ENT300: Arzu's Footwear Online Enterprise Presentation and Analysis

This presentation focuses on Arzu's Footwear, a UK-based online enterprise specializing in branded footwear. It begins with a SWOT analysis, identifying strengths like effective web design and weaknesses such as a confusing website structure. The presentation then introduces the company, its mission, and the brands it sells, including Nike, Adidas, and Hub. A business canvas model is presented, outlining key aspects of the business. The presentation includes detailed website features, supply chain processes for Nike, Adidas, and Hub. It also provides a tour of the presenter's website, covering various pages and the website's supply chain process, from upstream suppliers to downstream customers. The presentation concludes with references to relevant literature on supply chain management.

PRESENTATION FOR ONLINE ENTERPRISE
ARZU’S FOOTWEAR COMPANY

SWOT ANALYSES
STRENGTHS WEAKNESSES
 Able to create a good web design
 Effective calls to action
 Useful relevant and content
 Effective navigation
 Confusing website structure
 Lack of checkout process
 No much options for the website creation
OPPORTUNITIES THREATS
 New improved technologies
 Latest market design
 Better marketing strategies
 Arrival of new competitors
 New rules or regulations
 Spam & unwanted advertising

INTRODUCTION OF MY COMPANY
 ArZu’s is a footwear company based in UK which sells various brands sc such as Nike Adidas , Vans and many others. In the recent years, the
company has grown rapidly online. It serves all types of customers with their different choices. The customers are found to be happy with the
price standards of the products and the variety it offers. Moreover, the it has engaged itself in the charity works. It is involved with sponsoring
and supporting children and cancer patients. The mission of the company is to provide best quality product to the customers by the help of its
strong supply chain system and customers oriented strategy. It is evident that the company will be successful in the coming years. The brands like
Reebok, Converse, Rockport are famous brands endorsed by most of the population in the United Kingdom . The ArZu’s Footwear company will
help the customers find all the brands in a single platform.
Nike
Adidas
Puma
Vans
Reebok
Converse
UGG
Rockport
Clarks
Timberland

BUSINESS CANVAS MODEL
Adidas
Reebok
Vans
Puma
Timberland
Dealer of footwear
Online platform,
Competence and
tool management
Reliable product at
standard cost
Focus on customer
satisfaction
Maintenance of
the brands and
the product’s
quality
Through online –
platform and
websites
Online services
Enthusiastic
Youngsters
Pragmatic
marketing and product development
Product ordered through online
Payment done through online after the delivery of
the product to the customer .

WEBSITE 1: NIKE
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of
Oregon track athlete Philip Knight and his coach Bill Bower man in January 1964.
KEY FACTS SLOGAN SELLING
 Headquarters: – Washington County,
Oregon, United States
 Founded: – 1964 (as Blue Ribbon
Sports)
 1978 (as Nike, Inc.)
 Employees: – 38000(May 2011)
 Website: – www.nike.com
“Just Do It.”

NIKE WEBSITE FEATURES
I will do this page

NIKE SUPPLY CHAIN PROCESS
The supply chain of
Nike footwear is an
integral part of the
business and helps
to manufacture the
products in sells.
The supply chain of
this footwear brand
consists of upstream
and downstream
process. The
upstream process
involves the Tier 1,2
and 3 suppliers
along with the
contract suppliers.
On the other hand,
the downstream
process consists of
the distributors, the
retailers and the
customers(Jabbour
and de Sousa Jabbour
2016)

WEBSITE 1: ADIDAS
KEY FACTS SLOGAN SELLING
 Headquarters: – Herzogenaurach,
Germany
 Founded: – 1924 as Gebrüder
Dassler Schuhfabrik
 (Registered in 1949 as Adidas)
 Employees: – 42540(Dec 2010)
 Website: – www.adidas-group.com
“Impossible is Nothing”
Adidas Inc. is a German manufacturer, a marketer of athletic shoes and sports apparel.
Adidas was founded in 1948 and was named after its founder, Adolf (Adi) Dassler.

ADIDAS WEBSITE FEATURES
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ADIDAS SUPPLY CHAIN PROCESS
The supply chain of Adidas consists of various
sourcing relations. There are contractual
relationships and core suppliers involved too.
The brand’s indirect sourcing model is done by
the agents under license. The agents place
the orders with the suppliers which are the
most preferred. Among the various types of
suppliers, there are main suppliers who supply
product. There are subcontractors, there are
materials and other service providers and
agents too. The online orders are conducted on
the website,. The shipping methods follow and
after that the tracking of the order occurs. The
customer receives the possible order and
receives the returns. In this manner a product
order in Adidas is competed.

WEBSITE 3: HUB
KEY FACTS SLOGAN SELLING
Foundation – 2004
Founder – Hub Van Boeckel
Dealer- Especially in
sneakers and tennis shoes
Special attraction – The new
women’ collection for the
spring and summer of 2019
Website -
https://hubfootwear.com/
“ Feat with a beat”

HUB WEBSITE FEATURES
I will do this page