Dissertation on HR Online Recruitment Methodologies at Blow Ltd.

This dissertation examines the various human resource online recruitment methodologies employed by Blow Ltd, an on-demand beauty business, to hire competent employees. It explores the concept of online recruitment, identifies specific methods used by Blow Ltd (including their company website and social media platforms), determines the benefits gained from these methods (such as cost and time savings, and access to a wider pool of candidates), and examines the challenges faced during implementation. The research employs a qualitative approach, utilizing frequency distribution tables and data interpretation to analyze the effectiveness of these methodologies. The study concludes with recommendations for Blow Ltd to optimize their online recruitment strategies.

Dissertation
(Various human resource online
recruitment methodologies used by
company for hiring of competent
employees)

Table of Contents
INTRODUCTION...........................................................................................................................4
Background of study...................................................................................................................4
Importance of the topic...............................................................................................................5
About the organisations..............................................................................................................5
Rational for the research.............................................................................................................5
Research aim...............................................................................................................................6
Research Objectives....................................................................................................................6
Research Questions.....................................................................................................................6
Literature Review.............................................................................................................................6
What is the concept of online recruitment in context to organisation?.......................................6
What are the different HR online recruitment methodologies used by Blow Ltd for hiring of
competent staff members?...........................................................................................................8
What are the benefits gained by Blow Ltd for hiring of competent staff members?..................9
Challenges faced by Blow Ltd due to execution of HR recruitment methodologies for hiring
of competent employees............................................................................................................10
Research Methodology..................................................................................................................11
Research Philosophy.................................................................................................................11
Research Approach...................................................................................................................12
Research Choice........................................................................................................................12
Research Strategy......................................................................................................................12
Research Time horizon.............................................................................................................13
Research Technique and procedure..........................................................................................13
Research Sampling....................................................................................................................13
Data analysis and interpretation.....................................................................................................14
Frequency distribution table......................................................................................................14
Data interpretation.....................................................................................................................15
Conclusion.....................................................................................................................................22
Recommendations..........................................................................................................................23
REFERENCES..............................................................................................................................24

Appendix........................................................................................................................................26

INTRODUCTION
Background of study
E-recruitment is a process in which company can easily access to an individuals by using
internet. It is an electronic based recruiting process which helps in conducting recruitment
activities. Online recruitment becomes one of the important aspects for companies as it provides
better applicant tool. It saves the time and money by using AI and automation in order to screen
the applicants (van Esch and Mente, 2018). E-recruitment is also known by the name online
recruitment which mainly include web based resources, cloud based recruitment software and
other technologies which helps in identifying, attracting, interviewing and hiring new personnel.
The main motive of e-recruitment is to make recruiting process less expensive and more
efficient. Through using e-recruitment, company can reach to maximum pool of potential
employees and also speed up their hiring process. People generally use internet in order to find
the jobs and gather information related the organisation before giving job interviews. It is
important for company to have good presence on internet and also they must use online
recruitment methods for receiving large number of candidates and managing their recruitment
process seamlessly (Mishra and Kumar, 2019). There are different types of online recruitment
methods such as sourcing potential candidates on professional social media platforms, applicant
tracking system, interviewing candidate online via video conferencing software, using online
testing via questionnaire and survey and creating job boards to advertise job offerings. By using
internet for recruiting, company can easily source the candidates and also conduct interview
efficiently. Online recruitment is a method through which organisation can fill vacant job
position with cheaper and efficient way (Iannotta and Gatti, 2016). There are various benefits
which can be availed by company through using e-recruitment process such as it provides
company with competitive edge and also it hires the team with better applicant pool. Online
recruitment helps in saving money and time by using AI and automation to screen applicants and
it is also used to communicate with large number of applicants at one time. The research is based
on the various human resource online recruitment methodologies used by company for hiring of
competent employees. Thus, this study helps in providing detailed information related to the
different online recruitment methods which company can use in order to hire talented employees
within workplace.

