University Research: Online Business Implementation in Jewellery

This business research report examines the potential for online jewellery businesses in Dublin, Ireland. The study investigates the benefits of e-commerce for the jewellery industry, analyzing consumer behavior, market trends, and critical success factors. The research includes a literature review, methodology, data analysis, and conclusions. The report explores research questions related to customer motivations, online shopping trends, and the impact of e-commerce on the Irish economy. Data was collected through surveys to understand customer awareness, experiences, and perceptions of online jewellery shopping. The findings highlight the advantages of online business transformation, the factors driving customer online purchases, and the potential for online businesses to surpass traditional physical shops. The research concludes with recommendations for businesses considering an online presence and identifies areas for future study. Ethical considerations and limitations of the study are also addressed.

Running head: BUSINESS RESEARCH
Business Research
Topic: Online Business Implementation in Jewellery Business
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH
Abstract
The business world has seen tremendous changes in the past few years once it has
transformed itself owing to the proper implementation of an e-commerce platform owing to
the technical improvements, it is making it easier for the customers and also benefitting the
business organizations from every aspect irrespective of the industries. Thus, following
would be research to find out the possibility of finding the scope of online jewellery
businesses in the city of Dublin in Ireland for finding out its critical success factors. To go
through this particular study, the research would be conducted into several chapter. The first
chapter would include the Introduction of the entire undertaken study. This would comprise
of the background behind the study, the aims and objectives for the entire conducted study,
the questions framed out of the researches, the problem statement describing the problem that
the study is aiming at solving, the rationale behind the study, and the assumed research
hypothesis. The next chapter would encompass the Literature Review that would have the
review of various collected articles stating the same topic. This would have the findings
gathered from the study, the gaps identified in the literature and a chapter summary. This
would help in identifying the works done by previous researchers, establish the context, and
justify personal ideas. The next chapter would have the Research Methodology that would
describe the methodologies adapted to collect the data and further analyse them for
identifying the result of the study. The next chapter would comprise of the Data Analysis
Results that would analyse and justify the collected data. The last chapter would comprise of
the Conclusions and Recommendations section that would gather the findings and main
conclusions for the whole research work by connecting them to the research objectives and
finding out the recommendations and future scope of the study.

2BUSINESS RESEARCH
Acknowledgement
I have had one of the best experiences about conducting this research and with this research, I
have realised that my knowledge has been enhanced beyond my expectations as well. I have
found that my analytical skills and my knowledge base has been enhanced to its paramount
level. I have faced challenges during the project, but at the same time, I have also realised
that I have learnt about the possible ways of overcoming the challenges as well. This has only
been possible with the help of my professors, my peers and every other people involved in
this research procedure. With this opportunity, I would like to thank my professor, and my
supervisor ____________________ for providing me with their constant guidance and at the
same time, the unending support that they have provided. I would also take this opportunity
to thank my academic guidelines as they have provided me with their valuable assistance and
thorough encouragement through the entire research process. My friends have also provided
me tremendous help and encouragement while collecting the data from the primary sources
and finally, I would like to say that this has enhanced and enlightened me with the throughout
research process for this particular research.
Hearty thankful and wishes,
Sincerely,

3BUSINESS RESEARCH
Table of Contents
Chapter 1: Introduction..............................................................................................................5
Background of the study........................................................................................................5
Research Aims and Objectives...............................................................................................5
Research Questions................................................................................................................6
Problem Statement.................................................................................................................6
Rationale of the study.............................................................................................................6
Research Hypothesis..............................................................................................................6
Structure of the study.............................................................................................................7
Chapter 2: Literature Review.....................................................................................................7
Introduction............................................................................................................................7
Findings of the Study.............................................................................................................8
Evaluation of the previous assignments.............................................................................8
Establishing the context.....................................................................................................9
Justifications according to personal perspective..............................................................10
Gap in the Literature............................................................................................................10
Chapter Summary.................................................................................................................10
Chapter 3: Research Methodology...........................................................................................11
Introduction..........................................................................................................................11
Method Outline....................................................................................................................11
Data Collection Process.......................................................................................................12
Sampling Method.................................................................................................................12
Sample Size..........................................................................................................................13
Ethical Consideration...........................................................................................................13
Limitations of the study.......................................................................................................13
Chapter 4: Results....................................................................................................................14
Introduction..........................................................................................................................14

