Internet Marketing Report: Strategies for Online Marketing

This report explores various facets of internet marketing, beginning with search engine marketing (SEM), including techniques like Pay-Per-Click (PPC) and the use of Adwords to enhance website visibility. It also covers the importance of email marketing, specifically using newsletters to promote products and services, exemplified by Smart Restoration Limited's approach. Furthermore, the report details best practices for online public relations, highlighting the use of social media, websites, and blogs to build customer relationships. Finally, the report discusses the use of digital media communities and platforms for reaching a global audience and fostering customer loyalty. The report provides insights into the mechanics and strategic applications of each marketing method, aiming to guide effective online marketing strategies.

Internet Marketing

2.1 Mechanics of search engine marketing
 Search engine marketing is marketing technique which is
used by company for increasing visibility of its webpages.
 Through enhancing visibility of its webpages they promote
its products or services. It is types of advertisement and
optimisation process.
 The major search engine includes such as Google, Amazon
and yahoo.
 The primary objective of SEM is assisted to company for
increases numbers of visitors on web pages.

Continued...
 Google is the most popular
search engine amongst the
one stated before.
 Organic or natural rankings
are also a part of search
engine mechanism.
 The techniques of SEO help
in developing algorithms

Pay per click
 PPC is pay per click
advertising that helps in
directing users to the official
website of the company.
 Adwords is another
mechanism of SEO that
helps in marketing company
strategies.

2.2 Email marketing newsletter
 It is that promotional activities which is used by entity under
marketing technique. Under this techniques company sends email
to its customers for promoting its products.
 It is one of the most effective method of internet marketing.
 It helps to company for getting global audience.
 By using this methods Smart Restoration Limited make aware to
its customers for availability of its furnitures.

Newsletter
Newsletter
Welcome to Smart Restoration Limited
Dear customers
We would like to inform to you about new furnitures of Smart
Restoration Limited. We made many changes in our furnitures
products along with our operational process. We are providing
various types of benefits to our customers through our new
schemes. We added a range of new product as per demand of our
customer. At the same time company is also launching its own
websites which make enable to you for assessing entity products
through online. It also makes you enable for making direction
interactions with company. In case of any doubts please contacts
with our customers care which are always available in your
services.
Thanks
Smart Restoration Limited

2.3 Best practices for online public relations
 It is technique which is used by company for developing good business
relations with its customers.
 It includes social media, websites and blogs.
 This assist to company for reaching to mass customers and making
healthy relations with its buyers.

Continued...

Contd..
 Develop a proper strategy for making public relations by
segmenting targeting and positing.
 Company should opt correct medium of comminations for
delivering its messages to audiences.
 Specifying distributions and delivering options helps to
company with making connections with consumers. With
helps to these consumers feel transparent and make loyalty
with entity.

2.4 Use of digital media communities
 Internet marking offers various types of platforms such as
websites, social media and advertising portals.
 It is most effective way to gather customers at international
level.
 This technique helps to company for delivering their
informations to mass customers. It helps to company for
gaining customers loyalty and maintain social norms. With
help of digital media company can develop its own network.

Thank You