Importance of the topic
E-recruitment becomes important for an organisation as it helps in reducing time to hire
by using automation. Company can easily hire the candidate through using e-recruitment
platform as automation and AI technology enables to start looking at CV's from qualified
applicants within minutes of submission. Online recruitment is different from traditional
recruitment process as it helps in placing the adverts in front of right people 24 hours a day.
Through using online recruitment system, company can evaluate initials selections as per the
criteria specified and it will also alert when an applicant's resume meets their requirements
(Holm and Haahr, 2018). E-recruitment method is one of the cost effective method which helps
in sourcing, hiring, on-boarding, training and retaining. By using cost effective recruitment
process, company can reduce the amount which they spent on hiring. It also helps in reaching to
wider number of audience with the help in internet recruiting (Ikram and et. al., 2017). In order
to target different industries and professional association, company can use recruiting job boards
so that they can ensure that only right people can see and also apply for vacancy.
About the organisations
The chosen organisation for this research is Blow Limited, it is an on demand beauty
business which targets women. The brand was founded in 2013 by Fiona McIntosh. The motive
of company is to give fast and expert beauty services to busy women. Company also becomes
one of the leading brand in UK in terms of providing home beauty services. The organisation is
focusing on recruiting talented staff who have an ability to give their productive outcomes in
increasing the profitability and productivity of business. Through this study, company can
analyse the different online recruitment methods which they can use for hiring talented
employees.
Rational for the research
The major reason behind conducting this research is that it provides detailed information
related to the various human resource online recruitment methodologies used by company for
hiring of competent employees. This investigation covers the different methods which can be
used by an organisation in order to recruit the skilled and talented employees within workplace.
The purpose behind choosing this topic is that it helps in providing highly skilled and talented
employees within an organisation by using online recruitment methods. There are other tow
objectives which are fulfilled by conducting this research such as personal and professional

objective. In terms of personal perspective, the investigation will enhance the ability of
investigator to learn about the behavior and attitude of people towards the online recruitment.
On the other hand, the professional objective of researcher will also get fulfilled as they can
know the methods which helps company to recruit the employees via using internet.
Research aim
“To analyse the various human resource online recruitment methodologies used by
company for hiring of competent employees”. A study on Blow Ltd.
Research Objectives
 To Know about the concept of online recruitment in context to organisation.
 To identify the different HR online recruitment methodologies used by Blow Ltd for
hiring of competent staff members.
 To determine the benefits gained by Blow Ltd for hiring of competent staff members.
 To examine the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees.
Research Questions
 What is the concept of online recruitment in context to organisation?
 What are the different HR online recruitment methodologies used by Blow Ltd for hiring
of competent staff members?
 What are the benefits gained by Blow Ltd for hiring of competent staff members?
 What are the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees?
Literature Review
What is the concept of online recruitment in context to organisation?
As per the view of Jung and Takeuchi (2018), online recruitment is also known as e-
recruitment which allows businesses to use different internet based sources such as job listings,
online advertising, company websites and social media in order to hire and source the best
candidates. It is defined as a process of recruiting the suitable and talented candidate for the
particular job positions by using various electronic resources especially the internet. With the
changing market trends and situations, most of the companies now a days make more use of the
internet for hiring and selecting candidates by reaching to the potential individuals for the right

job profile. In simple words it generally includes the whole process of searching the prospective
candidates, evaluating, interviewing and recruiting them on the basis of the job requirement. The
job vacancies are generally advertised through the world wide web, where the job seekers attach
their resume or CV in order to get recognized by the potential employers or recruiters. Online
recruiting plays an important role now a days in an organization as most of them are working
virtually with the employees and have provided work from facility to most of their employees.
By the effective process of e-recruitment facility adopted by ban organization helps in retaining
talented and skilled employees within the business which are suitable and reliable for the job
position. Most of the organizations generally build their online recruitment platforms in house,
use online recruitment software or employ strong recruitment agencies that particularly utilise
the online recruitment as a part of their package (Ishii, Lyons and Carr, 2019). With the rapid
change in technology, HR departments are moving towards digitalisation especially for the
process of hiring and selecting candidate in the for the prescribed job position. The main aim of
online recruitment is to make the process of recruitment more efficient, effective and less
expensive for hiring the talented ans skilled person for carrying out the business operations
smoothly. The companies undertake the process of online promotional activities through their
online websites in order to deliver the important information about the culture and nature of
working in the business. By this information gained, employees decide whether or not they need
to join this company for working. The official website of the company is considered as the most
important part of the online recruitment process as it helps in gaining reliable and suitable
candidates for the applied job position. The process of online recruitment helps in connecting the
organizations with the potential employees by the use of effective technology, and it has also
changed the way of how employees and employers interact with each other (Aiello, 2018). The
employers use online recruitment to post and share job openings existing in the company and
search for suitable resumes electronically, and employees can use this online portal to submit
their CV or resume electronically, search for job postings and receive job alerts. Thus, promoting
online recruitment platforms are more suitable and relevant for the company as the employers
can interact and take interview from anywhere at anytime.

