Analysis of Online and Offline Products and Services for Businesses

This report examines the impact of the internet on modern business, focusing on a comparison of online and offline products and services. It analyzes the positive and negative aspects of each, considering factors like cost, convenience, and customer trust. The report delves into personal security and privacy when using the internet, discussing tools like VPNs and TPMs, and recommending the use of VPNs for data protection. Furthermore, it explores traced and track apps for different mobile platforms and their societal benefits. The report concludes with a comprehensive overview of the benefits and drawbacks of online and offline business models, emphasizing the importance of security and privacy in the digital age.

Report

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY ......................................................................................................................................3
Compare and contrast between the positive/ negative aspects of services & products being sold
online/ offline...................................................................................................................................3
Explain personal security and privacy when using the internet. Discuss any two tools and
recommend one of them with justification......................................................................................6
Discuss traced and track apps for different mobile platforms & compare. Are they beneficial for
society, justify..................................................................................................................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In this competitive era, use of internet has become wider and broader due to which
competition in business sector has also increased at higher level. Integrated professional skills are
those which comprises of four languages which are reading, writing, speaking & listening. In this
digital age and trends, people are more dependent on internet (Simon, 2018). Main aim of this
report is to examine the impact of internet and understand the professional skills. Amazon,
multinational technology corporation, headquartered in U.K. The enterprise deals in variety of
products as well as services such as consumer electronics, apparels, technology etc. This report
comprises of comparison between positive & negative aspects of products & services online/
offline, privacy tools of using internet and online research/ communication skills.
MAIN BODY
Compare and contrast between the positive/ negative aspects of services & products being sold
online/ offline.
Products as well as services both are essential to be focused by enterprise so that functions
& operations are carried out in most efficient manner. In relevance with Amazon, they deals in both
products & services at wider scale as they have larger portfolio. Internet has become an integral part
of business sector. Without using internet, it is not possible for these modern businesses to run their
activities in proper manner. These both are different from each other and with help of internet, they
are able to distribute both products & services globally.
Particulars Products Services
Online- Easily accessed
Organisation which sell
products online are able to have
more access to new
opportunities at wider scale. In
reference with Amazon, they
sell their products at global
scale (Rogers, 2016).
Online services are easy to use
by customer at larger scale and
which results in increase of
customer satisfaction. For
example- online train/ flight
bookings. These services are
consumed by customers in most
efficient way.
Offline- Less accessed In context of offline modes of
business, products are sold only
within the region or country
boundary. Products which are
In reference with this, services
which are distributed offline are
more preferable by consumers
because such as hospitality

sold offline are used by
customers more but level of
distribution is limited.
services, entertainment services
etc.
Time consuming In offline modes, products
which are distributed through
online modes are time
consumable because aggressive
methods are used to sale it.
In offline modes, these are less
time consuming because
customers purchases it on the
spot (Taleizadeh, 2020).
In this, services are being also
considered as time consuming
because customers have to wait
to consume them properly.
In online, they also less time
consuming as compared to
offline way.
Increases customers trust &
morale
Offline modes of products are
easily are usable and purchased
by customers. This is because
they can touch the quality of
product which increases their
morale and trust towards brand.
Through online, products do not
increases trust of customers
because bad quality might
occur when purchase made via
internet. In reference with
Amazon, they mostly focuses
on online products & services.
In context of services, they are
also easily consumed by others
within period of time when they
are consumed offline.
Through online, services can be
consumed at rapid scale but
morale or trust of customer do
of increases.
In today era due to rapid growth of technology and internet so business organisation change
the traditional way to selling a product.
Positive aspects of online Products-:
 Online Mode save money-: Amazon use a technology and selling product through online
mode. Online stores provide many discount and offers on the festival season like new year
so items are easily available at low price. Now days online stores face high competition so
accordingly choose price strategies. For example, Amazon is a provide discounts on festival

