Online Stud Farm Management System Project: Part One Analysis Report

This project report presents a comprehensive analysis of an Online Stud Farm Management System (OSFMS). The report begins with an assessment of the Measurable Organizational Value (MOV), identifying the desired area of impact and ranking it based on strategic, customer, financial, operational, and social considerations. The project prioritizes strategy and aims to enhance business strategies, customer acquisition, financial benefits, operational efficiency, and social impact through an online booking system. The report then details the project scope, outlining requirements, out-of-scope items, assumptions, and constraints. A scope management plan is developed to ensure the project's objectives are met. Resource planning includes personnel, technology (hardware, software, and network), and facilities. Finally, the project uses MS Project to develop a schedule, including milestones for each phase and a detailed work breakdown structure (WBS) with tasks, durations, start and finish dates, predecessors, resources, and costs. The project is designed to be completed within 8 months, focusing on delivering a secured, efficient, user-friendly, and reliable system for consumers.

Student Name
ID Assignment Title:
Online Stud Farm
management system

1. Part One: (15 Marks)
1.1 MOV - Measurable Organisational Value (5 Marks)
Identify the desired area of impact - Rank the following areas in terms of importance: Strategy /
Customer / Financial / Operational / Social (5 Marks)
Rank the area of impact (add in any more area you can think of)
Area of Impact Rank (1 to 5)
Strategy: In past few years within the
rural community the Stud farms is
growing very much rapidly. Therefore, it
is the responsibility of the project
manager to take necessary actions for
improving their existing business
strategies to gain competitive
advantages and measurable revenue as
well. Moreover, in order to make sure
that the true percentages of through
breed is completely balanced in the New
South Wales. In order to improve the
business and operation strategy the total
tome that may be required is 2 months.
1
Customer: Due to highly growing speed
of the online booking system of Stud
Farm it has been confirmed that it can
gain more number of consumers from
New South Wales and also from various
locations. In order to grab more number
of consumers the total tome that may be
required is 4 months.
2
Financial: With the implication of
online booking system Stud Farm will be
able to minimize cost the work schedule
and worker’s performance. Thus,
financially the company will be able to
gain effective benefits and commercial
success as well. In order to gain
competitive advantages and commercial
success from the market place the total
tome that may be required is 3 months.
4
Operational: The net cost of system
operation will cut down with the
adoption of proper system operation.
The time for response and the overall
time of processing also get reduced with
3

advanced technical excellence. In order
to improve the business operation the
total tome that may be required is 1
months.
Social: With the help of the online
booking system the communication
approach among the project manager
and the project team members will
increase a lot and thus the overall
efficiency of the Stud Farm management
system will eventually raise a lot. In
order to promote the online
management system the company
should take social support in terms of
social media network. For improving the
social excellence by 15% 6 months will
be required.
5
• SUMMARISE THE MOV IN A CLEAR CONCISE STATEMENT OR TABLE
(Note: the MOV should inform everyone what the project will achieve, not how it will be achieved. It
should also focus on the organisation, not on the technology that will be used to build or support the
information system).
 Choose the area of impact you have ranked as no 1.
 For that area of impact
 With reference to your project, identify one or two of the following types of value:
 Better - is improving quality important to your client?
 Faster - does your client want to increase efficiency?
 Cheaper - is cutting costs important?
 Do more - does your client want to continue its growth?
The online management system developed by Stud Farm is required to be unique one
and for the clients that must have user friendly nature so that the consumers can
efficiently use the system for necessary booking. Fort this particular system the two
different types of values those are assigned include faster and cheaper.
Better: The business strategies that has been developed for the stud Farm management
system is required to be better than the existing one. It can be said that with the
successful combination of efficiency and strategy the Stud Farm will be able to able to
deliver a much better service for the consumers of New South Wales.
Faster: Apart from this the other value that has been considered for Stud farm area of
impact is faster. It implies that the online booking system should have to be faster than
traditional booking system. Previously the company used to have traditional booking
system which was not at all reliable, flexible. With the new online bookimg system the

