London School of Commerce: CFPBUS006 Online vs Offline Business Report

This report provides a comprehensive analysis of online and offline business models, exploring their respective advantages and disadvantages. It delves into the positive aspects of online platforms, such as expanded market reach and innovation, while also addressing the negative aspects, including data security concerns and the potential for fraud. The report also examines the challenges related to security and privacy for both individuals and businesses operating online, discussing measures to mitigate risks like spying, information mishandling, and search engine privacy issues. Furthermore, the report analyzes the features and applications of video communication tools like Zoom and TeamViewer, highlighting their role in facilitating effective communication and collaboration in various business contexts. The report concludes with a discussion on the future of online and offline business models and their integration.

Project

TABLE OF CONTENTS
INTRODCUTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive and negative aspects of services and products sold offline and online..........................3
Challenges and measure of security and privacy for individual and businesses while online....5
Zoom and team viewer online features and applications.............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODCUTION
The report explains how internet has played an active role along with technology to
communicate within people globally to construct strong business framework for gaining strong
parameters of networking within world metrics. Report also concludes positive and negative
aspects of online platforms for selling of products and services along with same avenues within
offline social platforms. The report concludes how customers and business face difficulty to keep
their data safe and how various parameters of concern should be actively looked upon. Report
concludes how various online video communication apps which are Zoom and Team viewer
apps with varied quality paradigms, feature are enabling people to get strong effective
communication among people worldwide for gaining business facilities and in various
parameters of life
MAIN BODY
Positive and negative aspects of services and products sold offline and online
Online products and services: Globally there has been high increase within online products
business by ecommerce companies for providing best fundamentals to develop long term
position for itself within high developed working scenario and to rationally be more productive
to being on technical advancement within marketing parameters (Weller, 2017). Online market
has wide potentialities to gain large customers wide market share and generate larger innovation
within all developed working scenario for long term marketing fundamentals to yield onto higher
scale marketing and production scenario. The positive sides of online products and services
selling can be understood with the plethora of huge opportunities companies get to market their
products and customers to functionally be connected with wider rational working paradigms onto
pertaining huge opportunities. Online products and services viable positioning has made the
world connected within various terms, keenly work onto best force of innovation and marketing
segments which will leverage large scale production of outputs, bringing forward best methods
of technical advancement. The consumers also get wide opportunities to choose their best
relative choice products from large section of products portfolio onto higher pertaining synergy
and to gain large evocative paradigms to choose onto larger levels (Senol-Durak and Durak,
2017). Companies are able to bring before large innovation at online platforms with online
marketing avenues and functional efficiency for gaining strong evocative pertaining potentialities
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with dynamic functional utilities, marketing paradigms. Online selling of products and services
have been working onto gaining strong potentialities of customer oriented positioning in the
industry which is not only vastly changing but also becoming highly competitive with best
factors of functionality. Online marketing of products and services have opened up rational keen
synergy of online segments where technical advancement has given huge world opportunities to
be one of the most effective space for shopping and developing long term position among
consumers.
Negative aspects: However there are some offline concepts also recognised within online selling
of products and services as wider rational functional has given also raise among cases of fraud
marketing, data theft and various other illegal functional paradigms where companies are not
able to function well. Some customers do not prefer online shopping because of the less viable
positioning of all services and irrational quality factors where there comes no assurance of online
quality offered by companies (Rehman, Ceglia and Gruhn, 2019). The online market has been
presenting a rather confused image onto more productivity as there is less reliability within
business world where online market is not only less functional to bring before safe data and
functional ethics of business scale services. The competition of online marketing by ecommerce
companies and various new brands coming up are faced by huge safety standards of data and less
reliable functional ethics among business within online parameters. Negative aspects of online
marketing has been highly increasing also with new companies facing difficulty to gain
customers strength within business world where not only higher structured business framework
is important but also there is demand to keep stronger monitoring of all elements to productively
bring before radical advancement.
Offline products and services
Positive aspects: The various positive aspects of offline products and services are rational and
determinants as the customers can not only look upon presently look upon viable relative
business avenues within offline marketing avenues as marketing is also focused to bring live
scale services. The positive aspects are also that there is high scale of confirm safety of data
where marketers are able to productively bring before large products and services based on
customer expectations and satisfaction. Positive aspects also confer onto paradigms of marketing
where the companies face convenient business opportunities to develop live scale services based
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on their advertisements and higher synergy of bringing before higher scale services (Nakamura,
and Oomiya, 2020).
