Report on Marketing Strategies for Revenue Generation Using Internet

This report examines the use of the internet and digital marketing strategies for revenue generation. It emphasizes the importance of online advertising, reaching a large customer base, and providing detailed product information. The report highlights the role of customer feedback and engagement, using examples like Nike to illustrate direct customer contact and the use of online platforms for queries and suggestions. It discusses how digital marketing can reduce costs and how companies can use special offers, discounts, and personalized communications to build customer loyalty and increase sales. The report suggests strategies such as maintaining customer databases, sending birthday messages, and offering special codes for discounts to enhance customer relationships and promote positive word-of-mouth. The report also includes references to academic sources that support the concepts discussed.

Marketing
Task 3

Use of internet in
revenue generation
●The internet is the best medium to advertise the product with a
detailed message and description for the product.
●When any product is advertised through internet, the seller can
easily contact a large number of customers at a time (Miller, 2012).
●Besides this, information about special offers and schemes can also
be given via mails and online links which can be shown on the same
portal.

●It can be used as a medium to stay in contact with the customers
as well.
●For instance, Nike company use to advertise shoes through online
medium and it provides an option as well on its official site
where customers can post their feedback and queries as well.
● This establishes a direct contact between buyer and seller via
internet.

● The digital marketing is a way that can is used to increase sales at
low cost (Kotler and et.al., 2015).
● Nowadays even smaller firms are involving in online marketing to
increase the customers of the product.
● The companies can use the method of offering special discounts
sales at the time of firm's anniversary or any other occasions.

● Besides this, a message can be sent to the regular customers on their
special days like birthdays, anniversary etc.
● This makes customer to feel as they are valuable for the company and
goodwill of organisation will be more with more revenues (Chaffey,
Smith and Smith, 2012).

Methods used by
Organisation
●Nike can use the plan of marketing products through online media and
making a separate page for the customers.
●In this page, customers can post their feedback, suggestions, any
important query the want to know about the product or any special
demand which they would like from company related to products
(Leeflang and et.al., 2014).
●These posts will be helpful for company to know their present status and
can plan for next strategy.

●Moreover, mentioned firm should keep the database of their regular customers
in which various important information can be stored. Any special days for
customers like on their birthdays, organisation can send message to wish them.
●Further they can be availed some coupon or special codes using which the
customer can have surprise gifts or discount on purchasing online (Peterson
and et.al., 2010).
●This will definitely promote the company in a good way and the customer will
also do oral advertisement of firm by telling it to their friends and relatives.

REFERENCES
Miller, M., 2012. B2B digital marketing: Using the web to market directly to
businesses. Que Publishing.
Mitic, M. and Kapoulas, A., 2012. Understanding the role of social media in
bank marketing. Marketing Intelligence & Planning. 30(7).pp. 668-686.
Peterson, M., and et.al., 2010. Online customers, digital marketing: The CMO-
CIO connection. Journal of Direct, Data and Digital Marketing Practice.
11(3).pp. 219-221.
Petty, R.D., 2012. Using the law to protect the brand on social media sites: A
three “M” s framework for marketing managers. Management Research
Review. 35(9).pp. 758-769.
Yu, J., 2015. Digital Marketing Integration: The Impact Of Cross-Channel And
Content. [Online]. Available through: <http://marketingland.com/digital-
marketing-integration-impact-cross-channel-content-130060>. [Accessed on
13th October 2016].