Online Education: Innovation Technology for Visitor Attraction Centres

This report critically analyses the challenges and opportunities of online educational environments for visitor attraction centres, focusing on a hypothetical sea life program by 'Aquatic Mania'. Using PESTLE analysis, it examines political, economic, social, technological, legal, and environmental factors influencing the program's success. The report evaluates future technologies like smart classes, Zoom Meetings, Microsoft Teams, and Skype for enhancing online engagement. Furthermore, it identifies and explains the steps needed to provide a market-oriented solution, emphasizing problem definition, market research, and data collection to adapt to challenges like the COVID-19 pandemic and ensure customer satisfaction in a virtual environment. This analysis provides valuable insights for organizations aiming to innovate their educational programs in the visitor attraction sector.

Innovation
and
Technology

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Critically analysing the challenges and opportunities of online educational environments for
visitor attraction centres by using Pestle analysis........................................................................1
Critically evaluating some of the future technologies that may be relevant to the project..........3
Identify and explain the steps needed to provide a market-oriented solution..............................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
An innovation in the learning process plays an important part in improving the practices
or it also helps in introducing new practices for carrying out the learning. It is a very important
concept as it helps in bringing creativity at the workplace which facilitates the organization to
achieve the goal in a effective manner (McClements and et.al., 2021). On the other hand,
technology also plays an important role in improving the productivity in the course of actions. In
this report, there will be discussion on the educational programs that has been introduced by an
organization in relation to the sea life. That program will include fishes, water-based mammals
etc. Opportunities and challenges of the educational program will be analysed. In order to carry
out this PESTLE analysis will be undertaken into the account. After that there will be evaluation
of the future technology that can be implemented in the project. At the end of the report, market
oriented solution will be undertaken in order to solve the problem.
TASK 1
Critically analysing the challenges and opportunities of online educational environments for
visitor attraction centres by using Pestle analysis.
There are various challenges and opportunities can be occurred when the organization
will carry business in a online way to attract visitors toward their sea life programs. As they want
to attract large number of people and students through which they can increase the knowledge of
the individual towards the water based mammals and fishes. Various challenges and
opportunities can be analysed by implementation of the Pestle analysis that are as follows:
 Political factors: These factors are those which includes the interaction and interference
of the government with the business activities. It includes several components with it
such as corporate tax, fiscal policies, rules and regulations etc. (Visvizi and et.al., 2018).
It becomes important for the organization to comply with all the rules and policies so that
they can become able to carry out the operational activities smoothly. In relation to the
organization taken in this report, they are planning to provide online educational
environments to the visitors so that they can get the experience of sea life from their
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homes. Aquatic Mania organization can faces the challenges of tough policies that has
been made by the government of the other countries. It can comes out to be one of the
main challenges for the organization in order to carry out the online educational
environments related to the aquatics.
 Economical factors: These are those factors that can be expressed in monetary terms.
This mainly includes the economic condition of the specific place. It include various
elements with it such as interest rates, employment rates, inflation, exchange rate etc. in
relation to the Aquatic Mania, they have the opportunities to attract large number of
people towards their online educational environments in which they are providing sea life
experience to the individual (Gu, Crook and Spector, 2019). It can prove to be very
beneficial for the organisation as it will help them to generate more revenues in the
marketplace as they are offering the individual to connect with them in a online way so
that they can carry out the activities if the project. This can be beneficial for the
organisation to increase the revenues in the marketplace.
 Social factors: It can be stated as one of the most challenges factors which means that
organisation should satisfy the needs of the customers that are present in the marketplace.
It includes various elements with it such as lifestyle trends, consumer beliefs,
demographics considerations etc. It becomes very important for the organisation to fulfil
the wants of the customers as well of the society so that they can maintain a valuable
image in the marketplace. In relation to the Aquatic Mania organisation, they can become
grab this opportunity as they are providing the knowledge of sea animals to the general
public through online environments (Chen, 2018). This will facilitates them to establish
and maintain a healthy image in the marketplace. As COVID-19 has affected their face to
face interaction with the visitors, so in order to eliminate this issues they are offering
online services in which they are giving the experience of the sea life. This will help them
to fulfil the customers needs even from their homes. It comes out to be the opportunities
for the organisation through which they become able to create healthy image in the
marketplace.
