Assessment Item 4: Online Learning Business Models and CRM Strategies

Desklib provides past papers and solved assignments for students. This report analyzes online education business models.

ITC 563
IT Management Issues
Assessment item 4
Critique in Systems & Technology
Student Name: Adithya Chennavaram
Student ID: 11633314

Contents
Introduction...................................................................................................................... 2
Executive Summary......................................................................................................... 2
Case Outline.................................................................................................................... 3
Assumptions made for online education.......................................................................3
Management decision for online learning:........................................................................4
1 Loyalty program for customer:...................................................................................4
2. Probability of online education..................................................................................5
3 CRM process for business profit:...............................................................................6
4. Business Intelligence (BI) tools for online education................................................7
Conclusion and Recommendation...................................................................................9
References.....................................................................................................................10
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Title of the research: Online learning
Introduction
In this case, assessment discusses the criticism on the online business. This Report on
online education and the assumption related to it. In this report, we show the benefit and
use of the online study store as well as criticism on it. With the help of online study time
and also work of the student become less. Because no need to go far from home all the
work done online from one place. In this report, we show about the meaning of CRM
(Customer Relationship Management) and how it is helpful for online business.
Online business is saved the time of the person and no age issue for doing this. CRM is
the technology which provides the interest of the person and works for attracting them
with the help of their interest. Online library provides help for the reader as well as
business.
Executive Summary
In this research take online study centre which is situated in Australia. Online learning is
an example of information technology. This online study point provides all degree
courses which are conducting by the Australian university. The online university
introduces many schemes for increasing interest of the student towards it. The schemes
are like providing benefit to student for admission and promote hire agents to promote
the university.
E-book and Laptop are provided to student for their study and payment of the course is
also online. The entire program is made for attracting the student and makes a business
profit. CRM technology is best method to promote an online business because it works
on the interest of the person. Online learning is challenging but it is a way of
achievement. Online learning provides almost every course for students and provides
an alternative campus. Some Important befit are providing by online learning like a
recorded lecture and live interaction with staff. Some critics are considering that online
learning is a medium of business for the organizer but it is not true. Online learning
provides help for all people. Customer relationship management is a required process
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for online learning because understanding the interest of people is important thing for
future of it. CRM technique provides an interaction between the university and students.
By CRM students are easy to raise their problem with the staff and university. This
management system makes an ordered way for online learning. Some issues are
occurring in this management which finds out by us and makes a planning report to
reduce them.
Case Outline
Online education is a part of information technology. By the use of information
technology platform, share the education system from one person to another person.
Online education is a type of management. In which with the help of the information
technology system globally distribute education (Weber, 2019).
Online education is a way by the help of them globally student take advantage of e-
learning. E-learning is a type of distance learning. In the online education exchange the
ideas without attending any school or university. Online education makes more subjects
for more students (Tandfonline, 2019).
Assumptions made for online education
 Online education provides the business structure material for the students.
 In the online education, university provided the e-learning program at very low cost.
University saves the students hostel and travelling charges. Online study reduces
traditional learning.
 E-learning is a platform in which anybody can do the online courses. For doing the
online courses person require the time management, self-motivation and hard work.
 In online education no need of classroom, a large number of student required less
teacher. In online education reduce the need of faculty.
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Management decision for online learning:
1 Loyalty program for customer:
Loyalty program means a method which is used to increase reward for customer to
improve business (Sage, 2019). This is a powerful tool for marketing to improve
customer loyalty. Loyalty program is providing benefit to customer as well as
organization. By the help of loyalty program, customer is self-motived and provides
effort for improving their efficiency of work (ijbssnet, 2019). Loyalty program is made for
improving the satisfaction of the customer. The efficiency of the loyalty program is
measured in the form of achievement of customer satisfaction (Yurtoglu, 2018). In this
research online learning university introduce a customer loyalty program for improving
the business of the organization and efficiency of the employees.
Loyalty program which is introduced in this research is such as:
Students are providing other students for admission in the university. And if they take
admission then the student get free credit. This is a type of customer loyalty. Another
loyalty program of the university is hiring an agent for promoting their course and
attracts the students for admission. This type of loyalty is calling marketing. For
promoting business of the university make a program which saves the time of the
customer and payment will be online. So, the customer saves their time.
Types of Loyalty program which is used for this research:
Gift card loyalty program: In this type of program benefit is providing as a gift to the
employees. The student gets free credit for encouraging the program of the university.
Reward partnership program: In this program provide a partnership in the profit of the
admission. An agent for promoting the program is the example of this type of loyalty.
Loyalty card program: In this loyalty program provide reward point for the promotion of
the business.
Benefit of a loyalty program:
Save money: It saves money for promotion.
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Increase revenue: It is providing help for profit.
Customer Relation: Built a better relationship with the customers (Furinto, 2009).
The disadvantage of a loyalty program
All programs look alike.
The critics are considered as the business profit only.
Money is nonrefundable, so the loss of money in the case of not uses the program
(Yurtoglu, 2018).
2. Probability of online education
In the online education e-book is the major part of online education. With the use of e-
book, student can write and store the education details. E-book is a type of digital
format. In which the content of the student have been scribed and mass printed process
is done. Laptop is also an important part of online education. With the use of them
according to the needy student can easily find the education material.
