Detailed Business Plan: Pamper My Shoe Online Store

This assignment presents a comprehensive business plan for "Pamper My Shoe," an online store specializing in sneaker care solutions and shoe laundry services. The plan details the company's line of business, focusing on the growing market for sneaker maintenance and the convenience of online services. It explores the rationale for entering the e-commerce space, emphasizing global reach and cost reduction. A key component is the marketing plan, identifying target customers (youth and business partners), analyzing competitors (Shucare and Shoe Products Australia), and outlining advertising strategies (social media and email marketing). The revenue model includes detailed setup and maintenance costs, including website hosting and employee wages, along with projected income and profit/loss figures. The plan also includes a basic website design and sitemap to enhance user experience. The business plan includes details about the company's financial projections, target customer analysis, and competitive advantages, offering a thorough overview of the business's strategy and potential for success.

Business Plan For An Online
Store selling sneakers shoe care
solution and shoe laundry service

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Line of business......................................................................................................................3
2) Purpose of introducing e-commerce.......................................................................................4
3) Marketing plan........................................................................................................................5
4) Revenue model.......................................................................................................................7
5) Website design........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Electronic Commerce (EC) or online business is defined as concern transactions which
take place through internet or telecommunications networks. This includes intra business and
customer services for providing products and services to consumers. With rise in technology,
there are large number of organisation which focuses on online business to make easy for their
consumers and users. The organisation chosen for project work is Pamper My Shoe which is
online store that deals in providing both product and service in terms of sneakers shoe care
solution and shoe laundry service. It is the first enterprise that focuses on rendering services for
shoe care and laundry to customers. The report covers products and services provided by
organisation along with ways for improving online business. Marketing plan and revenue model
has been discussed in an effective and efficient manner. For business plan, website has design to
create awareness among consumers.
MAIN BODY
1) Line of business
This part covers name of company along with their products and services provided by it.
a) Name of company
The organisation chosen for project work is Pamper My Shoe which reflects line of
business and domain name. The screen grab of respective organisation showing name is attached
below:

b) Nature of products and services
Pamper My Shoe is online store which deals in both products and services for their
consumers in proper manner. The main product of respective organisation is sneaker shoes care
solution and providing laundry services to users. This organisation has established in order to
fulfils requirement of youth consumers who uses high quality sneaker shoes. Pamper My Shoe
has their own manufacturing units where they produce all shoe care solution and laundry services
as per requirements of their users. Firstly they manufacture those products and store them in their
own warehouse for providing services to users in an effective and efficient manner.
2) Purpose of introducing e-commerce
In order to commence e-commerce business there are different purpose such as increase in
profitability, reduction in cost and other.
a) Two ways for improving business
Online business is the most easiest and simple to be performed in competitive market.
The requirements of consumer are changed on frequent which is fulfilled through help of online
business. Paper My Show can improve their business in following ways:
Global Reach- Online business can help to reach all types of consumers. As people from
different parts of world can buy products and avail services which helps in achievement of goal
and objectives. It helps in improving their business activities as per need and demand of users in
effective manner.
Reduction of cost- While conducting offline business different types of cost has to be
beard such as catalogues, stationery and so on. The online business helps in saving those cost and
investing amount in other sector for maximum profit and gains.
3) Marketing plan
While making business plan, it is essential for Pamper My Shoe to identify their target
consumers to whom they are delivering their products and services. This can help them to decide
type of market for whom goods has to be manufactured. The marketing plan is made for
following which is described below:
a) Target customers along with income range and age
It is important to analyse consumer before producing any products and services. The
respective organisation has two types of target customers such as business partner and youth to
whom they will be delivering their goods. Business partner tie up their firm with other in order to

