept to create honey and this process must not
be artificially altered to enhance wax production.
Health & Beauty
All of our health and beauty products are ‘clean’, meaning paraben free,

cruelty free and where possible organic and with recyclable or reusable
packaging.
Our vitamins and supplements will never contain any artificial fillers.
We avoid products with palm oil where possible however where products do
contain palm oil, we ensure that it is fully certified, traceable and GMO-free
and adheres to the Sustainable Agriculture Network (SAN).
All products are vegetarian and most are suitable for vegans.
We will never sell products that contain plastic microbeads.
Pets
All meat used in the pet food we sell is entirely free range, sourced from farms
not factories, and is sourced as locally as possible.
All fish is MSC certified, and can be either wild or farmed.
There is no rendered meat in any of our pet food.
All accessories have minimum impact on the environment and are not made
for single use.