 Technological factors: In today's time, technologies is changing at a very fast pace and it
becomes very important for the organisation to update their process of productions. It
includes several components such as automation, technology infrastructure, research and
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development programs etc. In relation to the Aquatic Mania, they are planning to
organise online environments programs in which they are providing sea life experience to
their customers as well as to the students. This can be the opportunities for the
organisation as they can use high tech technologies in order to carry out the project. As
they are planning to use the platform in order to teach the students. For that purpose they
can use effective techniques such as Zoom meeting, Google Duo etc. in order to connect
with the individual. This can be the biggest opportunities for the organisation.
 Legal factors: This factors can be defined as all the laws and legislations that has been
made by the government. It is a duty of of the managers of organisation to comply with
all the policies so that operations of the business can be carried out smoothly. It includes
laws, industry regulations, intellectual property. In regards to the Aquatic Mania, they are
planning to offer online educational environments to the customers related to the sea life
experience (Tan and et.al., 2020). Complying with this factor can be challenging for the
organisation in order to comply with all the laws and regulations that has been made by
the government of each and every country in which they will be carrying out the
operations. There is a needs for the management department for the organisation to
effectively analyses the laws that has been made in relation to carrying out the online
learning process. So it can prove to be challenging for the organisation in order to
effectively follow the rules and regulations of each and every country.
 Environmental Factors: It is one of the crucial factors of this analysis which means that
the organisations should carry out the activities in order to sustain the environment and
quality of the nature. It includes several elements with it such as carbo footprints,
changing climate impacts etc (Siefert and et.al., 2019). In relation to the Aquatic Mania,
they should carry out the online programs related to the sea creature by considering the
factors of environment. They should take care of their actions as this can be challenging
for them to carry out the activities in a sustainable manner.
Critically evaluating some of the future technologies that may be relevant to the project.
There are various kinds of techniques present which Aquatic Mania can undertake in
order to carry out the online educational environment related through which they can maintain
the connection with the visitors. These technologies can be beneficial for the organisation after
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the COVID-19. Some of the future technology are mentioned below in relation to the Aquatic
Mania that they can implement:
 Smart class: It can be the beneficial for the organisation in relation to carrying out the
online project. Implementation of smart class with the projectors can helps the managers
of the organisation to effectively increase the experience of the customers related to seas
creature. As they are planning to give knowledge of their sea animals such as mammals,
fishes etc. It will be very beneficial for the organisation because it will help them to
connect with customers effectively and they will be able to use photos and diagrams to
explain critically about each and everything (Khanuja and et.al., 2018). At the end, this
future techniques can be very effectively for the organisation which will help them to
generate good amount of revenues. This will also helps them to attract large number of
the customers towards their sea life project.
 Zoom Meetings: It can be stated as a cloud based conferencing tools that facilitates the
organisation to connect with the employees via video calls. It is a very effectively ways to
connect with individual as it provides HD video calling. It provides an opportunities to
managers of the organisation to organise a meeting on this platform with the employees
in order to make policies for the future (Ozbolat, Haegeman and Sereti, 2019). In relation
to the Aquatic Mania, they can also use this way in order to organise online educational
environment in order to give the experience to the customers about the sea life. This
technology can be used by the organisation.
 Microsoft team: It is the another effective technology that can be used by the
organisations in order to connect with their employees as well as customers in the market.
In relation to the Aquatic Mania, organisation they can use this technology through which
they become able to connect with the customers more effectively. This will help them to
share valuable information with the customers related to the sea creatures and which can
helps them to gain more revenues and profits. This future technology can prove to be
potential ways in order to connect their project with the customers.
 Skype: It is the another main future technology that can be used by the organisation . As
Aquatic Mania is planning to organise online educational environment in regards to give
knowledge about the sea life to the customers (Phillips and Hughes, 2018). It will help
the managers of the organisation to join members on this application in order to start the
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process. This technology can easily be implemented for the students because they are also
planning to involve students in their programs. This technology can prove to be beneficial
for them in order to carry out the activities of the project.
Identify and explain the steps needed to provide a market-oriented solution.
