Comparison of Online and Offline Sales in the Digital Age

This report provides a comprehensive comparison of online and offline sales strategies, detailing their respective advantages and disadvantages in the digital age. It explores the benefits of online sales, such as increased profitability and wider market reach, while also acknowledging the importance of offline sales for customer interaction and product quality assurance. The report further examines two password management tools, Enterprise Random Password Manager and Kaspersky Pure, evaluating their features and suitability for securing online business operations. Kaspersky Pure is recommended due to its anti-malware protection and password management system. Additionally, the report discusses the application of track apps across different mobile platforms, comparing their features and societal value.

INTEGRATED PROFESSIONAL
SKILLS IN THE DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comparison based on negative and positive aspects of products and services being sold online
& offline......................................................................................................................................3
Two tools can be used to keep passwords and manage them successfully.................................5
Examples of Two track apps for varied mobile platforms and comparison between both of
them.............................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital age is defined as time period beginning in the 1970s with introduction of personal
computer with subsequent technology launched providing capability to transfer and share key
information effectively and freely. Internet is the key source of digitalization that help a person
or business companies to quickly share information about products or services especially
produced by target market. The current assignment will contrast and compare positive and
negatives aspects of goods and other things being sold offline & online. Furthermore, this study
will define two accessible tools that will be used to manage passwords effectively and will also
justify one appropriate tool among two with clear justification. This report will discuss any two
track and track apps for different mobile platforms, their functions and then clarify comparison
between them based on features, suitability etc. Moreover, it will justify value of appropriate
track applications to society with right justification.
MAIN BODY
Comparison based on negative and positive aspects of products and services being sold online &
offline
In recent time, every company use internet to promote and sold their products and
services, which is quite beneficial for all of them in term of increasing profitability, productivity,
sales and revenue rather than other companies who still selling their goods offline (Kiel, Arnold
and Voigt, 2017). In this modern world, people like to purchase items online instead of visiting
supermarket or grocery stores because it considered as time-consuming activity. With the help of
internet organizations can sold their products effectively to consumers and save their time as well
as money. But still there are few things that can be described here such as pros and cons related
to sell things online and offline.
Comparison-
As per view of Dong, Yang and Zhao, (2018) firms who sold their products online obtain
several benefits in term of maximizing their profit margin and market share even better. Online
selling is much easier to sell items in market where consumers are seeking to purchase things
with better quality without going out of their places. This allow firm in set up as well as
operational costs, and reduce order processing costs when buyers order can automatically come
straight into businesses order database from own websites. The best thing about this procedure is
that it reduces geographic limitations that can be restricted companies to sell their services and

products. Online selling permits them to address an international market by expanding base of
potential buyers (Izogo and Jayawardhena, 2018). There are many companies such as Amazon,
Flip cart etc. accessible in marketplace that selling their goods online and gaining advantages as
compare to offline. The main positive aspect of being selling products like apparel, furniture,
groceries and other things, online is that it saves cost of hiring new applicants at workplace who
are accountable for providing their services to customers in effective and ethical manner. This is
one of the best advantages, companies can obtain through this process.
As compare to offline, online products selling is better procedure because when
companies sell item offline they need to hire skilled and talented workers at workplace who can
serve their services and satisfy buyers effectively. This act can consumers a lot of time and
money as well which is not possible for every firm. Selling products offline instead of online
requires a different approach more than online sales. For example, to sell products offline it
requires an outlet at appropriate location where management and workers can find out potential
consumers who are able to buy things in exchange for money. When companies sell their
products offline, they should choose the best location to set up their store, which is not possible
in some cases. But in case of online products selling, locations and other things are not required
that saves money. Online selling just need a website where people can search products in which
they are interested and get information about them which can make them able to take decision
related to purchase. This thing is not possible when firms decide to sell offline.
He and et. al., (2019) stated that online selling is beneficial but it also has some
drawbacks that can affect sales and growth of businesses in negative manner. Lack of interaction
with consumers is one of the negatives aspects that a company can deal with while selling their
products online instead of offline. It can be said that, with physical presence workers can interact
with their target market face to face, it can make applicants able to impress purchasers and
prompt customers to share their experience with others. Some consumers may simply prefer face
to face interaction as opposed to buying their products online. Due to lack of interaction and
communication, firms like Amazon and other would not be able to retain their buyers for long
and satisfy them successfully via providing online services, which may be decrease their sales.
While operating business online and selling grocery and other things accordingly could create a
situation, where companies needs to struggle a lot in order to develop a meaningful relation with
a group of customers.