processing time will become lesser and the overall system processing will become much
faster. It will help to give service to more number of consumers within a smaller time
range which was not possible in traditional booking phase.
 Develop an appropriate metric - this sets the target and expectation of all the stakeholders.
It is important to determine a quantitative target that needs to be expressed as a metric in
terms of an increase or decrease of money.
Stakeholders Target Expectation
Project manager The target of the project
manager is to give a user
friendly and commercially
beneficial online booking
system to their consumers.
To gain effective commercial
profit and competitive
advantages from the
marketplace.
Government The target of the government
is to deliver proper service to
the consumers to prevent
them to go outside New
South Wales (NSW) for their
To obtain measurable
revenue and profit from the
external and internal
competitive market.
System developer Target is to develop an
effective, faster and secured
system for the consumers.
To gain high marginal profit
from the system.
Requirements suppliers To deliver necessary
requirements (hardware,
software and network) so that
the Stud Farm can develop an
error free system for the
consumers.
To collect profit from the Stud
Far company where they are
delivering the requirements.
 Determine the timeframe for achieving the MOV - ask yourselves, when do we want to
achieve this target metric?
From the overall system requirements and the other necessary actions those have been planned and
expected to be obtained from the outcome of the online stud farm management system it can be
said that total 8 months will be enough for the successful accomplishment of the online system. It is
also defined that, for minimizing the workload from the project team members the overall project is
divided in small segments and for individual segment resources are allocated.
 • Part Two: (10 Marks)
Scope (minimal 10 items) – 10 Marks
 Requirements are gathered and documented
 Design and Develop the prototype of the online booking system
 Test and Implement the designed architecture of the stud Farm booking system
 Reports are implemented based on the project requirements.
 Support the system through warranty period of 24 months.
 To implement a secured online booking system for the consumers of New South Wales
 To deliver a low cost solution to the consumers

 The system will be faster and better and the overall processing of the system will be
absolutely free of errors
 The consumers associated to the system will feel free to spend many times with the system
 The system will be able to keep all the relevant information completely up to date.
Out of Scope
 The company does not have any additional system based features
 There is no post system maintenance plan is develop for the online stud Farm management
system
Assumptions
It is assumed that the online system developed for Online Stud Farm will be completed
within estimated time and budget. The project manager and the project team members will take all
necessary actions for the successful accomplishment of the project. Motivational speech will be
delivered to the project team members to keep the engaged to their job roles. It is also assumed
that system will be able to store proper up to date information and jeep them safe from the external
attackers. The operational cost and the response time from the clients end will be minimized. All the
ethical consideration is undertaken for the successful implementation of the online booking system.
Constraints
For this project proper project triple constraints are considered such as scope, time and budget. It is
expected that for the successful implementation of the project, 8 months will be needed for
designing and testing system. On the other hand, the total budget estimated for the system is
$80,000. Not necessarily the overall estimated cost and the planned cost will be similar, this may
vary a little whether exceed or may less budget will be required for the implementation. However,
the role of the project manager and the project team members are to complete the project within
the estimation with all necessary technical applications.
Scope Management Plan – 10 Marks
The scope for this particular online booking system is to deliver a secured efficient, user friendly,
reliable, flexible system to the consumers. This low cost solution is faster than the traditional
booking system and the rate of manmade error will be completely resolved with the successful
implementation of the online booking system. The rate for data redundancy and data duplicity and
memory loss will also be minimized a lot with the online booking system.

Resource Plan (from MS-Project)
 People (and their roles), plus any extra personnel that is required for the project – Project
screenshot.
Figure: Resource allotted for the project
Source: created by author)
 Technology - any hardware, network and software needs to support the team and your
client.
Hardware RAM, ROM, processor, hard drives,
memory, sound cards, laptop or PC,
wireless devices.
Software Sever side scripting language, database,
storage, application software to run the
applications accurately.
Network Ethernet, TCP/IP model, etc.
 Facilities - where will most of the teamwork be situated?
After analysing the details of the facilities it has been found that, most of the
teamwork for the online stud Farm will be situated in onsite ad not offsite.
 Other - for example, travel, training etc.
Travel Requirements  Ticket

 Return ticket
 Passport for the
external consumers (unexpired)
 Visa (unexpired)
Training Requirements  On job training
 Onsite training
 Offsite training
 Technical and cultural
training
Part Three: (15 Marks)
Using MS Project, develop a schedule using a high level Work Breakdown Structure (WBS). It
should include:
 Milestones for each phase and deliverable (4 marks)
Milestone1:
Completion of
project initiation
phase
0 days Fri 8/3/18 Fri 8/3/18 11,12 project manager $0.00
Milestone 2:
Completion of
project planning
phase
0 days Wed
1/9/19
Wed
1/9/19 29 system tester $0.00
Milestone 3:
Completion of
project
development phase
0 days Wed
1/9/19
Wed
1/9/19 29 system tester $0.00
Milestone 4:
Completion of final
planning phase
0 days Thu
3/28/19
Thu
3/28/19 39 project manager $0.00
Milestone 5:
Completion of
project closure
phase
0 days Thu 4/4/19 Thu 4/4/19 44 project manager $0.00
 Activities / Tasks(4 marks)
Task Name Duration Start Finish Predecessors Resource Names Cost
OSFMS project
schedule 240 days Fri 5/4/18 Thu
4/4/19 $74,624.00
Initiation phase 66 days Fri 5/4/18 Fri 8/3/18 $19,400.00
Planning for 9 days Fri 5/4/18 Wed operation $2,304.00