4BUSINESS RESEARCH
Empirical Results.................................................................................................................14
Frequency Distribution.....................................................................................................14
Survey Questionnaire Analysis........................................................................................17
Descriptive study..................................................................................................................23
Chapter 6: Conclusions and Recommendations.......................................................................24
Conclusion............................................................................................................................24
Recommendations................................................................................................................25
Limitations of research.........................................................................................................25
References................................................................................................................................26
Table 1: Distribution of Gender...............................................................................................15
Table 2: Distribution of age group...........................................................................................15
Table 3: How aware are you about jewelleries selling online?................................................17
Table 4: Do you have prior experience of shopping for jewellery online?..............................18
Table 5: How do you believe is the flexibility of time is providing advantage to the
convenience of shopping in online shops?...............................................................................19
Table 6: Do you believe that your shopping experience is enhanced due to the online
shopping facilities?...................................................................................................................20
Table 7: Do you believe that your trust factor is improved during buying jewelleries online?
..................................................................................................................................................21
Table 8: . Do you believe that the making charges for jewelleries are reduced when
jewelleries are bought online?..................................................................................................22
Table 9: Do you believe that online jewellery business can surpass the physical jewellery
shops in Dublin with the added benefits it provides the users?...............................................23
Figure 1: Distribution of Gender..............................................................................................15
Figure 2: Distribution of age group..........................................................................................15
Figure 3: How aware are you about jewelleries selling online?..............................................17
Figure 4: Do you have prior experience of shopping for jewellery online?............................18
Figure 5: How do you believe is the flexibility of time is providing advantage to the
convenience of shopping in online shops?...............................................................................19
Figure 6: Do you believe that your shopping experience is enhanced due to the online
shopping facilities?...................................................................................................................20
Figure 7: Do you believe that your trust factor is improved during buying jewelleries online?
..................................................................................................................................................21
Figure 8: . Do you believe that the making charges for jewelleries are reduced when
jewelleries are bought online?..................................................................................................22
Figure 9: Do you believe that online jewellery business can surpass the physical jewellery
shops in Dublin with the added benefits it provides the users?...............................................23

5BUSINESS RESEARCH
Chapter 1: Introduction
Background of the study
The world is experiencing the inevitable changes from all the aspects from time to
time. It is not just that the technological advancements have been affecting the lives of
people, but they have also been affecting the business world as well. The thematic sphere of a
business works along the changes in the entire world along with the technological
advancements that are achieved with the progression in time (Hübner, Wollenburg and
Holzapfel 2016). Just like every other business industry, like retail businesses, has been
gaining their tendency of transforming into e-businesses and promoting online shopping, has
been making the promotion of emerging technology flourish out even more. It has been found
that for this, the customers are also becoming more inclined for shopping online than
physically buying from stores. There are thus huge opportunities for businesses, even for the
jewellery industry, to establish their businesses online. This study would thus be performed to
find out the online selling capabilities and scope of the business if the Jewellery industry in
Dublin, Ireland are thinking of getting the business online.
Research Aims and Objectives
Aim: The aim of the research is to find out the proper ways by which the scope of the
online businesses can be found to be beneficial for the Jewellery industry in Dublin, Ireland,
so that the business organizations dealing with the selling of jewelleries can think about
transforming the business online and make the products available online for the customer to
buy through the web applications developed by the organizations.
Objectives: The objectives of the business research based on the topic of finding the
scope of online businesses for jewellery industry in Dublin, Ireland can be formulated as
below:
 To find out the benefits that online business provides to the already physically
established organizations running on traditional processes.
 To find out at what extent does the resources of an organization are affected if
a business running on traditional processes wants to shift to online business.

6BUSINESS RESEARCH
 To find out what would be the scope of jewellery business in Dublin, Ireland if
the organizations want to establish online businesses transforming their
existing business setup.
Research Questions
The research question that can be formed of this research can be described as below:
 What are the factors, driving customers to buy jewellery through online?
 How online shopping is becoming an emerging trend in Dublin?
 What is the attitude among females towards online shopping?
 What is the relationship in between online shopping behaviour and socio-
economic background of the customers?
 What is the satisfaction level among the customers after purchasing jewellery
through online?
 What is the process of framing online purchasing decision?
 What is the perception of risk among the customers towards purchasing
jewellery through online?
 What is the influence of drastically emerging e-commerce for the economy of
Ireland?
Problem Statement
The problem that the businesses tries to solve with the help of this particular study is
to make the business organizations understand the benefits of the online businesses so that
they can take advantage from this study and have a through insight about how a business can
gain by transforming to e-businesses.
Rationale of the study
There are many business organizations in various industries that do not understand the
positive impacts of the transformation of traditional businesses to online web applications.
The way that the business can gain profits, return over investments and even the potential
customers would be researched about in this study.

