XYZ University: Online Shopping Customer Buying Behavior Research

This assignment presents a research study on customer buying behavior in the context of online shopping, specifically focusing on Amazon. The study aims to understand the concept of online shopping, identify factors influencing customer buying behavior on Amazon, evaluate this behavior, and suggest ways to increase customer preferences for Amazon. The research involves collecting data from 10 online shoppers using questionnaires. The assignment outlines the research objectives, methodology, participant details, potential benefits and risks, and the handling of results. It includes a sample questionnaire to gather data on demographics, online purchasing habits, benefits, issues, and satisfaction levels. The study is conducted by a student from XYZ University and approved by the business school, with the results intended for verification and potential use by the student. The questionnaire includes questions about gender, age, spending habits, purchase frequency, perceived benefits and issues, and satisfaction levels.

The questions you haven’t answer this to :
Working Title of Proposed Research
Customer buying behavior in online shopping
2. Broad Research Objectives
 To understand concept of online shipping
 To determine the factors that affects buying behaviour of customers in Amazon.
 To evaluate the buying behaviour in online shopping at Amazon.
 To recommend ways to increase customers preferences for Amazon.
3. Who are your proposed research participants?
10 customers those who buy products online
4. How are you going to gather data from these participants?
By using questionnaire technique researcher will collect information about the topic.
What will happen to me if I take part?
In the current research primary and secondary both data collection method will be used. In
the primary data collection tool, scholar will apply questionnaire technique and secondary data will
be gathered by using books, journals, internet articles etc. Collection of data will take 3 week time
period.
The possible risk and disadvantage of taking part in the investigation is time. Because it may
be possible that scholar fail to complete study within stipulated period of time. Furthermore, scholar
will require financial resources for gathering information, for transport and other work. If individual
does not utilize monitory resources well then it may create complication for researcher and
individual may get failed to complete the investigation on time.
What are the possible benefits of taking part?
This research will be beneficial for the companies those which are operating their business
online, because by this way they will understand buying behaviour and will be able to provide them
satisfactory products and services. This will support them in enhancing their sales volume.
Furthermore, this investigation will be beneficial for other organization because they will get idea to
attract mass audience towards the firm. It will also be beneficial for other scholar, they will get brief
idea about buying behaviour of consumers in online shopping so they will be able to conduct study
in the future on the same topic. This study is also beneficial for scholar in developing own
understanding about subject matter.
What will happen to the results of the research study?
Results of th study will not be published, it will be gone to leader for verifying the results.
Leader will cross check entire data and study and accordingly they will process it further.
Who is organising and funding the research?
This study is being conduct by taking permission of XYZ university, as researcher is the student of
this University. This is the education module and this research has been approved by XYZ business
school
.

The participant information sheet, or covering letter (if it includes all the information below) should
show your full contact details at university and should normally contain the following information:
Study title
To analyse the buying behaviour of consumers in the context of online shopping through a case
study of Amazon.
Invitation paragraph
'You are being invited to take part in a research study. Before you decide whether or not to take
part, it is important for you to understand why the research is being done and what it will involve.
Please take time to read the following information carefully and answer the questions properly’.
Main focus of the study is to finding out your buying behaviour in online shopping. The response
given by you will be helpful enough to finding out appropriate outcome for the research.
You are one of the users of internet and so that you will be having appropriate knowledge regarding
the research topic and this is the reason that we choose you.
'It is up to you to decide whether or not to take part. If you do decide to take part you will be given
this information sheet to keep and be asked to sign a consent form. If you decide to take part you
are still free to withdraw at any time and without giving a reason'.
All the personal information that will be provided by you will be saved and will not be used for any
other purpose other than the research. So the rate of risk is low and proper confidentiality will be
maintained.
Main findings of the research can be identified if you take part.
In order to take part in this, you just need to fill up the questions that are included that end and after
that you have make a sign and give it back to us.
What will happen to the results of the research study?
The result of the student will be informed and this will be send to you on your main ID. The
information provided will help to focus on the finding the appropriate outcome even you can be
make use of it.
I am conducting this research as a student and so and below given are the details:
_______
The research is approved by _________
Contact for Further Information
Phone number: ________
Address: _______
Thank you
Remember to thank the individual for taking time to read the information sheet.
Date
3/3/2018
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Questionnaire
Please read each question carefully and indicate you response by selecting the most appropriate
choice:
1. Name: ________
2. Gender:
 Male
 female
3. Age:
 17-25
 25-35
 35-55
 60 and after
4. Select an approximate maximum amount you would spend per year on online purchase
 0-50
 50-100
 100-500
 500-1000
 mare than 1000
5. Are you a regular online purchaser?
 Yes
 No
6. How often do you make online purchases?
 Every week
 One a month
 Once on two months
 Once in three months
7. What are the benefits that get through online purchasing?
 Comparing different products
 Discounts
 Free gifts
 Price comparison
8. What are the issues faced in online shopping?
 No physical experience of the product
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 Lack of security
 Additional charges
 Unclear return
 Rise of credit card transactions
 Rise of identity theft
9. Do you feel satisfied when online shopping is done?
 Yes
 No
 Not sure
10. Do you think shopping online is saves lot of time when compared with other mode of
purchases?
 Yes
 No
 Not sure
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