Business Development Report: Online and Offline Impact and Challenges

This individual report delves into the multifaceted impact of online and offline presence on both individuals and businesses, exploring both the advantages and disadvantages of each. It examines the positive aspects of online connectivity, such as enhanced communication and access to information, while also addressing the negative consequences, including privacy concerns and security threats. The report analyzes the challenges related to safeguarding data and ensuring privacy in the digital realm, providing insights into effective measures such as VPNs, safe browsing practices, and the importance of keeping systems updated. Furthermore, the report explores the role of blogs as a communication tool for businesses, highlighting their potential to reach customers and achieve organizational goals. The report emphasizes the need for individuals and businesses to develop skills in using digital technology to maximize benefits and minimize risks in the competitive landscape.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive and negative impact of being online and offline......................................................3
Challenges and measures for security and privacy.................................................................5
Blog as a communication tool................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
With the increase in use of technology both by the individuals and businesses it is
important that the skills of professionals are developed in such a manner that they can integrate
these skills in their business and help it in becoming competitive in market. In the present era
where digital technology is being extensively used by businesses it is important that they are
integrated in the business so that a large number of customers can be reached and sales of
company can be increased (Smith and Albaum, 2016). Individuals also use digital media so that
they can know about various products and services and can also link to people in various parts of
the world. It also help them in making their work easy and convenient. In the digital age it is
important that skills of individuals related to using digital media should be developed so that
they can use them in an efficient manner. It also help in expanding businesses and marketing
about the company’s products and services. In this report positive and negative aspect of
individual and businesses both online and offline will be discussed along with the challenges that
are faced by them in protecting their privacy and security. Further a discussion on blog as a
medium of communication will also be discussed that can help businesses in achieving their
aims.
MAIN BODY
Positive and negative impact of being online and offline
With the increasing technological advancements the use of technology both at individual
and business level is increasing which means that the skills that can help in effectively dealing
with digital technology needs to be developed. This will help in using the digital technology in
such a manner that maximum benefits can be gained and it can help in achieving individual and
organisational goals. The positive and negative impact on individual and business being online
and offline are discussed as under:
Individuals: There are various uses of internet that can help in their development and can
help in improving the standards of individuals’ lives. Thus the use of internet becomes important
so that they can grow and develop in various areas of their lives.
Basis Online Offline
Positive It can help them in socialising on the
internet and connecting to people in the
People can get close to the people and
only socialise with the individuals they

various parts of the world.
It can also help in increasing the
convenience of individuals to shop
online, get education, search for jobs,
use internet banking etc.
It can also be used to remain updated on
the news and various other updates
(Chen and Yu, 2016).
trust.
Education can be gained offline which
can allow them to better understand the
lessons being taught in class and also
establish a two-way communication.
Being offline also help in involving in
the extra-curricular activities that can
help them in developing personally and
professionally.
Negative The individuals might get indulged into
inappropriate materials online that can
consume their time and can also not be
age related.
Social network addiction can disrupt the
lives of people and which can affect
them both personally and professionally.
Their personal information can be stolen
by some miscreants like bank details,
other personal information etc.
The individuals can lose the opportunity
to use internet to their convenience that
can help them in various aspects like
shopping, socialising etc.
Internet can also be used for starting
individual businesses that can help them
in making profits.
Being offline can affect the approach of
an individual and they can be confined
to limited areas of their lives that can
restrict their development.
Businesses: As the technology use is increasing it is also being use in the businesses so
that they can achieve their aims and goals by increasing their approach to their customers so that
their sales can increase along with increase in profits.
Basis Online Offline
Positive Businesses can use internet in
increasing their approach to customers
so that a large number of customers can
be reached.
They can also use it for selling their
products and services inline so that
their business can increase along with
The company can monitor its functions
and operations in an efficient manner
being offline so that the business
objectives can be achieved.
It can help in gaining the trust of its
customers by doing market research and
making them available with goods and

