XYZ Company: Implementation of Online Shopping Website - A Report

This report details the implementation of an online shopping website for the XYZ Company, a small retail business specializing in women's clothing. The report explores the company's background, its goals for global expansion, and the technologies employed, including ASP.NET and SQL databases...Read More

Running head: - IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Name of the Student
Name of the University
Author Note

1IMPLEMENTATION OF ONLINE SHOPPING WEBSITE
Executive Summary
In today growing world, number of changes are occurring in the business environment.
Recently people are starting small retail business and are interested in selling their products
through both online and offline moods. The first thing that comes in mind while doing any
business is providing customers’ satisfaction. Customer’s satisfaction plays one of the major
role. It is very important for company to fulfil the customers’ requirement in the most
effective manner and in a short time. The customers always desire to see the company selling
its products online at is easy to access and consumes less time and effort. Online shopping is
growing rapidly over the time. The online shopping provides a company to expand itself in a
global market. The online website can be accessed in the mobile and it is convenient for the
customers. In order to introduce company in the online website certain technologies are
introduced. The technologies requires knowledge of both hardware and software applications.
The report focusses on the development of the online website, technologies that are used and
the ways it improves the business of small retail company.

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Table of Contents
Introduction................................................................................................................................3
About the Company...................................................................................................................4
Technology.................................................................................................................................5
Using the Technology Improves the Efficiency.........................................................................6
System Architecture...................................................................................................................8
Software Application...............................................................................................................10
Payment Methods.....................................................................................................................11
Security Issues and its Management........................................................................................13
Shoppers Experience on Online Shopping...............................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................17

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Introduction
Nowadays online shopping is in demand as it is time-consuming and easy to access.
As most of the people are engaged in work, they prefer online shopping. Online shopping
boosts up and provides a platform for a small retail company to sell their products. The
statistical report suggests that Ecommerce serves as a platform for growing any business
(Shaouf, Lü. and Li 2016). Whenever there is, an idea to expand the business Ecommerce
website serves in to strengthen the reputation associated with the business. Ecommerce
website also helps in expanding the brand and the business globally. Ecommerce helps in
expanding the network professionally. It is simple to build an Ecommerce website, but at the
same time, certain steps need to be followed. The approach needs to be strategically in nature
and need to be planned to achieve maximum profit. The strategy needs to be planned first.
Accordingly, the domain is discussed, the product, the service that will be provided. After the
selection of the product, pricing and payment method is discussed. The last process deals
with growing the business in the global market and improving sales in the online process
(Rouibah, Lowry and Hwang 2016.). Ecommerce is the process that helps to sell and to buy
platform. The new trend in the market eventually leads to the establishment of an Ecommerce
website for the XYZ organization. XYZ is a small retail company new in the business.
Selling its products with the help of Ecommerce website will help the company to expand its
business around the globe. An online website contains several components that are used in
establishing the website. Business requires a certain infrastructure that can support the users
and the operations that are performed. The small retail company mainly focusses on
providing clothing service. The nature of the business is retail. As the organization is retailed,
it tries to sell its product through several platforms. Number of retail technologies are present
that can be applied in the Ecommerce website, which will increase the profit of the
organization (Bilgihan, Kandampully and Zhang 2016). Before the establishment of the

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website all the aspects that can affect the business of the organization was studied properly.
An online store is a type of virtual store, which is available in the internet. The technology
that is used to establish helped in gaining profit and effective. The report discusses the use of
technology, which helped in the establishment of the Ecommerce website for the
organisation. The report gives an overview of the company, its background, the technologies
that the company used in an Ecommerce website, the impact of the technology in the success
of the company. The report discusses the architecture related to the system, the software
application that were used, the method used for payment, the security that is required, and
management of the security. The report also discusses the experience of the customer
shopping online and the overall experience. However, the entire discussion is related with the
establishment of the online website for the retail company.
About the Company
In the year 2017, the XYZ Company was established. The company is a start-up
company and focusses on selling clothing mainly specialized for women. The company is
situated in such a location that attracts lots of tourist (Ghandour et al., 2013). The spot is a
place for tourist destination and it helps in the business of a small start-up company. The
company mainly focuses on the young generation. The young generation are more attracted
towards the product provided by the company. The company monitors the feedback and the
preferences made by the customers in order to secure position in the market. The company is
a start-up and want to expand the business globally. The company need to be recognized in
the market. To gain market reputation different marketing strategies need to be implemented.
The company established an online website in order to expand the business. The website
required varies technology for the implementation of the website, which will help the
customers in availing the services as per their convenience (Kim et al., 2016). The portal will

