Marketing Strategy Report

This report provides a comprehensive analysis of online marketing strategies, examining both their advantages and disadvantages. It delves into the importance of understanding customer needs and wants in product design, the role of online platforms in expanding business reach, and the various techniques used to attract and retain customers. The report highlights the use of online tools for promotion, the significance of global marketing, and the challenges faced by online businesses, such as website management costs, fraud, and legal issues. Furthermore, it discusses the impact of mobile marketing and the changing trends in consumer behavior, emphasizing the importance of adapting to new technologies and innovations to maintain a competitive edge in the market. The report concludes by emphasizing the crucial role of customer satisfaction and the building of strong relationships with customers to ensure long-term success in the dynamic world of online marketing.

MARKETING
STRATEGY

Marketing is a process where goods and services are serve to their customers in which
systematic coordination is needed by the service provider and service receiver. In which
customer evaluates products quality and than select the best products (Ormrod, Henneberg and
O’Shaughnessy, 2013). Every company want to develop in which marketing manager determine
price structure before launching in the market so that product having stability to stand in the
market and not.
Today is a era of online business in which its refers to a power tool between customer
and company. Various methodology has been adopted by the company for promotional and
services with the help of online activities. Most of the companies use unfiltered relationship in
there working practises (Perreault Jr, Cannon and McCarthy, 2013). In addition to that every
company wants to maintain a systematic relationship for that they need to evaluate customers
needs and want to decide about products. To create a new product various things must be
evaluated by the marketing manager in which a very broad concept must be effective for the
product design. In which innovative ideas and concept can be use by the companies'. Product
design is based on customers point of view because it is very conceptual that is interdependent
activities which reflects with customers satisfaction towards the products. Online business is
assists for the potential growth because customer get a wide range of products. So that customer
having a choice to choose the products (Ramaseshan, Ishak and Rabbanee, 2013).
Internet is a source for how to expand the business in which company invest less in the
business. For example Amazon is online site that deals in the wide variety of products in the
form of online. Amazon use internet as a source for selling their products and services in the
global market. If a business man think about the opening a new venture so it is essential for the
business that person wants a specific amount that should be investment in the business. In
contrary in the form of online business not wants a high amount so it will assists as a sources for
small business also. It is a reasonable way for any initial stage of the business. In addition to that
company develop a website that is a way for the customer to purchase the products. In which
company develop a official site for buying and selling their products. For that company may also
use various advertisement process that will assist for the promotion of the business. Moreover
internet is a one of the best sources for the business that will develop the various business skills.
Company uses various new innovations, technologies and much more for enhancing their
business versatility (Schlegelmilch, 2016). It is totally new way of business where consumer
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have no time to spent on shopping so that they go for the online business. Various multi-complex
also use internet as a sources. UK based movie shows companies that can use online tickets
booking to save their consumer time. Various international brands also develop their web site for
dealing their products such as Rebook, puma and so on.
In addition to that online companies use various discount coupons, voucher and gift
hampers to became a centre of attract in the online business. All that type of companies mostly
work in the global market so that they always focuses on religion of the company and on the
basis of that festive religion company develop their products in the market place. It will also
helpful for build up a endless bond with their customers. Customer always wants some creativity
and innovates in the online businesses. McDonald's is a one of the well known business that is
also develop their online sites (Stahlberg and Maila, 2013). By which company set categorised
menu in a combo form. Combos are also for the family, for friends and so on. In this company
also use day wise discount so the attractive structure can be assist for invitation of customers
towards the products. One more company is pizza hut that develop a strong strategy that is 30
minutes delivery or a cash back. With the help of this single strategy leads the company on a
potential growth. All above strategies and offers are the best way for the attraction towards the
products or a potential growth.
In online business products creation is also one of the crucial part. “Just think with
customer thinking” online companies use different creations with their products. For example
management use different themes, online activities and use the survey options also. With the help
of set questionnaires will be assists for the customers point of view. Recently domino's use a
innovative strategy with its productivity (Malhotra and Berger, 2016). Customer set their mind
that domino's is a company who only deals in various types of pizza products. To change their
perception towards the company they launch a new product that is pizza burger. It is a burger
that is filled with pizza topping. So that the create innovation is assists for standing in a
competitive market in a long term.
Every business person person want that customer fall in love with their business and its is
a new approach so it will assists for the handle customer in a effective way. In online business all
kinds of clients will purchase products and all having their unique requirement. In that case
online companies use different kind of products with their services. If a company use single
script for the business so it will leads to the negative effects towards the companies products.