increasing the convenience of their
customers.
It can also be used to interact with its
employees who are located at various
locations on the globe.
Formation of virtual teams can be
possible that can help in managing the
other branches of the business.
services that can help in maximising their
satisfaction level (Hall and
Antonopoulos, 2016).
The company can maintain better
relations with all its stakeholders by
gaining their trust and support by
increasing their interest through business
activities.
Most of the successful businesses are
working offline and are better able to
achieve their aims and objectives.
Negative The company face various challenges
related to privacy and security that
affect the efficiency of online business.
There are many competitors of business
online as most of the businesses are
using internet in one way or the other.
The cost of online marketing is more
that can affect the overall productivity
and profitability of business.
Limited approach of business as with the
help of internet it can reach to a large
number of customers.
Customers can be attracted more easily
by the competitors who are present
online.
The company can also lose the
opportunity of interacting with
coordinating its other branches that are
located in other parts of the world.
Thus it can be said that being online and offline has both positive and negative impacts
on both the individuals and businesses which means that it is important that the skills that can
help in using the digital technology in an efficient manner need to be developed. This can help in
minimising the negative impact of internet on them so that they can maximise the positive
impact which can help in their growth and development in the competitive world.
Challenges and measures for security and privacy
As the internet is being increasing used in the contemporary era it has become important
that the individuals and businesses use the internet in an efficient manner so that their data and
information can be well protected. It is also important that the challenges that can be faced by
both individuals and businesses while using internet are known so that effective measures can be

taken that can help in minimising these challenges and make use of internet to their advantages
so that benefits can be gained. It also help in making the information that is available on the
internet more authentic and reliable so that its use cannot cause negative harm to them. With the
advancement in technology sue of internet has become a lot more easy and cheap and the trend
of using internet in every aspect of life has also increased (Zhang and Wen, 2017). This means
that most of the individuals and businesses in the present time are using internet thereby
increasing the internet traffic.
This has also increased the challenges and problems related to the use of internet which
means that appropriate measures need to be taken that can help in reducing these impacts. Also
there has been an increasing concern on the privacy and security of the internet which affect its
use and also the trust of individuals and businesses in using internet. Effective measures need to
be taken so that the data can be secured from misuse which can help in increasing the benefits of
internet. Also it is important that only the authorised people are given the access of data to be
used in an appropriate manner so that the privacy of the data can be increased. Following are the
challenges that are faced by individuals and businesses with the use of internet with regards to
the privacy and security of the data stored by them:
 Vulnerability to hacking: This is the most common privacy and security issue which is
faced by people while using internet. The data which is stored on the internet by
individuals and businesses can be hacked by hackers which affect the security of data
being lost that increases the misuse of the information for the benefits of hackers. As
internet is easy to use and is being increasingly used by people around the globe the
chances of the data which is store by companies by using cloud computing can be easily
hacked and they can be used in unethical and illegal purposes. Personal information
related to individuals and the information and data related to businesses can be misused
by the hacker and thus creates a threat to the security and privacy of data (Lachmann and
Montag, 2016).
 Spying and snooping: When internet surfing is done individuals and businesses are
tracked by multiple trackers for various purposes so that they know about the areas of
their interests, the products and services they want to purchase etc. Most of the time
tracking is done by companies so that they can advertise to their potential customers as

per their tastes and preferences so that they can be influenced to make purchases. This is
against the online privacy policy but is increasingly used.
 Information mishandling: There are various sites on the internet which use cookies and
they save the personal information of individuals and businesses so that it can be used for
various purposes. This information become vulnerable to being mishandled by the people
and can also hack the information of the bank details, crucial files etc. that can be
negatively affect the businesses and people.
 Location tracking: As the individuals post about their life events along with their
locations this can help in tracking their locations easily which can be misused by
miscreants of society and also affect the privacy of individuals. Social media apps,
Google maps etc. can be used in tracking the location of people which affects the security
and privacy of individuals (Hu and Yao, 2017).
 Opening suspicious attachments or downloading malicious files: If malicious files are
downloaded or attachments containing suspicious content are visited they can lead to
hacking the system of user. Also there can be a virus infection in the system. That can
affect the systems of both individuals and businesses. Thus it creates a challenge for
security and privacy of the data which is stored on the internet.
All the above challenges to privacy and security of using internet or being online needs to be
identified so that effective measures can be taken that can help in protecting data of people.
Following are some of the measures that can be taken by individuals and businesses:
 VPN: Also known as virtual private network is the best way that can be used to protect
the internet privacy as it help in protecting the incoming and outgoing traffic on internet
with military grade encryption. This help in securing the privacy of the online activities
and personal information from getting hacked by the snoopers (Caron and Ahmad, 2016).
 Safe browsing: It means that the individuals and businesses must browse safely in the
internet and not visit the spam sites along with opening malicious attachments or files
that can affect the systems. Also the privacy policies must be set during using web
browser so that the information is not openly available.
 Keeping the systems up-to-date: It is important that the system of companies is kept up-
to-date so that any securities that are required can be fixed by the way of softwares which
can help in maintaining the security and privacy of data and information of company.