According to Karray and Sigué, (2018) by playing role as offline seller, an organization
sells their goods easily, which generates profit for them. For example, when people visit at
physical outlet or supermarket they are able to find out quality of any product because everything
is accessible on item which is not possible to see via shopping online. One of the negative
aspects of online selling is that it just provides list of range of items in front of people. This
cannot assure buyers about quality and appropriate quantity of things. Satisfaction and quality
assurance is possible when products can be being sold offline. Furthermore, it analyses that when
a buyer purchases an item from physical store or offline, only to later discover it is faulty, they
can return it back to store for an exchange or refund by means of relatively easy procedure as
compare to online. Because when people want to exchange faulty items or wish to get refund
after buying products online, it requires few days to accomplish process. It makes people
frustrate and dissatisfied. When an online purchaser finds that their items are faulty, it can be
take many days until issue is rectified, especially when he or she have no customers care system
in operation.
Two tools can be used to keep passwords and manage them successfully
In current period, it has become very usual for companies and entrepreneurs to use tools
that help to keep passwords and effectively manage them for long time (Stavrou, 2017). While
selling products online, it is very important for organizations to create a strong password and
manage them that can aid to protect data and key information about varied things. It can be
successfully done when firm use tools especially design to keep passwords and managing it.
There are some great tools accessible in market that can be used to not only keep passwords
secure, but also to make it available and usable from multiple web browser and computers.
Enterprise random password manager-
ERPM is one of the best online password managing tools that can effectively handles
passwords on IIS, Oracle database accounts, IIS, share point, SQL, linux, directory services and
other major platforms, both virtual and physical servers (Renaud and Ophoff, 2019). This tool
works with configuration management repositories such as BMC's CMDB, CA, and other
software with systems management tools such as HP operations centre, Microsoft system centre
and Arcsight. This tool can help a firm by protecting them against malicious insiders, APTs and
other sophisticated cyber attacks that a company can face while managing business online. This
software is able to automatically find and reduce privileged account security threats in actual

time, before attackers or hackers can exploit them, it is a key to stop cyber attacks that penetrate
perimeter. It can be said that ERPM cater proactive, automated privilege administration for cyber
defence against Zero day exploits. It scales continuously to manage millions of privileged
accounts in business environments.
This software has the most the strongest legacy and experiences around managing and
securing passwords in well reputed companies (Okhmatovskiy, Suhomlinova and Tihanyi,
2020). In recent time, advanced cyber crime perimeter security, exploiting vulnerabilities to
move between systems at will. Companies that deploy this software, Lieberman software's
adaptive privileged determine management platform, eliminate their risk exposure by developing
and securing passwords. Enterprises random password manager can counters cyber attacks by
limiting long term of special credentials, which reduce a company's exposure to above issues. It
provides rapid scalability to effectively manager a million of online businesses accounts. That's
because a truly secure atmosphere needs that all advantaged identities on all systems be
discovered and successfully managed, despite size of companies.
Kaspersky Pure-
Along with above tool, this system also offers a basic password manager as part of a
wider suite that include other privacy and security tools (Athira, Babu and Krishnan, 2017). Pure
has modules that enhance browser security and probably it has more of a reason to purchase it
than just for accounts passwords security and management. For instance, safe money module sets
up protected and secured browser sessions for e-commerce sites and online selling and another
module can securely and safely erase browser history or examine internet explorer settings. This
system supports a huge variety of browsers. It is one of the optimal solutions that can be used for
comprehensive protection of laptops or computers within business network. It can assure privacy
and protection of computer against all kinds of information threats in world of business, secures
personal data from unauthorized use and loss. Kaspersky pure software can protect firms from
threats related to online selling usage, and manages accounts security. This software includes
varied functional modules such as computer protection, backup, data encryption, restore, parental
control, safe money, password manager and additional tools.
It analysed that password manager in above software permit brands to store all their
passwords and login data in secure encrypted structure that only business owner or accountable
person can access and use (Li, Kohlenberg and Hurst, 2018). This element supports with

