E-commerce Growth: Investigating the Rise of Online Shopping in UK

This report examines the significant rise of online shopping in the UK, particularly noting the accelerated growth observed in 2020. The primary driver behind this surge is identified as the COVID-19 pandemic, which led to restrictions and lockdowns, causing a substantial shift in consumer spending from physical stores to online platforms. The report highlights that online sales accounted for 19% of total spending in the UK in 2019, which then increased to 28% in 2020. The data presented indicates a five-year leap in e-commerce growth within a single year, emphasizing the increasing importance of online retail in the UK economy. Desklib offers similar solved assignments and past papers for students.

Topic: Rise of online shopping in UK
INTRODUCTION
E-commerce in the United Kingdom (UK) - statistics & facts.
2021. [Online] Available Through:<
https://www.ons.gov.uk/search?q=Rise+of+e-
commerce+in+UK >.
Data interpretation
The below stated diagram is presenting the rise of
online shopping in recent years within the UK.The concept of online shopping mainly
comprises of the activity or action of buying of
the products or services through making use of
some digital channels over the Internet. Online
shopping this basically means going online,
landing on a seller's website, selecting
something, and arranging for its delivery. At the
time of covid-19 when all the physical
movement and connects are banned a rise in the
online shopping has been seen in UK.
Rationale for selecting
the topic
The selection of current research topic is rationale
as justifiable as it is based on online shopping topic
that has become vital and most efficient way in
current times to attract and cater larger number of
customers. Further, the global pandemic of Covid-
19 has also supported the rise in the online
shopping as it offers a more convenient and
significant way to have higher productivity and
sales without having physical connect with the
customers.
Information analysis
The above graph is presenting that online sales
in the saw a five years of growth in just 12
months in the year of 2020 within UK. The main
reasons behind this is Covid-19 as the restriction
and lockdowns have shifted the consumer
spending to online, and away from physical
stores. The above graph is presenting that total
online sales accounted for 19% of total spending
made in UK in 2019 which has risen to 28% in
2020.