This report provides a comprehensive comparison between online and offline retail environments, analyzing their respective supply chains, ethical and regulatory practices, and innovation strategies. It examines the company-to-consumer supply chains in both environments, highlighting the differences in communication, strategy (pull vs. push), and technological integration. The report delves into ethical considerations, including copyright issues and data protection, and explores social and behavioral practices, particularly the contrasting preferences of older and younger generations. Furthermore, it investigates innovation practices, discussing both general approaches and the challenges faced. The analysis extends to e-business value creation through Porter’s value chain, offering recommendations for improvements in online sales and concluding with an overview of the key findings and implications for the future of retail.
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