implementing the
Online Stud Farm
management
system
5/16/18 managre
Business
requirement
analysis
8 days Thu
5/17/18
Mon
5/28/18 2 project sponsor $2,048.00
Business project
scope development 9 days Tue
5/29/18 Fri 6/8/18 3 project manager $2,880.00
Developing
project team 7 days Tue
5/29/18
Wed
6/6/18 3 system desiger $1,344.00
Allocating
project team
members
9 days Mon
6/11/18
Thu
6/21/18 4,5 system desiger $1,728.00
Estimating
project schedule
and budget
8 days Fri 6/22/18 Tue 7/3/18 6 project sponsor $2,048.00
Requirement of
proper vendor for
the system
23 days Wed
7/4/18 Fri 8/3/18 $7,048.00
Vendor
identification for
the requirements
of system
5 days Wed
7/4/18
Tue
7/10/18 7 operation
manager $1,280.00
Selecting
software vendor 9 days Wed
7/11/18
Mon
7/23/18 9
application
programming
manager
$1,800.00
Resource
identification 8 days Tue
7/24/18 Thu 8/2/18 10 finance manager $2,240.00
Software and
hardware
requirement
gathering
9 days Tue
7/24/18 Fri 8/3/18 10 system designer $1,728.00
Milestone1:
Completion of
project initiation
phase
0 days Fri 8/3/18 Fri 8/3/18 11,12 project manager $0.00
Identification of
project planning
phase
47 days Mon
8/6/18
Tue
10/9/18 $14,496.00
Project
specification
identification
9 days Mon
8/6/18
Thu
8/16/18 13 project manager $2,880.00
System
specification
identification
9 days Fri 8/17/18 Wed
8/29/18 15 operation
manager $2,304.00
Budget
specification 8 days Thu
8/30/18
Mon
9/10/18 16 finance manager $2,240.00
Software 10 days Thu Wed 16 software $2,400.00

requirements 8/30/18 9/12/18 requirements
Hardware
requirement
identification
12 days Thu
9/13/18 Fri 9/28/18 17,18 hardware
requirements $2,880.00
Network
suppliers
specification
7 days Mon
10/1/18
Tue
10/9/18 19 network
requirements $1,792.00
Milestone 2:
Completion of
planning phase
0 days Tue
10/9/18
Tue
10/9/18 20 project manager $0.00
Project
development
phase
66 days Wed
10/10/18
Wed
1/9/19 $23,504.00
System
prototype design 10 days Wed
10/10/18
Tue
10/23/18 21
application
programmig
manager
$2,000.00
Prototype
specification 10 days Wed
10/24/18
Tue
11/6/18 23 system
developer,coder $4,400.00
Installing all
application 10 days Wed
11/7/18
Tue
11/20/18 24
system
desiger,team
leader
$4,720.00
IT infrastructure
development for
the Stud Farm
12 days Wed
11/21/18
Thu
12/6/18 25 system
desiger,coder $4,704.00
Unit testing 12 days Fri 12/7/18 Mon
12/24/18 26 system designer $2,304.00
Integration
testing 12 days Fri 12/7/18 Mon
12/24/18 26 system tester $2,688.00
Acceptance
testing of the
system
12 days Tue
12/25/18
Wed
1/9/19 27,28 system tester $2,688.00
Milestone 3:
Completion of
project
development
phase
0 days Wed
1/9/19
Wed
1/9/19 29 system tester $0.00
Final phase of
the project plan 57 days Thu
1/10/19
Fri
3/29/19 $15,112.00
Risk
management plan 5 days Thu
1/10/19
Wed
1/16/19 30 HR manager $1,200.00
On job training 6 days Thu
1/17/19
Thu
1/24/19 32 HR manager $1,440.00
Review the plan 9 days Fri 1/25/19 Wed
2/6/19 33
application
programming
manager
$1,800.00
Document
development 7 days Thu 2/7/19 Fri 2/15/19 34 operation
manager $1,792.00
Review
completion 9 days Mon
2/18/19
Thu
2/28/19 35 project team
members $1,800.00

