E-commerce Impact: Reshaping Traditional Fashion Retail Strategies

This report analyzes the impact of online fashion retailers on traditional retail performance. It uses survey data to compare customer behavior in online and offline shopping, focusing on factors like accessibility, product assortment, and the influence of social media. The report discusses challenges faced by both online and offline retailers, including security concerns, customer preferences for physical experiences, and the need for technological adaptation. It also explores how retailers are responding to market changes by integrating online platforms, enhancing customer service, and improving supply chain management. The study concludes with recommendations for retailers to stay competitive in the evolving market, emphasizing the importance of understanding customer needs and leveraging technology.

Running head: RETAIL MANAGEMENT
Retail Management
Name of the Student
Name of the University

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Table of Contents
Data Analysis...................................................................................................................................3
Discussion......................................................................................................................................12
Conclusion and Recommendations................................................................................................25
Conclusion.................................................................................................................................25
Recommendations......................................................................................................................26
References......................................................................................................................................29

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Data Analysis
Data Analysis is a process of analyzing data and information collected in the research
study. Data analysis can be done by two methods including quantitative and qualitative data
analysis method. This study has used quantitative data analysis method. It deals with an analysis
of data collected from the online survey. Likert Scale has been used in order to analyze data. The
range of the Likert scale has been set to 1 to 5.
Question 1: How often do you buy products online?
Answer Choices No. of responses Responses (%) Total
Always 3 25% 12
Usually 2 16.67% 12
Sometimes 4 33.33% 12
Rarely 2 16.67% 12
Never 1 8.33% 12

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Figure 1: How often do you buy products online
Question 2: Do you purchase clothes/footwear/Accessories online?
Answer Choices No. of responses Responses (%) Total
Yes 9 75% 12
No 3 25% 12

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Figure 2: Purchase clothes/footwear/Accessories online
Question 3: Do you find internet sites of brands has advanced technology and tools to
clarify product specifications and features?
Answer Choices No. of responses Responses (%) Total
Yes 9 75% 12
No 3 25% 12

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Figure 3: Internet sites of brands has advanced technology and tools to clarify product
specifications and features
Question 4: How often do you return products purchased online?
Answer Choices No. of responses Responses (%) Total
Always 0 0% 12
Usually 1 8.33% 12
Sometimes 4 33.33% 12
Rarely 4 33.33% 12
Never 3 25% 12
Figure 4: Return products purchased online
Question 5: How often do security concerns prevent you from buying products online?

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Answer choices No. of responses Responses (%) Total Responses
Always 0 0 12
Most of the Time 3 25% 12
About half of the
time
4 33.33% 12
Once in a while 3 25% 12
Never 2 16.67% 12
Figure 5: Security concerns prevent you from buying products online
Question 6: Do you follow social media channels for product/Brand review before your
purchase decision?
Answer Choices No. of responses Responses (%) Total

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Yes 9 75% 12
No 3 25% 12
Figure 6: Follow social media channels for product/Brand review before your purchase
decision
Question 7: How often do you shop for clothes from shopping mall or stores?
Answer choices No. of responses Responses (%) Total Responses
Once a week 0 0% 12
Once a month 3 41.67% 12
Once every 6
months
4 58.33% 12
Once a year 3 0% 12
Not at all 2 0% 12

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Figure 7: Shop for clothes from shopping mall or stores
Question 8: What makes you shopping from a physical store/shopping mall?
Answer choices No. of responses Responses (%) Total Responses
Shopping
Experience
3 25% 12
The assortment 0 0% 12
Human interactions 2 16.67% 12
Product 7 58.33% 12

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Figure 8: Shopping from physical store/shopping mall
Question 9: Is selling price online cheaper than a shopping mall?
Answer choices No. of responses Responses (%) Total Responses
Strongly Agree 5 41.67% 12
Agree 4 33.33% 12
Neutral 3 25% 12
Disagree 0 0% 12
Strongly Disagree 0 0% 12

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Figure 9: Selling price online cheaper than a shopping mall
Question 10: Which selling channel you prefer to buy a fashion?
Answer choices No. of responses Responses (%) Total Responses
Online Retailer 5 41.67% 12
Brand Internet site 2 16.67% 12
Shopping mall 5 41.67% 12
Other 0 0% 12

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Figure 10: Selling channel you prefer to buy a fashion
Discussion
Retail management has been an important aspect in the digital age. The effect of
digitalization and globalization has been helping in expanding market all over the world. This
survey has been conducted in order to understand the perspective of customers related to online
and offline shopping. According to the graphs and tables, 25% of the participants have been
purchasing products online. Although 33.33% participants sometimes have been using an online
portal for shopping products. Therefore, the ratio of people using online shopping has been
greater than offline shopping. Online shopping has been helping in providing products within a
small amount of time at home or office. This has been the main reason for the growth of
popularity of online retail market.
According to the second chart, 75% of the participants have been positive with
purchasing clothes, footwear and other accessories from online. This shows that the online retail