The Impact of Online Shopping and Consumer Behavior on UK High Street

This presentation explores the impact of online shopping on the UK High Street, highlighting the challenges faced by traditional retailers due to the rise of e-commerce. It discusses changing consumer behavior, including a preference for experiences and increased online purchasing. Several factors contributing to the decline of the High Street are examined, with a focus on the impact of the Covid-19 pandemic. The presentation emphasizes the importance of an omnichannel approach for the future of retail, suggesting that High Street retailers can capitalize on a hybrid model by using data wisely, ensuring brand ownership, and fostering collaboration. Ultimately, the presentation concludes that while online shopping has significantly disrupted the UK High Street, an omnichannel strategy offers a potential path forward.

Online shopping and its impact on high
street in UK

Table of Contents
• Introduction
• Online shopping and impact on high street
• Changing consumer behavior
• Different factors in decline of high street especially pandemic
• Future is omni channel
• Recommendation
• Conclusion
• References

Introduction
The online shopping or maybe the ecommerce
simply means that selling and buying the goods
and services by making use of the Internet at the
time of shopping on online mode. This term is
being often used in order to describe the efforts
of sellers when the products are sold to the
consumer directly.

Online Shopping and impact on high street
By coming up of the digital technology in the
shopping, the UK High Street is being struggling.
There has been seen a steady decline in the offline
shopping from the consumer due to immense
number of advantages attached to the online
shopping.

Changing consumer behavior
There are 2 patterns of consumer purchasing
which have changed in the way people make
usage of the High Street retailers which
includes the following
• A growing trend to make purchase with
cash on experience
• The frequent purchase of the people on
online platform.

Different factors in decline of high street,
especially pandemic
There are different factors which have played an important role in the decline
of High Street shop in UK and the major one includes the Covid 19 which
have brought the new dimension for the troubles of High Street market. The
high rates of business, the squeezed income as well as the enhanced
inclination for the people in order to spend their income on the experiences
rather than on the material goods have played the essential part in plight of
High Street of UK.

Future is Omni channel
Similar to e commerce which has proved to be the lifeline during the pandemic, it
has also contributed in saving High Street as well. This may sound as a strange
statement as online shopping has contributed in declining the High Street sale but
the future of the retail industry is mainly the omni-channel. The customer
experience has been ever so important but nowadays the consumers’ wants best in
the world of offline as well as online shopping.

Recommendation
There are different considerations for the High Street retailers of UK in order to
capitalise its hybrid approach which includes the following
• The use of data wisely
• Ensuring brand ownership
• Collaborate

Conclusion
It can be from this presentation that the online shopping has captured the whole
market by eliminating the High Street retailers in UK. They have been badly
affected by the online shopping which provides immense level of convenience to
the customers to shop from their home in a time and cost effective manner. The
Covid-19 has been a major player in making the worst scenario for the high streets
and contributed in enhancing the sales of e commerce.

References
• Xi, G., Cao, X. and Zhen, F., 2020. The impacts of same day delivery online
shopping on local store shopping in Nanjing, China. Transportation Research
Part A: Policy and Practice, 136, pp.35-47.
• Li, X., Zhao, X. and Pu, W., 2020. Measuring ease of use of mobile
applications in e-commerce retailing from the perspective of consumer online
shopping behaviour patterns. Journal of Retailing and Consumer Services, 55,
p.102093.
• Walsh, C., 2019. The newness of the department store: a view from the
eighteenth century. In Cathedrals of consumption (pp. 46-71). Routledge.