7COM1071 Investigative Methods: Customer Perception Analysis Report
VerifiedAdded on 2022/12/05
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AI Summary
This report presents an analysis of customer behavior in an online store, based on a pilot study. The research investigates several hypotheses related to customer spending, time spent on the website, and the influence of factors like attitude, gender, and age. The report includes descriptive statistics, the formulation of null and alternative hypotheses, and the use of statistical tests like independent sample t-tests and regression analysis. The results of the statistical tests are presented, followed by an analysis of the findings, including the acceptance or rejection of each hypothesis. The study concludes that time spent differs between customer groups, attitude does not have a significant influence on money spent, and age does not have a significant influence on time spent. The sampling method used was a pilot sample survey to examine the feasibility of future research. The research method involved collecting data from a sample of 50 customers, testing four hypotheses using SPSS software, and employing regression and independent sample t-tests.
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