BX2174: Online Shopping Communication and Sales Report

This report analyzes data from a local supermarket chain's online platform to determine the effectiveness of different communication methods (SMS, email, and phone calls) in influencing customer online shopping behavior and sales. The research addresses three key questions: how SMS, email, and phone calls impact sales. The methodology involves collecting and analyzing both secondary data from company records and primary data through customer interviews. The report examines the preferences of customers regarding these communication channels and their responsiveness to product alerts and promotions. The findings, based on a sample of twenty customers, utilize descriptive statistics, clustered frequency graphs, and pie charts to illustrate customer preferences. The study aims to identify the most effective communication strategies to maximize sales and profits for the supermarket chain. The report also acknowledges limitations such as small sample size and suggests recommendations for improving customer reach and sales, such as utilizing the most accessible and cost-effective communication methods. The ultimate goal is to provide actionable insights that can enhance the company's marketing efforts and improve customer engagement, ultimately leading to increased revenue and profitability.