FY028 - Inquiry Based Learning: Online Shopping Report Analysis

This report provides a comprehensive overview of online shopping within the retail industry. It begins with an introduction to the business sector and highlights the increasing competition and importance of online shopping. The main body of the report details current trends such as omnichannel strategies, AI marketing, machine learning for demand forecasting, and autonomous deliveries. An in-depth analysis of Amazon, including its market position and customer search behavior, is presented, with supporting data. Recommendations for improvement focus on customer feedback, demand forecasting, security, employee retention, innovation, and the integration of online and offline retail. The report concludes by emphasizing the importance of adapting to market trends and adopting effective strategies for success. The document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.