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When company use various approaches so that will assists for handling any kind of customer
with different circumstances and also gets good customer feedback. All online company is also
focusing that why customer go with their products and which kind of potential that they have that
others don't have (Yang and et.al., 2014). This evaluation is assist for maintaining its potential
towards its client and maintain a quite and standard relationship with their loyal once.
In addition to that global market is also play vital role in the enhancing in the sales. When
a company deals in global market at that situation company tries to understand target market. It
will assists for learning about new culture, norms and so on. For example MacDonald's is a UK
based company but when entity comes into the global business a depth study is necessary in
which researcher of the company used survey option to find out the test and culture of the
companies. According to the research company was launching various food products according
to the respective country (Malhotra and Berger, 2016). It is also assists for the enhancing in sale
and turnover. When companies turnover and its sale is increased it positively impacted on the
increment in profitability.
Now a days online companies use various way to deal with their customer. In addition to
that companies considered that why customer go with their products so according to that deals
with their clients. It is not easy to dealing with the customers so that online company use various
strategies to deal with their customers in various ways at the time of difficulties. Customer is a
crucial part for the company so that all companies have to know that how to deals with the
customers (Stahlberg and Maila, 2013). Online companies use a chat box in there website in
which representatives ask to customer that how can they help about the products and related to
the company. Customer feel that the importance of themselves. Marketing manger of today's
company also adopted lightning policies in which they carefully listen their problem and try to
solve them. Company is use to hire those capable person who ever focuses on careful listening
and they are trying to solve their problem in a quick and effective manner. In this entities use
double check system top solve the matter in a perfect accuracy (Lee and Palakurthi, 2013).
If customer show them urgency in that case representatives must act in a quick manner.
To deal with customer in a better way it is necessary to show them they are important for
organization. By this customers loyalty will be increase towards the company products. Every
customer want a satisfaction after purchasing in which company use strategic solution that must
be in a less consuming and solve it as soon as possible (Online Marketing. 2016). Company's
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also use planning tool that will assists for recover customer negative emotions to the positives
ones. For example alien is a customer who face a problem with wrong product deliver to their
address. In this case when alien call to the customer care representative for complaint. At that
time representative listen her problem and assure them that soon delivery boy has come and
change your parcel with the right once (Malhotra and Berger, 2016). Quick response of the call
executive satisfy the customer wants that will leads to enhance its loyalty towards the company.
Other expectations of customer that is listed as follows such as quick response to customer,
identifying customer problems, solve their problem completely. If online business having
advantages beside its business owners suffers from problems and disadvantages also.
In order to that various online retailer are grow towards the business. In which it is east to
access the market. It is a minute process in which selling and buying products done within a
minutes (Malhotra and Berger, 2016). It is a marketplace where reach to the market is very easy.
For example eBay and Amazon are the companies who deals in a online shopping and both are
constantly grow according to the market trends. With the help of online shopping most of extra
overhead charges are remove from the purchasing and customer will enhance their experience
towards the e-commerce. This will also assists for the adopting digitalization because consumer
have choice to use e transaction to save their money. For that online company also develop
online strategies towards the digital marketing. So that customer prefer to transfer their amount
with the help of net banking. For example Amazon provide 5% cash back facility on their
customer online transactions (Ramaseshan, Ishak and Rabbanee, 2013).
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One more advantage of online marketing is assists for getting new customers and development of
online internet banking. It will also assists for improving ability to enhance customers site see
experience. In addition to that customer get product in a reasonable price as compare to the
offline market (Perreault Jr, Cannon and McCarthy, 2013). Customer also gets wide varieties
with the help of various comparison from sits and go for the reasonable once. Purchasing
products from internet is also in a quick manner and this also good for that consumer that they
have tight work schedule so online shopping is good for that. Online store never pressurise to
their customer so that no awkwardness is their for customer and also they may not feel bound to
purchase.
If a business has some positive sides so in contrary to that it is also some negative points.
Online business owners faces some problems such as website, infrastructure cost and as well. In
online business website management is such a cost consuming factor in which website planning,
designing, creation as a professional way (Perreault Jr, Cannon and McCarthy, 2013). All above
activities are cost consuming in nature. It is a mentality of most of the consumer that offline
business is more cost consuming because they maintain shop related cost. But it is totally wrong
perception because online business person also maintain warehouse to store their stock (Online
Marketing. 2016). They may also hire representative so it is cost consuming task. For example
Rebook must maintain a store for its shoes and bags storage and also for maintaining in a proper
way.