What are the different HR online recruitment methodologies used by Blow Ltd for hiring of
competent staff members?
As per the view of Martinez-Gil (2022), now a days people mostly spend more time
online and this makes them search for suitable and relevant job position on the online platforms
so that they can apply for the jobs easily and appropriately. Applying for jobs through online
platforms helps the perspective candidate in knowing about the whole background and image in
the business market. These online recruitment platforms helps Blow Ltd in retaining and
engaging talented and qualified individuals for the proscribed vacant job position. Online
recruitment methods are the most important part of the company as it helps in gaining large pool
of applicants for achieving the desired aims and objectives of the business in the competitive
environment. Talented and skilled employees are more beneficial foe the company as it helps in
attaining high growth and profitability for the business as they work with high efficiency and
effectiveness. There are various types of online recruiting methods that Blow Ltd can choose for
hiring the selected candidates within the business and are explained below:
Original company website – An essential part of the online recruitment process is developing
and implementing a website of the company that generally showcases about the brand and
importance in the market and its culture (Kshetri, 2021). Blow Ltd career page is considered
as the best method for recruiting candidates as most of the people generally applies for a
particular job position from the company website.
Social media platforms – Social media platforms is also considered as the most important
online recruitment method which helps Blow Ltd in hiring suitable job seeker for the
particular job position. It is cheap and easily gain many job applications as most of the
people now a days use social media in their free time (Bakker and de Vries, 2021). Hiring
through social media is a useful way to engage and attracting passive job seeker candidates
which helps the company in achieving the certain goals and objectives.
LinkedIn – LinkedIn is considered as the most popular online recruitment method that HR of
the Blow Ltd can use for hiring and selecting suitable candidates for the apllied job position.
This helps the company in getting detailed information about the prescribed candidate
profile and can easily select for the effective and string candidate for the following job
profile. This process is quite less expensive for the company as most of the individuals are

now connected with LinkedIn for searching for the job that gives them high satisfaction and
growth in the future (Marrucci, Daddi and Iraldo, 2021).
Recruitment agencies – Outsourcing the process of hiring to the recruiting agencies is also
considered as a most important online recruitment methods that Blow Ltd can consider.
Agencies manage all the recruitment and selection process, this helps the company in
gaining suitable candidates for the job profile that find difficult in taking into consideration
(Yoon, Yan and Kim, 2020).
What are the benefits gained by Blow Ltd for hiring of competent staff members?
As per the view of Epede and Wang (2022), there are several benefits that can be gained
by Blow Ltd by adopting online recruitment process in the company and achieving talented and
suitable candidates for achieving the goals and objectives of the business. The major use of the
internet that helps company is that it can easily hire and source candidates from different online
platforms and also helps in conducing interviews virtually. The process of online recruitment is
considered as a way to provide company with cheaper and efficient way for employers to fill the
vacant job positions. Online recruitment is more suitable and reliable as it helps in searching
from different applications for the candidate in order to hire them for the suitable job position.
The benefits are defined below:
 Helps in reaching large audience – By the process of online recruitment process in
Blow Ltd helps in gaining more candidates as it can cover and reach in a wide area for
hiring for a prescribed vacant job position. In case the company wants to look for young
candidates for filling the job position than online recruitment is considered as the most
suitable and effective strategy for hiring and selecting talented and skilled individuals
(Bennett, 2018). This helps the company in gaining more exposure as they can select
from the large poll of clients for fulfilling the objectives of the company.
 It is cost effective – The process of online recruitment is comparatively less expensive as
compared to hiring through offline modes. Online recruitment is easily accessible for the
candidates and this helps Blow Ltd in getting different profiles for vacant job and this
gives many benefits to the company. Hiring through online recruitment, the cost of hiring
individuals gets reduced as it helps in posting about the certain job position in a few
minuets. Online jobs can be easily posted through the use of social media and people can