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help the users to access and buy the product on online platform. The technology increases the
overall efficiency and helps in having the maximum profit.
Technology
Number of technologies are present that is used in establishing the online website.
The technology helps in improving the way of carrying out the task (Daoud, Naqvi and
Ahmad 2014). Before establishing, the website the first thing that the XYZ Company
considered was checking the requirements and matching it with the current situations. In
order to introduce and expand the business in the online platform it was necessary to build an
online website the technology that was used for making the website is ASP.NET. This
technology provides access at a faster rate, the security provided is high and the use of this
technology is simple. In order to build the webpage knowledge related to a particular
programming language was required. To connect the web application with the client website
the engine of the application is used. SQL is used for the back end database that stores all the
personal and sensitive data (Hartono 2014). The database is easy to connect and helps in
maintaining the server related to the web application. The related information is gathered and
the response of the customers is taken into consideration. The technologies are implemented
in such a way so that the minimum time is required and the cost is within the estimate. It was
checked that all the documents and the files related to the work are transferred in a proper
way. Keeping in mind all the aspects and the key factor the establishment of the website was
done (Bakshi et al., 2015). When a company switches to online business the company brand
identification increases in the market. Number of technologies exist in the field of technology
for the establishment of website for selling purpose. The technology included implementation
of the both hardware and software. The planning is done keeping in mind the requirement the
purpose and the objective behind establishing the online website. The first process that was
done was related to the webserver. Webserver is applied to host the ecommerce website. With

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the help of the webserver all the related html, JavaScript, PHP files that helps in making of
the website (Yoon et al., 20113). The server runs on the operating system based on the
windows and Linux. For the successful running of the webserver the maintaining of the
webserver, need to be specific. The process is done with the help of website development
companies in order to provide more space and storage and a secure web storage as lots of
personal data are stored. The software that is used involves Apaches and the Windows IIS.
The software either takes the help of a physical server or a cloud storage server. Web tools
are used to build the front end of the website, which is related to ecommerce. The Html file is
built with the help of the cascading style sheet, with the help of the Dreamweaver the website
is made more attractive, and visual appearance is created. With the help of the graphic
designing, the website is made more attractive and visually appealing. A database is also a
part that is used in the making of the website. Different network process such as the transfer
control protocol and the internet protocol, which helps in giving a clear understanding about
how the computer can be connected among themselves through the internet (Kim, Suh and
Lee 2013). The entire process of sharing of information and data is done with the help of
these protocols. It is mandatory and have a check that all the connection is secure when it
deals with business providing service. Having a good knowledge about the technologies that
are used in building the ecommerce website helped in establishing an online website for the
XYZ organization. The knowledge helped in establishing the website in a much easier and
systematic way that made the development more a smooth and transparent process (Wu
2013).
Using the Technology Improves the Efficiency
The use of technology helps in improving the ways that the task and business need to
be performed. It speeds up the performance of the business and make the business process
more flexible. The best way by which the company can benefit from the technology is by

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studying carefully about the factors that the business is depending upon. Consumer
satisfaction is also achieved with the help of the technology (Hsu et al., 2013). Technology
plays a vital role in outsourcing the business in a global platform. The automatic method of
payment and handling of the task helps in achieving the customers’ satisfaction. In the field
of online business, many competitors are present in the market and customer feedback plays a
crucial role. The customer feedback helps in improving the business. With the help of cloud,
computing the storage is made much easier and convenient (Niranjanamurthy et al., 2013).
The data are more secure and safe with the help of cloud computing. The secure data helps
the customer to build trust upon the company. The technology helps in saving money and
time. It improves the service provided to the customer. It makes the process and simple for
the inventory management. Improves the overall efficiency and effectiveness. In the online
website, it is very easy to make out where the company is losing and where the company is
able to make the profit. With the help of the technology, the productivity increases as the
manual effort is reduced and the rate of working is rapidly increased (O. Pappas et al., 2014).
The online method comprises of the bar code scanning which helps in checking the quality
and originality of the products. It helps in making the business more productive. With the
help of the online website many retail company are able to generate their financial statement.
There financial statement helps in making and achieving the knowledge related to the
working of the business in the market. The process of calculating the financial statement is
made much easy with the help of different types of application that are present in the market.
The accounting with the help of various software helps the small-scale business organization,
as the application are user friendly. With the help off the technology such as the store, traffic
counters the sales conversion ratio is proved, the store traffic is improved and the opening
and closing ratio is determined in much an easier way. The main hurdle that is faced while
introducing any technology in the company is the cost related to it. With the help of the

