Survey: Impact of Online Marketing on Apparel Retail in India

This assignment presents a survey questionnaire focused on examining the impact of online marketing on the apparel retail industry within India. The questionnaire is divided into two main sections. The first section gathers general information about the respondents, including gender, age group, education level, monthly income, and frequency of online and offline shopping. The second section delves into the impact of online marketing by exploring the reasons behind both offline and online shopping preferences. Participants are asked to rate various factors, such as product range, brand availability, staff knowledge, stock availability, fitting rooms, returns processes, in-store promotions, shipping costs, product interaction, store location, delivery options, product comparison, website usability, and 24/7 shopping, using a Likert scale ranging from strongly disagree to strongly agree. The survey aims to understand consumer behavior and preferences in the context of the evolving retail landscape in India.

APPENDIX A: Survey Questionnaire
Impact of online marketing on retail industry (apparel segment) in INDIA
This questionnaire is designed to study the major factors which “Impact of online marketing
on retail industry (apparel segment) in INDIA.” Your participation is much appreciated and
your answers will be treated confidentially and will be used for academic purpose only.
Section1 General Information (Please choose the most convenient answer)
G01 Gender ☐ Male ☐ Female
G02 Age group (years) ☐ 18 -29 ☐30-39 ☐40-49 ☐50+
G03 Education ☐ Up to High School ☐ Diploma ☐ Bachelor Degree ☐ Master/Doctorate
G04 Monthly Income ☐Less than ₹10000 ☐₹10000 - ₹20000 ☐₹20000 - ₹40000 ☐ 4₹ 0000 - ₹60000 ☐₹60000 +
G05 How often do you shop online? ☐Daily ☐Weekly ☐ Monthly ☐Rarely ☐ Never
G06 How often do you shop offline? ☐Daily ☐Weekly ☐ Monthly ☐Rarely ☐ Never
G07 Which one is your favorite? ☐Nike ☐Adidas ☐ Reebok
Section 2: Impact of online marketing on retail industry (apparel segment) in INDIA
We would like your impressions to study the “Impact of online marketing on retail industry (apparel
segment) in INDIA.” Choose the most suitable answer that reflects your impression knowing that SD =
Strongly Disagree, D= Disagree, N=Neutral, A=Agree and SA=Strongly Agree
Reasons for offline shopping
RETAIL1 Product Range SD D N A SA
RETAIL2 Brand SD D N A SA
RETAIL3 Staff Knowledge SD D N A SA
RETAIL4 Stock Availability SD D N A SA
RETAIL5 Fitting Room SD D N A SA
RETAIL6 Returns Process SD D N A SA
RETAIL7 In-store promotion SD D N A SA
RETAIL8 No-shipping cost SD D N A SA
RETAIL9 Hands-on interaction with product SD D N A SA

RETAIL10 Store Location SD D N A SA
Reasons for online shopping
ONLINE1 Better availability of Products SD D N A SA
ONLINE2 Delivery options in remote areas SD D N A SA
ONLINE3 More options to choose from SD D N A SA
ONLINE4 Returns Process SD D N A SA
ONLINE5 Promotion SD D N A SA
ONLINE6 Lower prices than retailers SD D N A SA
ONLINE7 Website Usability SD D N A SA
ONLINE8 24*7 Shopping SD D N A SA
ONLINE9 Provides comparison of items with similar products SD D N A SA
ONLINE10 Same day delivery in most areas SD D N A SA
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