Consumer Behavior Report: Challenges & Strategies in Online Shopping

This report examines consumer behavior within the context of online shopping, focusing on the challenges consumers face and potential strategies to mitigate them. The introduction defines consumer behavior and sets the stage for an investigation of two shopping experiences: purchasing furniture and clothes online. The main body delves into the difficulties encountered during online shopping trips, including quality concerns, safety issues, additional charges, and the impact of reviews. It then proposes strategies to overcome these challenges, such as changing consumer attitudes, considering cultural and social factors, and positively influencing consumer adoption of digital technologies. The conclusion reiterates the importance of understanding consumer behavior and the role of marketers in addressing challenges and adapting to evolving consumer preferences and market trends. The report references relevant academic sources to support its findings and recommendations.

Consumer Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Possible challenges that occur for the online shopping trips......................................................3
Suitable strategies to overcome from these challenges...............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Consumer behaviour refers to the suitable action of consumers in market area and also
represent the underlying motives of the actions. It depicts the suitable actions of consumers in
market area undertaking the motive for their actions. This process tends to choose the suitable
use and dispose of prominent products and services undertaking the emotional, behavioural and
mental responses (Hoyer and et. al., 2020). For this, the report is based on the suitable
investigation which is based on the experience of two shopping trips which is buying furniture
and other is purchasing clothes from mall. It leads to cover the suitable issues which are being
faced by the consumers and strategies to overcome from these challenges.
MAIN BODY
Possible challenges that occur for the online shopping trips
Online shopping is rapidly increasing across the world and maximum number of people
tends to love online shopping as per their convenience. Online shopping tends to offer the ease
and comfort zone to customers as per their needs. For this, most of the e-commerce organisations
tends to offer effective cash back and discount to people in order to motivate them towards the
online shopping. Meanwhile, online shopping tends to undertake suitable glitches and challenges
which are being faced by people while purchasing products through online platform. For this,
suitable challenges are discussed as:
Quality and preferences issues: It leads to undertake prominent issues which are related
with quality of products and preferences of consumers. At the time of purchasing product
through online platform, most of the people are concern regarding the quality of product and also
depends on the suitable reviews before purchasing specific product. If consumers went for the
online shopping for furniture and clothes, they tend to effectively undertake reviews of other
people before making their purchase and also undertake market research properly by surfing
other e-commerce websites (do Paco, Shiel and Alves, 2019). In regard of this, every website
tends to offer large number of products to customers and also prominently check that each and
every product is sold properly or not. In relation with this, websites also lead to sell fake
commodities rather than genuine products that leads to break trust of people and also does not
accept cash on delivery for the payment.

Safety issues: By considering the new generation and ease of people, they suitably prefer
online shopping presently in order to have effective purchase of their commodities. For this,
cyber criminals also come up with unique techniques in order to hack e-commerce websites in
terms of stealing money from other online shoppers. In regard of this, e-commerce sites also
have important details of their customers like bank details, address, phone number and other
personal information and these can be misused if consumer undertake online platform for
shopping trips. It also leads to harm digitalisation in business environment as if technology will
become major threat then people out there does not go for online shopping.
Additional charges: Another issue is additional charges which are being faced by the
people at the time of online shopping as it tends to incurred at the time of making the payment.
For this, the amount which consumer pay for the product which is not same and by this final
price tends to get fluctuate which is being displayed on website without tax, shipping and
handling charges (Indahingwati and et. al., 2019). Hence, it can also become threat if consumer
tends to go for the shopping trip through online.
Reviews: It is another issue which can become threat for companies as well if their past
customers do not post positive reviews regarding their product then it became threat for
organisations and also put negative impact on the buying behaviour of consumers. Along with
this, if e-commerce website also tends to has unclear website policies then it also leads to
become challenge of consumer to have suitable purchase of products (Spence and et. al., 2019).
As unclear policies lead to sell low quality products. Hence, consumers tend to avoid making
purchase from those websites who tends to have unclear policies in order to sell their products as
it leads to break consumer's trust.
Suitable strategies to overcome from these challenges
Online platform expected suitable growth in the current market area and the success is paved
with the suitable challenges which are faced by companies and pursue struggle in terms of
conducting effective market research in order to identify challenges and strategies to overcome
them. For these few strategies are discuss as below
 Changing consumer attitude towards online shopping: Organisations who deal at online
platform and The E-Commerce websites has the responsibility to change the customers
attitude towards the online shopping and develop trust and Faith among them regarding
online shopping. For this E-Commerce websites need to develop suitable policies by

considering the issues and challenges which are faced by customers and by which they
feel hesitated regarding the online shopping (Voramontri and Klieb, 2019). For this
company like Amazon leads to develop suitable policies and security system that protect
the personal details of consumer and make them feel protected from any kind of fraud
and threat.
 Cultural/social factors for online shopping trips: In this strategy the online websites
need to consider both social and cultural factors while listing their products and selling it
to consumers (Di Talia, Simeone and Scarpato, 2019). By this they lead to identify
suitable preferences and demands of consumer and also try to fulfil it by offering
products according to their requirements. Along with this organisation like Amazon,
Flipkart and many more leads to conduct market research which is useful for them to
examine the cultural and social factors of the market that impact the buying behaviour of
consumers.
 Positive influence on consumer's towards digital technologies: In this strategy
organisations need to conduct effective marketing campaigns that leads to develop faith
among consumers regarding the suitable use of Advanced technology and push them
towards the digitalization (Ismagilova and et. al., 2020). Advanced technology is more
convenient for customers as it leads to offer various features and services that leads to
save time of consumers and help them in investing their time in other activities.
CONCLUSION
Therefore, by considering the above discussion it is analysed that consumer behaviour is the
study of the mind set and perspective of customers by influencing their buying behaviour in
terms of satisfying their wants and needs. It also represents the suitable actions of consumers that
varies in the market area according to the Trends and their preferences. Hence in this market
specialist and expert plays an important role in order to understand the causes that impact the
buying behaviour of consumers and they are also able to determine the requirement of product in
the market area. For this the marketers tends to examine the prominent challenges that occur and
become barrier and also develop suitable strategies to overcome them.

REFERENCES
Books and Journals
Di Talia, E., Simeone, M. and Scarpato, D., 2019. Consumer behaviour types in household food
waste. Journal of Cleaner Production, 214, pp.166-172.
do Paco, A., Shiel, C. and Alves, H., 2019. A new model for testing green consumer
behaviour. Journal of cleaner production, 207, pp.998-1006.
Hoyer, W.D and et. al., 2020. Consumer behaviour. Cengage AU.
Indahingwati, A and et. al., 2019. How Digital Technology Driven Millennial Consumer
Behaviour in Indonesia. The Journal of Distribution Science, 17(8), pp.25-34.
Ismagilova, E and et. al., 2020. The effect of characteristics of source credibility on consumer
behaviour: A meta-analysis. Journal of Retailing and Consumer Services, 53.
Spence, C and et. al., 2019. Extrinsic auditory contributions to food perception & consumer
behaviour: An interdisciplinary review. Multisensory research, 32(4-5), pp.275-318.
Voramontri, D. and Klieb, L., 2019. Impact of social media on consumer
behaviour. International Journal of Information and Decision Sciences, 11(3), pp.209-
233.