Desired area
identification 6 days Fri 3/1/19 Fri 3/8/19 36 project team
members $1,200.00
Final approval
of the project 5 days Mon
3/11/19 Fri 3/15/19 37 project sponsor $1,280.00
Change
management 9 days Mon
3/18/19
Thu
3/28/19 38
application
programming
manager
$1,800.00
Document
modification 10 days Mon
3/18/19 Fri 3/29/19 38 finance manager $2,800.00
Milestone 4:
Completion of final
planning phase
0 days Thu
3/28/19
Thu
3/28/19 39 project manager $0.00
Closure phase 4 days Mon
4/1/19
Thu
4/4/19 $2,112.00
Stakeholder
signoff 2 days Mon
4/1/19 Tue 4/2/19 40,41 HR manager,
team leader $1,040.00
Final document
submission 2 days Wed
4/3/19 Thu 4/4/19 43
operation
managre, team
leader
$1,072.00
Milestone 5:
Completion of
project closure
phase
0 days Thu 4/4/19 Thu 4/4/19 44 project manager $0.00
 Resource Assignments(4 marks)
Task Name Resource Names
OSFMS project schedule
Initiation phase
Planning for implementing the Online Stud Farm
management system operation manager
Business requirement analysis project sponsor
Business project scope development project manager
Developing project team system designer
Allocating project team members system designer
Estimating project schedule and budget project sponsor
Requirement of proper vendor for the system
Vendor identification for the requirements of system operation manager
Selecting software vendor application programming manager
Resource identification finance manager
Software and hardware requirement gathering system designer
Milestone1: Completion of project initiation phase project manager
Identification of project planning phase
Project specification identification project manager
System specification identification operation manager

Budget specification finance manager
Software requirements software requirements
Hardware requirement identification hardware requirements
Network suppliers specification network requirements
Milestone 2: Completion of planning phase project manager
Project development phase
System prototype design application programming manager
Prototype specification system developer, coder
Installing all application system designer, team leader
IT infrastructure development for the Stud Farm system designer, coder
Unit testing system designer
Integration testing system tester
Acceptance testing of the system system tester
Milestone 3: Completion of project development
phase system tester
Final phase of the project plan
Risk management plan HR manager
On job training HR manager
Review the plan application programmig manager
Document development operation managre
Review completion project team members
Desired area identification project team members
Final approval of the project project sponsor
Change management application programming manager
Document modification finance manager
Milestone 4: Completion of final planning phase project manager
Closure phase
Stakeholder signoff HR manager, team leader
Final document submission operation manager, team leader
Milestone 5: Completion of project closure phase project manager
 Estimates for Each Activity / Task (3 Marks)

Figure 2: Gantt chart for the project
(Source: created by author)

Part Four: (15 Marks)
 Assumptions - Document any assumptions you have made about the project (5 Marks)
For this particular project certain assumptions are undertake and the project manager and all the
project team members are required to follow all criteria to meet the targeted assumptions.
 It is assumed that for the successful accomplishment of the project Total $80,000 will be
required and
 Within 8 months the online booking system will be prepared
 On the other hand, mobile app will also be designed to increase the number of users and
technical advances accordingly
 It s also assumed that, the project will be able to deliver offices and data centre as a facility
to the consumers.
 Using the Risk Identification Framework as a basis, identify five risks to the project –
 Analyse these risks, assign a risk to an appropriate member, and describe a strategy for the
management of each specific risk. (10 Marks)
 List at least 5
Risk
ID
Description Probability Impact Rate Assigned To Response
Strategy
Threat or
Opportunity
12 Technical
risk:
Technical
risk is a
major risk
for any
online
project. If
proper
technical
advances
and
security
aspects are
not
considered
then the
entire
project will
be a
failure.
90% 5
1-
High Project
manager
For developing
the online
system all
necessary
technical
advances
should be
adopted and
applied. It is the
responsibility of
the project
manager to
develop proper
project risk
management
plan so that the
identified risks
can b avoided
and resolved
accordingly.
Will help to
develop an
error free
reliable
online
booking
system for
the
consumers.
10 Resource
risks: Due
to
improper
allocation
80% 3 High Resource
manager
Based on the
project
requirements
proper
resources
Will reduce
the extra
cost that
may
interrupt

