Business Plan: Online Personalized Greeting Card Project

This project details a business plan for an online personalized greeting card service. It begins with an overview of the business idea, outlining the concept of providing customized greeting cards through an online platform. The document discusses the value proposition of the service, emphasizing the convenience and personalization offered to customers. It then addresses potential challenges, such as securing funding, managing the business, and competing with existing services, while also highlighting opportunities like a potentially strong customer base. The plan further explores team capabilities, target customer demographics (teenagers and middle-aged individuals), and potential competition. Market research strategies are discussed, along with the required capital flow and a timeline for project development, including regulatory considerations. The project concludes with references to relevant sources.

Online Personalized Greeting Card Center

Slide Number Content
Slide number 3: The background of the
business idea has been
discussed along with the
possible options and
business opportunities.
Slide number 4: Discussion regarding the
business name, value and
the business idea.
Slide number 5: The detailed discussion
regarding the working
principal of the project along
with the problems and
opportunities.
Slide number 6: Discussion regarding the
team capabilities of
developing the business.
This section includes the
target consumers and the
competitors.
Slide 7: Market research is done in
this slide which describes
testing plan of the product
and the service and the flow
of the capital.
Slide 8: The assumed timeline is
discussed in this slide.

Defining the idea of the project:
The main idea of the project is to make a
online business platform which will able to
provide the consumers to choose the card
found the respective designs from online
platform (SAILORS,2016). The functioning of
the website is as follows:
•The users can select the type and the designs
of the personalized card from the website.
•The writings inside the will be done by the
experts. In some cases the user may choose
the lines to write inside the card.
•The delivery address will be provided by the
users and the delivery of the card will be

Benefit value of the business idea:
The idea is apparently new. This platform will help to
deliver the customized greeting cad service to the users. The
users can choose and deliver the greeting cards for any
occasions to their loved ones. Apart from that the touch of
customization will appreciated by the users. The system is
available for all time of the day. So the users can select the card
at any time of the day.

Problems or opportunities regarding this
business:
•Funding for staring of the business.
•Managing of the business.
•Competition with the other existing websites.
•Marketing of the website.
•Managing the quality of the service.
Opportunities:
•The idea is new.
•The possible customer base is in good position.
•The demand of the customers and the market can be
fulfilled by the launch of the website.

Team capabilities for the development of the
website:
Initially there can be team leader and project manager along
with few technical experts for the implementation of the
website. After the successful implementation of the website
and the business, the customer care service can be
implemented to take the complaints and provide the guidance
to the customers.
Target customer: Target customers initially the teenage and the
middle age people. It has been seen that the people from this
age group are most likely to use the greeting cards.
Possible competitions: Competitions in this case are very less if
the nature of the stakeholders in this business is considered (de
Villejust, 2015). However, there are few famous websites which
are providing the same type of service but in large scale.

Market research and flow of capital:
The market research can be done for the
evaluation of the success rate of the
launching of the website. It can be said that
there are good opportunities for this business
to become successful.
Flow of capital required: The initial capital has
to be invested by the starters of the business.

Time line for the development of the project:
The time line for the development of the
project is estimated to be 1 year. This
includes the managing of the business. The
rules and regulations for the purchasing and
the business are needed to be implemented
within the timeline.

References
de Villejust, C. C. T. (2015). Greetings Brothers, Sisters and Confrères.
SAILORS, E. C. (2016). Season’s Greetings.

THANK YOU