Online Marketing Strategies: Ethics, Social Responsibility, and Trends

This report delves into online marketing strategies, emphasizing the importance of social responsibility and ethical practices within organizations. It examines various online marketing methods, considering the evolving landscape of digital communication and the impact of social media. The report highlights the necessity for marketers to align their activities with societal values, legal requirements, and ethical standards, such as data protection. It addresses the role of ethics in marketing, emphasizing the benefits of ethical conduct in building brand image and fostering customer trust. Furthermore, it identifies major social criticisms of marketing, including high costs, deceptive practices, and the promotion of unnecessary consumption. The conclusion underscores the need for organizations to adopt ethical marketing strategies to achieve sustainable growth and maintain a positive reputation, recommending continuous research and strategy adjustments to stay competitive and responsible in the marketplace. Desklib provides access to this and many other solved assignments.

Marketing & Advertising

Table of Contents
TASK 2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss different methods of online marketing taking into consideration social responsibility
and the role of ethics....................................................................................................................3
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7

TASK 2
INTRODUCTION
This case study is belongs to marketing plans. The Loaf organization is adopting
marketing plan in order to promote their business in the Marketplace. In addition to this report
also going to discuss about the several methods of online marketing which are adopted by the
company in context of social responsibilities and the role of ethics. In addition to this there is the
description about the major decisions which are included in developing an advertising program
of the organization? In task 2 there are description about the several methods of online marketing
which are adopted by the organization in context of social responsibility and role of ethics.
MAIN BODY
Discuss different methods of online marketing taking into consideration social responsibility and
the role of ethics.
In order to promote social responsibility and ethical practices in the organization in order
to achieve goals and objectives which are decided by the organization marketer analyze and
monitor the modification and trends in the society values. They also identify that what society
required and attempt to forecast the long-term effects of their decisions. Unethical marketing
procedure is the concept which assist the company to work with in an appropriate manner with
ethical practices for stop online marketing which lets ethics provide the wrong signal about the
company and about the business. So it is very mandatory for the organization to follow all the
ethical practices and enhance their brand image in the community. Individuals and businesses
have a responsibility to act in the best interests of their environment and society as a whole when
it comes to social responsibility. The basic idea of this theory is to implement policies that create
an ethical balance between the dual mandates of profit and societal welfare. There are several
legal requirements and applications of digital marketing according to the data Protection Act
1998. It is very required for the organization to provide information which is must Fair and
Lawfully processed. Information must be kept for longer than is mandatory. It is very required
for the organization to provide information that is required to be accurate and up to date

Discuss how online marketing has developed over the past 10 years
Digital marketing support the organization to get more competitive advantages in the
Marketplace. In 10 years social media has changed the communication way and there are several
more things which are changed in the organization. Blogging is very important forms of business
communication with support the company to get and meet with the requirements of their clients.
Because the way people interact with material online is always evolving, content marketing has
evolved. People use a variety of social media applications, and companies in every sector are
expected to provide unique content. For example, over time, younger individuals have drifted
away from Facebook (Kotler and Keller, 2016). daily lives of the human have been drastically
altered by social media, cloud computing, and artificial intelligence. The list of inventions from
this decade is long: iPads, smartwatches, fitness trackers, truly wireless earbuds, electric
automobiles, and so on. Universal translators and virtual reality games become extremely real
sci-fi clichés.
Explain the roles of ethics in marketing
Ethics in advertising is very important and essential because by adopting ethical practices
in the company is help the organization to identify the requirements of the consumer and get
more opportunities. Ethical marketing procedure is the concept which supports the organization
to work with ethical activities in the organization. Marketing ethics refers to the deliberate
application of standards of fairness, or moral rights and wrongs, to marketing decision-making,
behavior, and practice in the organization. Those organizations that develop a competitive
advantage are able to satisfy the needs of both customers and the company. Customers, suppliers,
and business partners should all be taken into account while making ethical marketing decisions.
Price wars, selective advertising, and misleading marketing are all examples of unethical
business practices that may harm a company's reputation (Lee and Hong, 2016). Consumers
favour ethical businesses, according to recent trends. It differs from traditional advertising in that
it allows for a greater level of connection with the target audience in the shortest amount of time.
As a result, every digital marketer must have an ethics system in place when creating a
marketing plan, which acts as a guideline for conducting fair business in the digital environment.

