A Comparative Study on Effectiveness of Online Versus Retail Shopping

This report presents a comparative study on the effectiveness of online versus retail shopping experiences. The study explores the impact of online shopping on customer satisfaction and business growth, highlighting the advantages of digital technologies in the current business environment. It investigates the factors influencing online shopping, customer behavior, and the evolution of e-commerce. The research employs a deductive approach with qualitative data collection methods, including a literature review, research methodology, and data analysis. Key areas include the impact of online shopping on customer satisfaction, the convenience of online platforms, and the challenges associated with both online and retail shopping. The report also addresses limitations, future scope, and personal reflections, providing a comprehensive overview of the changing landscape of shopping experiences.

Comparative study on effectiveness of online versus retail
shopping experiences
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Acknowledgement:
On the very first thing I want to tell that the success of this project always inspired me in every
stages of the project. My parents helped and supported me lot in every direction and I want to
dedicate this achievement to my parents. In addition I also want to thanks my teacher who
guided me throughout the project and helped me to get the goal. This project enables me to learn
the communication skill and also the strategic skills for my future.
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Abstract:
Present report will be based on the impact of Online shopping which helps to innovate better
environmental growth factor. Many new businesses do better work performance in order to
confirm the better opportunity and growth. In present scenario various startup and new business
ideas take with help from digital technologies. Online shopping is the easiest and flexible way to
get the things at any time and at anywhere. This makes the overall activity clear and effective.
Apart from that, retail store shopping activity is that to go to the retail store and start doing
activity. Retail store require much time on purchasing the things. This study is completely based
on the emergence of the online service over the retail shopping. For, further in this report will be
taken new advancing and new challenging growth strategies and approaches to ac accomplish the
study research in set structured form. Study will be choose deductive research approach which is
based hypothesis and take out the best possible research. Furthermore, Researcher will be
selected qualitative method to collect the data which is based on people perception and thoughts.
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Table of Contents
Chapter 1: Introduction....................................................................................................................6
1.1 Background of the study............................................................................................................6
1.2 Rationale of the study................................................................................................................6
1.3 Research Questions....................................................................................................................6
Chapter 2: Literature review............................................................................................................7
2.1 Introduction................................................................................................................................7
2.2 What is the impact of online shopping on customer satisfaction?.............................................7
Chapter 3: Research Methodology ................................................................................................12
3.1 Research Philosophies:............................................................................................................12
3.2 Research approach:..................................................................................................................12
3.3 Data collection:........................................................................................................................13
3.4 Data analysis:...........................................................................................................................13
3.5 Sampling:.................................................................................................................................14
3.6 Ethical consideration:...............................................................................................................14
3.7 Time scale................................................................................................................................15
3.8 Summary..................................................................................................................................18
Chapter 4: Data Analysis and Interpretation..................................................................................19
4.1 Introduction..............................................................................................................................19
4.2 Quantity Analysis.....................................................................................................................19
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4.3 Discussion:...............................................................................................................................32
Chapter 5: Conclusion and recommendation:................................................................................34
5.1 Introduction .............................................................................................................................34
5.2 Linking with the objective.......................................................................................................35
5.3 Recommendation.....................................................................................................................35
5.4 Limitations...............................................................................................................................36
5.5 Future Scope............................................................................................................................36
5.6 Personal Reflection..................................................................................................................37
Reference:......................................................................................................................................38
Appendix:.......................................................................................................................................40
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Chapter 1: Introduction
Title: Comparative study on effectiveness of online versus retail shopping experiences
1.1 Background of the study
Online shopping has been given new growth and market opportunity to customers and
organizations as well. Digital transformation is a well knownconcept in the present business
environment. Online shopping helps to connect business with customers. Present report will be
based on the impact of Online shopping which helps to innovate better environmental growth
factor. Many new businesses do better work performance to confirm the better opportunity and
growth. In present scenario, various startup and new business ideas take with help from digital
technologies. Overall research based on effective target goals and accomplished the goals and
objectives. Overall, process or study based on the comparatively analysis the between retail
shopping and online shopping effectiveness.
1.2 Rationale of the study
The present study based on Talent plus it is the HR consulting firm in the United Kingdom.
