Integrated Professional Skills Report: Digital Business Strategies

This report provides a comprehensive analysis of integrated professional skills within the digital age, focusing on the comparison between online and offline selling, highlighting their respective advantages and disadvantages. It delves into the challenges and measures concerning security and privacy that businesses and individuals face in the digital landscape, including discussions on fraud, data breaches, and digital payment failures. Furthermore, the report examines the impact of the COVID-19 pandemic on the adoption of online services and provides a comparative analysis of Zoom and GoToMeeting, evaluating their features, applications, and sustainability for business communication. The report emphasizes the importance of digital literacy and adaptability in today's business environment, providing insights into how professionals can enhance their skills and navigate the complexities of the digital world.

INTEGRATED
PROFESSIONAL
SKILLS
IN DIGITAL AGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Positive as well as negative aspects of services and products which is being sold online and
offline......................................................................................................................................3
Challenges and measures of security and privacy that businesses and individual face online. . 6
Many business provide online services because COVID-19. Comparison in between Zoom
and Go to Meeting in context to its features, application and sustainability..........................7
CONCLUSION................................................................................................................................9
REFERENCES...............................................................................................................................10

INTRODUCTION
The integrated skills are very necessary for the overall development of an individual.
These skills helps in enhancing the performance of the employees. The professionals are the
experts so their skills are necessary to be enhanced. These skills helps the employees to increase
the productivity of the business in which they are working. The term digital communication
means the communication which is done virtually by the persons(Antonelli, 2020). It includes
the use of technology on the online platform. There are various applications such as zoom,
google video call, etc. which is used to do video conferencing with the number of participants at
the same time. This report would discuss about the positive and negative effect of selling
products offline and online. Along with this, it would also helps in increasing the profits of the
concern. This report also outline about the challenges and measures which an individual faces
online with reference to the security and privacy. In the end, there are two tools which is being
discussed from the businesses that would conduct an online meeting .
MAIN BODY
Positive as well as negative aspects of services and products which is being sold online and
offline.
The online and offline are the modes of selling products and services in the market.
Online selling
This is the procedure of selling products and services by the medium of internet, mobile
application, websites, etc. The online selling of the goods and services is trending these days
because of its efficiency. It is also less time consuming(CHOBANG and LEE, 2020).
Offline selling
This is the type of marketing through which the products are being sell out without the
aid of internet. In this, there is the physical meeting of the buyer and the seller at the market
place. Then the goods are being sold after offering it physically to the customer.
Positive points of online selling products and services-
There are various benefits of selling the products online. Some of the some positive aspects are
discussed below-
 Saving of time – This is the best benefit of online selling . This saves the time of the
customer in the best possible manner. It aids the customers in purchasing the products

from its home without giving time on travelling to the place of market. If the consumer is
buying online then it do not have to make the queue on the cash counter in order to pay
for products and services ordered(Hammouri, et.al, 2022).
 Convenience - The online platforms are more convenient. This is because the customer
does not need to go outside. Instead, he can order the products from his home only in
very less time. So, the time is also saved in online shopping which is very important part
of it.
 Reviews of Product – The products can also be reviewed under the online shopping. The
mechanism of review also helps the others buyers to know about the quality of the
product so purchased by them. A good review would help the company in increasing the
market value of the product. On the other hand, the bad review would demotivate the
other customers to purchase that particular product from the company.
Negative factors of online selling products and services
these are the some of the negative aspects -
 Fraud - In online shopping, there are more chances to get fraud from the seller. This si
because there are various fake sites which takes the personal details of the customer in the
name of sell. Moreover, it misuses that personal information of the customer.
 Physical Contact - The online shopping is exploding insanely in this digital world but it
has lead that the customers are unable to see the merchandise physically that it feel while
purchasing it offline . Moreover, nothing feels better than capable to touch goods in
hands before purchasing that product(Irmada and Yatri, 2021).
 Delay in bringing - In online shopping , the delivery of products could be delayed
because of some unwanted reasons. So, at the time of purchasing the product online
customers have to wait for more days in order to receive the parcel from the company.
Positive prospect of offline selling products and services
 Quick Returns - In offline selling of the services, if the consumer got the damaged
product, then this product can be easily returned by them. Customer service is accessible
in nearby stores hence the consumers could take the item with them to the stores in order
to exchange them with the other products. In various conditions, the customer can also
get the refund for the changed products in the stores.