Identify the major social criticism of marketing
There are several people and things which having consumers through high prices
dispatcher practices and high pressure selling likes consumer advocates comint agency and other
protect. There are only three common criticism of marketing which is high cost of distribution
exclusive markers and high advertising and promotional cost. And it creates huge impact on the
small organization. As the small level organization they don't have large market share so it
creates huge impact on their productivity. Marketers are frequently chastised for misrepresenting
product advantages (OH, and Park, 2020). They argue that doing so discriminates against others,
particularly low-income customers who can't afford to buy higher-priced items. Promotions are
sometimes created in a vacuum by business owners with a layperson's understanding of
marketing, depending on catchy slogans, discounts, sales, sponsorships, or other unrelated
gimmicks. This is referred to as a sales approach, as opposed to a product approach.
Increased Price of The Product:
Because advertising costs are included in the total cost of the goods, it raises the price.
Consumers bear the brunt of the price increases. However, it cannot be argued that advertising
encourages large-scale manufacturing, which lowers overall and per-unit production costs
significantly. Instead of paying more, the buyer may pay less.
Multiplication of Needs
Advertising artificially inflates demand for a product and encourages people to acquire
things they don't need. It allures and develops a desire in the minds of individuals to own an item
that they do not require because of its recurrence.
Deceptive:
Advertising is sometimes used as a means of deception. False claims are made about a
product's many virtues in order to persuade others to buy it. Various dealers use misleading and
fraudulent methods to market their items(Pérez-Sobrino, 2016). All of this has a negative impact
on public trust in advertising.
It Leads to Monopoly:

Advertising may occasionally result in a monopoly in a specific product brand. A major
manufacturer eliminates lesser producers of the same product from the market and establishes a
brand monopoly by spending a lot of money on promotion for his brand. Consumers are abused
as a result of this.
Harmful For the Society:
Advertisements can be unethical and unpleasant at times. In order to entice buyers, these
frequently include obscene language and nearly naked pictures. This has a negative impact on
societal values.
One major criticism leveled towards advertising is that it reduces the usability of certain
items before their usual lifespan. Older models of a product are phased out in favor of newer and
superior models. People in the United Kingdom, for example, like to own the most recent models
of automobiles while abandoning older models that are still usable. As a result, national
resources are squandered. These are the major social criticism of marketing which are facing by
the organization in context of advertising. It is very important for the company to focusing on
this and conducts ethical activities in their activities in order to get competitive advantages and
enhance their productivity in the Marketplace (Sacks and Looi, 2020). It is very important for
the Loaf organization to follow ethical activities and contributes towards the marketing in an
appropriate manner in order to expand their business and achieve their goals and objectives in an
appropriate manner. In addition to this it is very important for the organization to focusing on
amended Strategies and follow the marketing ethics in order to conduct ethical practices in the
organization (Sayedi, 2018). These kind of activity support the company to develop a
competitive advantages and satisfy the requirements of the consumer and the company. It is
unethical activities create negative impact on the reputation of the organization in also harm a
company brand image. In order to expand their business it is very important for the organization
to focusing on these activities in order to enhance brand image in the Marketplace

CONCLUSION
From the above mentioned report it has been concluded that there are several different
methods of online marketing major adopted by the organization in order to adopt social
responsibilities and the role of ethics in the organization. It is very important for the organization
to follow ethical practices in the marketing in order to get positive outcomes and identify the
major social criticism of marketing. Please all strategy and Research support the company to
modify their practices in order to enhance their productivity and expand their business in the
Marketplace

REFRENCES
Books and Journal
Kotler, P. and Keller, K.L., 2016. A framework for marketing management (p. 352). Boston,
MA: Pearson.
Lee, J. and Hong, I.B., 2016. Predicting positive user responses to social media advertising: The
roles of emotional appeal, informativeness, and creativity. International Journal of
Information Management, 36(3), pp.360-373.
OH, A.H. and Park, H.Y., 2020. Marketing strategies for improving customer attitude using
airline advertising model: Focusing on corporate image and brand loyalty. The Journal
of Distribution Science, 18(4), pp.13-26.
Pérez-Sobrino, P., 2016. Multimodal metaphor and metonymy in advertising: A corpus-based
account. Metaphor and symbol, 31(2), pp.73-90.
Sacks, G. and Looi, E.S.Y., 2020. The advertising policies of major social media platforms
overlook the imperative to restrict the exposure of children and adolescents to the
promotion of unhealthy foods and beverages. International journal of environmental
research and public health, 17(11), p.4172.
Sayedi, A., 2018. Real-time bidding in online display advertising. Marketing Science, 37(4),
pp.553-568.
Semerádová, T. and Weinlich, P. eds., 2019. Impacts of online advertising on business
performance. IGI Global.