In online education, a lot of education material is provided by the university. With the
use of e-book, student can store the education material in the e-book with the use of
laptop process. Management has decided to provide the e-book and pre-configured
software loaded laptop for the students. By the use of this configured software student
find the education material according to the requirement. Student can search the
education material or ideas for their course with the use of configured software laptop
and use of e-book the material can be store for a long time period.
The main advantage of e-book and laptop of management
 The use of the e-book, student can read the education material without leaving the
chair.
 Student has not to need to go to the book store for purchasing the extra education
material.
 E-book is store in the provided configured software no extra need of space.
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 The education material link is stored in the e-book, according to the need student
click on it and received the material.
 E-book is an easy way to distribute the education material according to the need.
 The main function of the pre-configured software laptop is according to the course
requirement easily finding the material.
 The laptop connected with globally to provide a different idea for the students.
 The main use of software to connect the university and course holder easily quality
education material.
The main function of the e-book and pre-configured software loaded laptop provide the
best quality education material. By the help of them student is connected to each other
and exchange their idea according to the educational demand. And use of e-book
format student directly connects with the University Online Test, online project
generation and getting the education material.
3 CRM process for business profit:
CRM is the combination of process technology and the people. This process provides
help for information technology to improve its business. Customer relationship
management provides helps to connect with customers and improves profit. CRM is
used for survey in the earlier year which provides information about the interest of the
people on the organization or product.
Component of the CRM are as follows:
In this process, CRM meets with the customer with the help of mobile phones, email
and the help of social media platform. Marketing automation is the process repeat task
to increase the marketing efforts at different points. Location-based service is used to
improve the market of the organization. Internet-based business needs the help of
CRM. With the help of CRM software, we can easily increase the business of
information technology. Because a human is easily described the key feature and the
benefit of the program.
The effect of CRM on the existing and passed student of the World University:
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Aggressive growth: From last year the number of the student increases by CRM
process. Previous year the online admission is approximate 12000 and this year the
increment is almost 50 percent. It is due to the CRM process.
Disparate Business System: The organizations stop data sharing without access. So
the increment of the business is increased. It is an example of CRM management.
CRM process increased the profit of the university with the help of effective deploy
business application. CRM is providing help for making the application according to the
market trend. It helps to develop a business application for the challenging condition of
the market (Kinkpe, 2017).
Improve the call centre productivity: This is the best method of CRM software which
is providing best productivity for the university. It makes interaction with the students
and customer. Listen to their problem and work on their problem. This software is
working on the solution of the difficult and unwanted effect of the market (Npshistory,
2019).
4. Business Intelligence (BI) tools for online education
Business intelligence is an information management tool. With the help of them capture
the analysis data of the online education and gathering the report. In the business
intelligence tool received the internal and external data of the operation, planning and
product development. In the online education system, the university provided the
different type of online course of the students. In this platform student not need to attain
a particular class for a particular subject. In the business intelligence tool, University and
school firstly make a plan for the student in which they decided the course selection
according to the market demand. Business intelligence received the data structure form
the university parameter and according to them generates the course capability. In
online education, management take a strategy according to the course. They decided
the product development according to the business intelligence report.
Business intelligence tools parameter:
Plan
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According to the market demand, business intelligence tool generates the product
analysis report. According to the report in the online education provide the platform for
the students. The online education university generates a course basis structure of the
business intelligence report.
Product development
In the online education product development is the basic key of education. In which
university provided the material according to the need of the applicant. In product
selection with the use data structure of the education, material is selected by the
business intelligence tool. This tool finds the different idea form different data collection.
And business intelligence tool defines the quality of providing data.
Product selection
With the use of the business intelligence tool find out the data collection of a particular
subject. This data is provided by the university in online education for better assistance.
In online education system according to course need the business tool to generate the
data selection. This data selection is overview of the educational material.
Customer review
Business intelligence tool is totally depending on the customer review parameter. In
which this tool is received the structure of the education data form online education
parameter. According to the customer review, business intelligence tool find out the
material for the course holder. This tool is decided the quality of the education material
according to the review. In online business system business intelligence function full fell
the need of users. In e-learning program, University and school provide the data or
exchange the education material according to the review of the customer (Volery,
2018).
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Conclusion and Recommendation
We complete the research on the given task with care. And show the business types
which are used for this research. This report based on the marketing strategy for the
Information technology Business. In the research show the loyalty program and another
process for increasing online learning. In this report also creates the assumption of
internet business and also show a beneficial point of E-business.
Some recommendation for online education:
 Knowledge and benefit are described clearly towards the people.
 Work on the effort of the teaching way of the staff means use some entertainment
also.
 Provide more benefit to the employees to improving their interest and effort for
online learning.
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References
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(2006). Teaching Courses Online: A Review of the Research. Review of Educational
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YURTOĞLU, N. (2018). Türk Standartları Enstitüsünün (TSE) Kuruluşu Bağlamında
Türkiye’de Standardizasyon Politikaları (1923-1960). History Studies (13094688), 10(7).
YURTOĞLU, N. (2018). Türk Standartları Enstitüsünün (TSE) Kuruluşu Bağlamında
Türkiye’de Standardizasyon Politikaları (1923-1960). History Studies (13094688), 10(7).
YURTOĞLU, N. (2018). Türk Standartları Enstitüsünün (TSE) Kuruluşu Bağlamında
Türkiye’de Standardizasyon Politikaları (1923-1960). History Studies (13094688), 10(7).
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