Steps that has been taken by the organisation in order to introduce virtual way of carrying
out the project activities are mentioned below:
 Define the problem: Firstly the management department of the Aquatic Mania analyse
the problems as they are busy in providing the sea life experience to the customers. But
during the period of COVID-19, their business was completely got affected by the
pandemic. They have critically analysed that this has been the main problems through
which they have to suffer in the market. After defining the problem of the business, they
search various ways through which they can solve it.
 Develop your Marketing Research plan: After they have define the main problem,
they start to develop an market research plan. They have effectively carry out the
research that how they can solve this issues. Customers of the organisation wanted to
visit their venues in order to take the sea life experience (Huggins and Thomalla, 2020).
In order to effectively analyses, they first research that which are the techniques they can
implement in order to restart this project. They also analyses various platforms through
which they will promote their projects into the customers.
 Collect Relevant Data and Information: After carrying out the market research, they
collect the number of customers in the market who again wants to take the experience of
the sea life during the period of COVID-19. As it becomes very important for the
organisation to effectively check the number of customers they can get because in order
to start the project online, there is a need of technology which will require much costs.
So after the development of the marketing research plan, they will effectively collect the
data.
 Analyse data and Report Findings: After collecting the data by the Aquatic Mania
company, they can find that number of customers are more than their expectations. It has
also been analysed in the report that people wants that they organise attraction centre for
the visitors in relation to the sea life experience (Lechevalier and Laugier, 2019). For
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that they can implement various technologies in order to provide real life experience to
their customers through online technologies. Implementation of these can help them to
maintain the engagement of their customers towards the project even at the time of the
pandemic.
 Put Your Research Into Action: As they have effectively analysed that their customer
want that they should organise events. For that purpose they should carry out the events
in a virtual way through which their visitors can take the same experience form their
respective homes. In this part of the market plan they can implement the use of
technology in order to provide the experience to the customers that are present in the
market. They can initiate their plans that they have made in order to start project in
relation to providing sea life experience (Lv, Shao and Lee, 2021). Implementation of
the plan should be start in this stage as this will help the organisation to effectively
connect with the customers in the market in a virtual way.
CONCLUSION
From the above report it has been analysed that innovation and technology plays an
important role for the organisation in order to effectively carry out the business. They become
able to generate more productivity at the workplace. It helps in increase the productivity in the
goods and services of the organisation. It facilitates in generating more revenues for the
organisation. In the above report, various challenges and opportunities of the organisation has
been analysed while they carry out the online educational program. This has been done by using
Pestle analysis. There has been the discussion on the future technologies that can be
implemented by the chosen organisation in order to carry out the project related to the sea life. It
has been analysed that these can be beneficial for the organisation in order to connect with large
number of customers. At the end of the report, various steps has been analysed in order to
provide market-oriented solutions.
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REFERENCES
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Gu, X., Crook, C. and Spector, M., 2019. Facilitating innovation with technology: Key actors in
educational ecosystems. British Journal of Educational Technology, 50(3), pp.1118-
1124.
Huggins, R. and Thomalla, R., 2020. Promoting innovation through technology networks in
North-Rhine–Westphalia. In The rise of the rustbelt (pp. 20-40). Routledge.
Khanuja, K and et.al., 2018. Gait and balance in the aging population: Fall prevention using
innovation and technology. Maturitas, 110, pp.51-56.
Lechevalier, S. and Laugier, S., 2019. Innovation beyond technology—Introduction. In
Innovation beyond technology (pp. 1-21). Springer, Singapore.
Lv, C., Shao, C. and Lee, C.C., 2021. Green technology innovation and financial development:
Do environmental regulation and innovation output matter?. Energy Economics, 98,
p.105237.
McClements, D.J and et.al., 2021. Building a Resilient, sustainable, and healthier food supply
through innovation and technology. Annual review of food science and technology, 12,
pp.1-28.
Ozbolat, N.K., Haegeman, K.H. and Sereti, K., 2019. European Institute of Innovation and
Technology (EIT) Knowledge and Innovation Communities (KICs): Collaboration in a
RIS3 Context (No. JRC116904). Joint Research Centre (Seville site).
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(CBIT): one model to accelerate impact from academic health care innovation.
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Tan, J and et.al., 2020. Disruptive innovation and technology ecosystem: The evolution of the
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practices for teaching and learning excellence. Emerald Group Publishing.
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