The Influence of Tactile Experience on Consumer Purchase Decisions

This report delves into the significant impact of tactile experiences on consumer purchasing decisions in both online and offline shopping environments. It highlights how the ability to touch and feel a product influences consumer choices, providing a sense of assurance and aiding in the understanding of product offerings. The report discusses consumer preferences for physical interaction with products, as evidenced by showroom visits, and examines the strategies retailers employ to capitalize on this preference. Retailers are opening showrooms to allow customers to interact with the products before making online purchases. The report underscores the importance of understanding consumer behavior and adapting strategies to align with the consumer's need for tangible product experiences. This report is available on Desklib, a platform offering AI-based study tools.

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Blog 1= How does need for touch influence shopping online or offline
If you recognized hat line, first think which will come in you mind, How does touching
a product or not can affect the decision of the consumer in the market but it used to has very
relevant impact in general.
Shopping a product online or offline generally is a result of variety of the decisions
which is being taken by the consumer in the market. As all the consumer always love to have
the product which can satisfy their need and need of the consumer is based on the issue,
preference and trend and many factor.
In past consumer used to have a visit of the shop and they used to purchase the product
by comparing the product with many other option which is shown by the shop owner to the
consumer. In current scenario, trend has changed and customer prefer shopping the product
with the help of online merchant, but one thing which has not changed is customer preference
of touching the product before purchasing the same. As report highlights that 55 percent of the
consumer generally visit the showrooms and touches the product and compare it with the other
and after that they used to make the decision of purchasing the same product from online
merchant.
Biggest question which is in front of all the retailer is what does touch means to the
consumer?
Answer for the same question to some extent is that consumer generally wants a good
assurance by themselves before coming or making any decision of buying the product. As
touching and feeling the product help the customer in understanding by themselves what

amount of the satisfaction which will be provided by the product once they buy the product of
the organization.
Another reason which is highlighted is that touching the product and feeling the product
help customer in understanding the different offering of the product more efficiently. As
comparing the same situation in which customer is just going through the feature of the product
which is promoted by the organization on the online merchant site and seeing the different pic
of the product on the side. As doing same includes the variety of the assumption which has
been made by the consumer at the time of deciding the product to be purchased by the
consumer.
Question which generally arises for the retailer is that what changes they can bring to
drive this preference into positive ways in the market?, Answer to the same question which is
answered by the different retailer in the market is that they have opened different showroom in
the market, at different location so that all the consumer who are looking to buy the product
online ca find it way to visit the showroom and touch and feel the product of the company.
This provide a convince to the customer in the market to make different decision regarding the
purchase they can have of the organization product. Also, this help company in showing more
similar option to the consumer in the market.

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