different accounts that is why every system user can have his or her own password database. By
using passwords manager as functional module of Kaspersky Pure, organizations who wants to
keep their passwords secure and manage can identities to store their personal data, consumers
contact number and other things for registration on websites.
Suggestion based on above analysis with correct justification-
 As discussed above, Kaspersky Pure and Enterprise random password manager are two
different software's that several companies are using to manage their business accounts
passwords efficiently. Among above two software's Kaspersky pure is better and is
highly recommended to businesses who are facing challenges and difficulties to manage
varied online accounts with passwords and user names.
 Firms who operate and manage online businesses activities and operations should use
Kaspersky Pure software because it caters anti malware protection that secures accounts
and web traffic flow through internet gateways. By eliminating malicious systems and
offering secure internet access, this tools will assures workers can work more
productively without facing any challenge.
 Because of password manager system Kaspersky pure software is valuable as it permits
saving a wider number of passwords and accounts for one website. It allows filling out
field of login form on website with info from an identity.
 This element handles basic passwords tasks and includes encrypted online picture
storage. It is one of the safest ways firm can use to keep track their passwords as it
permits them to utilize strong passwords without needing to memorize anything. Manage
security experts in world of business generally suggest using Kaspersky pure software
because of password manager component that help to keep data safe for longer period.
 The best thing about this tool is that it is especially created for automatic and secure input
of passwords and other key websites or personal information.
Examples of Two track apps for varied mobile platforms and comparison between both of them
COVID-19 is one of the biggest pandemics in world that are affecting human life all
around universe. It is an infectious disease causes by newly discovered coronavirus. It is
impossible for governments in different nations to track COVID 19 patients, for which they
planned and effectively developed track apps for different mobile platforms. IOS, Android and

windows phone are the examples of mobile platforms (Top 10 popular smartphone apps to track
Covid-19, 2020).
COVID symptom tracker-
CST is one of the best applications in the world that has been designed by researchers and
doctors at King's college London & St. Thomas hospitals specially to track patients suffering
from this disease (Davis and et.al., 2020). This application function by studying symptoms of
COVID 19 for advanced research and also aid to track how it spreads in society. Scientists
examine high risk areas in United Kingdom, speed of this deadly virus spread and the most
vulnerable group based on health issues. COVID symptoms tracker is GDPR compliant and data
is utilized only for health care investigation not for commercial purposes. This application can
aid determine those risk sooner and help slow outbreak of virus. Info about those who remain
symptoms free can also help better comprehending pandemic. It is quite beneficial and useful
app that local people can download in their IOS or android phones.
Aarogya setu-
Indian government, just like UK take few steps towards preventing people from
symptoms of the biggest pandemic in world (Kodali and et.al., 2020). They also developed an
effective track application that are using by many people. Within just 13 days of app launch, this
track app has been downloaded by more than 50 million users and this made it become the most
down app in the universe to track COVID 19. It has been successfully developed by Indian
Ministry of IT and electronics to notify users when they have crossed roads with someone who
has been diagnosed positive. This application work by tracking these people via Bluetooth and
location generated graph that charts proximity with anyone suffering from high fever and mild
cold.
Comparison based on above two track apps features, suitability etc.
It can be said that, Aarogya setu and COVID symptom tracker applications are quite
useful and helpful in context of current situation due to pandemic. But the features of both track
apps are different from each other. For example, COVID symptom tracker asks users to answer a
few easy questions about themselves and their current health status, then check in every day to
say whether they are feeling good or have noticed any new issues in his or her health (Drew and
et.al., 2020). The suitability of this app is that is help to gain a better understnding of early
symptoms of disease that allow health care provides to aid local people stop spreading of virus in

coming months. With the help of this app hospital and other health care workers quickly find out
person who has COVID symptoms.
On the other hand, features of Aarogya setu is quite different from above track app. Once
it is installed in iOS and android platforms, users are needed to switch on their location sharing
and Bluetooth functions and keep them on always for effective tracking. It also has a self testing
function, through which people have to answer few queries about themselves along with other
individual who leave around them and when responses indicate symptoms of coronavirus then
data is sent to government servers. Aarogya setu cater self quarantine instructions according to
symptoms, which is not accessible in COVID symptoms tracker app. This application is easily
accessible in 11 different languages on both iOs and android mobile platforms. It follows same
trajectory, but there have been legitimate concerns. The features of this app make are unique
from others.
Justification-
It analysed that Aarogya setu developed by Indian government and COVID symptom
tracker launched in UK are valuable to society, because they both contribute to track people have
been infected by virus. For instance, Aarogya setu is available in 11 languages, which makes
understanding of self quarantine instructions easy for people who do not understand those
languages that has never been spoke or heard. It is especially designed in such a manner that it
keeps a person informed in case he or she has crossed paths with another men or women who has
tested positive for COVID 19. Application user will be alert when they came in near proximity
with, unknowingly tests positive. This feature makes it valuable for society and people all around
the world who are still suffering from this harmful disease. It will assure the utmost safety for
citizens from deadly virus.
Furthermore, it can be said that COVID symptom tracker is also beneficial in term of
protecting people from harmful symptoms of disease, like above one (Jhunjhunwala, 2020). By
asking few questions, this application identify risk factors and aware health care providers about
it which allow them to track patient and begin their health care treatment. In most common
terms, this app lets individual android and iOS system log other phones that have been nearby.
As long as it is running, smart phones will periodically blast out a tiny, unique and anonymous
piece of code, derived from that mobile's unique ID. With the help of this process, medical team
can slow down spread of coronavirus in the UK effectively. By using this app, citizens can

