XYZ Company: Implementation of Online Shopping Website - A Report

This report details the implementation of an online shopping website for the XYZ Company, a small retail business specializing in women's clothing. The report explores the company's background, its goals for global expansion, and the technologies employed, including ASP.NET and SQL databases. It covers system architecture, software applications, payment methods, security considerations, and the customer experience of online shopping. The report emphasizes how technology improves efficiency, enhances customer satisfaction, and supports business growth by expanding market reach and streamlining operations. It also highlights the importance of customer feedback and financial statement analysis in optimizing business performance and decision-making. The report provides a comprehensive overview of the development and implementation of an e-commerce platform for a small retail business, aiming to provide insights into the strategic and technical aspects of establishing an online presence.

Running head: - IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Name of the Student
Name of the University
Author Note

1IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Executive Summary
In today growing world, number of changes are occurring in the business environment.
Recently people are starting small retail business and are interested in selling their products
through both online and offline moods. The first thing that comes in mind while doing any
business is providing customers’ satisfaction. Customer’s satisfaction plays one of the major
role. It is very important for company to fulfil the customers’ requirement in the most
effective manner and in a short time. The customers always desire to see the company selling
its products online at is easy to access and consumes less time and effort. Online shopping is
growing rapidly over the time. The online shopping provides a company to expand itself in a
global market. The online website can be accessed in the mobile and it is convenient for the
customers. In order to introduce company in the online website certain technologies are
introduced. The technologies requires knowledge of both hardware and software applications.
The report focusses on the development of the online website, technologies that are used and
the ways it improves the business of small retail company.

2IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Table of Contents
Introduction................................................................................................................................3
About the Company...................................................................................................................4
Technology.................................................................................................................................5
Using the Technology Improves the Efficiency.........................................................................6
System Architecture...................................................................................................................8
Software Application...............................................................................................................10
Payment Methods.....................................................................................................................11
Security Issues and its Management........................................................................................13
Shoppers Experience on Online Shopping...............................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................17

3IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Introduction
Nowadays online shopping is in demand as it is time-consuming and easy to access.
As most of the people are engaged in work, they prefer online shopping. Online shopping
boosts up and provides a platform for a small retail company to sell their products. The
statistical report suggests that Ecommerce serves as a platform for growing any business
(Shaouf, Lü. and Li 2016). Whenever there is, an idea to expand the business Ecommerce
website serves in to strengthen the reputation associated with the business. Ecommerce
website also helps in expanding the brand and the business globally. Ecommerce helps in
expanding the network professionally. It is simple to build an Ecommerce website, but at the
same time, certain steps need to be followed. The approach needs to be strategically in nature
and need to be planned to achieve maximum profit. The strategy needs to be planned first.
Accordingly, the domain is discussed, the product, the service that will be provided. After the
selection of the product, pricing and payment method is discussed. The last process deals
with growing the business in the global market and improving sales in the online process
(Rouibah, Lowry and Hwang 2016.). Ecommerce is the process that helps to sell and to buy
platform. The new trend in the market eventually leads to the establishment of an Ecommerce
website for the XYZ organization. XYZ is a small retail company new in the business.
Selling its products with the help of Ecommerce website will help the company to expand its
business around the globe. An online website contains several components that are used in
establishing the website. Business requires a certain infrastructure that can support the users
and the operations that are performed. The small retail company mainly focusses on
providing clothing service. The nature of the business is retail. As the organization is retailed,
it tries to sell its product through several platforms. Number of retail technologies are present
that can be applied in the Ecommerce website, which will increase the profit of the
organization (Bilgihan, Kandampully and Zhang 2016). Before the establishment of the

4IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
website all the aspects that can affect the business of the organization was studied properly.
An online store is a type of virtual store, which is available in the internet. The technology
that is used to establish helped in gaining profit and effective. The report discusses the use of
technology, which helped in the establishment of the Ecommerce website for the
organisation. The report gives an overview of the company, its background, the technologies
that the company used in an Ecommerce website, the impact of the technology in the success
of the company. The report discusses the architecture related to the system, the software
application that were used, the method used for payment, the security that is required, and
management of the security. The report also discusses the experience of the customer
shopping online and the overall experience. However, the entire discussion is related with the
establishment of the online website for the retail company.
About the Company
In the year 2017, the XYZ Company was established. The company is a start-up
company and focusses on selling clothing mainly specialized for women. The company is
situated in such a location that attracts lots of tourist (Ghandour et al., 2013). The spot is a
place for tourist destination and it helps in the business of a small start-up company. The
company mainly focuses on the young generation. The young generation are more attracted
towards the product provided by the company. The company monitors the feedback and the
preferences made by the customers in order to secure position in the market. The company is
a start-up and want to expand the business globally. The company need to be recognized in
the market. To gain market reputation different marketing strategies need to be implemented.
The company established an online website in order to expand the business. The website
required varies technology for the implementation of the website, which will help the
customers in availing the services as per their convenience (Kim et al., 2016). The portal will

5IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
help the users to access and buy the product on online platform. The technology increases the
overall efficiency and helps in having the maximum profit.
Technology
Number of technologies are present that is used in establishing the online website.
The technology helps in improving the way of carrying out the task (Daoud, Naqvi and
Ahmad 2014). Before establishing, the website the first thing that the XYZ Company
considered was checking the requirements and matching it with the current situations. In
order to introduce and expand the business in the online platform it was necessary to build an
online website the technology that was used for making the website is ASP.NET. This
technology provides access at a faster rate, the security provided is high and the use of this
technology is simple. In order to build the webpage knowledge related to a particular
programming language was required. To connect the web application with the client website
the engine of the application is used. SQL is used for the back end database that stores all the
personal and sensitive data (Hartono 2014). The database is easy to connect and helps in
maintaining the server related to the web application. The related information is gathered and
the response of the customers is taken into consideration. The technologies are implemented
in such a way so that the minimum time is required and the cost is within the estimate. It was
checked that all the documents and the files related to the work are transferred in a proper
way. Keeping in mind all the aspects and the key factor the establishment of the website was
done (Bakshi et al., 2015). When a company switches to online business the company brand
identification increases in the market. Number of technologies exist in the field of technology
for the establishment of website for selling purpose. The technology included implementation
of the both hardware and software. The planning is done keeping in mind the requirement the
purpose and the objective behind establishing the online website. The first process that was
done was related to the webserver. Webserver is applied to host the ecommerce website. With

6IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
the help of the webserver all the related html, JavaScript, PHP files that helps in making of
the website (Yoon et al., 20113). The server runs on the operating system based on the
windows and Linux. For the successful running of the webserver the maintaining of the
webserver, need to be specific. The process is done with the help of website development
companies in order to provide more space and storage and a secure web storage as lots of
personal data are stored. The software that is used involves Apaches and the Windows IIS.
The software either takes the help of a physical server or a cloud storage server. Web tools
are used to build the front end of the website, which is related to ecommerce. The Html file is
built with the help of the cascading style sheet, with the help of the Dreamweaver the website
is made more attractive, and visual appearance is created. With the help of the graphic
designing, the website is made more attractive and visually appealing. A database is also a
part that is used in the making of the website. Different network process such as the transfer
control protocol and the internet protocol, which helps in giving a clear understanding about
how the computer can be connected among themselves through the internet (Kim, Suh and
Lee 2013). The entire process of sharing of information and data is done with the help of
these protocols. It is mandatory and have a check that all the connection is secure when it
deals with business providing service. Having a good knowledge about the technologies that
are used in building the ecommerce website helped in establishing an online website for the
XYZ organization. The knowledge helped in establishing the website in a much easier and
systematic way that made the development more a smooth and transparent process (Wu
2013).
Using the Technology Improves the Efficiency
The use of technology helps in improving the ways that the task and business need to
be performed. It speeds up the performance of the business and make the business process
more flexible. The best way by which the company can benefit from the technology is by

7IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
studying carefully about the factors that the business is depending upon. Consumer
satisfaction is also achieved with the help of the technology (Hsu et al., 2013). Technology
plays a vital role in outsourcing the business in a global platform. The automatic method of
payment and handling of the task helps in achieving the customers’ satisfaction. In the field
of online business, many competitors are present in the market and customer feedback plays a
crucial role. The customer feedback helps in improving the business. With the help of cloud,
computing the storage is made much easier and convenient (Niranjanamurthy et al., 2013).
The data are more secure and safe with the help of cloud computing. The secure data helps
the customer to build trust upon the company. The technology helps in saving money and
time. It improves the service provided to the customer. It makes the process and simple for
the inventory management. Improves the overall efficiency and effectiveness. In the online
website, it is very easy to make out where the company is losing and where the company is
able to make the profit. With the help of the technology, the productivity increases as the
manual effort is reduced and the rate of working is rapidly increased (O. Pappas et al., 2014).
The online method comprises of the bar code scanning which helps in checking the quality
and originality of the products. It helps in making the business more productive. With the
help of the online website many retail company are able to generate their financial statement.
There financial statement helps in making and achieving the knowledge related to the
working of the business in the market. The process of calculating the financial statement is
made much easy with the help of different types of application that are present in the market.
The accounting with the help of various software helps the small-scale business organization,
as the application are user friendly. With the help off the technology such as the store, traffic
counters the sales conversion ratio is proved, the store traffic is improved and the opening
and closing ratio is determined in much an easier way. The main hurdle that is faced while
introducing any technology in the company is the cost related to it. With the help of the

8IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
technology like the graphic designing, the company is able to make brochures in order to
improve their business. The online website helps in increasing the sales and improves the
overall profit (Jiang, Yang and Jun 2013). The communication is easy with the help of
technology, the connectivity between the staffs is improved. The technology also helps in
maintaining the balance between the team and the company. The most important thing with
the help of the online website and doing business in an online platform the track and the
analysis of the performance of the company is much easy. However, it proves the working of
the company and boost up the efficiency of the XYZ Company (Coombs 2014).
System Architecture
It is very easy to access the online website. The user can easily access the application,
which is available. Any users can register and view the available products in the website. The
register member gets the benefits of purchasing the product and can buy multiple products
and there is no limitation related to the quality. The architecture comprises of different layers
(Scarpi, Pizzi and Visentin 2014). The different layers are the presentation layer, which uses
the technology of Asp.net, the business logic layer comprises and uses the application of
C#.Net. The third layer is the data access layer, which uses the ADO.Net. The last layer is the
database layer, which uses the MS SQL server for its work.
Image 1: The different layer of the Architecture (Source: Anaza 2014)

9IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
The system comprises of user, the visitor, admin and the method of payment. The user is able
to view items, purchase the items and can make the required payment. On the hand, the
visitor is able to view items and register himself or herself. The admin can do all the process
that is to view item, purchase the item, manage the payment, register, track the orders and add
items. The payment can be done both online as well as through cash payment (Wu et al.,
2014). The system is created in such that anyone can have access to it and avail the product
of their choice. The main requirement of the system is that the user must register themselves
first in order to achieve all the benefits given by the site. The system only offers the admin to
make the required changes and modify the related details. The architecture consists of the
database. The information related to the admin and the user is stored in the database with the
help of a unique ID. The unique ID present in the system is based on the role performed. The
complete product details is stored in the form of the table in the database. The order status
and all the related information is stored in the database. In the system, it is observed that the
interaction between the application and users is made with the help of graphical user
interface. The entire approach is done in a stepwise manner. The shop product module is
provides the users to search the products (Greenspan 2013). This part of the architecture deals
with displaying all sorts of products that are available by the company. The module consists
of product description as well as the shopping cart module. The interface dealing with the
users is designed with the help of Microsoft Visual studio. The design used are mostly based
on the Repeaters and Ajax toolkit. The products can be easily filtered with the help of the
various parameters that are present. The service update and the service reliability of the
system will help the business of the company (Meskaran, Ismail and Shanmugam 2013).

10IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Image 2: The user interface (Source: Wankmueller 2015)
Software Application
The requirement of the system is described based on the software document that is
needed by the system. The document related to the software is not related with the design.
The software application states what the system needs to so without stating the ways it need
to be done. The requirement are consistent in nature and complete. There are certain
specification that is fulfilled by the software applications. The software application need to
specify all the external behaviour related to the system (Lian. and Yen 2014). The application
can be changed easily and accessible. The application need to serve as a tool for the
maintenance of the system. The application helps in maintaining the system life cycle. The
software application also helps in accepting the events that is undesired in nature. The
software application is divided into three types of users. The first being the general users, the
second being the customers and lastly the administrator. In the general public category, the
public uses the system. The general user can view the details of the product, price related to it

11IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
however, they are unable to buy the product. The part comprising of the customer are able to
view at the same time they are able to buy the products. The customer are able to give
feedbacks as well the service provided by the company, which are related to the product. The
software, which are related with the admin user in that specific part the admin, is able to edit,
delete and add product as per the availability and convenience. The admin is able to keep in
track about the daily sell that is made and are able to maintain the orders (Lin and
Lekhawipat 2014). The system with the help of the software application are able to provide
certain functions that are important for the growth of the company. The software helps in
keeping the records of all the customers those are doing the registration on the company
website. The software application helps in maintaining a track about the products and the
daily sell that is achieved by the company. The software application helps in keeping record
of all the feedbacks and reviews made by the customers. The software also helps in
maintaining the speed. The application is based on providing service round the clock without
any disruption. The software helps in maintaining the confidential data. The software
application is reliable, secure and can be maintained easily (Kabiljo et al., 2016).
Payment Methods
The payment that are used by the XYZ organization for its online website are both
online and cash payment. The ecommerce payment is mostly based on the electronic payment
where the user can make payment with the help of cards and online transaction. If a customer
makes an online payment there is, a high chance that it can be hacked (Giordano and Murray
2013).That is the mind-set that every customers have while doing online payment. In order to
maintain and secure all the payment the transaction process comprises of different tools and
software. While doing the payment in case of online shopping number of options are
available. The options available are convenient for the customers and are secure (Al-Debei,
Akroush and Ashouri 2015). The users can use the credit card for buying product from the