Report on the Structure and Objectives of an Online Marketing Course

This report analyzes an online "Introduction to Marketing" course, focusing on its objectives, rationale, entry criteria, registration process, and learning methods. The course aims to enhance theoretical and practical marketing knowledge, emphasizing branding and customer-centricity. It covers entry requirements, registration via email or mobile, and the importance of internet connectivity. The teaching strategies involve online classes, technological integration, and assessments like quizzes and multiple-choice questions to monitor student progress. The report highlights the progression opportunities, such as skill and knowledge enhancement. The conclusion emphasizes the role of online courses in improving student performance and knowledge, referencing relevant studies on e-learning effectiveness. The report underscores the importance of continuous learning for better opportunities, summarizing the learning journey and providing references.

Innovation and Technology

Table of Content
 Introduction
 The course’s objectives and rationale
 The entry criteria
 The registration, enrolment and learning processes
 The teaching and learning strategies employed and its pedagogy

Table of Content
 Any assessment methodology attached to the course
 Clarity of any progression opportunities
 Conclusion
 References

Introduction
 Individuals must have capability of learning and this helps
to enhance opportunities for them.
 There is key role of identifying a right platform that helps
to learn in effective manner. It is seen that courser is a
platform that provides online courses that helps to enhance
the knowledge of students.
 The name of the course is “Introduction to marketing.”

The course’s objectives and rationale
 The objective of the course is to enhance the theoretical as well as
practical knowledge of individual regarding marketing. There is
key role of branding as they help them to keep their customers in
this dynamic environment.
 To learn about the concept of customer’s centricity and its benefits.
 The go to marketing strategies are also taught in this course so that
the business is able to attract more customers.

The entry criteria.
 Proper awareness regarding the course and laptop or
mobile phone having internet is required.
 After entering the course, the attention and punctuality
is required so that it is completed on time.

The registration, enrolment and learning
processes
 In order to register there is need of e-mail address or mobile
number.
 The date on which the course will start is being mentioned so that
the students are able to take classes from the particular date. It is
online course and the person can access the classes from anywhere.
 There’s need of good internet connection so that all the classes are
taken properly.

The teaching and learning strategies
employed and its pedagogy
 The teacher takes online classes and makes the use of
technology in order to teach the students.
 The flexibility is used in order to teach the students and let
them understand the work.
 The teacher takes assessments of the students after the
class so that they are able to learn and check their progress.

Any assessment methodology attached to
the course
 The standalone quizzes are used to assess the performance of the students.
 This helps to check the students learning in the particular class. The multiple
choice questions are given to the students so that they are able to give answers
fast.
 There is need of checking the progress after each class so that the students all
know their position in the course.

Clarity of any progression opportunities
 The main progress that students get after the completion
of course is related to enhancement in their skills and
knowledge.
 The students and able to know about their own self and
the knowledge within them enhances. The knowledge of
students assists them to carry on the work and give their
exams in effective manner.

Conclusion
 From the above presentation, it is analyzed that there is key role of carrying online courses
as they enhance the knowledge and skills of the students.
 It helps the students to perform better and enhance their knowledge. The overall
discussion related to learning journey is mentioned in this presentation.
 It becomes necessary to learn and enhance the knowledge so that better opportunities can
be attained.

Refrences
 Chopra and et.al., 2019. Effectiveness of e-learning portal from students’ perspective: A
structural equation model (SEM) approach. Interactive Technology and Smart Education.
 Janelli, M., 2018. E-learning in theory, practice, and research. Вопросы образования, (4
(eng)), pp.81-98.
 Lee, S., Choi, Y.J. and Kim, H.S., 2021. The accurate measurement of students’ learning in
e-learning environments. Applied Sciences, 11(21), p.9946.