Online Gift Shop Case Study: Enhancing Business Presence and UX

This case study examines the significance of an online presence for a gift shop in a competitive market. It outlines a proposed design, focusing on user experience (UX) and web portal design, to enhance online presence and drive sales. The study explores various evaluation methods, including UX audits and the 3E method, to assess the effectiveness of the online platform. The assignment emphasizes the importance of considering factors for online gift sales and utilizing new tools and strategies to meet key goals and objectives. The case study also highlights the value of break-out-of-the-box philosophy and continuous UX upgrades to improve user experience and achieve sustainable development. The document includes a proposal, design outline, and evaluation methods, supported by references to relevant literature on UX design and agile development.

Online Gift Shop Case Study

TABLE OF CONTENTS
PROPOSAL...............................................................................................................................................3
OUTLINE OF PROPOSED DESIGN......................................................................................................3
EVALUATION METHODS.....................................................................................................................4
REFERENCES..........................................................................................................................................5

PROPOSAL
Aim
To identify significance of online presence of business in competitive market.
Objectives
 To evaluate the concept of online presence
 To determine factors need to consider during online gift sales
 To examine ways that helps in advancing online presence of business.
 To enhance the gift shop presence to gain competitive market.
OUTLINE OF PROPOSED DESIGN
In addition to this, it can be stated that present investigation is focused towards
identification of significance of online presence of business in competitive market. By having a
consideration of diverse methods the overall investigation can be advanced in appropriate
manner. It has been noticed that methodology can also been used effectively in order to have
proper outcome. Key scope of the investigation is to ensure that gift shop is having an
appropriate presence on online platform so that overall success can be advanced in critical
manner (Unger and Chandler, 2012). Moreover, in order to have effective accomplishment of the
overall report. Experts will focus on user experience so that web portal traffic can also be
advanced in critical manner. With an assistance of this, key purpose of investigation is being
taken into account. The purpose of using the change activities in regard to web portal design is to
acknowledge the deeper insights about factors need to consider during online gift sales. Using
web development interaction the overall outcome can be advanced in critical manner.
Along with this, it can also be said that use of new tools is also significant because it
allows to meet key goals and objectives. With an assistance of unique tools and values the issues
can be discussed effectively. It has been noticed that use of methodological values also assist in
meeting key goals and objectives (Allen and Chudley, 2012). For better support to the project
conduction of UX review audit the evidence will be presented. It will allow to have better
presentation of gift shop products so that better sales can be attained. Moreover, strategies can be
framed by having recycling of creation in order to advance the online presence of gift shop.

Break out of the box philosophy will also be considered as critical aspect which will
assist in attaining better outcome. It will help in improving the user experience design in proper
manner so that overall outcome can be attained effectively. By having an appropriate
understanding in regard to break out of box philosophy the designers can have effective design
improvement. It allows to have advanced focus on key aim of the project (Ferreira, Sharp and
Robinson, 2010). With an assistance of this, designer can easily examine ways that helps in
advancing online presence of business. In all roles in busy organizations activities tend to be focused
on doing things. It means UX audit is also a method which need to be referred effectively from the
experts in order to have sustainable development. By having an application of such methodology
the concept of online presence can be understand in desired manner. It is referred as build
process which helps in application of online presence improvement methods. It allows to
communicate results that advance online presence of gift shop. Along with this, planned features
need to be referred effectively for appropriate development of UX. By having a consideration of
values in context to visual factors outcome of the proposal can also be attained in desired way.
Along with this, experts will try to ignore the yellow brick road in order to ensure that online
presence of business firm has improved (Bach and Carroll, 2009).
Proper time need to be set out in order to ensure that UX is being upgraded on regular
basis so that overall outcome can be advanced in critical manner. Moreover, the text box use
might advance the user experience while having access to the web portal.
EVALUATION METHODS
In order to have effective evaluation of UX the business firm can focus on diverse
methods. It has been noticed that UX audit can also be framed in order to make sure that long
term sustainability can be attained. It helps evaluating the factors which are essential to consider
for sustainable development. In addition to this, it can be stated that use of 3E is considered as
method which assist in evaluating the UX (Ferreira, Sharp and Robinson, 2011). Along with this,
application of UX laddering is also need to be referred effectively in order to make sure that
online presence of business is being advanced effectively. With a help of UX curve the overall
performance can be measured effectively so that goals and objectives can be taken into account.

REFERENCES
Books and Journals
Allen, J.J. and Chudley, J.J., 2012. Smashing UX design: Foundations for designing online user
experiences (Vol. 34). John Wiley & Sons.
Deterding, S., Sicart, M., Nacke, L., O'Hara, K. and Dixon, D., 2011, May. Gamification. using
game-design elements in non-gaming contexts. In CHI'11 Extended Abstracts on Human
Factors in Computing Systems. pp. 2425-2428.
Ferreira, J., Sharp, H. and Robinson, H., 2011. User experience design and agile development:
managing cooperation through articulation work. Software: Practice and Experience.
41(9). pp.963-974.
Unger, R. and Chandler, C., 2012. A Project Guide to UX Design: For user experience designers
in the field or in the making. New Riders.
Desai, J.P., 2011. Design and control of a 1-DOF MRI-compatible pneumatically actuated robot
with long transmission lines. IEEE/ASME transactions on mechatronics. 16(6). pp.1040-
1048.
Bach, P.M. and Carroll, J.M., 2009, June. FLOSS UX design: an analysis of user experience
design in firefox and OpenOffice. org. In IFIP International Conference on Open Source
Systems (pp. 237-250). Springer Berlin Heidelberg.
Ferreira, J., Sharp, H. and Robinson, H., 2010, June. Values and assumptions shaping agile
development and user experience design in practice. International Conference on Agile
Software Development. pp. 178-183.
Desai, J.P., 2011, May. Design and implementation of a pneumatically-actuated robot for breast
biopsy under continuous MRI. In Robotics and Automation (ICRA), 2011 IEEE
International Conference on. pp. 674-679.