7BUSINESS RESEARCH
Research Hypothesis
The research hypothesis of this study can be established as the following:
H0: Online Business ensures of not having a positive impact on the jewellery
businesses in Dublin, Ireland.
H1: Online Business has a positive impact on the jewellery businesses in Dublin,
Ireland.
Structure of the study
Chapter 2: Literature Review
Introduction
This specific chapter in the paper would focus on the information gathered by the
process in which the literary works of the other people, mostly analysts and researchers, who
have already researched on the subject of transforming the physically existing jewellery
business with traditional business processes to online business and adopting to the benefits of
online business or e-businesses with the utilization of online web portals (Sawmy and Damar-
Ladkoo 2015).
This particular step would be considered as a part of the entire process of the research
project since it would help in finding out the proper implication of the entire topic and the
ways by which the previous authors have already completed the researches on the same topic.
This would help in gathering information about the topic and how the research should be
conducted. The information and inferences gathered in this particular phase would be
considered to the research that would be conducted in this research paper. This would be
considered as the secondary research data collection as the research process would already be
conducted by the previous researchers as before (Murray et al. 2017). This particular work of
literature review would also justify the findings that have been gathered from the existing
work of the researchers, but it would also find out the gaps in the literature, which would
include the areas of research that the previous researchers have failed to acknowledge in their
work of researches.

8BUSINESS RESEARCH
The process would begin with the description of the gathered information taken from
the study conducted. Then the next part of this chapter would include the gaps that have been
identified in the papers followed by a summary of the chapter to summarize all the possible
outcomes that have been gathered from the outcome of this particular data collection method
(Gleeson 2017).
Findings of the Study
The findings of the articles that have established the research done on the undertaken
study of transforming businesses into online web applications or e-businesses (Barnard
2016). This is done to find out the research on the works done by the previous researchers
and gather information about the transformation benefits of the businesses that were carried
out on a traditional business process but they have been transforming to the online businesses
identifying the opportunities (Anwar 2016). This would be established by evaluating the
benefits of the adoption of e-businesses for any kind of business organization.
Evaluation of the previous assignments
According to Kurnia et al. (2015), there has been tremendous changes in the global
business market as well as technological advancements. These have made the organizations
to take up the emerging technologies and implement them within the organizations so as to be
in the market and improve the competitive structure in the market. Electronic business is the
latest trend that organization are found to be randomly implementing given the recent times.
The organizations had been looking forward to the improvement in efficiency of the business
operations, profitability as well as strengthen the position of the company in a competitive
position. There have been various studies conducted to examine the effect of the electronic
business in small, large and medium sized business organizations.
According to Pantano et al. (2017), from small to medium sized organizations,
internet and the unique opportunity that the cyber world has provided to the SMEs have
compelled them to conduct their business services online. However, it is also recognised that
the business officialdoms also need to acknowledge various preparations before
implementing the entire online business process to replace their older business prospects. The
electronic businesses can be regarded as the systems which have the ability the provide to the
business process with that of a platform consisting of proper business partners, customers,
suppliers and employees with the help of internets, extranets and intranets (Lim 2017). All

9BUSINESS RESEARCH
the connectivity systems in the organization is conducted with the help of internal and
external connectivity that enables the organization to conduct communication in a fluent way,
and it definitely helps in reducing the costs of business operations within the organizations
and accomplishes the business goals in a much better way. The organization becomes much
more effective and responsive for the customers, business communication becomes much
improves and the relationship between the suppliers and customers can also become
improved.
The implementation of online businesses has the potential of reducing the overall cost
of the businesses altogether. Although, it is also understandable that reports have also shown
that there are various business organizations that do not understand the overall benefits that
online business can impact upon them (Gabriel, Ogbuiwe and Ahiauzu 2016). The
communication within the organizations are absolutely benefitted by the e-business processes
as they have the potential of offering emails and other electronic forms for communicating,
which are identified to be one of the most convenient forms of communications. Many
organizations fail to understand the total functioning of an entire business system established
online (Biagi and Falk 2017). Therefore, it is understandable that various points of online
business and their benefits are still not understood by the business organizations. Therefore,
even if they accept the changes and implement e-business processes, there are chances that
they might not utilize the benefits fully.
According to Kim and Min (2015), the business market for jewelleries in Dublin have
huge potential if the business organizations allows a complete access for the customers to buy
their products online. Dublin is regarded as one of the blooming markets for jewellery and
people from all parts of the world has the desire to own jewelleries from the markets of
Dublin. The author justifies that this would be the essential time for the jewellery business
organizations in Dublin to establish their business online making them available to the people
all around the world (Smith and Umemura 2018). This would make it easier for the potential
customers to get and access over the products offered by the business without having to leave
their country for buying a piece of jewellery. Rather they would be having total control over
the viewing and buying of their desired product available entirely online to view or order
from.