Negative aspects: There is limited business opportunity for offline business avenues as wider
customers cannot be extended to the various benefits of marketing, with limited scope of
marketing at offline business scope it becomes a hindrance for business opportunities. The
negative aspect of online products and services are also influenced with the fact that businesses
are less viable to use of innovation, marketing with digital technology which lowers goodwill
onto more rational paradigms. The negative aspect is also impactful as companies are less
innovation inclined and les rational to bring before more effective business opportunities.
Challenges and measure of security and privacy for individual and businesses while online
In recent trends most of the organisation, individual are using social sites or internet in order
to exchange information or build relationships with other that are staying away from each others.
On the other hand some of the people are using internet and social media to have enjoyment and
fun as there are various games or video that they watch for entertainment. Businesses are also
using social media or digital technologies to promote its products and services to large number of
people that are staying in different countries across worldwide (Brill, 2016). So, due to
increasing presence of business and individual on social sites various challenges have emerged
that need to be removed for safety and wellbeing of individual and many businesses. Therefore
various recent challenges that are faced by individual and businesses are as follows:
Spying and Snooping: There are number of tracker that continuously monitors activities of
individual and success business owner in order to get sufficient information. They analysis and
evaluates online activities of individual and top business through various sources in order to
know about their interest and preference. Such information is used by most of organisation to
influence customer to prefer products and services of particular company which is against online
privacy policy and safety, security of individual. Cybercriminal also used this information for
illegal activities and authorised purposes thus causing harm to personal information of particular
individual.
Information mishandling: Individual and organisation need to be aware that there are various
sites on internet that uses personal information or individual and business for different purposes.
Such information can also use by anyone or which lead to leak of crucial data such as bank detail
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and private information of firm top general public (Fawaz and Shin, 2019). Therefore adversely
impact on business operation and brand image of company as it is not able to retain or
maintained privacy of regular customers, employees of firm.
Search engine: Google is one of the mostly used search engine by number of people therefore it
collect huge data and information about users such as name, birth date and previous history about
various search. All such comments, likes helps tracker or hacker to get sufficient information
about social culture and preference of individual or insight of customers brain. Hacker can easily
hack particular id and can use name of individual or organisation to influence other people.
Therefore such privacy and security issue can adversely impact on brand image and long term
growth and survival of enterprise in competitive market.
Various measures that can be taken by individual and businesses to protect data are
strong password, secure connection, unlinking accounts, Privacy setting. Individual and
businesses through using such security and privacy measure can reduce chance of leakage of
information and serious harm to individual (Pennekamp and et.al., 2019). Such as:
Strong password: Individual or manager of business need to set strong password of electronic
devices and social sites so that hacker cannot easily get information. Individual must used 8
character or mixed character password so that unknown person cannot identify password or
username to gather information for unethical practices.
Secure connection: It is another method that can be used by individual and manager of
enterprise to secure its data is that make sure that computer and smart phones are connected to
secure WIFI connection (Zhang and et.al., 2018). Firewall protect computer form unwanted
network traffic thus ensure safety of various information of person or organisation.
Privacy setting: It is one of essential steps that need to be taken by businesses and individual
while going online or using social sites or search engine such as Facebook, Twitter and
Instragram. Social media is one of the platform through which large information of people and
organisation are leaked therefore privacy setting helps in removing such types of challenged and
contributed towards smooth operation of various sites.
Block cookies: More time and effort are involved by tracker to get sufficient information about
organisation and individual in case cookies are blocked. Information such as last time visit,
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username can be remained private and secured thus other individual cannot use for unjust
purpose or that can caused harmed to other (Alaba and et.al., 2017.). Therefore it can be stated
that it is another method to conserve various information and ensure health and well-being of
individual and effective operation of organisation.
Zoom and team viewer online features and applications
Zoom video communication app is one of the most downloaded American communication
technology company which provides video technology and chat options with various cloud based
services and software platforms which is used for telecommunications, corporate meetings and
distance learning. The zoom app is one of the most used video conferencing app used by big
digital companies and individuals to communicate effectively and take stringent business
positioning functions with various online trading meetings taken place. During the Covid -19
outbreak zoom app technology has been highly effective to bring before rational working
paradigms and the features of clarity camera functioning, conference calls where more than 2
people can effectively communicate with each other. The zoom video app is not only easy to use
for long term viable communication networking among individuals and corporate business
avenues where people are not only able to work on with the best factors of services, interviews
and teaching sessions. The video conferencing of ZOOM has been highly effective to bring
before best productive abilities to communicate with each other virtually, take quick decisions
within various parameters of business scale services and relative technology advancement within
functional paradigms. There has been high increase in downloading of app within business world
and within international and domestic market avenues where the app has not only effectively
programming on best features of all applications but also coming up with innovation among its
fundamentals (Krouwel, Jolly. and Greenfield, 2019).