 Customer Satisfaction - While buying product offline , the consumer and a seller get
one on one conversations with each other in the offline purchase. For instance if a person
is purchasing any medicine then the pharmacist will provide the clear statement of what
actually the consumer need(Isaacs and Chan, 2020).
 Fast delivery - While shopping offline , the individual do not have to wait for delivery
of the merchandise they get the merchandise with them at home. Moreover, it has no
issue for wait for the product.
Negative prospect of offline selling of products and services -
 Bargaining - the price of the goods and services are high in case of offline stores. This is
because the offline stores also have to bear the cost of maintain the store which involves
so many charges. So, the customer has to bargain in case of offline stores of goods and
services.
 Payment - In past time , the payment way was not so diversified . It has only one
method which is cash only. There are several stores that can use smart banking by the
QR code. To transfer cash can be inconvenient for customers at the time of doing offline
shopping(Maulana, 2021) .
 Tiredness – The person who has more time can do the offline shopping. But, in toddy's
scenario, none has time as everyone is involved in their busy job life. So, the online way
of ordering goods and services is more better than any other options.
Difference between online and offline shopping-
 Availability of stores - Online stores are usually open all the times. These stores are
24*7 in service. But the offline stores has a particular timing which includes holidays on
particular days. So, the availability of stores is more in case of online platforms of
shopping.
 Trust – The trust of the people is more on the offline platforms. This is because it is
being used from past and person purchase the product by seeing and selecting it
physically which is not possible in case of online stores of any brand. But, nowadays
person are building trust on online mode too(Meisyaroh and Surya, 2022).
 Security - There are more threats in online mode. This is because the chances of fraud is
more in case of the online more as it is non physical form of shopping where the buyer
and the seller does not know each other personally.

Challenges and measures of security and privacy that businesses and individual face online.
Challenges that business faces while dealing online
 Security Threats – This is one most challenge that is faced by the buyers and sellers
both. The sites are many a times fake which takes the bank \details of the customer as
well as misuse these details. The threat of misuse of the personal information is always
there. Moreover, the data of the institution or can distract the system of the arrangement.
Security threats includes the hacking, cyber attack, etc(Purwati and Khairunisa, 2022).
 Physical Security – It is one of least consider threat rather than this create an major
effect on the business arrangement. The Covid has created more focus towards the data
protection in the organisation. This refers to protection of property, assets of the
institution from the unwanted operations which would damage or create a loss to the
individual(Sinemus and Zielke, 2022).
 Privacy - It is the main which the business faces while merchandising its products
online. The data breaches as well as private information would get exposed in the
marketplace. Moreover, the private data of the concern should be kept saved. The privacy
plays a very major role in success of concern.
Ways of security and privacy which the business faces while dealing it online-
 Changing passwords – It states that when it comes to online security concern of the
data is anaemic point. In online concern this is happen which the data would breach
because of the lack of approach toward safety . The best method is that the individual
change password in each few months. Businesses would too apply for the two factor
authentication to guarantee better safety.
 Cybersecurity - Cyber security is vital for online concern specially the small businesses
due to now a days hackers are focus their attending towards small institution. This is
because the big entity has various measures to control on it buy the safety for
cybersecurity. This is the top priority for all online concern.
 Providing limited information - This can result sound very communal when it comes to
the sensitive data. This should be considered by business entity which the limited data
should be given to top players . This is as of the more revealing of sensitive information
can make the security issues. This is for third organisation which the entity would provide
the precise as well as concise data with full safety.