season like electronic items.
 Convenient way of shopping-: In context of organisation, provide facility for customer is
open 24/7 to solve the query of consumer. Customers does not need to wait long queue for
purchasing a product so easily purchasing at home or work place. Easily comparison-: Mostly physical stores, the sales representative not show product and
pressuring to purchase them but in online mode easily comparison are available on products.
It shows the whole range of items are available on the company website according need
and demand of customer (Shao, 2020).
Negative aspect of online products-:
 Delay in delivery-: In the relevance of company, not a proper manpower and management so
delay in shipment. Customer purchase a product so mention a specific time of delivery 2-3
days but it's not a proper arrangement of shipping.
 Fraudulent activity-: Organisation is a big drawback because in now days increasing cyber
crime activities and online payments is not much secure way. Customers must have to be
careful revealing their personal information.
 Lack feel of online shopping-: Physical Interaction is not possible on online business. It is
difficult to negotiate price and not touch-feel- try quality of product.
Offline products are those which can feel and touch so explain briefly in terms of positive and
negative aspects:
Positive aspects of offline products-:
 Offline shopping benefits-: It includes opportunity of customers to show quality of product.
Customer easily establish a connection a retailers which can build loyalty. In offline mode
customer touch and try products. Similarly, they establish connection a customer through
various promotional activity. Replacement-: Online business platform in easier way to replaced the product because
company have replacement policy of 15 days.
Negative aspects of offline products-:
 Negotiation-: Customer purchase product through Amazon physical store so difficult to
bargain because both retailer & end user arises a conflict.
 Search and select-: End users face a difficult to purchase a product through offline mode
limited variety to choose which one. In relevance of chosen firm, due to less availability of
offline products they are unable to manage stock.
Online services
Positive aspect of online services-:
 Globally presence-: In relevance of company, wide reach of customer base because

provided a services globally. Easily track the taste and preferences of the customer
according to fulfil the needs and demands. Greater flexibility-: Online service active 24/7 and customer easily access through the
website. Amazon Service centre also working globally so easily solve the query of client.
Negative aspects of online services-:
 Security-: In the case of online service the security is big issue. Now days increase the cyber
crime and fraudulent activities so company also loose the customers. Such organisation need
to take step for advance technique in order of security (Nandal, 2020).
 Lack of brand loyalty-: Online business is a biggest drawback customer are not physically
connected so not make relationship with retailers and not a brand loyalty towards the
product.
Offline Services
Benefits of offline services-:
 Interaction with retailers-: In the case of offline services user directly connected with retailer
and have power to bargaining. In context of company, is positive aspect for physical stores
are available so customer easily purchase product.
Negatives of offline services-:
 Lack of flexibility-: Offline services open and close hours are not flexible. It specific time
to open and close. Amazon website difficult to access some time because internet traffic.
Explain personal security and privacy when using the internet. Discuss any two tools and
recommend one of them with justification.
In this fast moving modern world, internet usage is increasing at rapid scale. It is important
for an individual to be aware about their information and data which exist on internet. In context
with Amazon, data is used by company to access customer insight and which assist them in
analysing of demands as well as needs of customers (Chae, 2016). It is crucial to make assure that
personal detail, information, is not disclosed to any other third party. Personal security and privacy
are most important which are needed to be focused by end users. Personal security refers to
protecting of data or information whereas privacy is defined as securing of user identity. In
relevance with Amazon, they protect user identity in such a way that users feel safe while doing
transactions or accessing website of a company. Moreover, many tools and software are use by
entity to protect their privacy data. These tools are necessary to use in most efficient manner and are
discussed below-
VPN-