of the
project
resources
(human,
physical)
serious risk
may occur
in the Stud
Farm.
should be
allocated in the
project
initiation phase.
the success
of the
online
booking
system.
11 Security
risks
90% 5 High Security
manager
Proper
encryption and
application
firewall should
be used by the
system
developer while
developing the
online booking
system for Stud
Farm.
For high
level
security
more
consumers
will be
attracted to
the system.
8 Budget risk 75% 3 Medium Finance
manager
The finance
manager
should make a
feasibility study
to make sure
that, the
project is
meeting the
requirements
and the project
is beneficial
from the users
and business
end.
Will help to
design a
cost
effective
and low cost
solution for
the
consumers.
9 Insufficient
skills and
knowledge
80% 5 High HR
managemen
t
Professional
on-job and
technical
training should
be developed
and arranged.
The
technical
skills of the
project
team
members
will grow.
6 Investment
risks
90% 5 High Sponsors The project
sponsors
should deliver
proper capital
investment for
the successful
implementation
of the project.
All required
technical
and non
technical
requirement
can be
added to
the system.

Part Five: (15 Marks)
 A short statement that reflects your team’s philosophy or objective for ensuring that you
deliver a quality system to your client. – 3 Marks
The philosophy of the project team is to deliver an accurate, flexible, reliable, secured and
low cost solution to the consumers of New South Wales (NSW). It is expected that with the
successful implementation of the online booking system the issue of traditional manual
booking will be completely minimized.
 Develop and describe the following that your project team could implement to ensure
quality;
 A set of verification activities ( - 6 Marks)
Verification Activity When?
Review of the specification of the
system
Development phase
Review the resource allocated for the
system
Development phase
Review the prototype f the system Development phase
Walkthrough the requirement
specification
Development phase
Inspecting of the requirements Development phase
Inspection of prototype Development phase
 A set of validation activities (-6 Marks)
Validation Activity When?
Resource testing Testing phase
Requirement testing Testing phase
Prototype testing Testing phase
Unit testing Testing phase
Integration testing Testing phase
Acceptance testing Testing phase

Part Six: 550 words (10 Marks)
Closure and Evaluation Researching for the closure checklist and project evaluation
a. To prepare for this task, you will be required to provide an annotated bibliography. – 3 marks
Bilgihan, A., & Bujisic, M. (2015). The effect of website features in online relationship
marketing: A case of online hotel booking. Electronic Commerce Research and
Applications, 14(4), 222-232.
This journal reflects the relationship between the website features and online booking. According to
the journal it has been defied that, hedonic features of the website have a much strong and significant
effect on the consumer’s commitment. In the calculative commitment how the features put significant
impact are also developed in this journal. In additional to this, for developing online relationship with
marketing the websites are needed to be very much attractive. Attractive design will allow more
consumers to the online booking system.
Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumus, F. (2016). What keeps the mobile hotel
booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of
use, and perceived convenience. International Journal of Information Management, 36(6),
1350-1359.
The essence if this particular journal defines the risk of consumer’s loyalty in case of online booking.
The roles of self efficacy, perceived ease, compatibility in online booking are also elaborated in this
journal. From the analytical result it is found that, mobile technology improved the consumers booking
rate due to its high reliability and time management. The online booking is available for the consumers
regardless of the time and location. With mobile app the booking systems will gain competitive
advantages and commercial revenues as well.
Bilgihan, A., Sukhu, A., & Kandampully, J. (2015). The role of website features in creating
loyalty: The mediating effect of commitment. In Hospitality, Travel, and Tourism: Concepts,
Methodologies, Tools, and Applications (pp. 780-794). IGI Global.
This article reflects the role of website features for creating high level loyalty of the consumers. The
customer values, vendor’s demands and the consumer’s loyalty will increase a lot with the design of
the online booking system. E-shopping increases the system reliability and flexibility. This modern
implication increases the brand value and consumer value altogether.
b. Develop a closure checklist that the project team will use to ensure that the project has been
closed properly. – 3 marks Refer also to chapter 12
 The testing has been completed
 Document review and approval are done
 Requirement matrix is checked by the project manger
 Risks and issues are resolved
 Project document is handed over
 On-job training is completed

c. Develop a project evaluation –outline and discuss how your project’s MOV will be evaluated. – 3
Marks chapter 12
All the area of impact and the values are properly measured and accounted in this report. It has
been found that the requirements are accurately analysed and the necessary resources are utilized
for developing the online system for the consumers. In addition to this a risk management and
stakeholder’s management matrix are also evolved in this report.

Part Six: References (10 Marks)
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