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technology like the graphic designing, the company is able to make brochures in order to
improve their business. The online website helps in increasing the sales and improves the
overall profit (Jiang, Yang and Jun 2013). The communication is easy with the help of
technology, the connectivity between the staffs is improved. The technology also helps in
maintaining the balance between the team and the company. The most important thing with
the help of the online website and doing business in an online platform the track and the
analysis of the performance of the company is much easy. However, it proves the working of
the company and boost up the efficiency of the XYZ Company (Coombs 2014).
System Architecture
It is very easy to access the online website. The user can easily access the application,
which is available. Any users can register and view the available products in the website. The
register member gets the benefits of purchasing the product and can buy multiple products
and there is no limitation related to the quality. The architecture comprises of different layers
(Scarpi, Pizzi and Visentin 2014). The different layers are the presentation layer, which uses
the technology of Asp.net, the business logic layer comprises and uses the application of
C#.Net. The third layer is the data access layer, which uses the ADO.Net. The last layer is the
database layer, which uses the MS SQL server for its work.
Image 1: The different layer of the Architecture (Source: Anaza 2014)

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The system comprises of user, the visitor, admin and the method of payment. The user is able
to view items, purchase the items and can make the required payment. On the hand, the
visitor is able to view items and register himself or herself. The admin can do all the process
that is to view item, purchase the item, manage the payment, register, track the orders and add
items. The payment can be done both online as well as through cash payment (Wu et al.,
2014). The system is created in such that anyone can have access to it and avail the product
of their choice. The main requirement of the system is that the user must register themselves
first in order to achieve all the benefits given by the site. The system only offers the admin to
make the required changes and modify the related details. The architecture consists of the
database. The information related to the admin and the user is stored in the database with the
help of a unique ID. The unique ID present in the system is based on the role performed. The
complete product details is stored in the form of the table in the database. The order status
and all the related information is stored in the database. In the system, it is observed that the
interaction between the application and users is made with the help of graphical user
interface. The entire approach is done in a stepwise manner. The shop product module is
provides the users to search the products (Greenspan 2013). This part of the architecture deals
with displaying all sorts of products that are available by the company. The module consists
of product description as well as the shopping cart module. The interface dealing with the
users is designed with the help of Microsoft Visual studio. The design used are mostly based
on the Repeaters and Ajax toolkit. The products can be easily filtered with the help of the
various parameters that are present. The service update and the service reliability of the
system will help the business of the company (Meskaran, Ismail and Shanmugam 2013).

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Image 2: The user interface (Source: Wankmueller 2015)
Software Application
The requirement of the system is described based on the software document that is
needed by the system. The document related to the software is not related with the design.
The software application states what the system needs to so without stating the ways it need
to be done. The requirement are consistent in nature and complete. There are certain
specification that is fulfilled by the software applications. The software application need to
specify all the external behaviour related to the system (Lian. and Yen 2014). The application
can be changed easily and accessible. The application need to serve as a tool for the
maintenance of the system. The application helps in maintaining the system life cycle. The
software application also helps in accepting the events that is undesired in nature. The
software application is divided into three types of users. The first being the general users, the
second being the customers and lastly the administrator. In the general public category, the
public uses the system. The general user can view the details of the product, price related to it