This tools is used by entity to protect their data from third parties and is also known as
virtual Private Network. VPN is mostly used by individual to safeguard information. It refers to
process through which personal data is protected by providing a shield to IP addresses and browsing
the internet anonymously. It provides security to both private & public network to protect critical or
important data. This is mostly used because it safe guard the user id with increase of privacy
provided by VPN provider. This tools has more feature depending upon the subscription chosen by
user or individual. K-Proxy VPN is most effective tools which is adopted by individual (Rodríguez-
Barroso, 2020). This tool of protecting online details is highly effective as it act as a shield to
network. In relevance Amazon, they also use this VPN inside their functions and operations of
online modes which assist them to protect data.
Advantages-
Anonymous tool- This tool is beneficial as it help users to protect their privacy of detail
confidential. This feature of anonymous of this tool assist individual to use or access internet in
secure way. Through this, they will be able to maintain their level of privacy in correct way.
Remotely accessed- Another main benefit of this tool is that users accessing internet can use
this remotely through any locations. It improves confidence amongst users to search via internet
safely (Wagner, 2018).
Protect file sharing - Further, benefit of using tool is that it help individual to share files
safely and prohibit other to have access on it. By protecting file sharing, chances of stolen of
information or data is reduced when VPN is used.
Affordable- The portfolio of VPN'S are larger which enhances the use of tool by users.
The subscription price of a tool is affordable depending upon the needs or demand of customer.
Thus, users can easily access the tool without worrying of price of subscription.
Limitations-
Reduces connection speed- When using VPN, the internet speed of connection is to be
focused because they when these are used network speed gets re-routed and which results in
reduction in connection speed. It depends upon the type of tool the individual uses.
Illegal uses- Main limitation of tool is that it can be sued by anyone and illegal activities
can be done by any individual. Moreover, these activities cannot be tracked or examine because of
operating them anonymously (Telfer, 2019).
TPM- This highly effective tool which is used by entity to protect their data online. TPM
is also known as Trusted Platform Model. It is a kind of chip which is placed over motherboard

into a computer to provide hardware based security. Main use of this TPM chip is that it comprises
of mix of software & hardware to protect credentials when they are being sent in encrypted format.
It not compulsory that every computer is loaded with this chip, thus individual need to locate the
chip. It too deliver safe storage of encryption keys, which are used for logging into online and can
be used as most safest way to store them inside software. In viewpoint of tool, it protects the user
data by implement private keys and allows only to have a access to authorized users only. In
reference with Amazon, they use this tool as it will help them to manage their login & password
details of company as well as users.
Benefits-
Protect private keys- Main benefit of tool is that it protects private keys of messages, this
leads to access of internet by users in correct way. Furthermore, it assures that boot process of PC's
are protected properly & does not involve with any virus or issues. Without private keys, it not
possible for anyone to access to detail or credentials(Hoy, 2018).
Gives information about PC'S- With use of TPM chip, it provides a detailed information
about computer such as BIOS, boot records, application & OS. Thus, it uses platform integration
to pass credentials determined by element. It is useful for individual to use their private key
accordingly.
High end tool- This is high end tool & it is not possible to get accessed to it in unauthorized
way. Through use of this, it enhances the safety level of data and information. It involves layers of
protected networks, which assist in improving standard of connection.
Drawbacks-
Cost expensive- The biggest drawback of TPM is that if it is not installed in computer then
user have to manually purchase the chip which is quite expensive. Also, it is placing it on mother
board ;is also an difficult tasks.
So, the above discussed matter states that both tools are essential to be used so that both
private and privacy security are protected in correct way. Also, when selecting these tools these are
to be used in proper manner and with appropriate considerations. Furthermore, it is necessary to be
aware about their impact on process. It is difficult to choose most appropriate tools because they all
protect privacy as well as personal security in correct way (Grechishnikov, 2019).
In viewpoint of Amazon, they uses VPN as a tool to protect their privacy & protected data.
Rationale is because though use of virtual private network, they will be able to carry out their
activities in proper manner without any worries of access of third party. Moreover, by using it they
are able to track competitors strategy in correct way.

