Online Food Ordering Site: Strategic Analysis, Tech & Implementation

This report outlines the strategic approach for establishing an online food ordering site, focusing on business vision, mission, and competitive advantages. It uses Porter's Five Forces model to analyze the competitive landscape, addressing the bargaining power of buyers and suppliers, the threat of substitutes and new entrants, and competitive rivalry. The report details customer interaction strategies, from initial engagement to order completion, and identifies essential technologies such as a website, customized software, and an electronic delivery system. It also covers strategic decisions around cost leadership and differentiation, including the implementation of self-ordering kiosks and drone delivery. The analysis emphasizes the importance of packaging, recipe complexity, and automation to achieve a sustainable competitive advantage. This assignment is available on Desklib, where students can find more resources and solved assignments.

Online Food
Ordering Site
By:

Vision and Mission
O Business Vision
The vision is to establish as one of the top 10
office and residence food delivery business in
USA
O Business Mission
The mission is to satisfy the needs of the
customers by offering them food delivery
service both at offices and at homes.

Competitive advantage
model
O Wide range of liquid and food products
O Capability to work with cutting-edge and
also to meet high demand
O Efficient CEO and managing team
O Robust supply system across the nation
O Excellent customer service
O Offer healthy meals with a group of well-
trained staff

Strategic Focus of the
business
O Cost Leadership
The prices will be based on the packaging and
type and also affordable in nature.
In the initial 6 to 12 months, the prices will be
less than the average market rates.

Porter Five Forces
Model

Cont…
O Competitive Rivalry
Face tough competition as the market is saturated. A
number of competitors are present in the market that give
intense competition to the firm.
O Bargaining power of buyers
There are available a number of outlets and other food
delivery systems which given the power to the buyer to
easily switch to other competitors.
O Bargaining power of suppliers
There is a relation with the suppliers as to have effective
delivery of food there is a need to have better supply of
materials and have effective distribution system.
Overall there is moderate bargaining power of the
suppliers

Cont…
O Threat of Substitute
There is a huge threat of substitute as there
are available plenty of other food products,
bakery products and other products which can
replace the need for food delivery.
O Threat of New entrants
There is also significant threat of new entrants
as the online food ordering is one of the
businesses which requires very less capital
investment and thus there is a huge possibility
of new entrants in the industry.

Customer Interaction
O Local flyer for advertise
O Marketing channels
O Customers to keep signals in the corner of
eleventh and Tyler
O Special Video
O Training Video

Technology Required
O Website
O Customized software
O Inventory calculation
O Separate foodservice departments
O Electronic delivery system
O Tablets and touchscreen

Bibliography
O BizPlanDB. (2014). Food Delivery Service Business
Plan. BizPlanDB.
O Fullen, S. L. (2005). Opening a Restaurant Or Other
Food Business Starter Kit: How to Prepare a
Restaurant Business Plan & Feasibility Study : with
Companion CD-ROM, Volume 1. Atlantic Publishing
Company.
O Pride, W., Hughes, R., & Kapoor, J. (2009). Business.
Cengage Learning.
O Ryan, D. (2014). Understanding Digital Marketing:
Marketing Strategies for Engaging the Digital
Generation. Kogan Page Publishers.

Thank You!