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however, they are unable to buy the product. The part comprising of the customer are able to
view at the same time they are able to buy the products. The customer are able to give
feedbacks as well the service provided by the company, which are related to the product. The
software, which are related with the admin user in that specific part the admin, is able to edit,
delete and add product as per the availability and convenience. The admin is able to keep in
track about the daily sell that is made and are able to maintain the orders (Lin and
Lekhawipat 2014). The system with the help of the software application are able to provide
certain functions that are important for the growth of the company. The software helps in
keeping the records of all the customers those are doing the registration on the company
website. The software application helps in maintaining a track about the products and the
daily sell that is achieved by the company. The software application helps in keeping record
of all the feedbacks and reviews made by the customers. The software also helps in
maintaining the speed. The application is based on providing service round the clock without
any disruption. The software helps in maintaining the confidential data. The software
application is reliable, secure and can be maintained easily (Kabiljo et al., 2016).
Payment Methods
The payment that are used by the XYZ organization for its online website are both
online and cash payment. The ecommerce payment is mostly based on the electronic payment
where the user can make payment with the help of cards and online transaction. If a customer
makes an online payment there is, a high chance that it can be hacked (Giordano and Murray
2013).That is the mind-set that every customers have while doing online payment. In order to
maintain and secure all the payment the transaction process comprises of different tools and
software. While doing the payment in case of online shopping number of options are
available. The options available are convenient for the customers and are secure (Al-Debei,
Akroush and Ashouri 2015). The users can use the credit card for buying product from the

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XYZ Company. The credit card method of payments is an excellent method of payment that
is used in the online shopping. In case of the debit card, the transaction is made easy and
much secure. The balance is not cut at the same instant of the payment soon it helps in
avoiding fraudulent cases. With the help of the credit card payment, the method of payment is
more secure in the card payment method with the help of credit card. With the help of card
payment, the chance of fraudulent is less. The company also provide the payment through the
third party payment. In order to check the transaction made is save one time pin is generated
every time the customers makes a payment. Bank payment is another method that can be used
in online payment (Vai and Sosulski 2015). In case of banking system there is no need to
produce any sorts of card for making the payment. Only the customers whose account is
related with the bank account can use the facility of net banking. The banking system is safe
as it provides and comes with the secure method of gateway. The user is directed to a banks
website, which is secure with the help of authentication method. The authentication method is
a two-step authentication method that generates details that need to be filled after which the
process is proceeded to the further steps. There are certain service available such as Trustly,
which helps in redirecting the users away from the original site (Chou 2013). The process of
net banking provided by the XYZ Company is one of the safe method of doing payment on
an online platform. Another mode of payment that is offered by the company is payment
through PayPal. Payment is used globally in order to make payment through the internet.
There are number of different application that helps in making payment through the online
mode (Dennis and Wixom 2018). The company also provide the facility to make the
payment through the Google payment. Google payment was launched in the year 2011,
which provides the same function of making payment through internet (Crane and Matten
2016). As the company provides business on an online platform stripe is also used for the
method of payment. Stripe is a platform that supports more than hundreds of countries. The

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platform offers certain methods of online payment. The platform not only supports card
payment and net banking it support payment through Apple Pay and Android Pay. Stripe is
platform that is reliable and where are the transaction made are secure and safe. However, the
payment can be done in a number of ways (Hasan 2016).
Security Issues and its Management
It is observed that the database of the website comprises of data, which are sensitive.
The data need to be stored properly in a secure way. The access of the pages related to the
website need to be accessed in the same way at it was meant to be accessed (Laracey 2013)
The file containing certain personal data that are blocked from the access are not to be access
through any methods. The required files and documents are the only things that need to be
accessed. Each people associated with the online website need to access only the data and
faces that are supposed to be accessed by the particular authority. The administrator are also
not allowed to access all the information sue to the security issues (Abadi et al., 2018). The
administrator can only perform their function on the particular pages they are privileged to
use. The customers are able to access only the information that are related to them and the
products. The customers are not able to access the administrator page. As the online shopping
and the use of internet for such business, purpose is increasing. With the increase advantages
of the platform, the security plays a vital role in the entire process. When it comes to the
electronic websites security is one of the important aspects. The online website are usually
small in the sizzle and can be easily hacked by the hackers. It is easy for the hackers to hack
the online website as it comprises of all the important details. The details contains the
personal email id , the bank account details, personal numbers and all the information that
makes it easy for the hackers to perform their work.. If the website is not secured properly, it
becomes easy for the hackers to get all the required information from the webpage of the
company (Stephenson 2018). The software that are used by the ecommerce websites are

