Impact of Social Media Status on Online Reputation and Fame

This essay examines the impact of social media on online reputation and fame, using Lilly Singh as a case study. It explores the concept of online "democratization" and the rise of micro-celebrities, contrasting their virtual world fame with potential real-world scenarios. The essay emphasizes the importance of online reputation management, citing the high percentage of consumers active on online platforms and the need to maintain a positive online presence. It discusses the advantages and disadvantages of infographics and highlights strategies for managing online reputation, including creating engaging content, addressing negative reviews, and remaining neutral in controversial discussions. The essay references several sources on online reputation management and social media marketing.

Running head: STATUS IN THE SOCIAL MEDIA
STATUS IN THE SOCIAL MEDIA
Name of the students
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Lilly Singh is the Canadian YouTuber who is known as the “ superwoman” on the online
platform. She is ranked tenth in the Forbes list of the most influential and highest paid social
media stars. She reported to have earned 10 million in the last few years and considered to be
one of the social media sensations.
The issue of online “democratisation” of the web is the way discusses ways in people had
access to the web platform for the purpose of showcasing their talents. With the rise of the
internet and web, social networking sites and user generated content sites have been one of
the ways in which people had the opportunity of becoming micro-celebrities. The situation
with Lilly Singh is similar since she made use of the online platform to reach out to the larger
audience especially the teenage.
In case of same situation happening in the real world, the fame she achieved in the virtual
world has been completely different. In real world situation, reaching to the wider population
would have been difficult since the world is more connected in the virtual world than the real
world. People find it more interesting to know lives and interests of other individual without
wasting much of their time. In real world situation, her fame might have been geographically
restricted which is now gaining wider ground. However it is important to consider that her
fame was worth noticing since she could become the online sensation in less time and more
engagement with people. I would like to be the online sensation since it gives the feeling of
enjoying the international stature and the attention of the new generation.
On the question of online reputation it is important to note that 90% of the consumers are
active on the online platforms and it is important to have reputation in the virtual world to
enjoy equal stature in the real world (Proserpio et al,. 2017). It helps a person to reach out to
the wider consumers and showcase their talents which is to otherwise being restricted.

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The issue of online reputation and privacy is not overrated due to the existence of the data
that explicitly mention that data on the online platform social media marketing websites like
the e-bay and yahoo had the past experience of data theft. The issue of online reputation is
not overrated due to the understanding that social media has taken the primary importance in
the lives of the people. The extent of online presence is everywhere and people are more
available on the social media websites like Quora, Facebook, YouTube and Google reviews.
Managing the online presence ad reputation is important for the purpose of drawing the
attention of the people towards its predicts, services or the people. it is also necessary to
maintain positive feedback on the online platform in order to ensure privacy is protected a
every step of the process.
There are number of advantages and disadvantages of the infographics perspectives like the
solving the complex understanding of the issue in simpler ways of pictures and data sets. It is
further advantageous from the point of view of breaking down the complex issues into
smaller pieces of information for the purpose of explaining it in easier manner, while it is to
be noted that one of the disadvantages of the infographic representation is that it is times
consuming and leads to over budget for the same.
What is important here is to understand that finding the right reputation in online platforms
like the social media is important due to the fact new ideas are crucial for maintaining it.
One of them being coming up with the right content that can draw attention of the viewers
and remaining active to cater to the needs of the audience. Another aspect of this being the
management of the negative reviews on the online platform in order to neutralise and
balance both, positive and negative, it is also important to remain neutral in sharing opinions
and views for the aspect s and issues that are highly controversial(Baruh et al., 2017). This

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is important for the purpose of managing the online platform to have reputation management
system in place.

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Reference
Forbes.com. (2019). 6 Steps To Managing Your Online Reputation. [online] Available at:
https://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-
reputation/#56843297776 [Accessed 29 Jun. 2019].
https://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-
reputation/#568432977767
https://www.business.com/articles/manage-online-reputation/
https://thrivehive.com/develop-and-manage-online-reputation/
Proserpio, D., & Zervas, G. (2017). Online reputation management: Estimating the impact of
management responses on consumer reviews. Marketing Science, 36(5), 645-665.
Baruh, L., Secinti, E., & Cemalcilar, Z. (2017). Online privacy concerns and privacy
management: A meta-analytical review. Journal of Communication, 67(1), 26-53.