Further reason for using this is that they are able to internet in secret way which protect
their privacy data. So, it is easy to use with access of ample number of features available. Through
this, it is easier for them to use information in secured manner.
Therefore, above matter reflects that with use of virtual private network, individual is able to
use their all credentials & data in correct manner. Moreover, recommendation is in favour of this
tool as it is most effective one and can be used in easier manner. This is carried out at wider level
because it protects data of every user in secured way.
Discuss traced and track apps for different mobile platforms & compare. Are they beneficial for
society, justify
Technology is changing at rapid scale which gives rise to use of internet at larger level.
Professional and digital communication skills are crucial to be focused by every individual. By
focusing on professional integrated skills, it is easy to use technology in daily context. In
telecommunication industry, the development of applications such as traced and track apps are
increasing at wider scale mostly in this pandemic situation. In terms of mobile platform, due to
COVID 19, many countries have developed their own applications to deal with this situations in
proper manner (Chang, 2020). These applications contribute to society and people at deeper scale.
To deal with this situation, ample number of applications were developed by many countries. For
example- India, UK, Australia, America, Spain, etc. These tracked and traced apps were authorized
under government laws & regulations.
The developed applications were developed with main purpose of tracking or tracing corona
infected people so that other individual remain safe from them. So, applications of country Australia
and UK with their functions & operations are discussed below-
UK- NHS Pulse Function
This is an application which was developed by UK government officially, in which the
application NHS Pulse is type of survey which is required to be fulfilled by employees of NHS
only. In this, several set of questions are being asked to subordinates of NHS regarding disease
Corona. They can give their own view point of disease which assist in generation of ideas. This
application is used as aider scale (Varatharaj, 2020).
Australia – Stop Corona
It is an another app, which was introduced by Australia to deal with disease of COVID 19. It
is user friendly, and can be run on both mobile as well as computers. This applications is carried out
in systematic way and includes several aspects like digital handshake, report & symptom check.

Basis Stop Corona NHS pulse
App Developed location
This application was developed
by Australian government.
It was developed by UK
government to protect their
lives of people.
Features
Notification is important feature
in which individual get notified
by whenever a diseases infected
person is in touch (Simon,
2018).
In this, online survey is
conducted within NHS
employees.
Suitability
It can be used by any individual
or society, community.
This is suitable for only
employees of NHS.
(Taleizadeh, 2020).
So, above mentioned paragraph shows that it is necessary to be aware about these apps as
they have added value to society at depth such they assist people to identify or track symptoms of
disease. This is the biggest contribution to society as they get knowledgable towards such
innovative technology (Rogers, 2016).

CONCLUSION
After a brief analysis of above report, it has been concluded that integrated professional
skills in this digital age is essential to be focused so that technology/ internet is used in proper way.
So, discussions have been made about online/offline products, tracing and tracked apps. Then, tools
for protecting data is also discussed briefly. It is crucial for individual to use their professional skills
in most efficient way so that goals are accomplished. Furthermore, it is seen that tools are to be
used to protect privacy of data. Hence, by use of these integrated skills it is easy to make positive
decisions in this digital age.

REFERENCES
Books & Journal:
Simon, 2018. An integrated professional practice and employability initiative in an engineering
undergraduate program.
Rogers, 2016.The digital transformation playbook: Rethink your business for the digital age.
Columbia University Press.
Taleizadeh, 2020. Pricing and two-dimensional warranty policy of multi-products with online and
offline channels using a value-at-risk approach.Computers & Industrial Engineering,148,
p.106674.
Shao, 2020. Online and offline assortment strategy for vertically differentiated products.IISE
Transactions,52(6), pp.617-637.
Nandal, 2020. Machine learning based aspect level sentiment analysis for Amazon products.Spatial
Information Research, pp.1-7.
Chae, 2016. A privacy data leakage prevention method in P2P networks.Peer-to-Peer Networking
and Applications,9(3), pp.508-519.
Rodríguez-Barroso, 2020. Federated Learning and Differential Privacy: Software tools analysis, the
Sherpa. ai FL framework and methodological guidelines for preserving data
privacy.Information Fusion.
Wagner, 2018, June. Distributed usage control enforcement through trusted platform modules and
sgx enclaves. In Proceedings of the 23nd ACM on Symposium on Access Control Models
and Technologies(pp. 85-91).
Telfer, 2019.Trusted Platform Module-Based Prepaid Access Token for Commercial IoT Online
Services. U.S. Patent Application 15/979,152.
Hoy, 2018.Dynamically defined virtual private network tunnels in hybrid cloud environments. U.S.
Patent 10,142,293.
Grechishnikov, 2019, April. Algorithmic model of functioning of the system to detect and counter
cyber attacks on virtual private network. InJournal of Physics: Conference Series(Vol.
1203, No. 1, p. 012064). IOP Publishing.
Chang, 2020. Modelling transmission and control of the COVID-19 pandemic in Australia.arXiv
preprint arXiv:2003.10218.

Varatharaj, 2020. Neurological and neuropsychiatric complications of COVID-19 in 153 patients: a
UK-wide surveillance study. The Lancet Psychiatry.