 Installing anti-virus programmes: It is important that anti-virus programmes or
softwares are installed in the systems of individuals and businesses so that any virus can
be deleted from their systems so that security and privacy of data can be maintained.
 Delete cookies at browser exit: It is important that cookies are deleted from the browser
history that can help in protecting the data and information of individuals and businesses
so that these can be prevented from being misused (Frustaci and Fortino, 2017).
 Sharing online files securely: It is important that the files are shared safely and securely
by using passwords so that they can only be opened by the authorised people.
Blog as a communication tool
A blog is a regularly updated website or web page which is run by an individual or a group
of individuals so that they can post about various contents that can help in transferring
information related to their ideas and thoughts. It is thus an online journal or information site that
acne b visited by interested people so that they can know about the views of the author who has
posted the blog. Blogs are being increasing used by individuals and businesses so that they can
post about their views on particular subjects that can help in promoting their ideas and attracting
the attention of readers. These can be used for marketing so that the content which is written help
in targeting the needs and wants of a particular group of people in an efficient manner.
Website in the other hand are anything on the internet presented in HTML/CSS or Java?
Python etc. Website is a broader concept than blogs as they help in exploring various other
contents apart from the blogs and content written on them (Li and Kumari, 2017). It is a
homepage that can help in displaying content from various sections of internal website pages.
Businesses and individuals can create their own websites that can help people in surfing more
about the information which is related to them and contained on their website.
There are various that can help the bloggers in creating their blogs so that they can
circulate their ideas and reach to the interested readers that can help in attracting them and giving
them information related to a subject matter of interest:
 Sumo: It is a simple to use freely available blogging tool that can be used by the bloggers
so that they can add their content through social sharing buttons. By entering a topic on
the URL or the sumo site there will be a lot of information which is available related to
the topic that can be used to gain recent ideas about current topics.

 Sedinblue: This can be used for designating a personalised email template by using the
advanced email options that are available on this tool. This can be used for custom SMS
marketing and live chat so that the target customers can be reached by businesses so that
they can be informed related top the goods and services which are being offered (Ren and
Lin, 2018).
 Canva: It is an appropriate tool that can be used for creating images which can be posted
on teh blogs so that marketing can be easily done. This help in adding featured images to
the blogs so that they can be made more attractive so that more number of people can be
attracted to read the blogs.
 Ahrefs: This is a tool that can help in ensuring the keywords which are used in the blog
are helpful in targeting right people so that highest traffic can be attracted and lowest
difficulty is felt in writing blogs and reaching to the target customers.
 Design Hill: This is a tool that can help in making the blogs look more attractive by the
way of creating images as per the requirement of the target audience. This can be used in
reaching to the marketplace where many readers are available so that a large number of
readers can be reached.
Blogs can thus be used as a communication tool by the individuals and the businesses so that
they can post about their contents that can help them in writing about their ideas, thoughts,
products and services offered etc. It also make it efficient to reach to the target customers so that
they can be attracted to the blogs and give them the required information. Blogs are also recently
being increasingly used by people who use the internet and is an effective marketing tool as it
can help in reaching to the people using internet (Engler and Alpar, 2017). Also as the blogs can
be frequently updated it gives an opportunity to the company to give reliable and authentic
information to people so that their trust can be gained and they can be influenced to make
purchases from company. Thus blog can be used as an effective communication that helps in
delivering the information as per the tastes and interests of target audience.
CONCLUSION
From this report it can be concluded that using internet is beneficial for both individuals
and businesses as they give them the opportunity to explore a broad spectrum of market, reach to
their target customers, gain information etc. It is important that the internet tools are efficiently
utilised so that the data and information can be protected from being misused as there can be

various security and privacy related issues while using the internet. Various topols that can help
in protecting data must be used so that it can be secured and its privacy can be maintained. Also
the company can use blogs so as to market its products and services through the content written
in them.

REFERENCES
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