Challenges which individual faces while dealing online-
 Digital Payment Failures - It is the major problem which the individual faces while
buying the product the online is non accomplishment of the payment. If the consumer is
paying the merchandise price by credit card , net banking, and many more. The failure of
digital payment would always come in between at the time of doing online transaction.
Internet link issue is the major investment in this. This is an risky procedure. Sometimes
this is very insecure way if the person is working large amount of cost.
 Privacy issue - While buying online respective faces this problem too usually which
that is the abuse of the private data by the hackers. If the individual private information
get discovered it can be misused by another for any type of unwanted reasons. Moreover,
it can also make an threat of undue influence and coercion.
Measures that person faces while dealing online -
 Research for the website and the seller - The online market there are multiple of
buying websites on the net. There are authentic websites and some of these sites are
fraud. So it will be profitable for the customer to do few research before buying any
product from the company. If the website is new so the customer would research about
this along with the feedback.
 Company's policy and Rights- The customers would know about its rights while
buying the product. This too tells about the institution policy and their guidelines with
reference to the reverting policy of the merchandise. This is essential to follow a
complete procedure to return the merchandise online. So it is essential to know the rights
as well as the policy . This only means that the site is safe for the customers.
Many business provide online services because COVID-19. Comparison in between Zoom and
Go to Meeting in context to its features, application and sustainability
Covid – 19 has created an main impact on global economy. The Covid has provided
customers an facility to do activity from home . It has increased the scope of online across the
whole global . There was big change in the world economy as of the lockdown as the store were
close at these time . This lead an high fall in the net income of the concern. At the time of
pandemic, data and communication technology which came as a hope for the concern to bring
the economy back at its positions. Information and communication technology help pupil in
learning online as schools and establishment were closed at the time of covid . Students were

capable to take lectures , session with aid of ICT. There are various ways from which these
sessions can be done which is mentioned below -
Zoom meeting
It is video and web conferencing conception which is used for administration virtual
meeting . It is the online conferencing meeting application that was propounded by Zoom Video
Communication in the year 2012. This program is available in total 11 communication. The
popularity and the usage of this app get accumulated at the time of Covid – 19. these an
conferences and an crucial meeting to discuss the scheme related to the concern. Zoom allow
users to make over and join the room to create the meeting. It aid users in act with each other
with the aid of video and audio . These are the following are the characteristic to start the zoom
meeting which is discussed as follows-
 Set up a meeting - To start a assemblage it is crucial to have a host and the individual
who is making a meeting would be the host of meeting. The person who scheduled the
meeting would set up the time to commence it . To get access in the zoom meeting the is
an conception of ID and password and meeting link. This will be shared with the
participant by host or the good of the meeting.
 Audio and Video - There is an choice of audio and video after commencing the meeting
from which participant as well as host can pass on with each other by turn on the mic and
the camera of each single who are in meeting . This procedure is in under control of
individual itself.
 Sharing of Screen - This is the characteristic in which the host and participant can share
each other screen in the gathering. To make them realize about the topic host can shares
the representation and videos with associate (Trueman, 2020).
Go to meeting
This is an online meeting application that was developed in July 2004 by the Log Meln.
It permit users to conduct video conferencing by mobile and computers . These are the
mentioned as below-
 Clear Audio and Video - This app has been rated at the top place for its audio quality.
This is the characteristic of this app which provides an crystal clear audio choice without
any kind of noise and disturbance . The video choice of the gathering is also good in this
app . The control of audio and video both are in the power of the user himself and with

the host. This app helps in administration the conference call meeting in a best way
possible .
 One click recording - Go to meeting let to record the session in more one click . All the
users who are the associate in the meeting can evidence the whole session. This is a very
simple and the short procedure and it can be done in just one clink. This help users in
listening and screening the lecture again if they miss any topic , it can rewatch it .
 Screen Sharing - This is also called as desktop sharing. This application allow host to
share video and images with binary devices. Screen sharing frames it more effectual and
collaborative to realise the things in a amended way. Participants could too share its
screens with each another(Wu and Yu, 2020).
CONCLUSION
It can be concluded from the above report that, integrated professional acquisition in
digital age assist businesses in completing the task in an most effectual way . It is necessary for
the total growth of business. This report involve usage of information communication technology
in digital age that aids businesses in growth . This reflects the usage of modern technology.
Online selling helps business organization in maintaining the economy of nation at the time of
pandemic . To behaviour the meeting online , there are various methods like Zoom meeting, go
to meeting by the businesses can discuss the strategy, etc. From this report it can concluded that
the information and communication technology aids the businesses in the total growth in this
digital globe .

REFERENCES
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