sell goods to consumers. For example, Global International Ltd can made business partner to
EMU company where regular and loyal users can purchase products from them for their use.
Similarly, other target customer is youth to whom they have focused to sell their goods. They
have analyse market and target particular group of people for effective outcomes. They have
considered age group of 15 -30 years consumers. As they have focused income range of $100-
250 people for buying of products and services. There are large number of users who uses
athletic or sneaker shoes for different purposes. The wearing of new shoes creates shoe bite to
people so Pamper My Shoe has manufactured care solution for their consumers and along with it
provides laundry services. Therefore, in this way people are target for selling of products and
services through online channel.
b) Two online competitors with their businesses and weaknesses. Describing competitive
advantage of own business and offering different from competitors
The two major competitors of Pamper My Shoe company is Shucare company and SPA
which means Shoe products Australia. Competitors play a crucial role in overall success of
organisation and all strategies or decision making of Pamper My Shoe Company will be based
on its rival companies. It is very important to careful analyse and evaluate these companies so
that Pamper My Shoe can develop better products and strategies other its competitors. Both of
these two are online competitors of respective company. Shucare organisation is a manufacturing
company which is located in Negeri Sembilan, Malaysia. This is a joint venture between
European and Australian companies. It is marketing its products to specific retail outlet which
includes luggage retailers, leather accessory retailers, leather outlets, footwear retailer, shoe
stores, leather craft stores. Weakness of Shucare Company is that it is more focused on
technology rather than needs and requirements of customers. Products of this company are
lacking in updates and this company needs to focus on its products design and development.
Shoe products Australia is a well known company which is established from past 45 years. It was
previously known as a G&M Pavlides and this company have a very strong brand image. It is
providing an outstanding customer service which has helped them in achieving steady growth in
business. Weakness of Shoe product Australia company is that it is using more traditional
marketing approach which is not suitable for this Morden competitive environment.
There are various strengths of Pamper My Shoe business which helps them in gaining
competitive advantage over these rival companies. Respective company is developing products

its products after identifying needs and wants of customers. This helps it in providing products
which satisfy customer’s requirements. This has a very strong team of employees which help it
in marketing and promotion of products. It is using new and innovating marketing tools and
techniques which lead to attracting more customers towards its business.
c) Two advertising strategies for attracting visitors to website
Attracting visitors to websites is one of the most important tasks for online business. But
influencing customers and increasing traffic to website is not an easy task. For this company
have to develop effective and efficient strategies. There are various ways though which Pamper
My Shoe business can increase its traffic on website as well as attract more and more customers
towards its products. Two advertising strategies that should be used by respective company in
order to attract visitors to website.
Post to social media- Social media is a very attractive and interesting platform to
influence customers as well as increase sales. Respective company should start posting its
products on different social media platforms as well as display attracting schemes and offers so
that customers visit their website.
Email marketing- This is an cost effective tool for promoting and marketing products of
Pamper My Shoe business. This company can send customized and creative emails to their
potential customer. Content of email should be attractive so that more customers visit its website.
4) Revenue model
This part is very important for organisation which helps in knowing about revenues and
cost incurred for running business successfully. There are different types of cost that are required
for any organisation to run their firm in competitive market which includes maintenance, setup,
labour and others. They are described in terms of other competitors such as
a) Setup and maintenance costs
I) Two website host and compare about offer and their cost. Website host for own business
There are different competitors of Pamper My Shoe such as SPA shoe products Australia
and Shucare which offer various types of products to their customers. The two main website host
are godaddy and blogger. There are different types of products which are offered by them which
include home product, luxury, accessories, cream and others. The price charge by them for such
products is high as they provide premium value products to consumers. These are the two main