10BUSINESS RESEARCH
Establishing the context
Therefore, it is easily understandable that the organizations focused on the jewellery
businesses in Dublin, Ireland are looking for the benefits that e-business and online
establishments would provide them so that they can opt for having the business transformed
in accordance to the technological advancements owing to the success in business (Haria
2018). This would be established by understanding the market demand that the jewellery
businesses in Dublin, Ireland has over the entire world (Chou, Chuang and Shao 2016). This
is because; making a business available online does not mean that the business would only be
available to the people in Ireland, this would mean that the business organization would now
be available to the entire world making the people all around the world available to buying
and selling from the business organization (Laudon and Traver 2018). Therefore, the benefits
that the business organizations, especially the jewellery businesses in Dublin, Ireland would
gain by establishing online has a huge potential of gaining customers from all around the
world, since cyber world is now made available to all the major countries all over the world.
Justifications according to personal perspective
As per the personal perspectives, the jewellery businesses in Dublin, Ireland needs to
recognise its potential and also needs to survey the market to find out what the reach of the
business is in the latest times. It also needs to understands that the business world is ever
changing (Hübner, Wollenburg and Holzapfel 2016). If a business does not identify the
benefits that it can gain from the changing improvements and advancements in the latest
time, and if it would continue its business in the traditional forms without obtaining or
adopting the advancements in the businesses and the technological fields, then it would
gradually cease to exist because the organizational setup and the market would have
numerous replacements of the business as a competition in the same industry (Maitland and
Ciencia 2018). There are chances that the businesses can be completely replaced in the
market by these competitors. Thus, according to personal perspectives, the jewellery
businesses in Dublin, Ireland needs to identify what it needs to transform it businesses to the
online web applications and this would help them in gaining numerous benefits and remain in
the competitive market by infiltrating greater revenue from the market (Bredzel-Skowera and
Turek 2015). The return on investments are also assumed to be greater than the traditional
business processes.

11BUSINESS RESEARCH
Gap in the Literature
The only gap in the literature found is that there is no specific research process
developed on the jewellery businesses in Dublin, Ireland. The understanding of the entire
research has been developed by personal understanding of the conducted research articles
(O'Sullivan 2016). The articles have mostly focused on the impacts of business
transformation to e-businesses so that focusing on the retail sectors, the jewellery market in
Dublin can research about their prospects in gaining advantages of e-business transformation.
However, the identified perspective is also gathered with the help of the detailed study
compiled through the research articles and these have been presented in the study.
Chapter 3: Research Methodology
Introduction
The research methodology described in this chapter would essentially point out the
ways by which the research would be formulated to find out the latest online trends in
Dublin, Ireland about the jewellery business (Singh and Murphy-Scanlon 2018). This would
explain the ways by which the research process would be started to find out the ideas about
the research topic. The following description of the research methodology would have the
explanation of what methodologies would be used to find out the relevant answers to the
problems that the research is trying to solve (Brannen 2017). This would be justified with the
method outline, the process by which data would be collected, the sampling method that has
been chosen for the study, the sample size and the ethical consideration and the limitations of
the study to be conducted.
Method Outline
The ways by which the online trends of the jewellery sector in Dublin, Ireland can be
analysed would be with a detailed process and techniques that would be developed for this
research as the research methodology. For this particular research, it is appropriate that the
research philosophy in this regard is used as the theory of Positivism that would help in
having an in-depth information regarding the investigation topic (Alvesson and Sköldberg
2017). In case of the research approach chosen for this particular research topic, it would be
justified to use the Deductive approach for having a proper result chosen to find out the
results of the undertaken study based on the secondary data source (Baran 2016). On the
other hand, the research design selected for this process would be appropriate if the