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bound to have vulnerabilities and attack due to some reasons. Number of attack are faced
when it comes to online platform. One of the attack is named as the Cross Site Scripting. In
this method with the help of a JavaScript snippet, the complete webpage is attacked and the
execution of the introduced file helps the hackers in accessing al the cookies of the users. It
also helps the hackers in gaining all the information to the users system. It is seen that the
attack not targets the website directly it creates an attack on the user. However, it creates
impact on the entire business process (Jiang, Yang and Jun 2013). Other sorts of attack is
related to the SQL, the attack is done in the database of the system. In such type of attack
viruses affecting the database is introduced in order to get and destroy the personal
information (Shanthi and Desti 2015.).
In order to protect the data and to ensure that, the information and the transaction
made are safe certain precaution and measures are taken. The first protection is the use of
authentication method. Another method involves guarding the data with the help of user
authentication process. In this method, the user is able to access the files, which are protected
within number of gateway. The tracking method also helps in tracking the activities of the
users that in turn helps in maintaining the record about all the activities’ that is carried out
inside the web server (Pappas et al., 2016). The website need to be maintained at the same
time it need to be efficient and effective. The request made by the user need to be formatted
and presented in a fashionable manner. The pages need to be available as per the convenience
and requirement of the users. The administrators are the only people having access to almost
all the components of the web application. It is only the administrators that can make the
require change in the website. All the changes related to product, is price and the
administrator changes availability (Wong, Bartels and Chrobot 2014). However, it is very
important to maintain the security of the web page and use it in the most effective ways.

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Shoppers Experience on Online Shopping
It is observed in the recent that the online shopping is in demand. The customer finds
it is easier to shop on an online platform. The experience of the shoppers stated that they are
able to access all the requirements and products just at a click of their fingertips. The
customers says that the online shopping provided the company deliver the product on time.
The quality of the product is maintained as it is seen in the images provided by the company
websites (Kshetri 2014). The customers stated that the company through its inline service
assists the customers in a friendly manner. The website created by the company is attractive
and it plays an important role. With the help of the websites, numbers of buyers visits the
website. The first impression created by the website is incredible. The website can be
accessed with the help of mobile. The website takes minimum time in uploading the details of
its products. The website visual and descriptive view of its products. Due to this, reason the
customers is satisfied by having just a look at the image posted in the website (Stobert and
Biddle 2014). The website offers customer service, which includes both voice and chats
assistance. The online website gives easy return and refund policy. The easy return and
refund policy helps in attracting more buyers. The company provides free delivery, by this
method, the company is able to gain and acquire more customers. The online method helps in
maintaining all the track of the data for a long duration. The online shooing website helps the
buyers in selecting item by viewing and comparing them from different sites
(Niranjanamurthy et al., 2015). The shoppers stated that the online shopping helps them in
finding within their range. The websites comes with different department offering different
facilities. The shoppers are happy with the service provided by the companies’ online
ecommerce website. With the time, it is estimated that online shopping will be in more
demand and the business will grow into a large company in the field of clothing.

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Conclusion
The online process can only be accessed with the help of internet. Internet is one of
the major resources that is applied in the business process. New method of electronic
shopping plays a vital role in today is growing generation. According to the business owner,
it gives them a platform to explore their business globally and to gain maximum profit. On
the other, hand the customer are able to do shopping without travelling and can easily do a
comparative study before purchasing the products. From survey conducted, it is observed that
the customers using the online shopping are impulsive. The online shopping website act as a
shop and the interior that is the page of the website need to be attractive. The design of the
page helps in creating an impression upon the users. The online website is designed in such a
way that it attracts huge amount of customers. The website comprises of different features
that are customer friendly. The customers can easily navigate through the products, add their
product in the cart, can easily make payment, and can buy product of their own choice. ASP.
NET with many more combination was used in creating the online website for the XYZ
Company. The technologies comprises of various advantages that are related to the
performance and scalability. The technology used is secure and simple. In order to build a
web based application ASP.NET is used. For making connection between the client browser
the ASP.NET engines used. The Microsoft Internet Information Services is used as a web
server for the application. Certain different application is used in order to make interaction
with the database that helps in storage of personal information. The SQL is used the back end
database and it is the most common database that is used for this purpose. The advantages of
it is that it provides fast access, it is easy to install and simple. The website is user friendly at
it provides option of easily adding the products into the cart. The shopping cart of the website
comprises of numerous features that help in gaining customers satisfaction. The report
concludes about the technologies that are used in building the online websites. It also states

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the advantages that is achieved by the small retail company selling clothes from the
implementation of the technologies. The report also helps in understanding the creation of the
website in an attractive manner. It also states the ways in which the company is benefitted by
introducing its business in an online platform. The customer experience plays a crucial role in
business and the customers are happy in accessing the online website of the company.

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