Marketing Report: Online Promotions and Social Media Strategies

This report analyzes the trend of product and service promotion through online and social media platforms, highlighting their advantages such as broad reach, cost-effectiveness, and personal communication capabilities. The report emphasizes the importance of staying updated with market trends, including video streaming, ephemeral content, content marketing, and influencer marketing. It also discusses future implications like the use of big data, smart speakers, and the increasing reliance on apps and smart content. The analysis includes examples like BuzzFeed and content marketing strategies, along with references to support the discussed trends. This report aims to provide a comprehensive overview of the evolving landscape of online marketing.

Running head: ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
Name of the student:
Name of the university:
Author’s note:

1ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
Table of Contents
The trend and discussion.................................................................................................................2
Article’s support for the trend..........................................................................................................2
Trend observation............................................................................................................................2
Future implication............................................................................................................................2

2ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
The trend and discussion
The followed trend is product or service promotion through online promotion and social
media promotion.
Social media and online promotion provides a marketing platform for businesses of
varying sizes. They can be used to promote brand names and identities, for informing people
about services and goods, collecting customer reactions, attracting potential and new customers
and strengthen relations with existing customers. There are various advantages of using social
media and online promotions as the promoting platform (Vivekananthamoorthy & Rajkumar,
2015). They have a really broad reach of millions of people around the globe. Business firms are
in need to target potential customers and the media is an effective way to do so. Again, the
promoting prices are quite low here. Most of the media options are also free for business and the
paid options charges a negligible amount. The media allows people to communicate personally
to the customers and also hey have a very fast reach. People doesn’t need any particular skill or
training to participate in the said marketing type as well.
Article’s support for the trend:
The article completely supports the trend. The hotel group connects with the targeted
customers through online websites and social media and engage with them. They also promote
their brand name through the same platform through advertises and positive remarks by their
customers. They use the reach of internet to connect with their customers.

3ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
Trend observation
Marketing highly depends discovering and implementing the latest market trends and
implementation them for business growth. Market changes according to the habit of the
consumers. It is really effective way to promote products and services through emerging video,
social media and web. Success depends on finding and following the new or latest trend.
However. the usage emphasis at the knowledge about few things like video streaming,
ephemeral content, content marketing, influencer marketing. Social networking app has initiated
the video options (Vivekananthamoorthy, Naganathan & Rajkumar, 2016). Expert marketers
are using this for the promotion of their product. An example of this process can be sited as
BuzzFeed. This kind of content has a very little span to continue and they disappear one people
sees it. This is a rather playful way of promoting services or products. Content marketing is
another important way for promotion. It can be used for many folded advantage like lead
generations, brand awareness, marketing and others (Atali & Gürer, 2015). However, it needs a
little expertise over language writing. Company websites can be used for this purpose as well, as
any social media platform. Blogs is an example of the variety.
Future implication
Marketing scenario changes with every passing day. Customer demands, customer thinking and
their interactions with one another changes with every passing time (Atali & Gürer, 2015). Here
are few remarkable trends that can be seen developing in the future like dependability on big
data, experiences with sound that is non-visual one, capitalizing with app, smart content as naïve
apps. Big data is a trend for many years but for big business. However, small business will also
start using them now. The smart speaker industry has gained popularity now and is expected to

4ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
be a future trend. App market is expected to grow more in future with increasing dependence on
them and the same goes for naïve app and smart content.

5ONLINE PROMOTIONS AND SOCIAL MEDIA PROMOTIONS
References:
Atali, L., & Gürer, B. (2015). Content Analysis of Official Twitter Account of Under-20 Football
World Cup. Advances in Physical Education, 5(02), 103.
Sela, A., Goldenberg, D., Ben-Gal, I., & Shmueli, E. (2017). Latent Viral Marketing, Concepts
and Control Methods. arXiv preprint arXiv:1704.01775.
Vivekananthamoorthy, N., & Rajkumar, R. (2015). The role of social networking sites and
eWOM Communication in enhancing student engagement in current learning
scenarios. International Journal of Applied Engineering Research, 10(69), 237-41.
Vivekananthamoorthy, N., Naganathan, E. R., & Rajkumar, R. (2016). Determinant factors on
student empowerment and role of social media and eWOM communication: Multivariate
analysis on LinkedIn usage. Indian Journal of Science and Technology, 9(25).