In online business chances of fraud is also a big matter because of no physical presence is
there. In order to that customer feel less secure because of hacking there account and use there
online banking with wrong address (Schlegelmilch, 2016). In which customer do not go for the
online transaction. Online business is also suffer from legal issues such as customers right act so
on. In some cases customer misuse for such acts. In addition to that advertiser receive per pay
click amount in online marketing and it is cost consuming factor. One more disadvantage of
online business is that it is very difficult task to establish customers trust towards the online
business without any physical presence (Ormrod, Henneberg and O’Shaughnessy, 2013).
Beside its all disadvantage international marketing is increased because of changing
trends. In today's era mobile users and mobile marketing is increasing day by day. In which past
few year change the peoples mentality towards the mobile phones. Most of youngsters feel
friendly with mobile marketing. 70 % of online shopping is based on youngster trends. In this Fit
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Bit and Smart watches also influence the market changes (Yang and et.al., 2014). In addition to
that every day it is seems to that new start-ups are emerge with newly innovation things.
Personalisation is also emerge in the people and customer wants to ahead with the new trends
and ready to adopt new things in a easy manner. Popularity of mobile application is also leads to
the online marketing. Consumer go for the more research for the single product and guide to take
appropriate decision (Kotler and et.al., 2015). Another part in new trends is that youngster get
more points to go for the online purchasing because they get better choice of selection and more
buying variates with opportunities is available. In this google shopping is more prominent for the
purchasing. The online marketing is assists for customer in searching option as well pursuing
with the new once.
Furthermore all above study is based on a online marketing and its different advantages
and disadvantage (Lee and Palakurthi, 2013). With the help of online marketing customers
perception is totally change for the shopping. People become more friendly with the online
banking and so on. It will also assist to maintain a endless relation between the person and
technologies. Most of the consumer go with that in which some prefer to save their time and
remain once is focuses on cost consuming (Michael, 2015).
It is a better way to reach a large number of person towards the business. In addition to
that big data is collected with different communities. In continuing because of digitalization and
mobile user and so on assists for the development with the help of various websites and use of
internet (Marketing Trends for 2016 – Will we be in a post-digital era?. 2016). This new trend is
assists for development in the product design and also assists for unfiltered relation ship building
with the consumer. At last with the help of online business all countries are dealing with each
other so it is assists for the build up of interrelationship among the countries (Hans and Gupta,
2013).
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REFERENCES
Books and journals
Perreault Jr, W., Cannon, J. and McCarthy, E. J., 2013. Basic marketing. McGraw-Hill Higher
Education.
Ramaseshan, B., Ishak, A. and Rabbanee, F. K., 2013. The role of marketing managers'
commitment and involvement in marketing strategy implementation. Journal of Strategic
Marketing. 21(6). pp.465-483.
Schlegelmilch, B. B., 2016. Global Marketing Strategy: An Executive Digest. Springer.
Stahlberg, M. and Maila, V., 2013. Multichannel marketing ecosystems: Creating Connected
Customer experiences. Kogan Page Ltd.
Malhotra, T. and Berger, P. D., 2016. marketing strategy and innovation at michelin. British
Journal of Marketing Studies. 4(5). pp.63-73.
Yang, C. G. and et.al., 2014. Marketing strategy on social commerce based upon marketing
mix. SOP Transactions on Marketing Research. 1(1). pp.62-76.
Ormrod, R. P., Henneberg, S. and O’Shaughnessy, N. J., 2013. POLITICAL MARKETING.
theory and concepts.politics. 26(2). pp.110-118.
Kotler, P. and et.al., 2015. Marketing. Pearson Higher Education AU.
Lee, D. P. and Palakurthi, R., 2013. Marketing strategy to increase exhibition attendance through
controlling and eliminating leisure constraints.Event Management. 17(4). pp.323-336.
Michael, L., 2015. Effectiveness of Social Media as a Marketing Strategy. International Journal
of Research in Finance and Marketing. 5(9). pp.7-12.
Hans, A. and Gupta, A., 2013. When Celebrity Supports the Cause Related Marketing
Communication? Role of Brand–The Effects on Consumer Attitudes and Purchase
Intentions. International Journal of New Innovation in Engineering & Technology. 1(4).
pp.49-50.

Online
Online Marketing. 2016. [Online]. Available through:
<https://www.techopedia.com/definition/26363/online-marketing> [Accessed on 9th
November 2016].
Marketing Trends for 2016 – Will we be in a post-digital era?. 2016. [Online]. Available
through: <http://www.smartinsights.com/managing-digital-marketing/marketing-
innovation/marketing-trends-2016/> [Accessed on 9th November 2016].
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