website host that create awareness among consumers regarding goods and services. The blogger
help users in creating profit and gain of business. The respective business is providing online
store shoe care and laundry services. They have to choose godaddy host for their website.
ii) Estimation of cost
In order to start or run existing business, there are different types of cost which have to be
faced by company. This helps in achievement of goal and objectives in an effective and efficient
manner. It is essential to estimate different types of cost and make budget for requirement of
money in order to initiate enterprise. There are all together ten employees who will be working
for organisation where five overview care solution department, two focus on providing laundry
services and remaining three perform all other activities. Each of them will be paid $20000 for
performing work. In order to include myself as employee, I would pay living wage as $25000 for
doing work in an organisation. The respective organisation handles customer complaints in order
to provide help to their users in solving problems. As per requirement of consumer they should
be provided help and support so that better results can be achieved. It is also paying services
taxes to government of respective country while manufacturing and selling products.
iii) Cost incurred in first year of operation
There are various kinds of cost which are incurred in first year of operation such as
labour, wages, machinery, equipment, registration and others. While making budget or
estimation all costs should be calculated in an effective and efficient manner. Some of them are
equipment which includes rent, emails, utilities, insurance, advertising and so on.
They are given as:
Types of cost Amount ($)
Labour wages (20000*10) 2000000
Wages 25000
Equipments 75000
Other 100000
Extra 50000
Total 2250000
iv) Total cost for year

As it is new business in market so it has to incurred different types of cost at beginning of
first year. The total cost estimated as per above provided information is $2250000.
b) Income
I) Expectation of income
Pamper My Shoe is new business which has already invested $2250000 for surviving and
sustaining in market. The respective organisation has expected to earn $750000 in first year of
their operation in market. The sources of income will be derived from selling of shoe care
solution for that consumer who wear sneakers. Main focus is on youth consumer who can easily
purchase products and avail services rendered by them. As it is difficult to wash shoes by
themselves so they can easily services of respective organisation and get their shoes to be clean
and safe. In the beginning of month, there were only few transactions which took place but
though profits managed to be $750000 at end of year.
ii) Total income value
The total income value is not too high at first year of operation. Pamper My Show has
earned good amount of revenue at initial year which is expected to be $750000.
iii) Profit or loss figure
The total cost incurred is $2250000 out of which profits earned to be $750000.
5) Website design
a) Site map for website
Site map is defined as list of pages of website that helps users to know about particular
company, products, services and others. There are three types of sitemap such as planning of
website by designers, human visible listing and structured listing for web crawlers. As per need
and demand of users, website has been created in an effective and efficient manner to attract
large number of consumers. The respective organisation has chosen eight pages for their website
to present their business information and data to users and helps them about their organisation
and their rules, regulation and policies followed by them in appropriate manner.
b) Feature of home page of website
The website of respective organisation contains different information regarding business
and their products and services. The entrance page of website contain name of company and their
slogan to present itself different and unique.

i) Business is selling
The website represents about things which they are going to be sold in market. The main
products of organisation is shoe care solution and service is laundry. Here, business is selling
both products and providing option for rendering services through online site. The consumers
does not have to visit as they can book their order and services online in an effective and
efficient manner.
ii) Competitive advantage
The competitive advantage can be adopted by respective organisation through website.
As they have used feature of pronouncing name of company while opening site of enterprise
which help users to pronounce name easily. Apart from this, there are very few products of
organisation which has presented through picture which create loyalty and satisfaction to
consumers in an effective and efficient manner.
c) Web page design
The web page of respective organisation has designed in an attractive and eye catchy
manner to increase large number of consumers and users. As products are made for youth so that
want new and trendy look for everything and even care solution cream are package in unique
method for attraction of large number of users. Therefore, in this way, web page has been
designed by respective organisation for their products and services to consumers.
CONCLUSION
From the above report, it has been concluded that business plan is document which guide
organisation to work in an effective and efficient manner. It is very essential for respective
organisation to decide products and services to be delivered to their consumers. The respective
organisation is starting their online shop services of shoe to users in terms of cream and laundry.
Online or ecommerce helps in improving firm and their activities for achievement of goal and
objectives. Marketing plan is prepared in order to know about online competitors, strategies and
other for initiating business. Similarly, there is preparation of revenue model which described
about total cost incurred and income gained from new business plan. Apart from this, website
has been design in order to attract large number of consumers for providing of products and
services.

REFERENCES
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