Team viewer is an entrepreneur software application for remote control, desktop sharing
and online meetings where various companies are using the app for video conferencing and file
transfers between computers. The team conferences and business meetings are highly influential
within the team viewer app as the app has been highly focused to bring on more rational
paradigms to bring on stronger working paradigms and to pertain on higher rational working
strength. The app has been highly effective to provide with all features of communication within
Covid-19 situation where people are able to develop strong rational services of coaching,
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facilities to take stringent steps where the technology is not only focused to bring before radical
proactive decisions and higher strength of people within USA have been using app.
Team viewer has been coming up with new innovation and functional paradigms to pertain
on huge functional channels where communication is also an important parameter for larger
scale services based on internet facilities. The presentation of team viewer app is not only
functionally focused onto customers preferences and factored onto various parameters where
innovation is highly given huge importance but are also given huge importance with changing
viable services within online marketing avenues. The comparison of team viewer although as
compared to Zoom enable us to analyse that the quality of camera connectivity in Zoom is more
effective and focused on best working paradigms to pertain on higher keen focused synergy of
innovation, The Zoom app has been highly recognised as most downloaded app within world
parameters and has been focusing to gain on more productive working efficiency as the calls can
be connected for longer time periods and also there is higher potentiality for coming of
innovation (Hulten and Nakamura, 2017).
CONCLUSION
The report can be concluded with detailed explanation on the various parameters and
paradigms of higher scale services where technology has played one of the most important role
to transform the world business scenario. Report concludes role of online market for business
world in developing within the use of technology and innovation, positive and negative aspects
and how the consumers should take precautionary measures to keep their privacy and data safe
for longer working hemisphere. The report has concluded that internet has given huge working
opportunities for various companies and individuals to bring before large changes within the
scope of services and high scale marketing factors. Report also concludes the various
comparative functional paradigms of conference calling by Zoom app and team viewer app
where both are widely used social apps to bring on best quality factors of communication among
people within world paradigms (Hubináková and Mikula, 2018).
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REFERENCES
Books and Journals
Alaba, F. A and et.al., 2017. Internet of Things security: A survey. Journal of Network and
Computer Applications, 88, pp.10-28.
Brill, J., 2016. Privacy and Data Security in the Age of Big Data, and the Internet of Things. US
FTC.
Fawaz, K. and Shin, K. G., 2019. Security and Privacy in the Internet of
Things. Computer, 52(4). pp.40-49.
Hubináková, H. and Mikula, M., 2018. The importance of the Internet in the Life of Students of
Media Studies. Media Literacy and Academic Research, 1(1), pp.31-42.
Hulten, C. and Nakamura, L., 2017. Accounting for growth in the age of the internet: The
importance of output-saving technical change (No. w23315). National Bureau
of Economic Research.
Krouwel, M., Jolly, K. and Greenfield, S., 2019. Comparing Skype (video calling) and in-person
qualitative interview modes in a study of people with irritable bowel syndrome–
an exploratory comparative analysis. BMC Medical Research
Methodology, 19(1), p.219.
Nakamura, Y. and Oomiya, N., 2020. An analytical examination of accommodation sales and the
importance of electronic ‘word-of-mouth’appraisals via internet travel
sites. Journal of Global Tourism Research, 5(1), pp.43-50.
Pennekamp, J and et.al., 2019, November. Dataflow Challenges in an Internet of Production: A
Security & Privacy Perspective. In Proceedings of the ACM Workshop on
Cyber-Physical Systems Security & Privacy (pp. 27-38).
Rehman, S. U., Ceglia, M., and Gruhn, V., 2019, April. Towards an Importance of Security for
Cyber-Physical Systems/Internet-of-Things. In Proceedings of the 2019 8th
International Conference on Software and Information Engineering (pp. 151-
155).
Senol-Durak, E. and Durak, M., 2017. Cognitions about problematic internet use: The
importance of negative cognitive stress appraisals and maladaptive coping
strategies. Current Psychology. 36(2). pp.350-357.
Weller, S., 2017. Using internet video calls in qualitative (longitudinal) interviews: Some
implications for rapport. International Journal of Social Research Methodology.
20(6). pp.613-625.
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Zhang, D and et.al., 2018. Cyberspace Security for Future Internet. Security and Communication
Networks, 2018.
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