read and understand about the need and importance about the job profile in a very easy
manner (TRAVERSO, 2019).
 Lower cost of training – Online recruitment process helps Blow Ltd in hiring and
selecting talented and qualified employees within the company for carrying out the
operations of the business for increased growth and success. This helps the company in
reducing the extra cost of training as they are already trained and have sustainable
knowledge about the job profile and about the work (Müller, Påske and Rodil, 2019).
This helps the company in reducing the employee turnover as they get retained and
engaged in the company for longer period of time.
 Increased productivity and performance – Hiring talented and skilled employees
within Blow Ltd helps in increasing the productivity and performance of employees in
the company. This helps the company in higher growth and success in the highly
competitive business environment over other competitor companies existing in the
business market. When employees of the company are motivated and inspired in the right
direction helps in increasing their working capability (Dungan, Young and Waytz, 2019).
Challenges faced by Blow Ltd due to execution of HR recruitment methodologies for hiring of
competent employees
According to MASANJA, (2019), there are several challenges faced by the firm while
executing the online recruitment methodologies for hiring the competent employees. Difficulty
in measuring effectiveness is one of the challenge faced. This is because there a several
platforms for online hiring along with the company's own website and other advertisements as
well. It becomes problematic for the HR to look on each and every portal and hire the candidates
for specific skills and job role. It further creates the issue in the measurements of the highly
talented and experienced employees that they are hiring for the particular skills and job task
within the firm. Such difficulty in measuring the effectiveness results in hiring of the bad talents
for the firm which cannot be aligned with the goals and objectives of the company. High
competition is an another challenge faced. This is because there a lot of companies who uses the
various job portals and other strategic methodologies of hiring the skilled candidates while using
the Facebook and Instagram along with the LinkedIn and Naukri.com and also the indeed.com
and many more. If the Blow firm also uses such platforms then it will face the high competition
which can lead to the lack in efficiency and effectiveness in recruitment. It can also result in the

hiring of the non potential employees which ultimately can hinder the company's operations and
management which leads to non accomplishments of the targets of the firm (Agarwal,
Mathiyazhagan and Saikouk, 2021).
As per the view of Martins, Dominique-Ferreira and Lopes, (2021), there are some other
challenges faced by the company at the time of executing the online recruitment methodologies.
Fraudulent applicants is one of the challenge faced. This is because if company is using several
types of job portals and social media platforms for recruiting then are various people who have
fake identities on such websites and use such things for just fun making. It results in the various
fraudulent applicants who applies for the job and consumes the lot of time of HR. It is considered
one of the major challenge biggest it directly affects the time consuming behaviour which is not
strategic for the company and can cause delays in attaining the goals and objectives of the firm.
Lengthy process is an another challenge faced. This is because the entire process of recruitment
is lengthy in nature if it is done in an online manner. The reason being is that due to the high
competition it is important to formulate the strategies for online recruitments which much have
an attractive job description and innovative content which takes a lot of time. This is lengthy and
also results in the slow decision making while selecting the talented candidates. This is a
challenge which is important to consider so the recruitment process be short and strategic in
nature and must be aligned with the targets of the company (Gilch and Sieweke, 2021).
Research Methodology
Research Philosophy
It is defined as the belief in which the phenomenon is based upon and the data is
collected accordingly. It decides that whether the research is undertaken is on the numeric basis
or on the theory basis. It is of three types such as positivism and Interpretivism along with the
realism. The current research is based on the positivism research philosophy. The reason being is
that positivism philosophy is based on the factual data and information which is gained via
observations. It basically examines the role of researcher that is limited to the data collection and
analysis on an objective manner that includes the measurement process which means it is
trustworthy in nature. It progresses the research in the fork of hypotheses and has the
generalization through statistical probability and also has the concepts of operations as well. That
is why the current research selects positivism philosophy (Snyder, 2019).

Research Approach
It is defined as the plan which consist the stages of wider assumptions in which data
collection and analysis is performed. It is of three types such as inductive and abductive along
with the deductive. The current research is based on the deductive research approach. The reason
being is that deductive approach is based on the scientific investigation which is conducted by
the investigator. This is the study in which the researcher studies that what other people has done
along with the activities and also reads out the existing theories in order to test the hypotheses
which further emerges from these theories. This is indirectly connected to the other similar
research topics. That is why the current research selects the deductive approach (Rinjit, 2020).
Research Choice
It is defined as the portion of social or opinion of the self regulation of the research which
ensures that the customers are informed about the data usages. It is of three types such as mono
method and mixed method along with the multi method. The current research is based on the
mono method research choice which is quantitative in nature. The reason being is that mono
method is just based on the one type of research method that is either qualitative or quantitative
in nature. The current research has quantitative form which is numerical in nature that contains
the figures and numbers which is analysed and represented in a graphical and tabular manner
containing the frequency distribution table as well. It basically emphasise on the statistics and
mathematics which contains the computational techniques and having the numerical analysis as
well (Cr, 2020).
Research Strategy
It is defined as the plan of action step by step which provides direction to the efforts and
thoughts of the investigator that enables to conduct the investigation in systematic manner to
produce quality results and detailed reporting as well. It is of three types such as case study and
ethnography along with the survey. The current research is based on the survey research strategy
which is in the form of questionnaire with closed ended questions. The reason being is that it is
based on the quantitative type of research which used the questionnaire that contains the
numerically rated items. The questionnaire prepared in the current research is having the total
number of ten questions which are related to the current research topic and is also based on the
literature review information as well. It is basically the domain of applied statistics which