Talent Plus Company hires employees and best candidates for the organization. With the help of
online shopping they acquire the best resource of employees according to the needs of clients.
Online shopping has been given new thoughts and process of working.
1.3 Research Questions
 What are the factors that impact on the online shopping ?
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 What are the factors affect Online shopping?
Chapter 2: Literature review
2.1 Introduction
Online shopping is the fast-growing technology in the business activities rather than purchasing
from retail stores. Gone those days when company has been done with manual manner. Besides,
it also helps to explain importance terms of making good goals. According to Baller, Dutta and
Lanvin, (2016) technology helps to reduce the company time cost and also assists to control the
time cost as well. On the other hand it also has been provides better quality in services. Besides,
on the contrary online shopping also giving some limitations as well, Evolution of technology is
beneficial to human for several reasons. Many of the industries can take advantage of advance
technology to enhance their functions and grab new opportunity and growth in order to take the
better opportunity and growth besides, in earlier times, when computer was very important point.
2.2 What is the impact of online shopping on customer satisfaction?
The internet has transcended us from the traditional shopping era into a new and more efficient
era called e-commerce. Online shopping is permitting 24/7 services to the customers to meet
their basic as well as ordinary needs in the targeted market. Customer satisfaction in online
purchasing is highly impacted full and fast-growing factor that helps to reduce time cost and
gives high product range.
Online shopping is the easiest and flexible way to get the things at anytime and anywhere. This
makes the overall activity clear and effective. Apart from that, retail store shopping activity is
that to go to the retail store and start doing the activity. The retail store requires much time on
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purchasing the things. These days mostly person prefer to opt for online purchasing rather than
retail purchasing and effectiveness. Apart from that, it takes better-growing activity and making
things normal. Besides, according to Pagani, M. and Pardo, C., (2017), the online company
makes better deliverable and effective target goals. Apart from that, Online shopping includes
various loop falls that faced by customers such as lack of accuracy, lack of physical appearance,
less trust and faith. On the contrary retail shopping includes a high range of faith and reliability
related to product and services. Moreover, it brings new changes and makes better growth level.
Communication is the first reason advantage taken by the company. Apart from that, it will be
the more challenging and task-oriented scenario which has been introduced to new challenges
and risk task. Along with that, technology also hasthe essential advantage that is it helps to
discovered new product and ideas through the company can get better growth and task-oriented
goals. Technology has increased the productivity level of the people. More apart, Online
shopping also involves high-risk involved in the techniques such as security issues, time
limitations, internet issues, lack of access etc. through some of the company feel discomfort for
adopting the Online shopping. Another, negative impact of technology has given directly on the
employee’s natures that are not aware of the process of using all those techniques.
On the contrary Online shopping also enhances the productivity level of employees and
performance level as well. Sometimes business dependency level has increased through the
employee’s stopped thinking about innovation or enhancement. Technology reduced the role of
persons or employees in decision-making approach. Besides, according to Cearley, Burke and
Walker, (2016) technology are highly required in the organization. Through Talent Plus would
get the better resources and profit margin for its business. Moreover, it also helps to make the
better environmental growth for the organization development. Talent Plus get the huge
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applications for their new candidates through online channels, social media or through online
promotions. The company hires their candidates through an online interview process which helps
them to reduce time cost and monetary cost as well. This also provides flexibility to candidates
as well. Online shopping has given several opportunities and growth for company developments.
Through channel has been enhancing in more growth manner. Apart from that, technology and
software’s are the needs of the organizations without which companies cannot access their work.
Apart from that, it will be more challenging and risk involving factor. Some small firms would
fail to get the advantage of advanced technology through their expenses software. On the
contrary, some business getsthe advantage of cloud computing. This is the small example of
Online shopping in which company or any other body can store as much as data with no limits
can store in a single device. Besides, it gives huge flexibility to companies who can easily store
their big data in a single folder. On the other hand, according to Fitzgerald, Kruschwitz and
Welch, (2014) cloud computing also dependent on the internet without which they cannot access.
This processor limitations restrict the use of cloud computing.
