Investigative Statistics Homework: Online Store Performance Analysis

This assignment presents a statistical analysis of data collected from an online product store, investigating the factors influencing customer spending. The analysis explores the relationships between customer age, gender, attitude towards the website, and time spent on the site, using descriptive statistics, t-tests, and ANOVA. The study formulates and tests hypotheses regarding spending patterns, comparing average spending times and amounts across different customer groups. The student concludes that customer attitude has a weak correlation with spending, while age shows a positive correlation. The assignment also discusses sampling strategies, including the use of random sampling, and the methods employed for data collection, such as questionnaires and website usage statistics. The results indicate that the average spending between male and female customers is almost equal. This homework assignment demonstrates the application of various statistical techniques to draw meaningful conclusions about customer behavior and online store performance.