record data about their health on day to day basis, including tiredness, body temperature and
symptoms such as breathing issues, coughing and headaches.
CONCLUSION
By summing up above discussion, it has been summarized that organizations like
Amazon and others are gaining several benefits by selling their products online. With this
process they are earning more profits and generating revenues than last few months or years. It
has been identified that Kaspersky Pure and Enterprise random password manager as passwords
management tools effectively managing the personal accounts of companies who are providing
many online services to customers successfully. Furthermore, from above analysis, it has been
concluded that Aarogya setu and COVID symptom tracker applications aware people about
COVID patients nearby them at workplace or other local places.

REFERENCES
Book and Journals
Athira, B., Babu, N. and Krishnan, M.S., 2017. An Inspective Mode to Find the Optimum
Antivirus App for Defending the Latest Banking Tordow. International Journal of Pure
and Applied Mathematics. 114(12). pp.79-88.
Davis, K.A and et.al., 2020. The King's College London Coronavirus Health and Experiences of
Colleagues at King's Study (KCL CHECK) protocol paper: a platform for study of the
effects of coronavirus pandemic on staff and postgraduate students. MedRxiv.
Dong, C., Yang, Y. and Zhao, M., 2018. Dynamic selling strategy for a firm under asymmetric
information: Direct selling vs. agent selling. International Journal of Production
Economics. 204. pp.204-213.
Drew, D.A and et.al., 2020. Rapid implementation of mobile technology for real-time
epidemiology of COVID-19. Science.
He, P and et.al., 2019. Online selling mode choice and pricing in an O2O tourism supply chain
considering corporate social responsibility. Electronic Commerce Research and
Applications. 38. p.100894.
Izogo, E.E. and Jayawardhena, C., 2018. Online shopping experience in an emerging e-retailing
market. Journal of Research in Interactive Marketing.
Jhunjhunwala, A., 2020. Role of Telecom Network to Manage COVID-19 in India: Aarogya
Setu. Transactions of the Indian National Academy of Engineering. p.1.
Karray, S. and Sigué, S.P., 2018. Offline retailers expanding online to compete with
manufacturers: Strategies and channel power. Industrial Marketing Management. 71.
pp.203-214.
Kiel, D., Arnold, C. and Voigt, K.I., 2017. The influence of the Industrial Internet of Things on
business models of established manufacturing companies–A business level
perspective. Technovation. 68. pp.4-19.
Kodali, P.B and et.al., 2020. How Indians responded to the Arogya Setu app?. Indian Journal of
Public Health. 64(6). p.228.
Li, H., Kohlenberg, T.M. and Hurst, L., Intel Corp, 2018. Methods and apparatus to manage
password security. U.S. Patent Application 16/025.743.
Lochlainn, M.N and et.al., 2020. Key predictors of attending hospital with COVID19: An
association study from the COVID Symptom Tracker App in 2.618.948
individuals. medRxiv.
Okhmatovskiy, I., Suhomlinova, O. and Tihanyi, L., 2020. Legacy of the State: Prior Shared
Experience and Survival of Spin-Offs From Restructured State Enterprises. Journal of
Management. 46(4). pp.503-529.
Renaud, K. and Ophoff, J., 2019, October. Modeling inertia causatives: validating in the
password manager adoption context. In 2019 Dewald Roode Workshop on Information
Systems Security Research (p. 14). IFIP Working Group 8.11/11.13.
Stavrou, E., 2017. A situation-aware user interface to assess users’ ability to construct strong
passwords.

Online
New symptom tracking app aims to slow spread of coronavirus. 2020. [Online]. Available
through: <https://www.kcl.ac.uk/news/new-symptom-tracking-app-aims-to-slow-
spread-of-coronavirus>
The Top Advantages of eCommerce: Why You Should Sell Online. 2019. [Online]. Available
through: <https://www.nchannel.com/blog/advantages-of-ecommerce/>
Top 10 popular smartphone apps to track Covid-19. 2020. [Online]. Available through:
<https://www.geospatialworld.net/blogs/popular-apps-covid-19/>