Online shopping is the most beneficial and convenient process these days where only a few steps
need to be considered. Online shopping is the nature of productive task making the process that
should be according to the needs of the organization. Moreover, it brings a new way of easiness
and approachable and fast-growing fact. Moreover, it also helps to need to be takenproperly.
Besides, retail shopping has the flexibility to go to the shop and select their choices and check
the quality as well as regarding making better growth and challenging growth factor to be done
properly. Apart from that, it takes approachable and new designing of things.
Online shopping has been given advanced services to the business organizationto deal with the
most enlarging process. Online shopping has provided better advance standard working in the
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organization. Besides, better growth helps the company to adopt new changes. Technology is the
most essential and required tool through organization get help to introduce new matter fact.
Besides, overall process provides better objective. Apart from that technology also given
automated flexibility in the business function through the company can easily reduce their time
cost and make productive outcomes. Technology plays a crucial role in the organization which
provides better objectives and growth for the organization matter. Another advantage of
technology is time accuracy. They reduce the time cost and process of work duration. They
accomplish the work within seconds. According to Hanelt and etal., (2015), they suggest that
technology has increased the performance capabilities of employees. Employees are the
important sources of the organisation they always want to work in more advanced form through
they get more better environment through they get to learn new techniques and methods to
perform the better task-oriented goals. Along with that, byHildebrandtv and etal., (2015) today’s
time's many big organizations adopt the online platform for accessing their services or products.
On the other sides, it makes very clear and giving better environment growth of making good
profit revenue; online platform has to provide huge success and growth in organization manner.
On the other sides, it also impacts on the faster development growth. However, the impact of
Online shopping has taken business growth in more upper form and giving best productive
outcomes. Online services are likely to be adopted to reduce time and money cost. Besides, it
provides more flexibility in human lives.
Talent Plus grabs their clients by introducing new Online shopping which connects people in
every form with the help of mobile phones, emails, internet, and video conferences. People can
connect with other people easily. This gives a positive impact on connectivity perspective. On
the contrary, according to Hill, Betts and Gardner, (2015) suggest that online or advanced
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technology is also reducing the role of face to face connectivity which might be increasing
possibilities of fraud. Technology also involves heavy risk regarding several growth manners.
Along with that, according to Kane and etal., (2015) it has been providing best opportunity and
growth which provides better more growth possibilities. Online shopping is the tool to success
through organization grab the attraction of customers. According to Laudon and Laudon, (2015)
they suggest better opportunity growth regarding better performance level. Customers always
prefer to purchase things from those organizations who deal with online basis. For that, an
organization needs to get the better services or products. To retain the clients and profit revenue
organization should adopt technological changes. To make the efficient profit margin and
growth. On the contrary Matt, Hess and Benlian, (2015) suggests that some buyers and
customers don’t prefer online purchasing due to less involvement of physical evidence. This is
the constraints of Online shopping on customer’s minds. Besides, better adaptability of
techniques would give better objectives and make growth. Along with that, Online shopping has
also provided better knowledge. Online shopping also not required getting the specific
knowledge; they also required only skill and talent to access the performance level. More apart,
Online shopping requires better environmental growth and better opportunity to meet the needs
of the organization. Online shopping has both positive and negative sides; company needs to
adopt better techniques through they get a better competitive advantage tofulfil company
objectives and goals.
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Chapter 3: Research Methodology
3.1 Research Philosophies:
Research philosophy is the best opportunity and growth in order to take the best
approachable task oriented goals and objectives. This also helps to take the better opportunity
and growth in order to take the best approachable task oriented goals. Research philosophy are
generally based on beliefs and true values. This also makes the best effective process to conduct
research. There are two types of research philosophy Positivism and interpretivism. Present
research based on the interpretivism to take the research into more deeper manner.
3.2 Research approach:
This is the another research element that helps to accomplish the research process
successful. There are two types of research approaches such as deductive, inductive and
deductive research approach. For present research deductive approach will be taking into action
which is generally based on hypothesis. Besides, other two are relates to the facts or on
surprising elements.
3.3 Data collection:
This is the most essential element of research process without research has not been
completed. There are two types of data collection method. Primary and secondary research
method. For presenting the research it will be taking priamry research which will be based on
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